autoresponders for churches - chuck...

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Autoresponder/Drip Campaigns For Churches Those of us who work in churches have a responsibility to leverage the tools available to us to advance the mission of the church and the cause of the Gospel. One set of tools that are taking the business world by storm are autoresponders. Autoresponders, or drip-campaigns as they’re also known, are emails that you set up once using an email delivery software such as MailChimp, then they automatically send in sequence to names added to your list. In business, the drip sequence usually begins after someone signs up for a free product (sometimes called a lead magnet), then drives the consumer toward a product or service available for purchase at the end. Churches can leverage these same tools to engage with people who are new. Auto response campaigns are cheap to set up (some services are even free), simple to implement, and extremely effective at giving people valuable content in order to build trust. In this resource, I’ve given you an overview of some autoresponder campaigns that are perfect for churches. Cue them up in an email application, then schedule them to automatically send out once a week. After you read through the summary of the email campaigns I’ve listed below, be sure to jump to the end of this document where I’ve taken away all of your excuses and given you copy and paste-able sample emails for you to use. Simply replace the content I’ve included with your church’s pertinent content and press send. A couple of words of warning… If someone has given you their email address, they’ve give you a precious piece of their trust. Steward it well. Make sure if you’re going to add to their inbox noise, you are providing as much value as possible. Make sure to use an email system, such as MailChimp, Constant Contact, AWeber, etc. that helps you manage your lists, helps automate the content delivery, and helps keep you compliant with the CAN-SPAM laws. Let’s use all of the tools at our disposal to lead people to Jesus! Ready? Let’s get started… Autoresponder Campaign One: First Time Guests Hopefully you have a way of knowing who your Sirst time guests are. If not, close this document and go Sigure that out. Once you’ve Sigured out a way to collect some of their information, set up a drip campaign to let them more about your church.

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Page 1: AutoResponders For Churches - Chuck Scogginschuckscoggins.com/.../10/AutoResponders-For-Churches.pdfAutoresponder Campaign Three: Email List Subscribers When someone signs up for your

Autoresponder/DripCampaignsForChurches

ThoseofuswhoworkinchurcheshavearesponsibilitytoleveragethetoolsavailabletoustoadvancethemissionofthechurchandthecauseoftheGospel.Onesetoftoolsthataretakingthebusinessworldbystormareautoresponders.Autoresponders,ordrip-campaignsasthey’realsoknown,areemailsthatyousetuponceusinganemaildeliverysoftwaresuchasMailChimp,thentheyautomaticallysendinsequencetonamesaddedtoyourlist.

Inbusiness,thedripsequenceusuallybeginsaftersomeonesignsupforafreeproduct(sometimescalledaleadmagnet),thendrivestheconsumertowardaproductorserviceavailableforpurchaseattheend.

Churchescanleveragethesesametoolstoengagewithpeoplewhoarenew.Autoresponsecampaignsarecheaptosetup(someservicesareevenfree),simpletoimplement,andextremelyeffectiveatgivingpeoplevaluablecontentinordertobuildtrust.

Inthisresource,I’vegivenyouanoverviewofsomeautorespondercampaignsthatareperfectforchurches.Cuethemupinanemailapplication,thenschedulethemtoautomaticallysendoutonceaweek.

AfteryoureadthroughthesummaryoftheemailcampaignsI’velistedbelow,besuretojumptotheendofthisdocumentwhereI’vetakenawayallofyourexcusesandgivenyoucopyandpaste-ablesampleemailsforyoutouse.SimplyreplacethecontentI’veincludedwithyourchurch’spertinentcontentandpresssend.

Acoupleofwordsofwarning…

Ifsomeonehasgivenyoutheiremailaddress,they’vegiveyouapreciouspieceoftheirtrust.Stewarditwell.Makesureifyou’regoingtoaddtotheirinboxnoise,youareprovidingasmuchvalueaspossible.

Makesuretouseanemailsystem,suchasMailChimp,ConstantContact,AWeber,etc.thathelpsyoumanageyourlists,helpsautomatethecontentdelivery,andhelpskeepyoucompliantwiththeCAN-SPAMlaws.

Let’suseallofthetoolsatourdisposaltoleadpeopletoJesus!Ready?Let’sgetstarted…

AutoresponderCampaignOne:FirstTimeGuestsHopefullyyouhaveawayofknowingwhoyourSirsttimeguestsare.Ifnot,closethisdocumentandgoSigurethatout.Onceyou’veSiguredoutawaytocollectsomeoftheirinformation,setupadripcampaigntoletthemmoreaboutyourchurch.

Page 2: AutoResponders For Churches - Chuck Scogginschuckscoggins.com/.../10/AutoResponders-For-Churches.pdfAutoresponder Campaign Three: Email List Subscribers When someone signs up for your

EmailOne-SimpleThanksThankthemforvisitingandletthemknowyou’regoingtosendthemafewemailstohelpthembecomefamiliarwiththechurch.Givethemanopportunitytooptouthere.It’sbettertoletthemgothanannoythem.

EmailTwo-Mission&PhilosophyTellthemaboutyourchurch’smissionandphilosophy.Letthemknowwhyyouexist.Tellthemsomeofthechurch’sstandardoperatingprocedures.Whydoyousingthesongsyousing?Howdoyouministertothecommunity?Whatareyourvalues.Thisemailshouldsetupthenextemail,informationaboutyourministries,verynicely.

EmailThree-InfoAboutYourMinistriesThisemailshouldhighlightyourtop-levelthreeorfourministries(students,singles,adults,etc.).Ifyourchurchhasalotgoingon,resisttheurgetomakethisalongemail.Thinkaboutyourdemographicandgivetheminfoaboutministriesthatwillbestservethem.Pointthemtoyourwebsitetolearnaboutadditionalministries.

