augmented reality and virtual reality product...
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AUGMENTED REALITY
DAWN OF IMMERSIVE EXPERIENCES AND PRODUCT
INNOVATIONS
FOUR SEASONS HOTEL SINGAPORE
PRE CONFERENCE LAB 22 JANUARY 2018
MAIN CONFERENCE DATES: 23 - 24 JANUARY 2018
+65 6899 5030
HTTP://WWW.CLARIDENGLOBAL.COM
AND VIRTUAL REALITYPRODUCT DEVELOPMENT, MARKETING
AND CUSTOMER EXPERIENCE CONFERENCE 2018
5 R e v o l u t i o n a r y Ta k e a w ay s f r o m A t t e n d i n g t h e A R / V R P r o d u c t D e v e l o p m e n t, M a r k e t i n g a n d C u s t o m e r E x p e r i e n c e C o n f e r e n c e 2 0 1 8
1. Stay ahead of the technology curve and prepare your organization for the imminent AR/VR disruption
2. Gain cutting-edge insights into the latest AR/VR technologies and how they can be successfully commercialized
3. Acquire practical insights, proven solutions and customer-centric strategies powered by AR/VR
4. Uncover the best ways to deliver novel, hyper-personalized and emotionally engaging customer experiences enabled by AR/VR
5. Network and optimize partnerships with fellow marketing and CX professionals and digital innovators in the AR/VR scene
Call: +65 6899 5030 | Email: [email protected] | Visit: http://www.claridenglobal.com
Global ARVR Speakers Line UpDAWN OF IMMERSIVE EXPERIENCES AND PRODUCT INNOVATIONS
Welcome to 2nd Annual Digital Customer Care, Contact Center & Experience Forum
DELIVERING CONTACT CENTERS OF THE FUTURE - TODAY 28 - 30 MARCH 2017 | MELBOURNE MARRIOTT HOTEL, MELBOURNE, AUSTRALIA
Amit Mangwani Director of Retail Marketing
Intel Corporation
Lionel Chok Founder/Creative
TechnologistiMMERSiVELY
Darren Hubert Chief Technology Officer
Microsoft Services APAC
Klaus AllisatDirector of Sales
BMW Group Asia
Vanessa Radd President
VR/AR Association,Singapore Chapter
Tejas Damania Director of Digital Technology
Deloitte Digital
Nicholas Ng Product Innovation Manager
Samsung Electronics
Dillon Seo CEO & FounderVoleR Creative
Robert Kubon Project Manager
BMW AG
Matt Pollins Partner, Head of Commercial/TMTCMS Singapore
Loh Mun Yew Samsung Gear VR
Evangelist, Samsung SingaporeCEO, ReVR
Ajay Mohan Head of Marketing - Asia
Pacific & JapanIntel Corporation
Dr Frank GuanAssistant Director
Nanyang TechnologicalUniversity
Jason TeoAssociate Director
Art Science Museum
Ng Lai XingScientist
A*STAR Institute for Infocomm Research
Zeca Carvalho CEO
SW Interactive
Call: +65 6899 5030 | Email: [email protected] | Visit: http://www.claridenglobal.com
Global ARVR Speakers Line UpDAWN OF IMMERSIVE EXPERIENCES AND PRODUCT INNOVATIONS
Welcome to 2nd Annual Digital Customer Care, Contact Center & Experience Forum
DELIVERING CONTACT CENTERS OF THE FUTURE - TODAY 28 - 30 MARCH 2017 | MELBOURNE MARRIOTT HOTEL, MELBOURNE, AUSTRALIA
Dr Antonio FeracoHead of Business
Development Fraunhofer Singapore, Nanyang Technological
University
Jervais ChooSenior Assistant Director,
National Museum of Singapore
Project Director, DigiMuse
Frederick ChongMarket Development
ManagerHP Inc Singapore
Theo Valich Head of Growth Datum
Foundation and Executive AdvisorVR First
Amer Iqbal Director of Digital Strategy
Deloitte Digital
Sahil KumarAssistant Manager
KPMG
10 ReasonsTO ATTEND THE AR/VR PRODUCT DEVELOPMENT, MARKETING AND CUSTOMER EXPERIENCE CONFERENCE 2018
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Envision and transform your marketing and CX strategies
in response to the AR/VR disruption
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Harness unique AR/VR uses and applications
that organizations have strategically and successfully
implemented
Tap into exclusive insights, market-leading case studies and solutions from AR/VR
experts in creating effective and customer-centric AR/VR
strategies
Examine best practices of local and global organizations that have successfully
embarked on AR/VR
