australia’s premiere property liftout · 2017-07-12 · for information on material creation and...

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domain.com.au Published in The Australian Financial Review each Wednesday, Domain Prestige showcases the best in luxury Australian property and editorial. With a national audience of 312,000 affluent and engaged property seekers each month 1 , advertising in Domain Prestige gives you unparalleled access to senior business executives across Australia. AUSTRALIA’S PREMIERE PROPERTY LIFTOUT

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Page 1: AUSTRALIA’S PREMIERE PROPERTY LIFTOUT · 2017-07-12 · For information on material creation and delivery visit adcentre.com.au/ad-specs Add 20% load to the ... DOUBLE PAGE SPREAD

domain.com.au

Published in The Australian Financial Review each Wednesday, Domain Prestige showcases the best in luxury Australian property and editorial.

With a national audience of 312,000 affluent and engaged property seekers each month1, advertising in Domain Prestige gives you unparalleled access to senior business executives across Australia.

AUSTRALIA’S PREMIERE PROPERTY LIFTOUT

Page 2: AUSTRALIA’S PREMIERE PROPERTY LIFTOUT · 2017-07-12 · For information on material creation and delivery visit adcentre.com.au/ad-specs Add 20% load to the ... DOUBLE PAGE SPREAD

Source: 1. emmaTM conducted by Ipsos Media CT, People 14+, for 12 months ending March 2017; Nielsen Digital Monthly Ratings, March 2017. 2. Business Elite AU Survey, 2014.

D O M A I N P R E S T I G E

REACH A QUALIFIED BUYING AUDIENCE

Domain Prestige covers the best in editorial to appeal to The Australian Financial Review’s highly engaged senior executive audience with the highest average net worth of any Australian newspaper1.

Featuring industry insights and trends, plus a weekly focus on Australia’s established and emerging markets, Domain Prestige places a new lens on luxury real estate.

EXCEPTIONAL REACHNational print exposure plus a digital edition on Domain

QUALITY AUDIENCETarget an affluent audience of qualified decision makers

COMPELLNG EDITORIALEditorial features appealing to the high-end buyer

52%of Australia’s executive real estate decision makers read The AFR weekly

DECISION MAKERS 2

22%of Australia’s ultra high net worth individuals ($300k) read The AFR

ULTRA HIGH NET WORTH 1312kbuyers and investors read

Wednesday’s The AFR

MONTHLY READERSHIP 1

Page 3: AUSTRALIA’S PREMIERE PROPERTY LIFTOUT · 2017-07-12 · For information on material creation and delivery visit adcentre.com.au/ad-specs Add 20% load to the ... DOUBLE PAGE SPREAD

Source: 3. GFK Home Buyer Research, Oct 2015. 4 Reading from Paper or Reading from Screens. What do Customers Prefer? A survey of U.S. consumers by Two Sides, May 2015. 5. Marketingsherpa, “Customer Satisfaction Reasearch Study”, Dec 12, 2016. 6. Google Analytics, desktop and mobile web (excl. Apps), April 2017.

D O M A I N P R E S T I G E

68%of Australian property buyers use print

in their property search

BE SEEN 3

BOOST YOUR CAMPAIGN WITH PRINT

Amplifying your Premium Project listing with print is an effective way to boost your market exposure, helping you sell your developments faster and for more.

Create an impact and connect with active and passive buyers reading Domain Prestige in The AFR.

REACH INTERSTATE BUYERS

Buyers and investors are increasingly searching interstate.

Domain Prestige’s national reach ensures you capture more active property seekers, driving more leads and competition for your Premium Projects.

24% of domain.com.au’s searches are from interstate or overseas

OUT OF AREA BUYERS 6

CREATE AN IMPACT88% of consumers understand, retain or use information better with print4

Print

BUILD TRUST82% of property buyers trust print ads when making a purchase decision5

Page 4: AUSTRALIA’S PREMIERE PROPERTY LIFTOUT · 2017-07-12 · For information on material creation and delivery visit adcentre.com.au/ad-specs Add 20% load to the ... DOUBLE PAGE SPREAD

domain.com.au

Domain Prestige specifications differ from other Domain print publications. Rates are for multiple dwelling buildings, projects, developments or commercial offers. All prices exclude GST. For information on material creation and delivery visit adcentre.com.au/ad-specs Add 20% load to the rates to guarantee position.

Media commission not payable on these rates. *Deadlines stated move to AEDT accordingly.

Speak to your Account Manager today about Domain’s advertising solutions

DOM A IN PRE S TIGE

DOUBLE PAGE SPREAD Type area: 335H x 536WmmTrim size: 355H x 556Wmm Bleed: 365H x 566Wmm

$10,000 (excl. GST)

FULL PAGE Type area: 335H x 258WmmTrim size: 355H x 278Wmm Bleed: 365H x 288Wmm

$6,000 (excl. GST)

HALF PAGE Type area: 153H x 258WmmTrim size: 173H x 278Wmm Bleed: 183H x 288Wmm

$4,000 (excl. GST)

ADVERTISING OPTIONS

BOOKINGS & MATERIAL

PUBLICATION DATE Wednesday

BOOKING DEADLINE 3pm AEST Tuesday (8 days prior)

CANCELLATION DEADLINE 12 noon AEST Monday (9 days prior)

MATERIAL DEADLINE 5pm AEST Tuesday (8 days prior)

EDITORIAL CONTACT [email protected]