australian self-medication keynote craig rispin 13 nov '12

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Australian Self-Medication Keynote Craig Rispin 13 Nov '12

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  • 1. Discuss with a Partner:What Did You Find MostSurprising in the VideoDid You Know?Up

2. Up 3. Up 4. If change ishappening on theoutside faster than on the inside the end is in sight. -Jack WelchUp 5. EducationRe-Engineering GlobalFree Mobility AgencyAge GapPeople End ofRetirement Transparency WSpeed & Size or Sh k/Ls ift ifeife ce L neMarketingS ci UnbreakableMegatrendTech Acceleration Business GlobalisedTechnology CloudOutrageousOutsourcingComputing Coworking CoIT VirtualInnovationRobotsMobileBusinessImperative RiseMadness Up 6. Speed & Size Up 7. Cray-1 US$8 million Speed & SizeUp 8. Cray-1 US$8 million80 MegaFLOPS Speed & SizeUp 9. SonyPlayStation 3Up 10. SonyPlayStation 3US$400Up 11. SonyPlayStation 3US$400218 GigaFLOPSUp 12. SonyPlayStation 3US$400218 GigaFLOPSUp 13. Up 14. Millimetre-Scale ComputerUp 15. Edible Chip - Proteus Biomedical Up 16. Edible Chip - Proteus Biomedical Up 17. Edible Chip - Proteus Biomedical Up 18. Partner Interviews:Up 19. Partner Interviews:Do you believe in this vision of futuretechnology?Up 20. Partner Interviews:Do you believe in this vision of futuretechnology?If so, why? If not, why not?Up 21. Partner Interviews:Do you believe in this vision of futuretechnology?If so, why? If not, why not?What impacts do you think it mighthave on organisations or on society inthe future?Up 22. EducationRe-Engineering GlobalFree Mobility AgencyAge GapPeople End ofRetirement Transparency WSpeed & Size or Sh k/Ls ift ifeife ce L neMarketingS ci UnbreakableMegatrendTech Acceleration Business GlobalisedTechnology CloudOutrageousOutsourcingComputing Coworking CoIT VirtualInnovationRobotsMobileBusinessImperative RiseMadness Up 23. Up 24. Up 25. Up 26. EducationRe-Engineering GlobalFree Mobility AgencyAge GapPeople End ofRetirement Un-Bell CurveWSpeed & Size or Sh k/Ls ift ifeife ce L neMarketingS ci UnbreakableMegatrendTech Acceleration Business GlobalisedTechnology CloudOutrageousOutsourcingComputing Coworking CoIT VirtualInnovationRobotsMobileBusinessImperative RiseMadness Up 27. Age GapBig Changes AheadUp 28. Age GapBig Changes AheadUp 29. Age GapBig Changes AheadUp 30. AUSTRALIAS GENERATIONAL PROFILEFERTILITY RATES (BABIES PER WOMAN)LIFE EXPECTANCY AT BIRTHMEDIAN AGE OF PARENTS (NEW BIRTHS)MEDIAN AGE FIRST MARRIAGEAustralia 1971: 3.0 Today: 1.91982: Male - 72.1Female - 78.81982: Fathers - 30.0 Mothers - 26.9 1984: Male - 24.8Female - 22.3Current OECD Avg: 1.7 Current world Avg: 2.5Today: Male - 79.4 Female - 83.9Today: Fathers - 33.1 Mothers - 30.7Today: Male - 30.1 Female - 27.7 TECHNOLOGY TIMELINE 1923: First radio broadcast1956: First Australian1980: Pacman1982:1991:1998:2006: Facebook 2010: Google puts Pacman 2010: 2012: in Australia. Radio takestelevision broadcast. launched & as a CommodoreWWW is launched. 143 millionopens to the public. game on its logo to celeb- iPad launched - 800 million 38 years to reach a global TV takes 13 years tocomputer game 64 launched -Takes 4 years to internet Takes 12 monthsrate Pacmans 30th sells 1 million active audience of 50 million reach a global audi-sells 7 million sells 1 millionget 50 million usersto get 50 millionanniversary. 