CONVERGE

CONNECT

CREATE

30 APR – 01 MAY 2014

DIGITAL 

DISRUPTION

 

INSPIRATION

INNOVATION

PERSPIRATION

PIONEERSSTART-UPS

Think about the way you live now. How you connect with

friends, how you get news and entertainment, how you manage

your money, play, work, and relax.

The innite interconnections made possible by digital

technology are remapping the lives of almost everyone on

the planet. A new image of the world is being created that is

always-on and animated in real-time, where static is a thing

of the past and everything you know to be true today will be

history tomorrow. Nothing will go untouched, no activity:

medicine, media, religion, relationships, manufacturing,

marketing and more. We are in the midst of a metadata

metamorphosis.

Everyone participates in the digital world one way or another.

The opportunities offered by a digitally facilitated future are

endless. But how are those opportunities going to be turned

into reality? How will connections be made and ideas spread

and implemented? How are we going to solve the pressing

problems that confront us?

The Project: Digital Disruption is your chance to be at the

forefront of this change.

In an action-packed two-day event, attendees will hear

from over 30 international and local speakers on how digital

disruption is changing the way we live and work and learn how

organizations are leveraging the opportunities created by digital

disruption to transform their businesses. The unique structure

allows for exploration of topics on a conceptual, inspirational

and practical level, and brings together innovators and world-

class minds from the Pacic Rim and further aeld — some

blazing with huge ideas and others who have already made their

ideas real.

Whatever your industry or interest, The Project  offers a rare

chance to learn from their successes – and failures – and

together try to make sense of the ever-shifting and constantly-

evolving digital world. At the same time The Project  will provide

a platform for diverse people and networks to converge and

catalyse something new and different.

Let’s connect the dots and see what we can create.  

THE AUDIENCE

The Project: Digital Disruption targets the change agents that

are putting New Zealand on the map when it comes to the

strategic and creative implementation of digital technologies.

With an expected attendance of 400+, The Project offers a rare

opportunity to connect with early adopters, innovation drivers,

vanguard thinkers and pioneering spirits from a diverse range

of industries and backgrounds. From bold young start-ups to

established businesses, from ICT executives to technology

entrepreneurs, from marketers to manufacturers, from

students to senior managers, The Project  will bring together

a unique audience, hungry for a better understanding of

today’s opportunities and tomorrow’s possibilities. The Project  

will foster putting global trends into action, to enable New

Zealanders – and the companies they lead – to innovate and

prosper on a global stage.

Following on from the success of The Project

2012 and The Project 2013, AUT University, the US

Embassy and SMNZ are partnering again this year

to deliver The Project 2014.

 

DIGITAL 

DISRUPTION

CHANGE

IDEAS

TECHNOLOGY

PRACTICALITY

FORMAT AND VENUE

Equal parts inspiration and enlightenment, The Project  is sure

to provide valuable insights that will help nurture and promote a

culture of innovation amongst New Zealanders.

Over two days, attendees will hear from, connect and network

with world-class international and local speakers. They will meet

future business partners, collaborators and co-conspirators

and be exposed to ideas that will re-invent their approach to

… everything.

 

DAY ONE 

Focusses on ‘Inspiration and Innovation’ and mixes keynote

addresses with interactive sessions, live-stream events and

panel discussions.

 

DAY TWO 

Focusses on ‘Perspiration and Practicality’ and introduces case

studies that highlight hard-won lessons and war stories from the

front lines of digital innovation.

This unique programme and format will make the most of

the state-of-the-art facilities on offer in Auckland’s newest

conference venue, including two stunning lecture theatres and

a massive 5m x 3m video wall. The Project is a one-of-a-kind

event that will have attendees buzzing long after the conference

is over.

THE MARKETING CAMPAIGN

 AUT has a large, well connected audience and marcomms

infrastructure that will be utilised to engage with potential

prospects socially, through direct marketing channels and via

a concerted PR campaign. Partnerships with relevant media

organisations will provide further exposure in the lead up to

– and during – the event.

 

LOCATION

Sir Paul Reeves Building

Governor Fitzroy Place, Auckland, NZ

The conference will be held at AUT’s newest building. Designed

to reect what students around the world want from their

learning spaces, the Sir Paul Reeves Building and the areas

within it are exible, contemporary and invite collaboration.

It reects AUT’s position as ‘The University for the Changing

World,’ and features one of the most contemporary media

teaching and learning spaces in this hemisphere.

With its impressive 12-storey tower and glass-roofed atrium,

the Sir Paul Reeves Building is right at the heart of the AUT

city campus, connecting the surrounding buildings, including

the Business School, by way of Governor Fitzroy Plaza. This

building is rich with student- centered learning and social

spaces and houses the most advanced communications school

in the country.

 

AUT UNIVERSITY

 AUT University is a university for the

changing world; an increasingly powerful

force for learning and discovery that

promotes the wellbeing of people and their

environments, and provides them with

opportunities to expand and achieve their

aspirations.

 AUT is committed to having active

relationships nationally and internationally

with communities, industry, businesses

and the professions, in the creation

and exchange of knowledge and in the

application of learning and research. A

strong advocate of innovative approaches

to teaching, learning and research,

 AUT’s learning environment encourages

interaction between students and with their

lecturers.

 AUT has four campuses: City (Auckland

CBD), South (Manukau), North Shore and

Millennium Institute in Albany.

THE US EMBASSY

The U.S. Embassy in New Zealand

is one of the leading proponents of

the U.S. Government’s global digital

outreach strategy. The term “21st Century

Statecraft” is a philosophy developed by

Former Secretary of State Hillary Clinton.

It involves complementing traditional

foreign policy tools with new instruments of

statecraft that fully leverage the networks,

technologies, and demographics of our

interconnected world.

The Project Conference will further the

Embassy’s efforts to achieve the Obama

 Administration’s goal of advancing U.S.

foreign policy diplomacy and development

by bringing diverse communities

together to network more efciently and

productively.

SOCIAL MEDIA NZ

SMNZ is one of Asia Pacic’s leading and

most credible resources for social media,

tech and digital news and opinion. Their

website is a gathering place for the region’s

sharpest minds to discuss, share, learn

and push into the digital frontier. With a

diverse set of industries and disciplines

represented in discussions around different

digital issues, SMNZ sets out to make

sense of the digital era.

THE PROJECT 2014 SPONSOR BENEFITS

• Be seen as a leader in an important annual initiative that

plays a crucial role in raising knowledge and the quality of

dialogue around digital innovation in New Zealand

• Secure a signicant opportunity to associate with an event

that brings together some of the brightest minds in the

digital innovation sector

• Access to signicant networking and business

development opportunities

• Put your logo on event signage, branding and related

promotional material, including tickets, AV presentation

and MC thank you’s

• You can nominate a representative or presenter to speak

at the event

• Distribute 5 complimentary tickets to your staff, team or

VIP customers ( a $2500.00 value)

• Place your logo and links on The Project website

(www.the-project.co.nz)

• Acquire a list of event attendees (subject to Privacy Act

legislation)

• Activate social media activity – AUT Twitter and Facebook

can include links to your organisation within a wider social

media campaign for the event

• Get rst right of refusal for The Project 2015 sponsorship

• Leverage this sponsorship in other day-to-day business

operations

 

You are encouraged to provide input and feedback into how

additional sponsorship benets can help you to achieve

maximum value. 

THE SPONSORSHIP FEES$10,000 + GST

CONTACT: Martin Bell, AUT UNIVERSITY +64 9 921 9999 (ext) 6705, martin.bell@aut.ac.nz