ANNEXURE

1. Executive summaryThe report was undertaken to study the perception of the consumers towards the Honda Brio. The objective was to identify the perception of the people about the Brio.

The research methodology gives good deal of knowledge about research of the objectives of the project. The research methodology includes the research design which is exploratory research design. I have used the questionnaire as a tool for the collection of the primary data and also refer the books & website for the collection of secondary data.

The sampling method is non probability judgment sampling with 100 as the sample size. The limitation and the advantages of project report also mentioned. The collection of data also explained it with the help of attractive charts & tabulation form.

According to study Most of people prefer other color for Honda Brio car than black, white, blue and red. Most of people say that the performance of Brio is average.

Most of the people prefer CNG as a fuel option. Most of the people consider brio as a cheap at a price of below 4, 50,000.

Nearest 80% people say that the quality match is average.

60%people are satisfied with the attitude of the delivery staff. 43% people consider quality to build a good brand image.55% people ready to pay higher for color.

Nearest 80% people ready to pay higher for gets value satisfaction. 60% of people are saying that its reasonable price for it.86% of people is happy with festival discount. The suggestion includes the company should decrease the price. Also company should launch the car in CNG fuel system. Company should provide alloy wheels.

2. INTRODUCTION OF AUTOMOBILE INDUSTRYThe first working steam-powered vehicle was designed and most likely built by Ferdinand Verbiest, a Flemish member of a Jesuit mission in China around 1672. It was a 65cm-long scale-model toy for the Chinese Emperor that was unable to carry a driver or a passenger.It is not known if Verbiest's model was ever built.

Nicolas-Joseph Cugnot is widely credited with building the first full-scale, self-propelled mechanical vehicle or automobile in about 1769; he created a steam-powered tricycle.He also constructed two steam tractors for the French Army, one of which is preserved in the French National Conservatory of Arts and Crafts. His inventions were however handicapped by problems with water supply and maintaining steam pressure. In 1801, Richard Trevithick built and demonstrated his Puffing Devil road locomotive, believed by many to be the first demonstration of a steam-powered road vehicle. It was unable to maintain sufficient steam pressure for long periods, and was of little practical use. The development of external combustion engines is detailed as part of the history of the automobile, but often treated separately from the development of true automobiles. A variety of steam-powered road vehicles were used during the first part of the 19th century, including steam cars, steam buses, phaetons, and steam rollers. Sentiment against them led to the Locomotive Acts of 1865.In 1807 NicphoreNipce and his brother Claude probably created the world's first internal combustion engine which they called a Pyrolophore, but they chose to install it in a boat on the river Saone in France. Coincidentally, in 1807 the Swiss inventor Franois Isaac de Rivaz designed his own 'de Rivaz internal combustion engine' and used it to develop the world's first vehicle to be powered by such an engine. The Nipces' Pyrolophore was fuelled by a mixture of Lycopodium powder (dried spores of the Lycopodium plant), finely crushed coal dust and resin that were mixed with oil, whereas de Rivaz used a mixture of hydrogen and oxygen. Neither design was very successful, as was the case with others, such as Samuel Brown, Samuel Morey, and Etienne Lenoir with his hippo mobile, who each produced vehicles (usually adapted carriages or carts) powered by internal combustion engines. In November 1881, French inventor GustaveTrouv demonstrated a working three-wheeled automobile powered by electricity at the International Exposition of Electricity, Paris. In 1879, Benz was granted a patent for his first engine, which had been designed in 1878. Many of his other inventions made the use of the internal combustion engine feasible for powering a vehicle. His first Motorwagen was built in 1885 in Mannheim, Germany. He was awarded the patent for its invention as of his application on 29 January 1886 (under the auspices of his major company, Benz & Cie., which was founded in 1883). Benz began promotion of the vehicle on 3 July 1886, and about 25 Benz vehicles were sold between 1888 and 1893, when his first four-wheeler was introduced along with a model intended for affordability. They also were powered with four-stroke engines of his own design. Emile Roger of France, already producing Benz engines under license, now added the Benz automobile to his line of products. Because France was more open to the early automobiles, initially more were built and sold in France through Roger than Benz sold in Germany. In August 1888 Bertha Benz, the wife of Karl Benz, undertook the first road trip by car, to prove the road-worthiness of her husband's invention.

