august 18, 2015 executive committee presentation
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TUESDAY, AUGUST 18, 2015 | 8:00 a.m.ACVB BOARD ROOM
ACVB EXECUTIVE COMMITTEEMEETING
DESTINATION REPORT
MARK VAUGHANEVP & CSO
June 2015 YTD Occupancy
2014 2015
ACVB Tax Revenue District
71.1% 74.4%
Hotels w/500+ rooms
70.2% 75.0%
Hotels within 1-mile radius of GWCC
68.4% 73.8%
Metro Atlanta 68.8% 71.8%
Source: STR
Atlanta Occupancy – June
2015
• Currently through July we are at 108% of our room night goal and 116% of our lead goal
• Demand share growth (May)+.11 (5.88%) in the top 25 markets and +.12 (8.81%) in the top 15
Direct Sales Events• Update Atlanta Chicago• IAEE S.E. Classic Tampa• MPI W.E.C. San Francisco• Student Youth Travel Branson, MO• Trade Show Executive Gold 100 Sana Barbara• ASAE Annual Meeting Detroit• China – U.S. Leadership Conference Los Angeles• UK sales mission UK
Key Sales Activities
MAJOR GROUPS FOR FUTURE YEARS
* 2017 will include an additional Chick-fil-A Kick-off Game not shown in this chart. Due to timing of the bulletin it is not shown above, but will be visible in the next months report.
Additional Rooms 13,263
Grand Total 145,892
Note: These numbers differ slightly from the
Productivity Report due changes in room blocks
and distribution of booking credit.
July 2015
BOOKINGS
2015 YTD
Additional Rooms 124,506
Grand Total 1,000,127
Green Up = 10% above average
Orange Equals = Within 10% +/- of average
Red Down = 10% below average
ASAE 2015
Highlights
MARKETING UPDATE
ANDREW WILSONEVP / CMO
ATLANTA.NET
SITE VISITSYTD 2015as of End of July
ATLANTA.NET
PAGES PER VISITYTD 2015as of End of July
ATLANTA.NET
SEARCH TERMSYTD 2015as of End of July
THINGS TO DO IN ATLANTA
ATLANTA EVENTS
THINGS TO DO IN ATLANTA TODAY
VALENTINE’S DAY ACTIVITIES IN ATLANTA
EVENTS IN ATLANTA
WHAT TO DO IN ATLANTA
ATLANTAATLANTA GEORGIA
//
THINGS TO DO IN ATLANTA THIS WEEEKEND
GOOGLE TRENDS
SEARCH INTERESTYTD 2015
as of July 2015
10%
“THINGS TO DO IN ATLANTA TODAY”
Year-over-Year
“THINGS TO DO IN ATLANTA”
28%Year-over-Year
No Forecast
Available
ATLANTA.NET
PLATFORMS OVERVIEWQ2 2015
Impressions by Platform
6%Increase of 15,823
Total Fans / Followers
Google+
ATLANTA.NET
COMPETITIVE ACTIVITYQ2 2015
CELEBRATION BOWL
JOHN GRANTCEO
100 BLACK MEN OF ATANTA
100 Black Men of Atlanta - Video
EPRESIDENT’S REPORT
WILLIAM PATEPRESIDENT & CEO
OLD BUSINESS
GREGORY PIERCE
2015 Election of Board Members
• Nancy Oswald Ruth’s Chris 2017
• Kevin Kobishop Sheraton Atlanta 2017
NEW BUSINESS
ADJOURN