automotive syndication listing auto inventory on top viewed websites

PRODUCTOVERVIEWWhat is AutomotiveSyndication?The elevator pitch: Automotive Syndication empowers dealers to market their inventory to top US & CAN websites, seamlessly maintain brand consistency, and generate real-time leads.

Product OverviewHow does Automotive Syndication work?

POST ADSIn a single interface

Auto Syndication USA , “We drive buyers to you.”

• Leads are tracked and recorded

• Fits every dealer. Options for dealers to be hands-on, hands-free, or a combination.

Grid View

List View

• Visually displays vehicle ‘on dealer’s lot’ and sites that have live

ads

• User can toggle between List, Grid, and Smart Views

• User initiated actions start from this page


Dealer inventory is grouped into categories• Top lead generators• Price Advantage• National best sellers• Sub $10K• Aged inventory• Duplicate models in stock

• Top Lead Generators based on Craigslist Market results

• Price Advantage cross-referenced with Edmunds values

• Applied whether dealer is DIY or Hands-free

Smart View is specifically designed for maximizing Craigslist results using business intelligence.


Every ad generated contains: Call Tracking Number

• Calls are tracked and recorded• ID lead source• ID vehicle• Capture phone number• Capture name

Link to Landing PageDealer Tip:90% of leads are phone calls10% of leads are form submits

LeadGeneration

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Page is automatically created

Click traffic is routed to a Vehicle Specific Landing Page

• Info request• Trade-in Appraisal Form• Credit App

• Schedule a test drive• Phone number • YouTube video

(if using YouTube)


Leads Report captures all Calls & Form Submits

• Name• Contact info• Vehicle• Ad source• Records live phone calls• Leads can be exported to dealer’s

CRM via ADF email export


Dealer Tip:• Over 50% of web traffic is from mobile

devices• 40% of Craigslist traffic is from mobile

devices

MobileExperience

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Dealer Inventory List

Intuitive Calls-to-Action


Dealer Tip:Quick Plus is the recommended posting method for dealers who prefer to personally control their listings to Craigslist. • Prioritize inventory• Control look of ad• Post on specific days

USERINTERFACE

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There are two ways dealers can use our software to market their inventory on Craigslist:

1.Manually (Single Post or QUICK PLUS for multiple listings)2.Hands-free

MANUAL METHOD: Select a vehicle to post to Craigslist.

Product OverviewCraigslist


Dealer Tip:Although dealers have the option to edit and customize their ads, most dealers trust the product to automatically create a great looking Craigslist Ad.

USERINTERFACE

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Post one vehicle immediately, or select up to 50 vehicles to list to Craigslist.When ready, user hits ‘post’ and ads are sent to Craigslist automatically. Budget Manager tracks Craigslist fees if applicable.

The product has 100s of ad template combinations. Templates are automatically applied to ads. Dealers have the option to edit / customize their ad by selecting EDIT.

Product OverviewHow does Automotive Syndication work?Product OverviewCraigslist

For automotive dealers (US) posting paid ads on Craigslist, we make it simple and easy to set your budget and track your ad spend.

USERINTERFACE

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Dealer Tip:The Posting Queue frees the user from their computer and lets the dealer focus on other priorities, like closing deals.

USERINTERFACE

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Ads post to Craigslist at time interval set by user. Payments to Craigslist process seamlessly within application.

Posting Queue automatically posts selected ads to Craigslist. Displays progress for user.

Product OverviewCraigslist - Hands Free

Dealer Tip:Have a budget conversation with your team. How much do you want to spend on Craigslist each month? Understand your approach for how you want inventory going up and/or let us use our data and experience to post for them. Most dealers want between 100-300 ads each month.

USERINTERFACE

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Posting service viaAutomotive Syndication

Automotive Syndication can post Craigslist ads on behalf of the dealer.

Your Sales Support Team has an intake process for this type of sale.

Product OverviewCraigslist - Hands Free

Dealer Tip:Even if the dealer subscribed to the hands free service,they can log into the product and understand howtheir vehicles are being posted.

USERINTERFACE

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Detailed Reporting

• At any given time a dealer can view all active postings.

• Reconciliation of ads against original budget amount

• Leads will export directly to dealer

MANUAL OR HANDS-FREE?

Product OverviewCraigslist - Comparison

Dealer Tip:Even if the dealer subscribed to the hands free service,they can log into the product and understand howtheir vehicles are being posted.