In 1896, Benz designed and patented the first internal-combustion flat engine, called boxermotor. During the last years of the nineteenth century, Benz was the largest automobile company in the world with 572 units produced in 1899 and, because of its size, Benz & Cie., became a joint-stock company.The first motor car in central Europe and one of the first factory-made cars in the world, was produced by Czech company NesselsdorferWagenbau (later renamed to Tatra) in 1897, the Prsidentautomobil.

Daimler and Maybach founded Daimler MotorenGesellschaft (DMG) in Constant in 1890, and sold their first automobile in 1892 under the brand name, Daimler. It was a horse-drawn stagecoach built by another manufacturer that they retrofitted with an engine of their design. By 1895 about 30 vehicles had been built by Daimler and Maybach, either at the Daimler works or in the Hotel Hermann, where they set up shop after disputes with their backers. Benz, Maybach and the Daimler team seem to have been unaware of each Others early work. They never worked together; by the time of the merger of the two companies, Daimler and Maybach were no longer part of DMG.Daimler died in 1900 and later that year, Maybach designed an engine named Daimler-Mercedes that was placed in a specially ordered model built to specifications set by EmilJellinek. This was a production of a small number of vehicles for Jellinek to race and market in his country. Two years later, in 1902, a new model DMG automobile was produced and the model was named Mercedes after the Maybach engine which generated 35hp. Maybach quit DMG shortly thereafter and opened a business of his own. Rights to the Daimler brand name were sold to other manufacturers.

Karl Benz proposed co-operation between DMG and Benz & Cie. when economic conditions began to deteriorate in Germany following the First World War, but the directors of DMG refused to consider it initially. Negotiations between the two companies resumed several years later when these conditions worsened and, in 1924 they signed an Agreement of Mutual Interest, valid until the year 2000. Both enterprises standardized design, production, purchasing, and sales and they advertised or marketed their automobile models jointly, although keeping their respective brands. On 28 June 1926, Benz & Cie. and DMG finally emerged as the Daimler-Benz company, baptizing all of its automobiles Mercedes Benz, as a brand honoring the most important model of the DMG automobiles, the Maybach design later referred to as the 1902 Mercedes-35hp, along with the Benz name. Karl Benz remained a member of the board of directors of Daimler-Benz until his death in 1929, and at times, his two sons participated in the management of the company as well.

3. Company ProfileDreamHondaCovers the Entire Spectrum of Automobiles Related Activities:-1. Car Exchange Facility through Honda Auto Terrace.2. Sales / Services / Spares / Finance / Insurance.3. Accidental Repairs With Cash Less Advantage.4. Honda Care Extended Warranty / Honda Care Road Side Assistance.5. 24*7 Break down Assistance.6. Unmatched Car Finance Solutions.

3.1 Postal Address and Contact details

3.1.1 Dream Honda (Surat) S e : +91-261-4060400 Jivan Jyot Motors Pvt. Ltd.

Jivan Jyot Cinema Compound, Udhna Main Road, Surat 394 210.

Sales : +91-261-4060406

Service : +91-261-4060400

E-mail :-dreamhonda.in

3.1.2 Dream Honda (Vapi)

Ganga Complex,Opp. Empress Mall, At & Post : Salvav,NH-8, District : Valsad 396 191.

Sales : +91-260-6621201 / 202 / 204

Service : +91-260-6621208 / 209 / 210

E-mail:-dreamhonda.in

3.2 Dream Honda Product:-

Honda Jazz

Honda City

Honda Civic

Honda Brio

Honda Accord

Honda CR-V

3.3 Dream Honda Department:-

Sales Department Service Department Accessories Department Finance Department Account Department HR Department Customers Relationship Department Design Department3.4 Classification of the carFuel wise classification Variant Diesel variant Segment wise classification

Hatch Back

Entry Level Sedan

Sedan

Super Sedan

Sport Utility Vehicle3.4.1 Hatch back:The hatchback body style appeared as early as the 1930,but according the Merriam-Webster dictionary, the term itself dates to 1970.The hatchback body style has been marketed worldwide on cars ranging in size from superminis to small family cars, as well as executive cars.