EmailFour-MeetTheStaffThisisaprettystraightforwardemail.Introduceyourtop-levelstaffersandexplainhowtheycanserve.Remembertoincludephotosandcontactinfo!

EmailFive-InfoAboutFollowingJesusNowthatyou’veestablishedarelationshipwithyourgueststhroughtheSirstSiveemails,sendonethattellsthemhowtotakethenextstepoffollowingJesus.Again,keepitsimple.Perhapspointthemtoavideoonyourwebsitewiththegospelmessage.Also,makesuretogivethemawaytoletyouknowaboutanydecisionthey’vemade.

Important:thepointofthisemailisn’ttoconvertpeople,butrathertoletthemknowhowtoSindtheinformationwhentheSpiritmovesinthem.

EmailSix-InfoAboutSmallGroupsAssumingyourchurchisasmallgroupschurch,thenextlogicalemailshouldhelpthemgetconnectedtoagroup.IfyoudoSundaySchool,usethisemailtoconnectthemtoaclass.ExplainwhyyourchurchvaluessmallgroupsandwhatbeneSitthereisfortheguest.Ifyouonlyhaveafewgroups,listthemintheemail.Ifyouhaveamultitudeofgroups,pointpeopletothespotonyourwebsitewheretheycangetconnected.

EmailSeven-GeneralFAQ’sAnswerafewquestionsanewcomertoyourchurchmighthave.Forexample:Whydoesthepastorwearbluejeans?WhydoyouplaysongsImighthearontheradiotokickofftheservices?Whydoesmiddleschoolmeetseparatelythanhighschool?Wheredoesmoneyfromtheofferinggo?

Page 3: AutoResponders For Churches - Chuck Scogginschuckscoggins.com/.../10/AutoResponders-For-Churches.pdfAutoresponder Campaign Three: Email List Subscribers When someone signs up for your

HowcanIgetconnectedortakeanextstep?HowcanImeettheleadpastorinperson?Howdoyoupickwhichsongsyousinginworship?HowcanIlearnmoreaboutwhatthechurchbelieves?

AutoresponderCampaignTwo:NewcomerClassAttendersTheideabehindthisseriesofemailsistohelpsomeonewhohasattendedyourclassfornewcomerstaketheirnextstep.Hopefullytheyreceivedalltheinformationtheyneededwhileattendingtheclass,butjustincasetheydidn’twhynotfollowupwithadripcampaign?

EmailOne-ThanksForAttendingThankthemforattendingyournewcomerclass.Remindthemofafewthingsyoucovered(i.e.wewanteveryonetoattendonSundays,getinvolvedinasmallgroup,andservesomewhere).Givethemacontactname,number,andemailaddressiftheyhaveanyfollow-upquestions.

EmailTwo-GettingConnectedInthisemail,you’llwanttogetintoafewmorespeciSicsabouthowtheycangetconnected.GivethemthenamesandcontactinfoofkeyministryleaderstheymightwanttoconnectwithandtellthemspeciSicsabouthowtogetintoasmallgroup.

EmailThree-GettingStartedWithServingInthethirdemailinthiscampaign,wewanttohelppeoplegetinvolvedinserving.Givethemalistofgoodservingopportunitieswheretheycangettheirfeetwet.Tellthemtheprocessofgettingstartedwithserving(tryoutafewareas,pickone,gettraining,etc.).

EmailFour-You’reAttendingASmallGroup.NowWhat?Thisemailassumespeoplehavetestedoutasmallgroup.Here,wecangivethemanideaofhowtogetthemostoutofattendingagroupsuchas:Gettoknowthepeopleinyourgroup.Doanactivitywithfolksinyourgroup,outsideofthestructuredgroupsetting.ComepreparedfortheBiblestudyanddiscussion.Remindthemthattheydon’thavetobeaBiblescholar,butthattheyhavesomethingvaluabletoaddandthatthegroupmeetinggoesbetterwheneveryoneparticipates.

EmailFive-You’reServingonaMinistryTeam.NowWhat?Justlikethepreviousemail,thisgivespeoplenewtoservingsometipsandtricksabouthowtogetthemostoutofserving,suchas:Arriveearlyforyourservingtimeandgettoknowothersontheteam.Serveafewtimesbeforeyoupassjudgementontheservingopportunity.Itmighttakeawhileforyoutogetthehangofit,togelwiththeteam,etc.Jotdownalistofwhatyoulikeaboutserving,whatcouldbebetter,howtheministryleadercanhelpyou,etc.andshareitwiththeleader.

Page 4: AutoResponders For Churches - Chuck Scogginschuckscoggins.com/.../10/AutoResponders-For-Churches.pdfAutoresponder Campaign Three: Email List Subscribers When someone signs up for your

Showupprepared.Whilemostservingopportunitiesdon’trequirealotofoutsidepreparation,whenyoushowupwiththerightmindsetandareaspreparedaspossible,itwillhelpyoutoenjoyservingmore.

AutoresponderCampaignThree:EmailListSubscribersWhensomeonesignsupforyourall-churchemaillist,they’vetakenariskandastepoffaith.They’vealsogivenyoupermissiontosendsomethingofvaluedirectlytotheirinbox.Let’staketheopportunitytogivethemsomegeneraltips&tricksforlivingtheChristianlife.

EmailOne-Top10SermonMessagesCheckoutyouranalyticsandemailsubscribersalistofyourtoptenalltimemessages.

EmailTwo-Top10RecommendedBooksCompilealistoftoptenbooksforChristianlivingforyournewemailsubscribers.Needhelp?Google“topchristianbooksofalltime”forsomeideas.

EmailThree-TopResourcesWhynotgiveyournewsubscribersalistofresourcesthatmightbehelpful.SomeideasincludeDaveRamsey’sFinancialPeaceUniversity,theYouVersionBibleApp,podcasts,WorshipCD’s,etc.