USERINTERFACE

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DEALERS WHO WANT Ads only for specific cars Ads during specific times or days Customize ads (price, template, title,

etc.) Varying monthly Craigslist budgets

Manual Craigslist is the best

DEALERS WHO WANT The same number of Ads posted each

monthScheduled postings in advance

Hands-free Craigslist is the best

Dealer “I want to spend $1000 on Craigslist each month and this is the phone number I want calls routed to.” This is a hands-free dealer.

USERINTERFACE

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Product OverviewBackpage

Automatic export for dealersOnce dealer’s marketplace has been set, ads will automatically export to Backpage.com• 260 Newspapers’ Online Classifieds are powered by backpage.com

• Posting to over 220 metro markets available

• Traffic is routed to VSLP

• 9.3 million visitors /mo

• Ads are free (except $3 ads in Conn.)

Dealer TipNo ads to create. Leads without lifting a finger. Backpage is especially popular in markets like Chicago, LA, NYC, Atlanta, Las Vegas, Miami, and Philly

http://backpage.com/

USERINTERFACE

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Product OverviewEbay - Auction

• Intuitive point-and-click auction builder

• Photos and vehicle description is automatically populated within auction

• Several eBay Auction templates to choose from.

• Dealers can enhance branding via templates, banners, and colors

Dealers can create an eBay auction in less than 2 minutes.

Target a national audience

12 million unique visitors per mo use eBay MotorsAverage visit is 27.5 minutes

Home Page / On The Lot Page

Dealer Tip:Utilizing our software makes you aneBay Certified Solution Provider.

USERINTERFACE

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• Vehicle information is pre-populated within auction

generator

• Intuitive point-and-click process

• Schedule day and time for auction

• Select from multiple auction templates

USERINTERFACE

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Dealer Tip:One auction can create dozens of new sales opportunities. Dealers should approach bidders with additional purchase options.

EVERY BIDCAPTURESSHOPPERS

• Name• Location • Email• Phone• Bid amount

Auction Manager Page

Users manage multiple auctions from one interface. At a glance, dealers can understand:

• Auction views, watchers, bids, and offers• Respond to bidder questions

One of the last credible and free marketplaces to advertise your vehicleslocally.

Point and click 25 free ads per day

• Ads active for 60 days• Ads link to Landing Page• Embedded Call Tracking • Shoppers share vehicles via Email, Text,

Facebook, and Twitter

Dealer Tip:eBay Classifieds is a trusted, powerful, brand. It’s a great up-sell opportunity! Giving dealerships the ability to send more inventory up for free with minimal effort.

UserInterface

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Product OverviewEbay - Classifieds

USERINTERFACE

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Product OverviewFacebook & Twitter

Dealer Tip:Marketing to a dealership’s social media followers is a no brainer. Convert fans into customers.

Dealer can post updates to their Facebook and Twitter following from within Automotive Syndication.

• Make in-app vehicle announcements• Promotes ad sharing and social buzz• Get real-time feedback and engagement from fans

Home Page / On The Lot Page

Facebook

• 167 million unique visitors mo• Avg 20 min per visit

Twitter

• 190 million unique visitors mo• Avg 36 min per visit

USERINTERFACE

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Product OverviewFacebook & Twitter

• Post your inventory to your Fan Page using the Inventory Applet

• Clicks route to Vehicle Specific Landing Page

Facebook Inventory Applet

USERINTERFACE

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Product OverviewYoutube

Dealer Tip:YouTube videos rank high on Google…. This is a huge SEO value for your dealers who LOVE to be found on google! Show a dealer an example search result and its an easy sale.

videos are automatically created for dealer.

• 60-sec videos are created using photos and vehicle info

• Dealer can imbed videos anywhere they like on the web

USERINTERFACE

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Product OverviewYoutube

YouTube channel is automatically created for dealer

Branding carries into dealer’s YouTube channel

Dealer example: Since Feb 2013, this dealer has generated 800+ videos resulting in 5188 views

• Average engagement time for a web video is 10X higher than a static page

• 36% of people say they are more likely to seek out information about a vehicle after watching a video online

Product OverviewDealer FAQ - Craigslist

Is it true Craigslist charges $5 per ad?That depends on what the dealer sells. Starting in December 2013, Craigslist starting charging $5 for ads posted within ‘cars + trucks by dealer’ category for the US. Ads are still free within non-automotive categories like RV, Boats, Motorcycles. Canadian dealers do not pay a fee.