Examples of Hatch Back:-

1. Honda civic

2. Maruti awards

3. Suzuki cervo 3.4.2 Entry level sedanEntry level sedan car is a car classification term applied to premium cars smaller than executive cars. In European classification, compact and subcompact executive cars are part of the D-segment. In North American terms, close equivalents are "compact premium car", "compact luxury car, entry-level luxury car" and "near-luxury car".

Examples of Entry level sedan:-1. Honda amaze

2. Audi A4

3. Chevrolet sail3.4.3 Sedan:- A car seating four or more with a fixed roof that is full-height up to the rear window. Known in British English as a saloon. Sedans can have 2 or 4-doors. This is the most common body style [citation needed]. In the U.S., this term has been used to denote a car with fixed window frames, as opposed to the hardtop style wherein the sash, if any, winds down with the glass.Examples of Entry level sedan:-

1. Hyundai sonata

2. Ford mondeo 3. Chevrolet Malibu3.4.4. Super Sedan:-Supercar is a term generally used for ultra-high-end exotic cars, whose performance is superior to that of its contemporaries. The proper application of the term is subjective and disputed, especially among enthusiasts.

Examples of super sedan:-

1. Honda accord

2. Suzuki SX4

3. Mercedes Benz- SLR McLaren

3.4.5. Sport Utility Vehicle:-

Sport utility vehicles are off-road vehicles with four-wheel drive and true off-road capability. They most often feature high ground clearance and an upright, boxy body design. Sport Utilities are typically defined by a body on frame construction which offers more off-road capability but reduced on-road ride comfort and handling compared to a cross-over or car based utility vehicle.

Examples of SUVs:-1. Land Rover Discovery2. Jeep Grand Cherokee3. Mahindra Scorpio4. CONCEPT OF PERCEPTIONPerception is the cognitive process. Perception is the cognitive process which involves the selecting, organizing, and interpreting the stimulus. Thus perception is the process of selecting, organizing, and interpreting or attaching meaning to the events happening in the environment. Robbins has perception as follows:

Perception may be defined as a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.

1. Perception is the intellectual process through which a person select the data from the environments, organizes it, and obtain meaning from it.

2. Perception is the basic cognitive or psychological process. The manner in which a person perceives the environment affects his behavior3. Perception, being an intellectual and psychological process, becomes a subjective process and different people may perceive the same environment event differently based on what particular aspects of the situation they choose to absorb, how they organize this information.4.1 PERCEPTION PROCESS

Perception is the process consisting of several sub process. We can take input-throughput-output approach to understand the dynamics of the perceptual process.

1. Perpetual inputs

2. Perceptual mechanism

-selection of stimuli.

-organization of stimuli

-interpretation of stimuli

3. Perceptual output

1. Perceptual inputs Strictly speaking, perception inputs in the form of stimuli are not the part of the actual perceptual process though these are necessary for the occurrence of the perception.Perception may be in the form of objects, events or people .thus everything in the setting where events occur, or which contributes to the occurrence of events, termed as perceptual inputs2. Perceptual mechanismPerceptual mechanism involves three elements selection of stimuli, organization of stimuli, and interpretation of stimuli.

Selection of stimuli: After receiving the stimuli from the environment, some are selected for further processing while other are screened out because it is not possible For a person to select all stimuli which he sees in the environment. Organization of stimuli: after the stimuli are received, these are organized in some form in order to make sense out of that. The various forms of organizing stimuli are figure-ground, perceptual grouping, simplification and closure.

Interpretation of stimuli: The perceptual inputs that have been organized will have to be interpreted by the perceiver so that he can sense and extract some meaning of what is going on in the situation.