EmailFour-Top10TipsforParentingGod'sWayPartnerupwithyourchildren’sministrystaffandputtogetheralistoftipsforparentingtoemailout.

EmailFive-TipsForGodlyMarriagesSurveyyourstaffforalistofmarriagetips.Sendtheseoutasawayformarriedfolksonyouremaillisttogrow.Pointtowardthenextemailforthoseonyourlistwhoaresingle.

Quicknote:Itmightbewisetoalsoincludeanemailforsinglessincenoteveryoneonyouremaillistismarried.

EmailSix-TipsForSharingChristWithYourFamily,Friends,andCoworkersOneofthethingsChrist-followersstrugglewithmostissharingtheirfaith.Whynotgivethemalistoftipsandtrickstohelpthemgetstarted.

OtherAutorespondersToConsiderThedrip-campaignslistedabovearejustthetipoftheicebergofwhatyoucansend.Yourcreativityisyouronlylimit.Hereareafewadditionalideasyoumightwanttotry:•Folkswhotellusthey'veacceptedChrist• Coupleswhohavetakenpremaritalcounseling• Coupleswhorecentlygotmarriedatyourchurch

Page 5: AutoResponders For Churches - Chuck Scogginschuckscoggins.com/.../10/AutoResponders-For-Churches.pdfAutoresponder Campaign Three: Email List Subscribers When someone signs up for your

• Familieswhorecentlycheckedintochildren’sministry• Students/Familieswhoattendedayouthevent

Page 6: AutoResponders For Churches - Chuck Scogginschuckscoggins.com/.../10/AutoResponders-For-Churches.pdfAutoresponder Campaign Three: Email List Subscribers When someone signs up for your

SampleAutoresponderEmailsYouCanCopy&Paste

FirstTimeGuestsAutoresponderOne,EmailOne:SimpleThanks

DearJohn,

WewantedtosendyouaquickemailtosaythankyouforcheckingoutNewRiverChurchthispastSunday.Weknowyourtimeisvaluableandweconsideritanhonorthatyouchosetospendsomeofifwithus.

Ifyoudidn’tgetachancetostopbyournewcomerloungeonSundayletusknow…wehaveagiftwe’dliketosendyou.Don’tworrythough;nobodyisgoingtocomebyyourhouseandwepromisenottodoanythingcreepy.

Also,we’dlovetohearfromyou!Ifyouhaveanyquestions,wouldliketogiveusfeedbackaboutyourexperience,orjustwanttochat,youcanreachPastorJesse-ourconnectionspastor-at(123)456-7890.

We’dliketosendyouafewfollow-upemailsoverthenextcoupleofdaysjusttogiveyousomeadditionalinformationaboutNewRiverChurch.Ifyou’renotinterestedinthose,youcanclick[thislink]andunsubscribewithnohardfeelings.

Again,wefeelsohonoredyouwereourguest.Letusknowhowwecanserveyouinthefuture.

Sincerely,

TheNewRiverStaff

AutoresponderOne,EmailTwo:Mission&Philosophy

HiJohn,

Ifyouhaveamoment,wewantedtoletyouknowalittlemoreaboutNewRiverChurch.

OurmissionistoleadpeopleintoagrowingrelationshipwithJesusChrist.YouareabigdealtoJesus,andwewouldbedoingyouadisserviceifourmissionwasanythingshortofintroducingyoutohim.So,that’swhatwe’reallabout.

Oneofthewayswedothatisthroughrelevantbibleteaching.WebelievetheBiblehasasigniSicantbearingonwhatishappeninginourlife,andourteachingpastorsmakeeveryefforttoapproachtheirteachingtimeswiththatpoint-of-view.Nostuffylectureshere.

Page 7: AutoResponders For Churches - Chuck Scogginschuckscoggins.com/.../10/AutoResponders-For-Churches.pdfAutoresponder Campaign Three: Email List Subscribers When someone signs up for your

Wealsobelievethatauthenticworshipisessentialtoalifefullofjoyandpurpose.You’veprobablyalreadypickedupthatweworshipGodbysingingsongs,butwealsoworshiphimbygivingmoney,servingoneanother,andservinginourcommunity.

Finally,wefeelthatwegrowbestwhenwe’reconnectedtoothersingenuinecommunity.Wehavegrowthgroupsthatmeeteitheratthechurchbuildingorinhomesintheareaeverynightthroughouttheweek.Lifeisbetterwhenweareinittogether!

Thosearesomeofourtopvaluesandhowweapproachourmission.Ifyouhavequestionsorwouldliketodiscussitfurther,we’dlovetohearfromyou.Youcaneitherreplydirectlytothisemail,orcallPastorJesse-ourconnectionspastor-at(123)456-7890.

Sincerely,

TheNewRiverStaff

AutoresponderOne,EmailThree:InfoAboutYourMinistries

HiJohn,

DidyouknowNewRiverhasmanyministriestoservefolksindifferentareasoflife?

Children’sMinistryOurchildren’sministryiscalledRiverKidz.Itisforchildrenagesbirththrough5thgrade.RiverKidzmeetsduringtheservicesonSundaysandoffersenvironmentstailoredtohelpkidsindifferentagegroupsgrow.Childrengettosingsongs,hearbibleteaching,andexperiencesmall-groupcommunity.

ForquestionsaboutRiverKidz,contactMorgan-ourchildren’sministriesdirector-at(123)456-7890.

NewRiverStudentsNRSisourministryforstudentsinmiddleschoolandhighschool.MiddleschoolersmeetatUproaronSundaymorningsat11:15am.HighschoolersmeetatFloodonSundaynightsat5:00pm.Onceamonth,theycometogetherforatimeofworshipalltogethercalledTheMix.

NRSprovidesstudentswiththeopportunitytoworship,learnaboutGod,andhaveloadsoffuntogether.ContactKevin-ourstudentpastor-at(123)456-7890.

