australia china businessweek 2015 general event review

AUSTRALIA-CHINABUSINESSWEEK 2015EVENT REVIEWAUSTRALIA

CHINA

MELBOURNE | HOBART | ADELAIDE | SYDNEY | BRISBANE

XIAMEN - CHINA INTERNATIONAL FAIR FOR INVESTMENT AND TRADE

[email protected]+61 3 8689 9899

EVENT OVERVIEWThe auspicious Eighth Year of the Australia-China BusinessWeek (ACBW) marks the first year the premium Sino-Australian business event has been presented in every eastern Australian capital city. This landmark year also brought the cream of Australian industry to the China International Fair for Investment and Trade (CIFIT) to hold the Australian Pavilion, which became the undisputed Fair favourite. ACBW 2015 reached drew 5000 delegates to hear directly from over 100 academics and industry experts, and network directly with the strongest contingent of proactive organisations in the Australia China space.

Reflecting the importance of the Chinese relationship, the ACBW events in Melbourne, Adelaide and Hobart invited the Premiers the Hon. Daniel Andrews, The Hon. Jay Weatherill and The Hon. Will Hodgman respectively to present a Keynote Address. In his second ACBW appearance, the Prime Minister the Hon. Malcolm Turnbull, commanded the attention of assembled delegates at the flagship Australia-China BusinessWeek 2015 Sydney event.

Chinese delegates attended dedicated Mandarin forums inviting Huang Rengang, Minister Counsellor for Economic and Commercial Affairs of the Embassy of China and Song Yumin, Consul-General of the PRC in Melbourne. Such support from Chinese institutions is direct evidence of the mutual recognition of the vitality of the Sino-Australian relationship.

Speakers ranged across key Chinese and Australian industries. The diversity of economic interactions between our two countries was on display with Ahmed Fahour, CEO of Australia Post | StarTrack, Mark Green, Partner and Global Markets Leader of law firm Minter Ellison. Other speakers include experts from AusTrade, Luisa Rust and Michelle Wade to bring delegates the latest on bilateral trade relations, and returning experts Benjamin Sun, from digital marketing agency, Think China and David Thomas, ACBW Forum Chair, to ensure delegates receive the most comprehensive Australia-China BusinessWeek possible.

MELBOURNE HOBART ADELAIDE SYDNEY CHINA BRISBANE

24-25 MarchPark Hyatt Hotel

27 MarchWrest Point Hotel

10 JulyAdelaide Convention Center

5-6 AugustInterContinental Hotel

7-11 SeptemberChina International Fair for

Investment & Trade8 October

Hilton Hotel

KEYNOTE SPEAKER:The Hon. Daniel Andrews MP

KEYNOTE SPEAKER:The Hon. Jeremy Rockliff MP

KEYNOTE SPEAKER:The Hon. Jay Weatherill MP

KEYNOTE SPEAKER:The Hon. Malcolm Turnbull MP

KEYNOTE SPEAKER:Mr. Shaohe Chen

KEYNOTE SPEAKER:The Hon. Stirling Hinchliffe MP


SPONSORS & PARTNERSPRINCIPAL SPONSORS

SUPPORTER

EVENT PARTNER

MEDIA PARTNER

ASIA BRIEFING

ORIE

NTA

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CM

MY

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CMY

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ACBW 2015 SPEAKERS

The Hon. Malcolm Turnbull MPPrime Minister of AustraliaKeynote Address at ACBW 2015 Sydney

Never before has it been so easy for Australian businesses of all sizes, across just about every industry, to reach new and expanding markets in China. The ChAFTA lays a historic foundation for the next phase of Australia’s economic relationship with China. Most significantly, the unprecedented market access China has offered to Australia under ChAFTA puts our firms at a significant competitive advantage.”