3. Perceptual outputs

Based on the perceptual mechanism which ends with interpretation of stimuli, perceptual outputs emerge. This outputs may be in the form of convert actions like development of attitudes, onions, beliefs, impressions about the stimuli under consideration.4.2 PERCEPTUAL FACTORS

1. External factors

2. Internal factors1. EXTERNAL FACTORS

- Size

- Intensity

- Repetition- Novelty And Familiarity- Motion- Contrast2. INTERNAL FACTORS

- Self Concept

- Beliefs

- Expectations

- Inner Needs

- Response Disposition

- Response Salience5.1 MEANING AND DEFINITION:5.1.1 RESEARCH:

Research refers to the systematic method of definite problem, formulating a hypothesis, collecting the data, analyzing the data, and reaching to certain conduction towards the concerned problem.5.1.2 RESEARCH METHODOLOGY:

Research methodology is a collective term for the structured process of conducting research. There are many different methodologies used in various types of research and term is usually considered to include research design, data gathering and data analysis.5.2 OBJECTIVES OF STUDY:5.2.1. MAIN OBJECTIVE:

To study the Brand perception of Honda Brio.5.2.2. SUBSIDIARY OBJECTIVE:

To know the customers thinking about the Honda Brio. To identify the comfortness in using Honda Brio. 5.3 RESEARCH DESIGN:

Research design is the specification of methods and procedures for acquiring information needed. It is the overall operational pattern or framework of the project that stipulates what information is to be collected from which source by which procedures.5.3.1 TYPES OF RESEARCH DESIGN:5.3.1.1 EXPLORATORY RESEARCH:

An Exploratory research focuses on the discovery of ideas and it generally based on secondary data. It is preliminary investigation which does not have a rigid design. This is because an engaged in an exploratory study may have to change his focus as a result of new ideas and relationship among the variable.

5.3.1.2 DESCRIPTIVE RESEARCH:

A descriptive study id undertaken when the researcher wants to know the characteristic of certain groups such as age, sex, education level, income, occupation, etc. in contrast to exploratory studies, descriptive studies are well structured.

5.3.1.3 CAUSAL RESEARCH:

A causal relationship is undertaken when the researcher is interested in knowing the cause and effect relationship between two or more variables. Such studies are based on reasoning along well tested lines.

Here in this report, exploratory research design is used.

5.4 DATA COLLECTION METHOD:

Data collection is a term used to describe a process of preparing and collecting data. The purpose of data collection is to obtain information to keep on record, to make decisions about important issues, to pass information on to others.

5.4.1 SOURCE OF DATA:

5.4.1.1 PRIMARY DATA:In primary data collection, you collect the data yourself using methods such as interviews and questionnaires. The key point here is the data you collect is unique.

5.4.1.2 SECONDARY DATA:Secondary data is data that has already been collected by someone else for a different purpose to yours. For example, this could mean using.

This report is based on primary data and secondary data.

Primary data are collected through questionnaire. Secondary data are collected through internet and books.

5.4.2 SAMPLING PLAN:

A sampling plan is a detailed outline of which measurement will be taken at what time, on which material, in what manner and by whom. Sampling plan should be designed in such a way that the resulting data will content a representative sample of the parameters of interest and allow for all questions as, stated in the goals, to be answered.

5.4.2.1 DEFINE THE POPULATION:

a. Element : Female and Male

b. Sampling Unit: Businessman , Senior citizens , c. Sampling frame : Surat city (Udhana and Athwagate)d. Time: 1st Jan 2014 to 28th Feb. 2014.5.4.2.2 SAMPLING SIZE:The size of the sample should neither be excessively large nor too small. It should be optimum is now an optimum sample is one which fulfils the requirement of efficiency representative reliability and flexibility.

This report considering 100 sample size (respondent) from total population of UDHNA and ATHWAGATE for this report.

5.4.2.3 Sampling method:

a) Probability sampling:Probability is ordinarily used to describe an attitude of mind towards some proposition of Whose truth we are not certain. The proposition of interest is usually of the form Will a specific event occur? The attitude of mind is of the form How certain are we that event will occur? The certainty we adopt can be described in terms of a numerical measure and this number, between 0 and 1, we call probability.

b) Non probability sampling:Non probability sampling does not meet this criterion and should be used with caution. Non probability sampling techniques cannot be used to infer from the sample to the general population. Any generalizations obtained from a non probability sample must be filtered through ones knowledge of the topic being studied. Performing non probability sampling is considerably less expensive than doing probability sampling, but the results are of limited value.