GrowthGroupsGrowthGroupsareNewRiver’ssmallgroupgatheringswhereadultsatvariouslifestagesmeetwithotherlike-mindedfolkstogrowthroughbiblestudyanddoinglife

Page 8: AutoResponders For Churches - Chuck Scogginschuckscoggins.com/.../10/AutoResponders-For-Churches.pdfAutoresponder Campaign Three: Email List Subscribers When someone signs up for your

together.Ourgroupscoordinator-Kim-wouldlovetoansweryourquestionsaboutGrowthGroups.

Wealsohaveservingopportunities,gatheringsformenandwomenspeciSically,retreatsandgetaways,andmanyotherministriestoonumeroustolisthere.

We’reconSidentthereissomethingforyouatNewRiver!Letusknowhowwecangetyouconnected!

Sincerely,

TheNewRiverStaff

AutoresponderOne,EmailFour:MeetTheStaff

HeyJohn,

We’vesentyouthreeemailsbynow,butwehaven’teventakenthetimetointroduceourselves.Herearesomeofourkeystaffpeoplewhowouldlovetoconnectwithyousometime:

[insertphoto]ArthurMaceLeadPastor

[insertphoto]JesseBowlesConnectionsPastors

[insertphoto]BryanBradshawExecutivePastor

[insertphoto]KimFrostGroupsCoordinator

[insertphoto]KevinLayneStudentPastor

[insertphoto]KyleWilkinsonWorshipPastor

[insertphoto]

Page 9: AutoResponders For Churches - Chuck Scogginschuckscoggins.com/.../10/AutoResponders-For-Churches.pdfAutoresponder Campaign Three: Email List Subscribers When someone signs up for your

MorganIvanChildren’sMinistryDirector

[insertphoto]ChuckScogginsCreativeDirector

[insertphoto]WayneBolinTechnicalDirector

Thereareotherstoo…andwecouldn’tdoeverythingwedoaroundherewithoutthem.YoucanSindafulllistofstaffonourwebsiteatnewriver.church/staff.

Ifyourunacrossanyofus,pleasesayhi!Wereallydiggettingtoknownewpeople.

Sincerely,

TheNewRiverStaff

AutoresponderOne,EmailFive:InfoAboutFollowingJesus

John,

Inapreviousemailwetoldyouwe’reallaboutconnectingpeopletoJesus.It’sourmission.It’sourpassion.Ifyouaren’taChristfollower,butwouldlikemoreinformationaboutwhatarelationshipwithhimlookslike,we’dlovetochatwithyouaboutit.

Don’tworry…we’renotheretopressureyouortrytotalkyouintoanything.Makingalife-changingdecisiontofollowJesusisabigdeal.Wejustwantedtoletyouknowthatwhenyou’reready,we’rehereforyou.

Youcancontactoneofourpastorsbycalling(123)456-7890orsimplyreplytothisemailandwe’llgetbacktoyou.

HeretoServe,

TheNewRiverStaff

AutoresponderOne,EmailSix:InfoAboutSmallGroups

HiJohn,

Page 10: AutoResponders For Churches - Chuck Scogginschuckscoggins.com/.../10/AutoResponders-For-Churches.pdfAutoresponder Campaign Three: Email List Subscribers When someone signs up for your

Webelieveoneofthebestwaystogrowinanyareaoflifeisbydoinglifewithotherpeople.Peoplewhocanencourage,stretch,andsupportoneanother.That’swhywerecommendthateveryonegetintoaGrowthGroup.

AGrowthGroupiseighttotenpeoplewhomeettogetheronceaweekinahomeoratourchurchtohangoutandstudytheBibletogether.Often,GrowthGroupsgettogetherforfunoutsideoftheweeklymeetingtimes.Mostpeopleingroupsformlifelongrelationshipsandsupportoneanotherthroughlife’smostsigniSicantmoments.

We’dlovetogetyouconnectedwithsomefolkswhoareinasimilarlifestageasyou.Ifyou’dlikemoreinformationaboutjoiningaGrowthGroup,replytothisemailandwe’llcontactyouwithmoreinformation.

TakeCare,

TheNewRiverStaff

AutoresponderOne,EmailSeven:GeneralFAQ’s

John,

Wegetalotofquestionsfrompeoplewhoarenewtoourchurch.Wethoughtwe’dsharetheanswerstosomeofthemhere…

Whydoesthepastorwearjeansinsteadofasuit?WetrytobeachurchwherelifechangeisemphasizedoverformalityandstufSiness.So,justasyouwanttodresscomfortablywhenyou’rewatchingfootballonSaturday,wewantfolkstobeabletodresscomfortablyonSunday.So,thepastorleadsthewaybydressingcasually.It’sallpartofourstrategytohelppeopleconnectwithJesus.Havingsaidthat…ifyou’remorecomfortablewearingasuittochurch,goforit.Youwon’tbealone.WanttowearshortsandSlip-Slops?You’llbeingoodcompanyinthoseaswell.

WhydoyouplaysongsImighthearontheradiotokickofftheservices?Partofourstrategyistohelppeople“leanin”andbeengagedinwhatwe’redoingonSundays.Ifplayingasongyouhearontheradiohelpswiththatstrategy,we’reallforit.

Whydoesmiddleschoolmeetseparatelythanhighschool?Eventhoughthetwoagegroupsareprettyclose,chronologically,therearealotofdifferencesbetweenthelife-stagesofmiddleschoolersandhighschoolers.Weofferseparateenvironmentssoouryouthteachersandleaderscanministertoeachgrouprightwheretheyareat.However,bothgroupsdothesamekindsofthings-singworshipsongs,hangoutinsmallgroups,engagewithgreatleaderswhocareatonaboutthem,heararelevantmessagefromtheyouthpastor,andmore!