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Learn about the latest AR/VR technologies from the key players in the scene and their corresponding tremendous economic
potential
Gather inspiration from thought-provoking sessions to future-proof your marketing and CX
strategies in the fast moving and rapidly
evolving market
Explore strategic considerations around adopting AR/VR and methods to overcome
common existing barriers
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Unveil ground-breaking initiatives enabled by AR/
VR that have reaped massive rewards
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Develop strategic AR/VR plans and learn
how to leverage them in your business
Engage and strike mutually beneficial partnerships with
organization decision makers, industry experts and other
stakeholders
Map
Distance50m
List
ARVR CONFERENCE FOUR SEASONS HOTEL SINGAPORE
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CONFERENCE HIGHLIGHTS
TESTIMONIALS
“
“
PANEL: SUSTAINABILITY OF AR/VR AS A LONG-TERM STRATEGY
AR/VR AS A GAME-CHANGER
IN 2018
ART SCIENCE MUSEUM CASE STUDY:
STORYTELLING WITH AR/VR
MICROSOFT EXCLUSIVE CASE STUDY:
HOLO-PORTING
BMW AR/VR CASE STUDY: RADICALLY
CHANGING CUSTOMER EXPERIENCE
For my first major conference on AR / VR in Australia it was a very positive experience. The presenters were experienced and had thought provoking and stimulating presentations. It was good to see real world examples of projects folk have delivered and what is on the horizon.”
Online Curriculum Coordinator, Medicine Deakin University
Real experts talking about real-world usage of AR VR”
Marketing Communications Manager Saab Australia Pty Ltd
AR/VR FOR SMEs: SUCCESS STORIES
VIRTUAL REALITY SHOPPING
PRODUCT INNOVATION WITH
AR/VR
AR/VR SUCCESSFUL COMMERCIAL STORY
Augmented Reality and Virtual Reality Product Development, Marketing and Customer
Experience Conference 2018 DAWN OF IMMERSIVE EXPERIENCES AND PRODUCT INNOVATIONS
22 - 24 JANUARY 2018 | FOUR SEASONS HOTEL SINGAPORE
PANEL: MAXIMIZING ROI WITH AR/VR
AR/VR RE-SHAPING RETAIL
& E-COMMERCE
Pre Conference Activities DAWN OF IMMERSIVE EXPERIENCES AND PRODUCT INNOVATIONS
22 JANUARY 2018
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AR/VR PRODUCT DEVELOPMENT SITE TOUR: 13:30 - 17:00
In this site tour, EON Reality will show you how to develop new products with AR/VR and showcase some of the most progressive and exciting AR/VR products that have been developed for major industries including education, healthcare, safety and more. Be up-close with the latest AR/VR innovations at a scale never seen before, discover the diverse industrial applications, scalability and versatility of EON’s cutting-edge R&D platform and experience hands-on how EON Reality’s technologies assist in further strengthening training methodologies and productivity initiatives within companies such as Boeing and BP.
Timetable: Immersive AR/VR Experience Showcase will run from 9:00 - 12:30 with a lunch break. AR/VR Product Development Site Tour will run from 13:30 - 17:00 with a mid afternoon refreshment break. Registration begins 30 minutes before.
IMMERSIVE AR/VR EXPERIENCE SHOWCASE AND AR/VR PRODUCT DEVELOPMENT SITE TOUR - 22 JANUARY 2018
IMMERSIVE AR/VR EXPERIENCE SHOWCASE: 09:00 - 12:30
Unique to this year’s conference is the pre-conference Immersive AR/VR Experience Showcase, a presentation showcase that provides an unprecedented stage for top production studios in Asia to share their creative content developed using AR/VR. In this showcase, you will experience how powerful content with AR/VR will engage audiences like never before. Some of the content you will experience include how VR is used to improve student experience, how companies are innovating novel AR/VR experiences to create an immersive retail shopping, 360 travel location tours, virtual show rooms and more.