How do I pay for Craigslist ads? 95% of dealers pay with a credit card. The first time a user logs in, they will be prompted for their CC info and it will be securely saved within the system. Some dealers pre-buy blocks of Craigslist ads or tie directly into CL’s API. Sales Reps: Talk to your Support Department in these situations.

How do I track my monthly Craigslist expense?The system will prompt the user to set their monthly Craigslist budget. A dealer’s budget is displayed predominantly throughout the posting process.

When I buy Craigslist Hands-free, what vehicle will be posted?The dealer will submit a intake form indicating how many ads each month they want posted. Smart View will prioritize which vehicles are posted.

What’s the deal with ghosting a flagging these days?Ghosting is very rare now. Flagging has virtually disappeared within the cars + trucks category. Flagging still occurs within non-automotive

categories and typically increases when posting to multiple Craigslist marketplaces. Click Inventory -> Craigslist -> Inactive to see ads that got flagged. Dealers should re-post these ads. Sales Reps: Your Support Team always has a current “Best Practices for Craigslist” document dealers can be supplied.

How does Call Tracking work?Easy. The call tracking numbers on ads (Craigslist, Backpage, etc) automatically route to the dealer’s main line or the salesperson’s. This is set-up

upon initiating the dealer’s account and can be changed at any time.

How many leads will I get from Craigslist ads?That generally depends on the number of ads the dealer post. More ads equals more leads.

Can I post to multiple Craigslist markets using this product?Yes. Change the default Craigslist Market within Settings. It is recommended that dealers use different Craigslist accounts for each Craigslist market.Hands-free Craigslist dealers are limited to one Craigslist marketplace.

Do I still need to renew Craigslist ads?Depends. If a dealer paid $5 for an ad, then no – Their ad will remain live for 30 days and then expire. Dealers posting to a non-automotive

categories can re-new ads every 48 hours. Canadian dealers can re-new ads every 48 hours. Our system will prompt the user through this workflow.

I have my own Credit Application I’d like to layer into the Landing Page. Can I do that?Yes. Go to Settings -> Landing Pages, and enter the URL of your online credit application there. Hit save at the bottom of the page.

Product OverviewDealer FAQ - Craigslist

Backpage

My ads are automatically exporting, but I’m not seeing them.Backpage pulls batches of data nightly through an export. This means a dealer’s entire inventory will not go live right away -- It might take a few days.

I see a manual option for posting Backpage ads. Can I use that? Certainly. Dealers can manually create Backpage ads to expedite the export process.

eBay Auction

Are there fees to create an auction?Yes. Check here for Ebay’s latest fee structure: http://pages.ebay.com/help/sell/motorfees.html

Why would I pay to use your Ebay tool when I can post directly from my own Ebay account?Our Ebay tool allows dealers to create an auction within 2 minutes because we already have all the vehicle info Ebay

requires. Additionally, ad templates, banners, terms & conditions carry over to maintain consistency for the dealer. To create an auction from scratch, it takes 10-15 minutes of uploading photos and creating a vehicle description. Our product does all that automatically for the dealer.

Facebook & Twitter

How do I sync my Facebook and Twitter accounts?Go to Settings -> Social Media and follow the prompts. It takes less than a minute.

YouTube

Do I need to create a YouTube channel for this to work?No. We’ll do that for the dealer.

http://pages.ebay.com/help/sell/motorfees.html

Product OverviewAppendix - $5 ROI

150 Craigslist ads(per month)

$750 cost 165 leads 5% closing rate 8.25 units sold

$14,025 revenue created(assuming $1,700 net / sale)

Cost incurred: $400 software (assumption) + $750 Craigslist fees = $1150

1.1 leads per Craigslist ad

Lets do some real life math…Marketing to a dealership’s social media followers is a no brainer. Convert fans into customers.

As of April 2014, auto dealers paying $5 per ad are receiving 1.1 leads per Craigslist ad.What Return On Investment can the dealer anticipate?

ROI = $12 per $1 in-vested

Product OverviewAppendix - Craigslist - $5 ROI

• Results from dealerships posting in our software

• As of March 2014, one Craigslist ad generates 1.1 leads