Page 11: AutoResponders For Churches - Chuck Scogginschuckscoggins.com/.../10/AutoResponders-For-Churches.pdfAutoresponder Campaign Three: Email List Subscribers When someone signs up for your

Wheredoesmoneyfromtheofferinggo?Honestly,themoneythatpeoplefaithfullygivegoestowardalotofthings.We’rehappytounpackthatforyouifyouwantspeciSics,butknowthis:weknowthatyouworkhardforyourmoneyandweconsideritaprivilegethatpeopletrustusenoughtostewarditforministrypurposes.Weuseittoleadpeopleinworship,leadpeopleintoarelationshipwithJesus,toservetheneedyinourcommunity,andtohelppeoplethroughouttheworld.

WerealizethatmoneycanbeatouchysubjectthatisanobstacleforalotofpeopleingettingintoarelationshipwithJesus.Ifyoueverfeelthatway,we’dencourageyouNOTtogivetothechurch.WebelieveGodcaresmuchmoreaboutyourlifethanhedoesaboutyougivingmoneytothechurch.

HowcanIgetconnectedortakeanextstep?We’dlovetohelpyoutakethenextstepinyourspiritualjourney.OnesuggestionwouldbeforyoutojoinusatNextSteps-ourclassdesignedspeciSicallytohelpyoutakeSigureoutwhereyou’reheaded.ToSindoutwhenanupcomingNextStepswilltakeplace,checkouttheHappeningspageonourwebsite:newriver.church/events

HowcanImeettheleadpastorinperson?Ourleadpastor,Arthur,wouldlovetomeetyou.ThebestwaytocatchhimistostopbytheSirsttimeguesthospitalityroomatthetopofthestairsonaSundaymorningaftereachoftheservices.Or,ifthatdoesn’tworkforyou,simplyrespondtothisemailandwe’llhelpyougetameetingsetupwithhim.

Howdoyoupickwhichsongsyousinginworship?Ourcreativeteam,includingtheworshippastorandtheleadpastor,workstogethertopickoutsongsthatSitthethemeoftheserviceandhaveastronglyricalmessagetheybelievewillhelppeopletoworshipthroughmusic.TheyputalotoftimeandeffortintoSindingtherightsongforeachmomentinaservice.

HowcanIlearnmoreaboutwhatthechurchbelieves?YoucanSindoutmoreaboutourbeliefsbyvisiting[thislink]whichwilltakeyoutothebeliefspageonourwebsite.Ifyouhaveanyadditionalfollow-upquestionsaboutwhatwebelieve,ourmission,orhowweseektobepeopleinagrowingrelationshipwithJesus,pleasereplytothisemailandwe’lltrytoexplainmore.

Thoseareafewofourmostfrequentlyaskedquestions.Doyouhaveaquestionthatisn’tonthislist?Replytothisemailandaskus!WeloveansweringquestionsfrompeoplewhowanttoknowmoreaboutNewRiverChurch.

HereForYou,

TheNewRiverStaff

Page 12: AutoResponders For Churches - Chuck Scogginschuckscoggins.com/.../10/AutoResponders-For-Churches.pdfAutoresponder Campaign Three: Email List Subscribers When someone signs up for your

NewcomerClassAttendersAutoresponderTwo,EmailOne:ThanksForAttending

HiLauren,

WewantedtosendyouaquickemailtosaythankyouforattendingourNewcomerClassthispastSunday.Weknowyourtimeisvaluableandweconsideritanhonorthatyouchosetospendsomeofifwithus.

Asareminder,thethreebigideaswecoveredintheclasswere:(1) WewanteveryonetoattendonSundays.(2) Wehopeeveryonewillgetconnectedwithothersinasmallgroup.(3) Webelievethatbig-timespiritualgrowthhappenswhenpeoplebeginserving

others.

Wehopeyou’llconsidermakingacommitmenttowardthosethreeideas.

We’dlovetohearfromyou!Ifyouhaveanyquestionsabouttheclass,wouldliketogiveusfeedbackaboutyourexperience,orjustwanttochat,youcanreachPastorJesse-ourconnectionspastor-at(123)456-7890(or,justreplytothisemail).

We’dliketosendyouafewfollow-upemailsoverthenextcoupleofdaysjusttogiveyousomeadditionalinformationasafollowuptotheNewcomerClass.Ifyou’renotinterestedinthose,youcanclick[thislink]andunsubscribewithnohardfeelings.

Again,wefeelsohonoredyoujoinedusforthisclass.Letusknowhowwecanserveyouinthefuture.

Sincerely,

TheNewRiverStaff

AutoresponderTwo,EmailTwo:GettingConnected

HiLauren,

Wehopeyouarehavingagreatweek!

IfyourecallfromtheNewcomerClassyouattendedon[insertdate],oneofourbighopesforyouisthatyouwouldgetconnectedwithotherpeopleatNewRiver.OneofthebestwaystogetconnectedisbyjoiningaGrowthGroup.

Page 13: AutoResponders For Churches - Chuck Scogginschuckscoggins.com/.../10/AutoResponders-For-Churches.pdfAutoresponder Campaign Three: Email List Subscribers When someone signs up for your

GrowthGroupsareNewRiver’ssmallgroupgatheringswhereadultsatvariouslifestagesmeetwithotherlike-mindedfolkstogrowthroughbiblestudyanddoinglifetogether.Ourgroupscoordinator-Kim-wouldlovetoansweryourquestionsaboutGrowthGroups.

YoucanconnectwithKimbyreplyingtothisemailorbycontactingher:[email protected](123)456-7890

Ifyou’dlikemoreinformationaboutGrowthGroups,includingalistofgroupsthatmeetnearyou,youcanvisitourwebsite:newriver.church/groups.