Immersive AR/VR Experience Showcase Speakers:
Ariel TalbiManaging Director
TaKanto Virtual Reality
Ender Jiang ShutaoFounder & Chief Marketing
TechnologistHiverlab
Abhi KumarChief Creative Director
Warrior9
Dean ReinhardCo-founderMeshMinds
Nick TanFounder &
Managing Director360VR
Siddharth JainChief Creative Director
Playware Studios
Sridhar SunkadManaging Director
EON Reality Singapore
Site Tour Host:
Deitrich MohanDirector
3bode Media
DAY ONE - 23 JANUARY 2018
09:00
09:15
11:00
13:45
14:45
10:00
11:45
Amit Mangwani Director of Retail Marketing Intel Corporation
Vanessa RaddPresident, VR/AR Association, Singapore ChapterFounding Member, XR Alliance
Low Mun YewSamsung Gear VR Evangelist, CEO & Co-founderTapTalents
Zeca CarvalhoCEOSW Interactive
Panelsts:
Opening Address and Day 1 Highlights by Chairperson
Visionary Keynote: Regional Trends in AR/VR and Why Mixed Reality will Drive Massive Adoption
Bridging the Gap Between Virtual and Reality: Pushing the Boundaries and the Possibilities for Singapore and Asia
AR/VR Marketing and CX Masterclass by HP Singapore
Experiential: VR as the Next Game Changer in Luxury Goods Retail
Disrupt or be Disrupted - The Business Reality of AR/VR
Panel Discussion: ROI - How to Maximize your Investments in AR/VR and Reduce Initial Investment Costs
• 2017 - The pivotal year for AR/VR • Why AR/VR is more than a fad and here to stay • Understanding the AR/VR landscape and trends in
local, regional and global contexts• Gearing up for AR/VR success in the coming years
• AR/VR as one of Singapore’s key frontiers technology focus areas for the development of the digital economy
• How Singapore is stepping up to be Asia’s key hub for AR/VR innovation, development and production
• Combined efforts of tech titans and government regulators to support and grow Singapore’s AR/VR scene
• Progress through different stations to understand how VR and AR are changing the way we work, market and how consumers experience brands
• Experience the latest AR/VR technologies by HP Singapore
• Learn from diverse cases to find the right fit for your organization
• The potentialities of VR and why we didn’t see traction before
• VR’s value proposition: Luxury industry seeks what VR does best
• VR as the next Game Changer in Luxury Goods retail• The revolution is already happening: The latest global
case studies in Real Estate, Superyacht, and Luxury Cars markets
• Why adopting AR/VR can help businesses to strengthen their competitive advantage
• Informing and educating your business of AR/VR opportunities
• Restructuring your business model to enable seamless incorporation of AR/VR
• Global insights into brands that have successfully utilized AR/VR to reap massive rewards
• Why brands are investing in AR/VR and where the ROI adds up
• How to convince top management to prioritize AR/VR over more cost-friendly options
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Main Conference Agenda DAWN OF IMMERSIVE EXPERIENCES AND PRODUCT INNOVATIONS
22 - 24 JANUARY 2018 | FOUR SEASONS HOTEL SINGAPORE
10:45
15:30
12:45
Morning Refreshment & Networking
Afternoon Refreshments & Networking
Lunch & Networking
Dillon SeoCEO & Founder VoleR Creative
Dillon SeoCEO & Founder VoleR Creative
Frederick ChongMarket Development ManagerHP Inc Singapore
• Restructuring your budget to accommodate the adoption of immersive media
• Identifying best practices for engaging customers and driving ROI with AR/VR
Dr Antonio FeracoHead of Business DevelopmentFraunhofer Singapore, Nanyang Technological University
Tejas DamaniaDirector of Digital TechnologyDeloitte Digital
Nick TanFounder and Managing Director360VR
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Call: +65 6899 5030 | Email: [email protected] | Visit: http://www.claridenglobal.com
17:15
17:30
Closing Remarks by Conference Chairperson
Champagne Networking
Enjoy a glass of champagne whilst networking with other like-minded individuals on topics that are of most interest to you and fellow delegates.