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The Hon. Daniel Andrews MP

Song Yumin

Dr. Luca de Leonardis

David DukesMark Wizel

Ahmed Fahour

Mark Green David Thomas

James Yang

Premier of Victoria

Consul-General of the PRC in Victoria

Head - AU & NZ, Invest HK

Austrade Trade Commissioner, Australian Embassy, Counsellor (Commercial)

Victoria Director CBRE

CEO, Australia Post | StarTrack

Partner Global Markets Leader, Minter Ellison

ACBW 2015 Forum Chair

Chief Representative, UnionPay International

The Hon. Jay Weatherill MP

The Hon. Will Hodgman MP

Sean KeenihanSteven Foo

Premier of South Australia

Premier of Tasmania

President, South Australia Branch, ACBC

Head of Asia Business Development, Australia Post

Dr. Yongchen Zhao Rengang Huang

Stacey Martin

The Hon. Stirling Hinchliffe MP Shaohe Chen

Luisa Rust Michelle Wade

Consul-General of the PRC in Brisbane

Minister Counsellor for Economic and Commercial Affairs, Embassy of China

Specialist Wealth Advisor, NAB

Assistant Minister of State, Leader of the House

Deputy Director General, Department of Commerce of Fujian Province

State Director Queensland, Austrade

General Manager, Trade and Investment Queensland


ACBW2015 FUNCTIONSAustralia-China BusinessWeek 2015 saw the return of forum favourites and the introduction of new offerings for delegates to better connect with target markets and experts. As the staple of the ACBW, all events featured the ACBW English Forum, ACBW Mandarin Forum and exclusive Mix at Six networking function.

The new events on the ACBW lineup included dedicated forums on advancements in the China Australia business space including the ACBW Agribusiness Forum, a targeted in-depth analysis of changes to the Agribusiness landscape with the advent of the China Australia Free Trade Agreement. The ACBW Investment & Migration Forum at ACBW 2015 Sydney was presented to a full house and walked delegates through the advances in the Significant Investor and Premium Investor Visa programs.

For the first time, ACBW 2015 presented the ACBW 2015 Trade Show at ACBW 2015 Sydney. This boutique trade show ran simultaneously to the two-day Sydney event and was a unique platform for exhibitors to interact and showcase to forum delegates and trade show attendees.

The high-profile Keynote Luncheon and Keynote Breakfast draw the greatest interest from the Chinese and Australian business communities with significant media interest and coverage. The Honourable Malcolm Turnbull, Prime Minister delivered the Keynote Address to delegates at the ACBW 2015 Sydney Luncheon and was the most highly lauded speech of Australia-China BusinessWeek 2015.

中文

Showcase投资

ACBW2015 ENGLISH FORUM

ACBW2015 INVESTMENT FORUM (MANDARIN)

ACBW2015 CHINESE FORUM (MANDARIN)

ACBW2015 BREAKFAST

ACBW2015 PATHWAYS TO CHINA FORUM

ACBW2015 KEYNOTE LUNCHEON

ACBW2015 AGRIBUSINESS FORUM

ACBW2015 TRADE SHOW

ACBW2015 INVESTMENT & MIGRATION FORUM

ACBW2015 MIX AT SIX NETWORKING FUNCTION


SENIOR MANAGEMENT

CORPORATEGOVERNMENT SMEINDUSTRY

COMPANY SIZE

MANAGEMENT LEVELATTENDANCE

MIDDLE MANAGEMENT

38%

21%

44% ASSOCIATE LEVEL

18.27%

16.35%

17.31%

10.58%

7.69%

FINANCIAL SERVICES

PROFESSIONAL SERVICES

FOOD/AGRIBUSINESS

PROPERTY

LEGAL

INDUSTRIES

5800+TOTAL ATTENDEES

20.51%

21.79%39.74%

15.38%

ATTENDEES PROFILE


SAMPLE DELEGATE

CORPORATE TABLES SAMPLE

DELEGATE SAMPLE

Company Position IndustryUniversity of Melbourne Professor EducationVistra Hong Kong Managing Director Financial ServicesAusVeg National Manager-Export Development Food/AgriVikpak Sales Manager Food/AgriCamperdown Dairy CEO Food/AgriYonghui Superstores National Merchandise Buying Manager RetailEFIC State Director for SME - VIC & TAS GovernmentDepartment of Health & Human Services Director GovernmentBurnet Institute Head, China Program HealthFuzhou Zhucheng Investment Partner PropertyGHD Pty Ltd General Manager - China ResourcesSovereign Hill Director of Marketing TourismFujian Ningshun Shipping Director Logistics


MELBOURNE

Hon. Daniel Andrews MPPremier of Victoria

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Ahmed FahourAhmed FahourCEO, Australia Post | StarTrackSong YuminConsul General, Consulate-General of PRC in MelbourneJohn RashleighChairman, ABFHon. Daniel AndrewsPremier of VictoriaHon. Adem SomyurekMinister for Small Business, Innovation and TradeHon. Liliana D’AmbrosioMinister for Industry

Song Yumin

CEO, Australia Post | StarTrack

Consul GeneralConsulate-General of PRC in Melbourne

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Hon. Jaala Pulford MPMinister for Agriculture, Minister for Regional Development

24-25 March 2015 | Park Hyatt Hotel

The largest Australia-China business event in Victoria, Australia China BusinessWeek 2015 Melbourne was held on the 24-25th of March at the Park Hyatt, with over 1100 delegates from Australia and China, in attendance. Over 60 High-Profile Speakers from Government and Business entertained delegates over the two days, addressing the latest insights and opportunities for SMEs in the Australia-China business sector.