Here in this report, researcher has taken non probability sampling method. In which convenience sampling method has been used.5.5 BENEFITS OF STUDY:

The study is helpful to knowing that which car perform well in the market.

The study is helpful to knowing that how many persons are satisfied with the Honda Brio.

The study is helpful to knowing the customers loyalty regarding the Honda Brio.

5.6 LIMITATION OF THE STUDY:

Different people have different thought process and different attitudes. As a result, their manner of answering the questions of the study differs. Therefore, the behavior received was sometimes good while sometimes they were negative.

The time period of the survey being only two months, it was not possible to conduct a highly in-depth and detailed study, which in turn might affect the findings.

6 DATA ANALYSIS:-

1. Which car do you prefer?

Table 6. 1 Cars preferenceCategories of storesNo. of respondentPercentage

Maruti Suzuki3535%

Hyundai 1616%

TATA motors 1010%

Toyota 0606%

Honda 1919%

Other 1414%

Total100100%

CAR PREFERENCE Figure 6. 1 Cars preferenceINTERPRETATION:

In above figure it indicates that of respondents prefer maruti Suzuki 35% prefer, Hyundai 16% prefer, Tata 10% prefer, Toyota 6% prefer, Honda and 19% prefer, other cars 14% prefer.2. Which color would you prefer for Honda Brio?

Table 6. 2 colors preference.Colors No. of RespondentPercentage

Black 1111%

White 2828%

Blue 1010%

Red 1212%

Other 3333%

Total100100%

COLOR PREFRENCE Figure 6. 2 colors preference.INTERPRETATION:In above figure it indicates that the 11% respondents prefer black color, 28% prefer white, 10% prefer blue, 12% prefer red, 33% prefer other colors.3. What is your thinking about performance of Honda Brio?

Table 6. 3 Perception for Honda Brio.

Category of performance No. of RespondsPercentage

Outstanding 1010%

Excellent 2424%

Good 2828%

Average 3535%

Poor 0303%

Total 100100%

PERCEPTION FOR HONDA BRIO

Figure 6. 3 Perception for Honda Brio.INTERPRETATION:

In above figure it indicates that10% of respondents thinks that performance of brio is outstanding, 24% thinks excellent, 28% says good, 35% says average, 3% says poor.4. Which fuel option would you prefer for Honda Brio?

Table 6. 4 fuel option preferenceTypes of fuel No. of RespondPercentage

Petrol 3838%

CNG 6262%

Total100100%

FUEL OPTION PREFERENCE

Figure 6. 4 fuel option preference.INTERPRETATION:

In above figure it indicate that the 38% of respondents would prefer petrol and 62% of respondent would prefer cng.

a. If the company has to increase the price, Will you pay higher price than the current price? Table 6.5 Resonce for higher price paymentPaying possibilities No. of RespondentPercentage

Always1111%

Some times4646%

Never4343%

Total100100%

RESPONCE FOR HIGHER PRICE PAYMENT

Figure 6. 5 Response for higher price paymentINTERPRETATION:

In above figure it indicate that if company will increase the price 11% of respondents will always pay the higher price than current, 46 % sometimes and 43% will never pay higher price.5. At what price Honda Brio will be considered as cheap?Table 6.6 Perception on price.Price No. of RespondPercentage

Below 4,50,0005858%

5,00,0002323%

6,00,0000707%

7,00,0001212%

Total 100100%

PERCEPTION ON PRICE Figure 6.6 Perception on price.INTERPRETATION:

In above figure it indicate that the 58% of respondents will consider as a cheap if the price is below 4.50000, 23% respondent will consider cheap if the price is 5,00000, 7% respondent will consider cheap if the price is 6,00,000, 12% will consider if the price is 7,00,000.

6. Does the price of Honda Brio match its quality?

Table 6.7 Price quality match.Quality No. of RespondPercentage

To great extent 1414%

Average 8080%

To very less extent 0606%

Total 100100%

PRICE QUALITY MATCH Figure 6.7 Price quality match.INTERPRETATION:In above figure it indicates that the 14% of respondents perceive that the car is match with its quality at to great extent, 80% of respondent perceive that the car match at average level and 6% perceive it matches at very less extent.7. How satisfied were you with the delivery staff attitude?