TakeCare,

TheNewRiverStaff

AutoresponderTwo,EmailThree:GettingStartedWithServing

HiLauren,

OneofthethingswehearoftenatNewRiverishowpeoplehavebeenimpactedbyvolunteering.That’sright,whenpeoplebeginservingothers,theyseespiritualgrowthintheirownlife.Withthatinmind,wewantedtogiveyousomeno-obligationwaysyoucanjumpifyouwanttoexperiencethiskindofgrowthyourself.

GreeterGreetershelppeoplefeelwelcomeasthey’rewalkinginthedoorsatNewRiver.Thisjob,thoughsimpleandveryeasytodo,isoneofthemostimportantvolunteeropportunitieswehave.Peoplewilloftenmakeajudgementabouttheirentireexperienceforthewholedaybasedonhowtheyweregreetedatthedoor.

HostTeam/UsherAnothereasywaytogetyourfeetwetwithvolunteeringatNewRiverisbybeinganusher.UshershelppeopleSindaseatandhelppasstheofferingbucketsduringtheservice.Notechnicalskillsarerequiredandwe’lltrainyouonhowtodothisjob.Ourhostteamisanintegralpartofmakingserviceshappen.

ParkingLotParkingLotattendantshelppeopleSindaparkingspacewhentheyarriveatthechurch,helppeopleSindthequickestwaytoexit,andshuttlepeopleonthegolfcartiftheyparkedawayfromtheentrance.Whodoesn’tlovetodrivethegolfcart,right?

Thesearejustafewwaystoserve.WereallyencourageyoutoSindaplacethatmatchesyourskillsandpassionandbeginpouringintothelivesofothers.

Page 14: AutoResponders For Churches - Chuck Scogginschuckscoggins.com/.../10/AutoResponders-For-Churches.pdfAutoresponder Campaign Three: Email List Subscribers When someone signs up for your

Ifyou’dlikemoreno-pressureinformationabouttheseservingopportunities,orotherareasavailabletoserve,simplyreplytothisemailandwe’llhelpyouSindtherightSit.

Whenyouarereadyjumpin,here’stheprocesstogetstarted:(1) TryoutafewvolunteerareastoSindoneyoulike.(2) Committoservingtimesintheareayouliketomakesureit’stherightSit.(3) Getsomeadditionaltrainingtotakeyourvolunteertimetothenextlevel.(4) Giveusfeedbackabouthowwecanhelpmakeyourservingexperiencebetter.

DidImentionthatwehaveano-pressure,no-obligation,policy.Ifyoutryservingsomewhereandfeellikeit’snotagreatSit,wepromisewewillletyouoffthehookwithnohardfeelings.Wewanttoseeyouthrive!

BestWishes,

TheNewRiverStaff

AutoresponderTwo,EmailFour:You’reAttendingASmallGroup.NowWhat?

HiLauren,

HaveyoustartedattendingaGrowthGroupyet?(Ifnot,Silethisemailawayforlater.)Wewantedtogiveyouafewtipsonhowtogetthemostoutofattendingasmallgroup…

(1) Committoattendingregularly. We’vefoundthatpeoplewhoarenewtoasmallgroupcanoftenfeeloverwhelmedwithlearningthenames,personalities,etc.ofallthepeople.Thetemptationistojumpshipwithoutgivingitagoodchance.Weencourageyoutostickwithitandhanginforatleastafull“semester.”We’reconSidentyou’llgrowtolovethepeopleyou’re“doinglife”with.

(2)Doanactivitywithfolksinyourgroup. Findatimeoutsideofthestructuredgroupsettinganddosomethingfunwiththepeopleinyourgroup.Maybeit’sacook-out,bowling,oraneveningout.Gettingoutofthegroupsettingwithgiveyouachancetogettoknowthepersonalitiesofeveryoneinyournewgroup

(3)ComepreparedfortheBiblestudyanddiscussion.Youdon’thavetobeaBiblescholartobeneSitfromthegroupmeetings,butitdoeshelptohavedoneyour“homework”andarriveprepared.Taketimetodoalittlebitofextraresearchonthegrouptopic.Themoreeffortyouputin,themoreyou-andeveryoneelse-willbeneSit.

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Nowthatyou’vestartedattendingaGrowthGroup,youareavaluablememberandyouhavesomethingimportanttoadd.Thegroupmeetingwillbebetterbecauseyouarepreparedandyouarepresent.WeareexcitedtoseehowGodusesthegrouptohelpleadyouintoagrowingrelationshipwithhim.

BestWishes,

TheNewRiverStaff

AutoresponderTwo,EmailFive:You’reServingonaMinistryTeam.NowWhat?

HiLauren,

Haveyoustartedservingonavolunteerteamyet?(Ifnot,Silethisemailawayforlater.)ServingonavolunteerteamisoneofthebestwaystogetconnectedatNewRiverChurchandagreatwaytogrowinyourrelationshipwithJesus.

Wewantedtotakeamomentandsendyouafewtipsonhowtogetthemostoutofserving:

1.Arriveearlyforyourservingtimeandgettoknowothersontheteam.Agreatwaytomakenewfriendsisbygettingtoknowothersservingalongsideyou.

2.Serveafewtimesbeforeyoudecideifyouliketheservingopportunity.Itmighttakealittlewhileforyoutogetthehangofit.Itwillprobablytakeyouafewconsecutivetimesservingtoconnectwithotherswiththeteam.Ifyoudon’tlovetheplaceyou’reservingafteratimeortwo,we’llbehappytoSindyouanotherplacetoserve,butwe’reconSidentthatifyougiveservingachance,you’llSindyourplacehere!

3.Jotdownalistofwhatyoulikeaboutserving,whatcouldbebetter,howtheministryleadercanhelpyou,etc.Shareitwithyourpointpersonandhelpusserveyoubetterasyouserveonavolunteerteam.OurgoalistomakeservingarewardingandfulSillingtimeforyou.Yourfeedbackhelpsusmakethatpossible.