Main Conference Agenda DAWN OF IMMERSIVE EXPERIENCES AND PRODUCT INNOVATIONS
22 - 24 JANUARY 2018 | FOUR SEASONS HOTEL SINGAPORE
16:30
Klaus AllisatSales DirectorBMW Group Asia
Robert KubonProject ManagerBMW AG
Turning personalization on its head - AR to pioneer a new era of CX
• Heightening target customer awareness of your brand and products
• Keeping customers continuously excited by creating carefully thought out, memorable interactions at every touch point.
• Turning consideration to action and optimizing conversion
15:45
Darren HubertChief Technology OfficerMicrosoft Services APAC
“Holo-porting”: From Sci-fi to a reality for CX
• How VR allows CX professionals and customers to communicate directly and efficiently in real time
• Removing neuropsychological and spatial constraints to build lasting relationships and gain loyalty
• Utilizing holographic telepresence, together with available data, AI and connected IoT devices to achieve more efficient customer care process
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14:15 Building unique value through capitalizing on big data and real-time information
• Combining VR/AR data visualization, AI and machine learning to identify multidimensional relationships and actionable knowledge in complex datasets
• Allowing digital customization of products to gather insights into popular, sellable functions and features
• Serving up more relevant, hyper-personalized, location-based advertisements and information to improve the customer experience
Dr Antonio FeracoHead of Business DevelopmentFraunhofer Singapore, Nanyang Technological University
15:00 Afternoon Refreshments & Networking
DAY TWO - 24 JANUARY 2018
09:00
09:15
10:00
11:00
13:30
Conference Introduction and Day 2 Highlights by Chairperson
Digital Reality is Here. Are You Ready?
National Museum of Singapore Case Study: Marrying Art, Culture and Technology
Managing the Dark Side of AR/VR: Patent, IP, Information Security & Liability
The art of storytelling and narrative in AR/VR
• How would a maturity curve for digital reality look like?• Ensuring your organization is ready to adopt and
integrate digital reality into your business• Case studies on past challenges faced and takeaways
• VR Technology - The next big thing at museums and cultural institutions
• National Museum Singapore’s newest and boldest initiative DigiMuse
• Long-term outlook of the importance of VR in further engaging museum visitors in truly immersive experiences
• Protecting your AR/VR intellectual property rights • What can and cannot be included in your AR/VR content• Dealing with claims by users against your AR/VR products• Navigating contract terms and customer rights
• Achieving strong emotional connection with customers, unobtainable in traditional passive marketing strategies
• AR/VR to prompt higher reaction in customers and longer engagement with less distractions
• Successfully conveying your unique value proposition and message to effectively differentiate yourself
Jervais ChooSenior Assistant Director, National Museum of SingaporeProject Director, DigiMuse
Matt Pollins Partner, Head of Commercial/TMT CMS Singapore
Lionel ChokFounder/Creative TechnologistiMMERSiVELY
Jason TeoAssociate DirectorArtScience Museum
Amer IqbalDirector of Digital StrategyDeloitte Digital
Tejas DamaniaDirector of Digital TechnologyDeloitte Digital
Theo ValichHead of Growth, Datum FoundationExecutive Advisor, VR First
10:45
12:30
Morning Refreshment & Networking
Lunch & Networking
11:45 The Challenges of AR/VR for Businesses and How to Overcome Them
• Why businesses are not adopting ARVR• The consideration of software/content versus hardware• Overcoming the many challenges with adopting AR/
VR
Main Conference Agenda DAWN OF IMMERSIVE EXPERIENCES AND PRODUCT INNOVATIONS
22 - 24 JANUARY 2018 | FOUR SEASONS HOTEL SINGAPORE
15:15 The Future of AR/VR - What’s next?