Table 6.8 Satisfaction from Delivery staff attitudeSatisfaction No. of RespondPercentage

Very satisfied 2626%

Satisfied 6464%

Dissatisfied 0606%

Very dissatisfied 0404%

Total 100100%

SATISFACTION FROM DELIVERY STAFF ATTITUDE Figure 6.8 Satisfaction from Delivery staff attitude.INTERPRETATION:In above figure it indicates that the 26% of respondents are very satisfied with the delivery staffs attitude, 64% are satisfied, 6% are dissatisfied and 4% are very dissatisfied.

8. Is sales promotion of Honda Brio effective?

Table 6.9 Effectiveness of sales promotionEffectiveness No. of RespondentPercentage

Highly effective1414%

Effective 2525%

Natural2828%

Ineffective 2525%

Highly ineffective 0808%

Total 100100%

EFFECTIVEESS OF SALE PROMOTION

Figure 6. 9 Effectiveness of sales promotion. INTERPRETATION:In above figure it Indicate that the 14% of respondents says promotion of brio is highly effective, 25% says its effective, 28% says neutral, 25% says ineffective and 8% says highly ineffective.9. Which of the following parameters according to you build a good brand?

Table 6.10 Brand building parameters.Parameters No. of RespondPercentage

Quality 4343%

Communication 1414%

Availability 1616%

Discounts 2424%

Others 0303%

Total 100100%

BRAND BUILDING PERAMETERS Figure 6.10 Brand building parameters.INTERPRETATION:

In above figure it Indicate that the 43% of respondents says quality, 14% says communication, 16% says availability, 24% says discount, 3% says discounts to build a good brand.10. Answer the following question on the basis of checklisti. Will you pay Higher price for specific color ?

Table 6.11,Paying high price.VariableNo. of RespondPercentage

Yes5555%

No4545%

Total100100%

PAYING HIGHER PRICE Figure 6.11, Paying higher priceINTERPRETATION:From the figure 45% of respondents will never pay higher price for the specific color where 55% will pay higher price for the specific color.ii. Do you get Value satisfaction from Honda brio?

Table 6.12 value satisfaction

VariableNo. of RespondPercentage

Yes8080%

No2020%

Total100100%

VALUE SATISFACTION

Figure 6.12 value satisfactionINTERPRETATION:

From the figure 80% respondents are says yes and 20% says no with vallue satisfaction.iii. Are you satisfied with 18kmpl average of petrol of Honda brio?

Table 6.13 Satisfaction with 18 kmpl averageVariableNo. of RespondPercentage

Yes8484%

No1616%

Total100100%

SATISFACTON WITH 18 KMPL AVERAGE

Figure 6.13 Satisfaction with18 kmpl average

INTERPRETATION:

From the figure 84% respondents are satisfied where 16% are dissatisfied with the 18kmpl avreage.

iv. Are you Comfort with auto gear in Honda brio?

Tabel 6.14 comfort with auto gearVariableNo. of RespondPercentage

Yes4848%

No5252%

Total100100%

COMFORT WITH AUTO GEAR

Figure 6.14 comfort with auto gear

INTERPRETATION:

From the figure 48% of respondents are feel comfortabel with the auto gear where, 52% are uncomfortable.

v. Do you think price of Honda brio is Reasonable ?

tabel.6.15 reasonable priceVariableNo. of RespondPercentage

Yes6060%

No4040%

Total100100%

REASONABLE PRICE

Figure 6.15 reasonable priceINTERPRETATION:

From the figure 60% of respondents says yes that the price is reasonable, where 40% of respondents says no that the price is not reasonable.vi. Do you get good Resale value of Honda brio than other cars?

Table 6.16 Getting resale value

VariableNo. of RespondPercentage

Yes5353%

No47475

Total100100%

GETTING RESALE VALUE

Figure 6.16 Getting resale valueINTERPRETATION:

From the figure 53% of respondents says yes that there is a resale value of honda brio, where 47% of respondents says no.

vii. Are you happy with discount given on Honda brio at Festival?