4.Showupprepared.Whilemostservingopportunitiesdon’trequirealotofoutsidepreparation,whenyoushowupwiththerightmindsetandareaspreparedaspossible,itwillhelpyoutofeelmoreconSidentandtoenjoyservingmore.

Wearethrilledthatyou’vestartedvolunteeringatNewRiver.Ifthereisanythingwecandotohelpitgomoresmoothlyforyoupleasedon’thesitatetoletusknow.

BestWishes,

TheNewRiverStaff

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EmailListSubscribersAutoresponderThree,EmailOne:Top10SermonMessages

HiAustin,

ThankyouforsigningupforourupdatesfromNewRiver.Wewillsendyouperiodicemailswithnewsabouteventsandthingsthatarehappeningaroundhere.Occasionallywe’llevensendyouinsiderinfothatourpastorwantsyoutoknow.

Overthenextfewweekswe’dlovetokick-startyouremailsubscriptionbysendingyousomeresourcesyoumightbeinterestedin.Forexample,herearethetoptensermonmessagesthathavebeenviewedonourwebsite:

1.Hitched-FriendsWithBeneSitshttps://vimeo.com/139173829

2.TheNakedTruthWeekOnehttps://vimeo.com/20763967

3.TheManSeries-WeakMadeStronghttps://vimeo.com/169446883

4.Morphhttps://vimeo.com/108731745

5.Overwhelmedhttps://vimeo.com/119133426

6.Margin-WhenTimeisLimitedhttps://vimeo.com/153689399

7.It’sSoWorthIthttps://vimeo.com/121042449

8.LiveDifferent-Caughthttps://vimeo.com/178810621

9.LifeHacks-SinglePurposehttps://vimeo.com/122329044

10.CirclesAreBetterThanRowshttps://vimeo.com/135824923

WeencourageyoutocheckoutoneormoreofthevideosabovetohelpyougrowinyourrelationshipwithJesus.

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WearethrilledthatyousignedupforupdatesfromNewRiver.Wetakeyourtrustingivingusyouremailaddressseriouslyandpromisetoprotectit,nottoSPAMyou,andnottooverloadyouwithunnecessaryinfo.

Ifthere’sanythingwecandotoserveyou,pleasedon’thesitatetoletusknow(youcanjustreplytothisemail).

AllOurBest,

TheNewRiverStaff

EmailTwo-Top10RecommendedBooks

HiAustin,

Wehopeyou’rehavinganawesomeday!

AspromisedwewantedtosendyouafewresourcesthatmighthelpyouasyougrowinyourrelationshipwithJesus.Herearealistofourtoptenfavoritebooksthatyoumightbeinterestedin…

1.MereChristianitybyCSLewis

2.KnowingGodbyJ.I.Packer

3.ThePurposeDrivenLifebyRickWarren

4.TheFiveLoveLanguagesbyGaryChapman

5.MoreThanACarpenterbyJoshMcDowell

6.TheTreasurePrinciplebyRandyAlcorn

7.TheCaseforChristbyLeeStrobel

8.TheLifeYou'veAlwaysWantedbyJohnOrtberg

9.DesiringGodbyJohnPiper

10.PuttingAmazingBackIntoGracebyMichaelHorton

TheseareallbooksthatpeopleatNewRiverhavefoundhelpfulintheirspiritualjourney.Wehopeyou’llSindthemhelpfulaswell.

HappyReading!

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TheNewRiverStaff

EmailThree-TopResources

HeyAustin,

Wehopeyou’reenjoyingyoursubscriptiontoNewRiver’semailupdates.

Todaywe’vegotanotherlistofresourcestohelpyougrow.Thislistismoreofahodgepodgeofsomeofourfavoritetools.

1. DaveRamsey’sFinancialPeaceUniversity FinancialPeaceUniversitywillhelpyoulearnhowtogetoutofdebtandliveSinanciallylikeyouneverhavebefore.

2. TheYouVersionBibleApp TheYouVersionBibleAppisaneasywaytoreadthebibleonyourphoneordevice.Italsoincludeshandybiblereadingplansandotherresourcestohelpyouspendtimeinscripture.

3. BibleGateway Ifyouwanttostudythebibleonyourdesktopcomputer,werecommendBibleGateway.com.Itincludeseasysearchtools,cross-referencingtools,andmoretohelpyoustudyGod’sword.

4. TheAndyStanleyLeadershipPodcast Thispodcastisaimedatchurchandbusinessleaders,butweSindthatitisreallyhelpfulforeveryone(afterall,we’reallleadingsomeone-evenifitisonlyourfamilyorourselves).

5. TheMichaelHyattPodcastSimilartothepodcastabove,MichaelHyatt’spodcastisaimedatbusinesspeopleorentrepreneurs,buthislifehacksarereallygreattohelpyouliveafullerlifeandmakespaceforwhat’simportant.

6. Passion2016-Salvation'sTideIsRisingWorshipCDSometimesyoujustneedsomegood,inspirationalworshipmusictolistento.AnythingfromPassionisgreat,butwe’rereallydiggingtheSalvation’sTideIsRisingCDrightnow.

7. OurWebsite-newriver.churchWe’realittlepartial,butwethinkonewebsiteyoushouldvisitoftentohelpyougrowinyourrelationshipwithJesusisours!

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Hopefullytheseresourceshelpyouinsomeway.Ifyouhavearesourceyou’vefoundhelpfulinyourjourney,we’dlovetohearmoreaboutitsowecanshareitwithothers(justreplytothisemail).

Haveagreatday!

TheNewRiverStaff

EmailFour-Top10TipsforParentingGod'sWay

Austin,

Areyouaparent?Ifnot,feelfreetodiscardthisemailorforwardittosomeoneyouknow.