126 million units in 4 weeksFacebookence of 50 millioncopiesunits in 4 years people online userspeople play it in 1 dayaccountsPOPULATION BYYEAR OF BIRTH 350 000300 000The echo boom - recordHighest 1971 birth numbers reflected the fertility birth birth rate everreach 276,361 -years of the Boomersnumbers 250 000 recorded - 1961not beaten until 2007 Lowest birth rate ever(3.5 per woman) recorded in 2001 (1.7)Generation Alpha 200 000Post WWIIbaby boom Generation YGeneration XGeneration Z 150 000War Boomersbabies Builders 100 000Born before 1946Born 1946-1964 Born 1965-1979Born 1980-1994 Born 1995-20092.99 million5.59 million 4.81 million4.83 million 4.60 million50 000% of pop: 13% % of pop: 23%% of pop: 21% % of pop: 21%% of pop: 20%% of the workforce% of the workforce % of the workforce% of the workforce % of the workforceToday: 2% // 2020: 0% Today: 36% // 2020: 17%Today: 44% // 2020: 36% Today: 18% // 2020: 35%Today: 0% // 2020: 12% 3545 5565 75 859505 193019401950 1960 1970 19801990 2000 2010 AustralianPrime Ministers: SculLyonsMenz Curtin Chifley MenziesHolt Gorton McM Whit Fraser Hawke Keating HowardRudd Gillard Key: - Liberal / National- Labor United States Presidents: HooverRoosevelt Truman Eisenhower JFK JohnsonNixonFordCarter Reagan GH BushClinton GW Bush Obama Key:- Republican - Democrat Australian Population: 6.5 million7 million 10 million13 million16 million 19 million23 mil World Population: 2 billion3 billion 4 billion 5 billion 6 billion 7 billion Copyright 2012 McCrindle Research Pty. Ltd. Source: McCrindle Research, ABS.McCrindle Research Pty. Ltd.Suite A39, Level 4Phone: +61 2 8824 3422ABN: 99 105 510 772 24-32 Lexington Drive Fax: +61 2 8824 3566www.mccrindle.com.auBella Vista NSW [email protected] Up 31. EducationRe-Engineering GlobalFree Mobility AgencyAge GapPeople End ofRetirement Transparency WSpeed & Size or Sh k/Ls ift ifeife ce L neMarketingS ci UnbreakableMegatrendTech Acceleration Business GlobalisedTechnology CloudOutrageousOutsourcingComputing Coworking CoIT VirtualInnovationRobotsMobileBusinessImperative RiseMadness Up 32. Your mobile phone hasmore computing power thanall of NASA in 1969.http://www.ickr.com/photos/43533334@N07/5153726732 33. How Big is Mobile Today? Up 34. How Big is Mobile Today?7B People in the World Up 35. How Big is Mobile Today?7B People in the World6B Mobile Subscribers Up 36. How Big is Mobile Today?7B People in the World6B Mobile Subscribers1B 3G/4G Subscribers Up 37. Despite Tremendous Ramp So Far,Smartphone User Adoption Has Huge Upside Global Smartphone vs. Mobile Phone Subscriptions, Q4:117,000 6.1B Mobile PhoneSubscriptions6,0005,000Global Subscriptions (MM)4,0003,0002,000 953MM SmartphoneSubscriptions1,000 0SmartphoneMobile PhoneSource: Mobile phone subscriptions per Informa (as of Q4:11), Smartphone subscriptions estimate based on Morgan Stanley Researchsestimated smartphone user as % of total mobile user at the end of 2011 (16%).Note: While there are 1B global 3G subscribers as of Q4:11, not all of them were smartphone users. One user may have multiple mobile11 subscriptions, therefore actual user #s may be lower than subscriber #s. Up 38. Apple iPhone + iTouch + iPad Ramp The Likes of Which We Havent Seen BeforeiPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch 120~120MM+ Mobile Internet 100iPhone + iTouch + iPadLaunched 6/07Desktop Internet 80Subscribers (MM)Netscape*Launched 12/94 60 Mobile Internet ~32MM NTT docomo i-mode 40 Launched 6/99 Desktop Internet 20~27MMAOL*v 2.0 Launched 9/94~9MM Q1Q3Q5Q7 Q9Q11Q13Q15Q17Q19Quarters Since LaunchiPhone + iTouchNTT docomo i-mode AOL NetscapeNote: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~65MM+ netbooks have shipped in first 11 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 8 Data as of CQ3:10. 39. 380MMobile Internet Ramping Faster than Desktop Internet Did Apple Leading ChargeiPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch 100~85MM Mobile InternetDesktop Internet 80 iPhone + iTouch Netscape*Launched 6/07Launched 12/94Subscribers (MM) 60 Mobile Internet~31MMNTT docomo i-mode 40Launched 6/99 ~18MM Desktop Internet 20AOL*v 2.0 Launched 9/94 ~8MM Q1Q3Q5 Q7Q9Q11Q13Q15Q17Q19 Quarters Since LaunchiPhone + iTouch NTT docomo i-modeAOLNetscapeNote: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7Up 40. 