Forum Sessions presented in Mandarin and English, Business Matching Sessions, Corporate Hospitality and Networking Functions packed the schedule from the 24-25th of March, with delegates receiving an excellent opportunity to engage with like minded businesses and individuals.


HOBART

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The Hon. Jeremy Rockliff MP

Madam Liu Yu

David Dukes

The Hon. Matthew Groom MP

Peter Cai

Clark Gu

Acting Premier of Tasmania, Minister for Education and Training, Primary Industries and Water

Consul (Commercial Counselor), Consulate-General of PRC in Melbourne

Trade Commissioner, Austrade | Counsellor (Commercial), Australia Embassy in China,

Minister for State Growth

Editor, China Spectator

Head of Business Development, UnionPay International South Pacific

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27 March 2015 | Wrest Point Hotel

Following the historical and successful visit by President Xi in November and the focus on Tasmania, the inaugural Australia-China BusinessWeek 2015-Hobart (ACBW) is ideally positioned to showcase the many business & investment opportunities that will be a focus of this major Sino-Tasmania Forum.

Australian Business Forum is proud to present the Inaugural Australia China BusinessWeek in Hobart. A key hub of Chinese investment in Australia, Tasmania represents an excellent opportunity for the development of Australia-China business relations, and is leading the way in Agribusiness and many other key industries.

ACBW 2015-Hobart includes four high profile events including ACBW Luncheon, ACBW Forum, ACBW Showcase & ACBW Mix at Six Networking Function.


ADELAIDE 10 July 2015 | Adelaide Convention Centre

The Hon. Jay Weatherill MP

James Yang

Premier of South Australia

Chief Representative, UnionPay International South Pacific

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From Left to RightJames YangChief Representative, UnionPay International South PacificSean KeenihanPresident, ACBC SA Ray EvansCEO, Australian Business ForumThe Hon. Jay Weatherill MPPremier of South AustraliaDavid ThomasCEO, Think Global

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Sean Keenihan

ACBW 2015 Adelaide Mix at Six Networking Function support by Immigration Department South Australia Government inviting over 50 new Chinese immigrants to networking with ACBW delegates.

President, ACBC South Australia Branch

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The highlight of Australia China BusinessWeek 2015 Adelaide was the ACBW Keynote Luncheon, which launched the NAB-ACBC 2014 Australia China Trade Report in South Australia. South Australian Premier, The Hon. Jay Weatherill MP presented the Keynote Address at this luncheon, with Chief Representative of Union Pay South Pacific, James Yang, presenting the Australia-China Toast. Following this, a panel of industry leaders discussed the NAB-ACBC 2014 Australia China Trade Report , which was chaired by ACBC-South Australia President, Sean Keenihan.


SYDNEY 5-6 August 2015 | InterContinental Hotel

This is the 5th year that Australia China BusinessWeek 2015 (ACBW) has been presented in Sydney. Held at the InterContinental Hotel, ACBW saw the return of program regulars such as Pathways to China moderated by James O’Loughlin from AustCham Shanghai, ACBW English Forum moderated by David Thomas of Think Global Consulting, and the Chinese Forum co-organized by the Australia China Entrepreneurs Club (ACEC). Additionally, ACBW presented inaugural events including the ACBW Migration and Investment Forum, moderated by Stacey Martin from NAB and the ACBW 2015 Showcase, which hosted 14 exhibitors displaying services required when engaging in the Australia China business sector, over the two-day event.

