Austrade – Supporting Australian Rail Industry’s Global Focus

Peter Ironmonger Rail Sector Lead and Trade Manager, Infrastructure

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Austrade’s network – global local knowledge and relationships

Helping your industry and business to pursue success

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Transport Solutions

Urban Sustainability

Austrade’s focus for 2015-16

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Increased market connectivity

Expanding middle class

growing wealth and greater travel freedoms

increases domestic and overseas travel and raises

expectations around quality, speed and reliability

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ASEAN economic communityan integrated economic community and migration of

global manufacturing into the region demands

critical infrastructure

globalisation of trade, manufacturing and services

requires fully integrated, efficient supply chains

Greater focus on traveller mobility

rapid urbanisation and transport congestion results

in high costs to emerging economies

Move towards sustainability

high political, social and economic costs as growing

middle class increases pressure on govt to manage

pollution, congestion and safety

Transport Solutions

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Australian firms need to establish strategic alliances and embed themselves in global infrastructure project lifecycles

Promote as Australia as a leading

provider of transport systems solutions

Map Australian capability across key

areas of identified comparative

advantage and global demand

Seek to increase Australia’s engagement

in multi-lateral funded projects through

the Asian Development Bank and World

Bank

Support the strategic expansion and

integration of Australian firms into

transport projects and global value

chains

Scope Australian capability within

logistics, including ICT solutions,

planning, operations and management

To support this, Austrade will:

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Opportunities and areas of growth matched to Australian capabilityNot limited to but including:

• GCC – UAE, Saudi Arabia, Oman, Qatar

- harsh, remote conditions, greenfields projects, Aussie expats, capacity building

• South Asia – India and Pakistan

- little or no HH experience and expertise, positive re Australia

• SE Asia – incl. Indonesia, Thailand, Philippines

- proximity to Australia, road freight congestion, capacity constraints

• Latin America – Brazil, Chile

- seeking operational and cost efficiencies, need for flexible regulation model, resources focus

• Africa - need for infrastructure, innovative, robust solutions for harsh conditions, resources focus

• 3rd country local, regional and global cooperation – e.g. Korean, Japanese, Europeans, Indian, Chinese

But Australian strategy, capacity and appetite to compete is the key...

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Innotrans – September 2014

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Abu Dhabi and Dubai Rail Program Networking Events and Business Matching

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Major rail events and activities over past 12 months

• Newcastle Heavy Haul (August 2014) – presentations on international and India specific opportunities

• Innotrans (Sept 2014) – UAE business program, Innotrans networking and business matching with Turkey,

India and GCC rail organisations

• AusRail 2014 (Nov. Perth) – Austrade Nairobi BDM Brenda Wabule networking and business meetings

• Australia Business Week in India (January 2015) – rail program

• Jakarta MRT CEO briefing and business program ( February 2015)

• Sunpower (Sri Lanka) rail company – business program (March 2015)

• Middle East Rail (Dubai, March 2015) – business program support

• International Heavy Haul Association (IHHA) – business program and networking (June 2015)

• Numerous individual business programs, tenders and other opportunities delivered.

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Australian Business Week in India 2015 Rail Sector Program

Over 20 Australian delegates

5-day program in 3 cities

Meetings with top officials and executives

- Indian Railways

- Mumbai Metro

- Dedicated Freight Corridor Corporation

- Research Institutes

- Manufacturers

- Consultants

- Distributors and agents

- and site visits

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International Heavy Haul Association (IHHA) – June 2015

Business matching, networking and site visits for Indian govt

and business delegates with 30-40 Australian rail organisations

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Assessing and Pursuing global rail opportunities

• Understand your competitive value in an international context

• Research and understand your global competitors

• Partner and share information where possible – understand where you fit in the

global value chain and don’t try to go it alone – maybe start here in Aust

• Develop a strategy and deliver a tailored “pitch” re your competitive offering

• Be focused, persistent and be proactive

• Join missions and other initiatives to benefit from “Australia Inc” – but make sure

you follow up!

• Allocate sufficient people and budget to global marketing and business

development

• Seek help from others with relevant capabilities – consultants, ARA, ICN, State

Govts, other more experienced companies, Austrade

• Utilise Export Market Development Grants (EMDG) and other available funding

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Is there an Australian “brand” in rail? What do we do better than most?

• Feasibility and design, simulation modelling, systems integration

• Flexible, tailored approach - adapting and improving technologies and solutions of others to new applications

• EPCM

• Operations and asset management, remote condition monitoring, automation

• Training & Education, qualifications framework

• Environmental sustainability, safety

• Regulation, standards

• Innovation, R&D, niche equipment and technologies

• Flexible solutions for making things work reliably, efficiently in extreme conditions, high temperatures, remote locations, with longest and heaviest trains

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Upcoming events in Rail

• 31 Aug - 8 Sep GCC Rail mission – Melbourne, Sydney, Newcastle, Qld

Roundtables in Sydney and Melbourne

• 14-16 Oct International Railway Equipment Exhibition (IREE) 2015 – New Delhi, India

Australian pavilion, business matching

• 24-26 Nov AusRAIL PLUS – Melbourne

Briefings on international business

Likely delegations from India, Korea, etc

• 20-23 Sept Innotrans 2016 – Berlin

Possibility of side trip to other market/s

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CONTACT FOR FURTHER ASSISTANCE AND ADVICE

Peter Ironmonger

Manager, Infrastructure

Trade Division

02 9392 2784 Mb: 0434 650 404

peter.ironmonger@austrade.gov.au

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INTERESTS AND CAPABILITIES

• LEVERAGE OUR NETWORKS,

KNOWLEDGE AND BADGE OF

GOVT STATUS

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VISITING OVERSEAS MARKETS

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WHEN IT’S TOO LATE