380MMobile Internet Ramping Faster than Desktop Internet Did Apple Leading ChargeiPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch 100~85MM Mobile InternetDesktop Internet 80 iPhone + iTouch Netscape*Launched 6/07Launched 12/94Subscribers (MM) 60 Mobile Internet~31MMNTT docomo i-mode 40Launched 6/99 ~18MM Desktop Internet 20AOL*v 2.0 Launched 9/94 ~8MM Q1Q3Q5 Q7Q9Q11Q13Q15Q17Q19 Quarters Since LaunchiPhone + iTouch NTT docomo i-modeAOLNetscapeNote: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7Up 41. 468MMobile Internet Ramping Faster than Desktop Internet Did Apple Leading ChargeiPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch 100~85MM Mobile InternetDesktop Internet 80 iPhone + iTouch Netscape*Launched 6/07Launched 12/94Subscribers (MM) 60 Mobile Internet~31MMNTT docomo i-mode 40Launched 6/99 ~18MM Desktop Internet 20AOL*v 2.0 Launched 9/94 ~8MM Q1Q3Q5 Q7Q9Q11Q13Q15Q17Q19 Quarters Since LaunchiPhone + iTouch NTT docomo i-modeAOLNetscapeNote: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimatesUp~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7 42. iPods Changed Media Industry iPhones Ramped EvenFaster iPad Growth (3x iPhone) Leaves Siblings in DustFirst 8 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad1,40070,000iPad iPadiPadiPhone iPhoneiPhone iPodiPod iPod20,0001,20060,000Global Unit Shipments (000)Global Unit Shipments (000)1,00050,00015,00080040,00010,00060030,00040020,0005,00020010,000 000 000 1 11 2223 33 4 44 5 55 667 7 8 8 Quarters After LaunchQuarters After LaunchQuarters After LaunchSource: Apple, as of CQ1:12 (8 quarters post iPad launch).9 Up 43. Security MeteringAccessControlMoney Body Engines 44. Partner Questions: Up 45. Partner Questions:Whats your favorite smartphone Appand why?Up 46. Partner Questions:Whats your favorite smartphone Appand why?Do you have a mobile strategy atyour organisation?Up 47. Partner Questions:Whats your favorite smartphone Appand why?Do you have a mobile strategy atyour organisation?Whats your big idea for an App?Up 48. EducationRe-Engineering GlobalFree Mobility AgencyAge GapPeople End ofRetirement Transparency WSpeed & Size or Sh k/Ls ift ifeife ce L neMarketingS ci UnbreakableMegatrendTech Acceleration Business GlobalisedTechnology CloudOutrageousOutsourcingComputing Coworking CoIT VirtualInnovationRobotsMobileBusinessImperative RiseMadness Up 49. South Korean Kids Get Robot Teachers Up 50. Robotic Surgery Has Doubled in 5 Yrs Up 51. People WorSh k/L sift ife ife ce L ne S ciAccelerationBusiness GlobalisedTechnology Up 52. Education Re-EngineeringGlobalCo-MobilityWorking Digi-natives People End of RetirementStructure ShiftWSpeed & SizeorSh k/Lsift ifeife ceL n eMarketing S ci UnbreakableMegatrend TechAcceleration BusinessGlobalisedTechnology CloudOutrageousOutsourcing Computing CoworkingCoIT Virtual InnovationRobotsMobileBusiness Imperative RiseMadnessUp 53. Innovation Imperative: In Times of Massive ChangeInnovation Isnt a RiskIts a Requirement 54. I Asked Jack Welch...Jack, do you really think foresight andinnovation are required in business?Up 55. I Asked Jack Welch...Jack, do you really think foresight andinnovation are required in business?No, Craig, but survival isnt either...Up 56. Faculty Profiles | Search | Academic Areas | Centers | Awards & HonorsJames G MarchJack Steele Parker Professor of International ContactManagement, EmeritusOrganizational Behavior(650) [email protected] March studies organizations. His recent research has focused on understanding risk taking, decision making,learning, and leadership in organizations such as business firms, public bureaucracies, and educational institutions.James G. March is Professor Emeritus at Stanford University, where he has been on the faculty since 1970. He holdsappointments in the Schools of Business and Education and in the Departments of Political Science and Sociology.Before that, he was on the faculty of the University of California, Irvine, and the Carnegie Institute of Technology. Hereceived his B.A. degree from the University of Wisconsin and his M.A. and Ph.D. from Yale University. He is the fatherof four children and (depending on how you count them) somewhere between five and 16 grandchildren. 