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The Hon. Malcolm Turnbull MPPrime Minister of Australia

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The Hon. Stuart Ayres MP (right)

VIP table at ACBW2015 Sydney Keynote Luncheon with Hon. Malcolm Turnbull MP Prime Minister of Australia Rengang Huang Minister Counsellor, Embassy of P.R.China

Minister for Trade, Tourism and Major Events, New South Wales Government

David Thomas (left)Chair, ACBW 2015 Forum

Richard YuanFounder and CEO , ABC World Pty Ltd

Rengang Huang Minister Counsellor for Economic and Commercial Affairs, Embassy of People’s Republic of China

Charles ThompsonGeneral Manager International, Australia Post and StarTrack


CHINA 7-11 September 2015 | China International Fair for Investment & Trade

This year the ACBW 2015 China Mission was hosted in Xiamen, Fujian Province, and participated in the 19th China International Fair for Investment and Trade (CIFIT) that saw the largest Australian delegation ever to attend CIFIT. Throughout this 5 day mission, 70 exhibitors and delegates attended a variety of functions including the CIFIT welcome event, ACBW 2015 Banquet Dinner, business matching symposiums with the Fujian Government and CIFIT, and the official ACBW 2015 China Forum presented in both English and Mandarin.

The Australian Pavilion was a highlight of the International Business Zone, and received a constant high traffic flow of the 100,000 CIFIT attendees.

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ACBW 2015 China Delegates Attend CIFIT Welcome Drinks

Right to Left John Perry Director General of State Growth, Tasmanian Government Vivian ZhaoSenior BDM, Tasmania, AustradeQin HangManager of China Operation ABFRay EvansCEO, ABF

John Perry Director General of State Growth, Tasmanian Government

Shaohe ChenDeputy Director General of Department of Commerce of Fujian Province


BRISBANE 8 October 2015 | Hilton Hotel

This is the 9th year of Australia China BusinessWeek 2015 (ACBW). As the final ACBW event of 2015, the inaugural ACBW 2015 Brisbane, 8th of October at the Hilton Hotel, presented a high-profile and engaging full day program. The ACBW 2015 Brisbane Breakfast welcomed addresses from The Hon. Stirling Hinchliffe MP, Assistant Minister of the State and Leader of the House, and Dr. Zhao Yongchen, Consul-General of the PRC in Queensland, who cemented the role of Queensland in the Australia-China relationship. The ACBW 2015 Brisbane Forum was chaired by David Thomas. With a program of individual presentations, panel discussions and case studies, covering topics from China digital marketing schemes, the role of the Queensland government, and the SIV and PIV regulations.

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David ThomasChair of ACBW ForumDr. Zhao YongchenConsul-General for PRC in QueenslandHon. Stirling Hinchliffe MPAssistant Minister of the State and Leader of the HouseRay EvansCEO Australian Business ForumChair ACBW CommitteeCr Luke SmithCouncillor Logan City Council

Jiqing Jiang

Stacey Martin

The Hon. Stirling Hinchliffe MP

Benjamin Sun

Commercial Consul, Consulate General of PRC in Brisbane

Specialist Wealth Advisor, NAB

Assistant Minister of the State and Leader of the House

Director, Think China

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MEDIA COVERAGE - PRE-EVENT

Advertised on Australia Financial Review, Sydney Morning Herald, Brisbane Courier Mail and other major local news paper

Poster ad at City of Melbourne

Event information listed on major event website and government website

Social Media Campaign in both Chinese and English with ABF official account and event media partner’s outlet

In the lead up to Australia China BusinessWeek 2015 events, ABF employed a number of media and marketing channels to engage SME sector and C-level delegates. ABF launched a marketing campaign through national and local state media gateways such as FairFax Media print including The Financial Review, and local media streams such as The Mercury and Sydney Morning Herald. This was in conjunction to ABFs extensive social media platform, utilizing LinkedIn, Twitter and WeChat to connect to new subscribers and returning delegates.


MEDIA COVERAGE - DURING EVENT

ACBW maintains this coverage during the course of the event, with an engaged “hashtag” for each event, the Twitter feed remains lively and updated. Additionally, there is always a media presence throughout the event, journalists from a variety of media platforms across Australia and China conduct interviews with VIP speakers and participate in Seminars and Forums.

Xiamen TV introducing Australian Pavilion at prime time news

Social media buzz during eventTasmanian WingNews at ACBW2015 Hobart


MEDIA COVERAGE - POST EVENT

To conclude the journey, post-event coverage includes articles in both Australia and China media networks, including Smart Company, Herald Sun, People’s Daily, 163 News, Courier Mail, Mirror News, First Media, and etc. Also ABF collecting photos and video footage of the event to publish across our social and business media platform.

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