Table 6.17Satisfaction on festival discount

VariableNo. of RespondPercentage

Yes8686%

No1414%

Total100100%

SATISFACTION ON FESTIVAL DISCOUNT

Figure 6.17 Satisfaction on festival discountINTERPRETATION:

From the figure 86% of respondents says that the festivel offers are attractive where, 14% says no.

viii. Is the Promotional concept I m made for you effective?

Table 6.18 concept I made for YOU

VariableNo. of RespondPercentage

Yes3333%

No6767%

Total100100%

EFFECTIVENESS OF PROMOTIONAL CONCEPT

Figure 6.18 concept I made for YOUINTERPRETATION:

From the figure 33% of respondents says yes that the concept I made for YOU is effective where, 67% says no.FINDINGSAccording to my study

Majority of people prefer Maruti Suzuki.

Most of people prefer other color for Honda Brio car than black, white, blue and red. Most of people say that the performance of Brio is average.

Most of the people prefer CNG as a fuel option.

Majority of people will pay higher price sometimes than current price.

Most of the people consider brio as a cheap at a price of below 4,50,000.

Nearest 80% people say that the quality match is average.

60%people are satisfied with the attitude of the delivery staff.

The performance of Brio is natural. 43% people consider quality to build a good brand image.

55% people ready to pay higher for color. Nearest 80% people ready to pay higher for gets value satisfaction.

84% of people are satisfied with the average of 18kmpl. 53% of people are says that the resell price is good.

48% of people feel comfortable with auto gear. 60% of people are saying that its reasonable price for it.

86% of people are happy with festival discount.

Conclusions

As the survey is conducted to know the perception of the people towards the Honda brio. Most of people prefer white color and CNG as a fuel option. Most of the people say that the performance is Average and pay higher price for the favorite color and also says that the resell value is good. Majority of people feel discomfort for the auto gear. Most of the people say that the brio does not match with the promotional concept of I made for YOU.

Suggestions Company should decrease the price.

Also company should launch the car in CNG fuel system.

Company should make it more attractive with the use of latest graphics and radium.

Company should provide alloy wheels.

BIBLIOGRAPHY. Nargundkar Rajendra (2005), Marketing Research, Tata McGraw-Hill, New Delhi. Pandya Kiran & Bulsari Smruti (2005), Enjoy Statistics with SPSS, New Popular Prakashan, Surat Annual report of Honda 2007

www.wikipedia.org/wiki/preference

www.honda.com/history

www.autoindia.com www.dreamhonda.inANNEXURE

QUESTIONNAIRE

To study the Brand perception of Honda Brio.Personal detail:

Name:_______________________________________________________________________

Gender: - Male Female

Occupation: _____________________

Phone No: (M) ________________

1. Which car do you prefer?

Maruti Suzuki Hyundai

TATA motors Toyota Honda Other___________ 2. Which colour would you prefer for Honda Brio?

Black White

Blue Red

Other___________3. What is your thinking about performance of Honda Brio?

Outstanding Excellent

Good Average Poor 4. Which fuel option would you prefer for Honda Brio?

Petrol CNG5. If the company has to increase the price, Will you pay higher price than the current price?

Always Some Times Never6. At what price Honda Brio will be considered as cheap?

Below 3,50,000 Rs 4,00,000 Rs

4,50,000 Rs 5,00,000 Rs7. Does the price of Honda Brio match its quality?

To great extent Average

To very less extent8. How satisfied were you with the delivery staff attitude?

Very satisfied Satisfied

Dissatisfied Very dissatisfied9. Is sales promotion of Honda Brio effective?

Highly effective Effective

Neutral Ineffective10. Which of the following parameters according to you build a good brand? Quality Communication

Availability Discounts

Other_________No.ANSWER THE FOLLOWING QUESTION ON THE BASIS OF CHECKLIST YesNo

1Will you pay higher price for specific colour?

2Do you get value satisfaction from Honda Brio?

p3Are you satisfied with 18kmPL average of petrol of Honda Brio?

4Are you comfortable with auto gear In Honda Brio?

5Do you think the price of Honda Brio is reasonable?

6Do you get good resale value than other cars?

7Are you happy with the discounts given on Honda Brio at festival?

8Is the promotional concept I m made for you effective?

1