57. Exploitation vs ExplorationUp 58. Exploitation vs ExplorationExploitation:Up 59. Exploitation vs ExplorationExploitation:Ongoing execution of learned successfulbehaviours - business as usual.Up 60. Exploitation vs ExplorationExploitation:Ongoing execution of learned successfulbehaviours - business as usual.Exploration:Up 61. Exploitation vs ExplorationExploitation:Ongoing execution of learned successfulbehaviours - business as usual.Exploration:Search for new ideas and behaviours torevitalise business.Up 62. EducationRe-Engineering GlobalFree Mobility AgencyAge GapPeople End ofRetirement Transparency WSpeed & Size or Sh k/Ls ift ifeife ce L neMarketingS ci UnbreakableMegatrendTech Acceleration Business GlobalisedTechnology CloudOutrageousOutsourcingComputing Coworking CoIT VirtualInnovationRobotsMobileBusinessImperative RiseMadness Up 63. 12Reaching Global Executives: Megatrends in B2B MarketingUp 64. 1MEGATREND ONEThe shift to 360 thought leadershipAsked to rate the value of various marketinguser communities) and passive (print) promotionalactivities on a five-point scale, meetings/channels.conferences and research/surveys top the list.The way forward is clearly a heavier reliance on Today B2B providers view a broad array of creating a programme of thought leadership thatsponsored programmes, such as conferences andtakes advantage of multiple-entry-point messaging.white papers, as a valuable means of capturingattention and persuading decision makers.1. How important are the following non-traditional categories of marketing activity to your organisation? This is not to say that traditional advertising (Mean score out of 5)has lost its appeal. Instead, the conclusion is that Meetings/conferences 3.85organisations seeking to promote their businesses Research/surveysare increasingly relying on a range of channels,3.76 White papers, executive summaries, articlesincluding print.3.61 Specifically, these cross-channel programmesWebsite advertising and sponsorship 3.40engage, inform and motivate target markets acrossRankings, economic analysis and original contenta broad range of both active (meetings, webcasts,3.25 Webcasts, podcasts and interactive forums3.01 Source: 2006 sponsors survey (134 respondents) 65. Thought Leadership Dened 66. Thought Leadership Dened The term was rst coined in 1994, by Joel Kurtzman,editor-in-chief of the magazine, Strategy+Business 67. Thought Leadership Dened The term was rst coined in 1994, by Joel Kurtzman,editor-in-chief of the magazine, Strategy+Business Thought leaders are individuals or organisationsthat are recognised by peers, customers and industryexperts as someone who deeply understand thebusiness they are in, the needs of their customers,and the broader marketplace in which they operate. 68. Thought Leadership Dened The term was rst coined in 1994, by Joel Kurtzman,editor-in-chief of the magazine, Strategy+Business Thought leaders are individuals or organisationsthat are recognised by peers, customers and industryexperts as someone who deeply understand thebusiness they are in, the needs of their customers,and the broader marketplace in which they operate. Thought leaders have a distinctively original idea, a unique point of view or an insight. 69. Up 70. This is WhereThoughtLeadersOperate Up 71. 