automobile motor bike modification business in chennai 1215165027127595 9

8/4/2019 Automobile Motor Bike Modification Business in Chennai 1215165027127595 9

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Kolkata'spopular and happening

Cluster


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To study the Characteristics and features of BikeModification Cluster.

To Capture on this unorganized market which is silent yetpowerful & growing


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What made us to start Bike Modification

business

How does Bike modification bring value to anentrepreneurs Business?

What is the effect of high cc bikes on modifying Bikescluster?

What are the problems faced from government

policies by the bike modifying companies.

What is the demand of Bike Modification Business?

What is the cash involved in each deal?


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Just to do something different !

Creative ideas that would fetch results !

Analyzed that buying race bikes are expensive andpeople cannot afford it.

By venturing into these kind of creative areas wewould also earn profits

Could sell the Imported spare parts


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Teenagers are the ones who are passionate about modifiedBikes.

College Students- Main customers.

Preferred by 18 22 years old people mostly.

The second category is 22-25 years old (rank 2)

Modification of bullets are mostly 25 40 years old.


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Kind of age category

15-18 years

18-22 years

22-25 years

More than 25 years


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Partial Modification Between 30 days to 45 days.

Complete Modification More than 2 months.

Average period of modification between three to fivemonths.

Period of most of the bikes modification - More than 3

months.

Completion of modification less than 1 years rarely.


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Rs. 80, 000 /- (Cost of spare parts)

Rs. 13,000 /- (All mandatory payments)

Rs. 7,000 /- (Cash that goes to the owner)

Rs. 1,00, 000 per bike is spent during a month

Average profit made per Bike by us

could be between 20% and 30%.

Apart from this we would also make business by

undertaking repairs and maintenance of

various other kinds of bikes.


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EMPLOYEE POLICY


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EMPLOYEE POLICY

We will Start with 5 to a maximum of 10 people at theinitial stage of our business.

After the business grew, employees will be increasedaccording to the requirement.

We will have-

2 graphics engineer

2 mechanic for modification 1 marketing person

1 financial analyst

2 automobile consultant


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Parts which are used for modification are theimported fiber materials from countries such as

china, Singapore and Thailand.

But most commonly used are the ones which areimported from Bangkok which constitutes 75%.

From oelinton (Kolkata) which is the hub for two wheelerand four wheeler parts as per customerrequirements.

If the customers feel that they need costlier ones

then the mechanics go in for imported parts.

Sometimes it also depends upon the style anddesign the customer prefers.


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Major part of business in garia

Bcoz two wheeler spare parts hub is located in

oilinton and Khidirpur which is nearby Garia.

Central part of Kolkata

Close to railway station both Sialdah and Howrah

Convenient in building up a customer relationship


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Location Garia

Office place & factory place- 1200 sqrft

Equipments- 1.one small computer lab

2. machines which are needed for the workersto modify.


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Need for any advertisements is huge.

Online advertising

Popularity - mainly due to the word of mouth.

Satisfied customers, indirectly advertise to hisfriends about the company

The modified bikes, parked outside the workshopattracts people

Road shows of the modified bikes.


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This cluster is an oligopolistic market, few sellers and few buyers

2000, CBX racing was the market leader

The price is mainly based largely on competitors prices!

we the members co-operate with each other in taking joint actions

Pricing - discussed and decided during the meeting.


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According to our survey,

60% of the Entrepreneurs say thatgovernment policies have an impact on their business.

Problem with government policies

Government Policies does't affect their Business


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0

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1971-

1980

1981-

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2000

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2008

Future

years

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OLD ENTREPRENUERS

NEW ENTREPRENUERS


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But customization is becoming a new trend in everyplaces.

People want something different from others

This will set as a new trend and again there will be aboom in this cluster.


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Therefore at all times it is required to stretch our limits ofimagination and physical boundaries to the ever-changing demands of the market

We feel that sooner or later that this would be aflourishing industry in the near future.

Bike modification is the art of shaping the bikesto the customers desired imagination and enabling

them to run in Indian roads.


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automobile motor bike modification business in chennai 1215165027127595 9

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