TodaywewantedtosendyouanemailwithsometipsforparentingGod’sway…

1. LooktotheBibleforinspiration.TheBiblehaslotsofgoodinformationaboutparenting.Fromteachingchildrenaboutforgivenessandlove,tohelpingyouknowaboutdiscipline,youcangetlotsofgoodinstructionfromscripture.

2. Settheexample.NothingwillhelpyourchildrenunderstandhowtoliveaGodlylifemorethanagoodexamplefromparents.Doesthismeanyouhavetobeperfect?No.Itmeansthatyoushouldconfesswhenyoumessupandaskforforgiveness,attendchurchregularly,andshowlotsgrace.Yourchildrenwillcatchonandfollowyourexample.

3. Strongmarriageaddsstability. Studiesshowoverwhelminglythatchildrenwhoareinatwo-parentfamily

wheretheparentsfocusontheirmarriageSirsthavemorestabilityandareabletoSlourish.Ifyouareasingleparent,prayforstrengthandwisdomtoshowrespectandavoidnegativeputdownsoftheparentthatisnolongerinthehome

4.Teachthedifferencebetweenneedsandwants,aswellasdelayedgratiSication.It’sokaytowanttoblessyourchildrenwithgiftsandnicethings,butsometimesthebestlessonwecanteachthemisthattheyneedtowait.Helpthemsaveuptobuythatspecialelectronic.Showthemhowtomanagemoneywell.

5.Don’tbeafraidofGodlydiscipline. Itseemscounterintuitive,butchildrenknowyoulovethemwhenyouproperly

disciplinethem.Makesureyouneverdisciplineoutoffrustrationoranger.Disciplineshouldbeaimedatgrowthandnotpunishment.Explaintoyourchildrenthatyoulovethemandyou’refollowingGod’sexamplewhenyouteachthemthewaytheyshouldgo.

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Parentingcanbetrulychallenging.DoingitGod’swayisanevenbiggerchallenge,butit’soneofourgreatestcallings.Wewantyoutoknowwearecommitted,asachurch,tohelpingyoubethebestparentyoucanbe.Ifthereisanywaywecanhelpyou,anyquestionswecananswer,oranyresourceswecangetyou,ourChildren’sMinistrystaffwouldlovetoconnect(simplyreplytothisemailandsomeonewillbeintouch.

WithYou,

TheNewRiverStaff

EmailFive-TipsForGodlyMarriages

HiAustin,

HereistheSifthemailinourseriesofresourcestogetyoustarted.TodaywewantedtosendoversometipsonhowtohaveaGodlymarriage.

Whetheryouarecurrentlymarriedorlookingtogetmarriedsomeday,thebibletellsusthatmarriageisanimportantpartofthepeoplewhomakeupthechurch.

HereareafewtipsfromourstaffabouthowtodemonstratetheloveofGodinmarriage…

HaveARegularDateNightAtipthatcameupoverandoverwhenwesurveyedourstaffistheimportanceofhavingaregulardatenight.Coupleswhospendtimealonetogether–talkingaboutlife,dreamingaboutthefuture,andjustlisteningtooneanother–seemtohavehappiermarriagesandaremoresatisSied.

LearnYourSpouse’sLoveLanguageWehighlyrecommendGaryChapman’sbook,TheFiveLoveLanguages.Learninghowyourspousegivesandreceivesloveisvitaltoknowinghowto…well…showthemyourlove.

TryToOut-ServeYourSpouseOnelittlehacktoaddsomefuntoyourmarriageistotrytoout-serveyourspouse.Whenyou’refocusedonservingyourspouseinagenuineway,youremovemanyoftheproblemsmarriagesgenerallyexperience–suchasselSishness,lackofpatience,lackofkindness,etc.

RememberMarriageExistsToMakeYouHolyPerhapsthemostimportantlessontolearnaboutmarriageisthatitdoesn’texisttomakeyouhappy,butrathertomakeyouholy.Inmarriage,youhavetolearngrace,forgiveness,trust,andtheothervirtuesthatdrawyouclosertoChrist.Itisin

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embracingtheinadequaciesinyourspouseandrealizingthatcompletionisonlyfoundinJesusthatcausesyoutotrulybehappyinmarriage.Godcreatedmarriagetodrawusclosetohimself.Weneedtorememberitexiststomakeusholy.

Whetheryouaremarriedorarelookingtogetmarriedsomeday,wehopethesetipsfromourstaffhelpyou.Ifwecaneverbearesourceforyouandyourmarriage,pleasedon’thesitatetoletusknow(youcanreplytothisemail).

BestWishes,

TheNewRiverStaff

EmailSix-TipsForSharingChristWithYourFamily,Friends,andCoworkers

HeyAustin,

Thisisthelastemailinoursetofresourcesandtipsforfolkswho’vesignedupforouremaillist.Fromhereon,it’llonlybenewsandupdates.

Oneofthemostimportantthing’swe’reinstructedtodoasfollowersofJesusistotellothersaboutourfaith.However,werealizethatcallingisintimidatingandchallengingformostpeople.BelowareafewtipsofhowyoucansharetheloveofChristwithyourfamily,friends,andcoworkers:

RandomActsofKindness

InvestandInviteTrulycareaboutpeople.

BeAuthenticDon’tbeafraidtoshareyourfaults.It’sokayifyoudon’thavealltheanswers.Youdon’thavetobeabiblescholar.

[continuehere]

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ThisresourcewasinspiredbyMichaelLukaszewski’sproduct,12EmailsForYourChurch.Init,hegivesyou12,ready-to-useemailsthatyoucansendyourchurch.Hisemailsarecompletelydifferentfromtheautorespondersinthisresource,buttheyareextremelyeffective.Youcangetyourfreecopyof12Emailsathttp://churchfuel.com.