• ARVR 2020 - what’s in place for us and what you need to be aware of
• Exploring novel innovative practices and emerging trends in the industry
• Prepping your business to respond to customers’ changing tastes and preferences
Dr Frank Guan Assistant Director Nanyang Technological University
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16:00
17:00
Panel Discussion:Sustainability of AR/VR as a long-term strategy
Closing Remarks by Chairperson
• Discussing the long-term prospects of AR/VR• Developing strategies to ensure longevity and ongoing
value from AR/VR investment• How to ensure your business build up the “muscle
memory” to react to changes in this exciting industry
Amit Mangwani Director of Retail Marketing Intel Corporation
Nicholas NgProduct Innovation ManagerSamsung Electronics
Ng Lai XingScientistA*STAR Institute for Infocomm Research
Sahil KumarAssistant ManagerKPMG
Panelists:
Main Conference Agenda DAWN OF IMMERSIVE EXPERIENCES AND PRODUCT INNOVATIONS
22 - 24 JANUARY 2018 | FOUR SEASONS HOTEL SINGAPORE
Who You Will Meet:Industries (including but not limited to):• Apparel & Fashion (Luxury Goods & Jewellery)• Automotive • Construction and Engineering • Consumer Goods & Electronics & Services • Electrical Service Companies• Food & Beverages • Healthcare • Infrastructure and Civil • Internet • Machinery Manufacturing and Mining OEMs (Heavy
Engineering: Mining, Industrial and Manufacturing)’• Property Maintenance: Landscaping, Irrigation,
Home & Office (City Maintenance Services and Landscaping)
• Real Estate • Refrigeration and Air-Conditioning • Restaurants • Retail • Supermarkets • Security Services • Telecommunications • Transport & Logistics • Water & Plumbing • Wine and Spirits
Seniority Level of Delegates
In the Roles of: Board level as well as senior management level as below would be beneficial from attending this forum:• Marketing• Sales and Marketing• e-Commerce• Customer Experience• Customer Engagement• Consumer Experience• Customer Relationship Management • Customer Insights• Technology• Digital Strategies• Digital Transformation• Digital Content• Brand• Creative• Innovation and Product Development• Technology• Product innovation• Technology Innovation• Digital Specialists• App Developers• IT Consulting and Projects• Software Developers• Content Producers• UI/UX Designers• 3D Professionals
Vice President / General Manager
Board / C-Level / President / Director / MD
Head of Departments
Manager
40%
20%
20%
20%
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Make the most of Augmented Reality and Virtual Reality Product Development, Marketing and
Customer Experience Conference 2018 DAWN OF IMMERSIVE EXPERIENCES AND PRODUCT INNOVATIONS
22 - 24 JANUARY 2018 | FOUR SEASONS HOTEL SINGAPORE
Since 2004, Asia Research News has been helping Asia’s universities and research institutions promote new research findings and academic expertise to a wider international audience, including the media. Our services include specialist writing and targeted media distribution. Our news portal, www.researchsea.com, helps connect Asian researchers with the media and the public. We also publish the annual magazine, Asia Research News magazine, which highlights innovative and significant breakthroughs from Asia.
We are the leading printing and personal systems technology company in the world, and we are here to create technology that makes life better for everyone everywhere. In an ever-changing, connected world, HP Inc. keeps reinventing itself, its technologies, and what tomorrow holds—so industries, communities, and individuals can keep reinventing how they operate, ideate, and create what matters the most to them. We operate with the heart, creativity, and energy of a startup, and with the brain, muscles, and determination of a Fortune 100 corporation. We will use this unique combination, along with our 50,000 world-class employees and 76-year legacy of innovation, to engineer experiences that amaze our customers.
Website: www.hp.com.sg/vrworkstations
Media Partner
Association Partner
Bronze Sponsor
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Make the most of Augmented Reality and Virtual Reality Product Development, Marketing and
Customer Experience Conference 2018 DAWN OF IMMERSIVE EXPERIENCES AND PRODUCT INNOVATIONS
22 - 24 JANUARY 2018 | FOUR SEASONS HOTEL SINGAPORE
XR Alliance is a collective and not-for-profit comprising global pioneers in VR and AR, HCI and content development and distribution, scientists, and globally recognized Asia-grown VR tech leaders. The XR Alliance runs the AR VR Association, Women of Wearables and XR Women In Asia global groups. The XR Alliance also works with industry partners to develop quality programs in VR/AR/XR, deep tech and AI.