9ofthetop11effectivewaysofgettinga ofinvolveThoughtLeadershipMarketing How would you rate the effectiveness of the following marketing vehicles in getting your attention? Mean Rating (N~344)Speech or presentation at a conference or trade show3.7Case studies describing successful customer solution implementations3.7 Article in the business or trade press3.4 Invitation to a Webinar, seminar, or workshop 3.4Analyst firm recommendation (such as Gartner/IDC/Forrester) 3.3Search engine hits when doing research or surfing the Web3.2 White paper offered on the Internet3.1 Electronic newsletter from the service firm2.9 Conference sponsorship2.8 Direct mail brochure 2.5 Email from a sales representative from the service firm2.3Phone call from a sales representative from the service firm2.3TV or print advertisement 2.3Vendors blog 2.3Online advertisement 2.2Sporting or cultural event sponsorship 2.0Source: ITSMA, How Customers Choose Study, North Ameri 72. Home2011 program2010 National winners2010 National finalists Judges ChampionsPrevious winnersSponsorsContact Community of interest To receive regular updates on the 2010 program, join the Ernst & Young Entrepreneur Of The Year community of interest. Monthly newsletters Read previous issues of our monthly Entrepreneur Of The Year Connections newsletter.Select a NewsletterAbout Entrepreneur Of The Year Igniting innovationDo you know an outstandingentrepreneur?Exceptional the 2011 Today, more than ever, the entrepreneurialErnst & Young Entrepreneur Of The Year is thespirit is alive in the corporate world. What canErnst & Young Entrepreneur OfNominate them now for the 2011 Ernst &first and only truly global award of its kind, your organisation do to cultivate this spirit ofThe Year magazineYoung Entrepreneur Of The Year awards. ReadEntrepreneur Of The Year celebrates those whoinnovation and retain intrapreneurial thinkers?our nomination guide and complete ourare building and leading successful, growing Find out more. registration of interest form, or contact yourand dynamic businesses, recognising themregional Entrepreneur Of The Year programthrough regional, national and global awardsmanager.programs in more than 140 cities in 50countries. Find out more at ey.com/au/eoy This years magazine is filled with thought provoking and inspirational stories, including profiles of our 2010 Entrepreneur Of The Year national winners. Read the Exceptional magazine e- book. Up 73. Home2011 program2010 National winners2010 National finalists Judges ChampionsPrevious winnersSponsorsContact Community of interest To receive regular updates on the 2010 program, join the Ernst & Young Entrepreneur Of75% The Year community of interest. Monthly newsletters Read previous issues of our monthly Entrepreneur Of The Year Connections newsletter.Select a NewsletterAbout Entrepreneur Of The Year Igniting innovationDo you know an outstandingentrepreneur?Exceptional the 2011 Today, more than ever, the entrepreneurialErnst & Young Entrepreneur Of The Year is thespirit is alive in the corporate world. What canErnst & Young Entrepreneur OfNominate them now for the 2011 Ernst &first and only truly global award of its kind, your organisation do to cultivate this spirit ofThe Year magazineYoung Entrepreneur Of The Year awards. ReadEntrepreneur Of The Year celebrates those whoinnovation and retain intrapreneurial thinkers?our nomination guide and complete ourare building and leading successful, growing Find out more. registration of interest form, or contact yourand dynamic businesses, recognising themregional Entrepreneur Of The Year programthrough regional, national and global awardsmanager.programs in more than 140 cities in 50countries. Find out more at ey.com/au/eoy This years magazine is filled with thought provoking and inspirational stories, including profiles of our 2010 Entrepreneur Of The Year national winners. Read the Exceptional magazine e- book. Up 74. Foresight and innovation are the only two things that can set you PHOTOGRAPHER: DUNCAN COLE SOURCE: WWW.SAACHIKEVIN.COM apart from your competition today. Kevin Roberts, CEO of Saatchi & Saatchi 5 75. Download My Free iPhone/Android App! Scan with a QR CodeScanner like ScanLife from the Apple App Store Or Just Go To: www.bit.ly/CraigApp on your smartphoneweb browserUp