Benefits as Media Partner or Supporting Organisation at AR/VR Product Development, Marketing and Customer Experience Conference 2018
• Enhance your corporate profile and visibility within your industry - Your Company’s logo will be emblazoned on our brochures and distributed to the AR/VR visionaries across South East Asia
• Affiliation with Asia’s best commercial event organiser
Clariden Global events are widely known and trusted throughout Asia for giving best value to senior industry executives. We partner with selected media and supporting organisations, capable of delivering the highest caliber of expert knowledge and key industry insights to the target market.
If you meet the criteria mentioned above and would like to explore the opportunity to partner with us for AR/VR Product Development, Marketing and Customer Experience Conference 2018, please contact Mandy Denver at +65 6717 9973 or email [email protected].
Do you have solutions to assist and contribute to the overall improvement of the AR/VR industry? Looking for the ideal platform to raise your profile and to increase your ROI?
Leverage our limited sponsorship packages to strengthen and confirm your market position through consistent and continual branding awareness and take advantage of the plethora of opportunities with high level decision makers.
Your Partnership with us will provide you with:
• Unparalleled industry exposure • Leads generation and set-up of meetings with key decision makers • Positioning your company as a thought-leader • Reaffirming your position in the industry
Please contact Audrey Bright at +65 6716 9986 or email [email protected] to discuss potential sponsorship opportunities or to custom make your own package
Capitalize on this Conference
REGISTRATION PAGE
AR/VR PRODUCT DEVELOPMENT, MARKETING AND CUSTOMER EXPERIENCE CONFERENCE 201822 - 24 January 2018 | Four Seasons Hotel Singapore
A: 2-day Main Conference Only - 23 - 24 January 2018
C: 1-Day Pre-Conference (Immersive Experience Showcase & AR/VR Product Development Site Tour)22 January 2018
S$1,895
S$895
S$2,395
S$2,195
S$995
S$2,295
S$1,095
S$2,695 S$2,795
S$2,395
S$1,195
S$2,895
B: 2-Day Main Conference + 1 Day Pre-Conference (Immersive Experience Showcase & AR/VR Product Development Site Tour)Most Valuable22 - 24 January 2018
Super Early Bird Fee
(If payments and registrations are
received by 30 Oct 2017)
Early Bird Fee
(If payments and registrations are
received by 27 Nov 2017)
Final Early Bird Fee
(If payments and registrations are
received by 18 Dec 2017)
Regular Fee
Conference Packages
CONFERENCE FEES
Register with your Colleagues Today to Enjoy Group Discount*:Group discount of 10% for the 2nd participant from the same organization.For limited time only by 18 December 2017, register 3 participants and the 4th participant will receive a complimentary seat.For 5 or more registrations, please contact Mandy Denver at [email protected] Discount will only be applicable to the package of the lowest value.*Only 1 discount scheme will apply. Discount will compound on top of your early bird discount! This offer is valid for a limited time only, till 18 December 2017.
PLEASE NOTE: The conference fee includes lunch, refreshments and conference documentation. Payments are required with registration and must be received prior to the Conference to guarantee your place.
GROUP DISCOUNTS
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Four Seasons Hotel Singapore22 - 24 January 2018190 Orchard Blvd, 248646Phone: 6734 1110Website: https://www.fourseasons.com/singapore/
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BY CHEQUE / BANK DRAFT :Made payable to CLARIDEN GLOBAL PTE LTD and mail to: 3 International Business Park, #04-29, Nordic European Centre, Singapore 609927.BY TELEGRAPHIC TRANSFER TO:Bank Name: DBS BANKBank Branch code: 027Bank Address: 6 Shenton Way, DBS Building, Singapore 068809Bank Account No: 027-903583-8Bank Account name: Clariden Global Pte LtdSWIFT Code: DBSSSGSGPlease note that all bank charges are to be borne by participants. Please ensure Clariden Global International Limited receives the full invoiced amount.Note: Please include invoice number on all payment types and your company’s name in your payment instructions for our reference.CREDIT CARD:To make payment by credit card, please call our client services hotline at +65 6716 9980