Audience Profiling

PRIMARY AUDIENCE DEMOGRAPHICS

• GENDER: FEMALE• AGE: 16-25• OCCUPATION: STUDENT• ETHNICITY: WHITE BRITISH• INCOME: ---

PRIMARY AUDIENCE - PSYCHOGRAPHICS

• British female student studying art or a social subject at university. She likes to go out and have fun but still remains studious. She will read fashion/celeb magazines like Heat and will generally follow the high street fashion trends. She listens to pop/alternative music and is heavily influenced by the music she listens to. She likes to read books and is a very social person. She may have a boyfriend and have a close relationship with her family.

SECONDARY AUDIENCEDEMOGRAPHICS

• GENDER: MALE• AGE: 16-25• OCCUPATION: STUDENT• ETHNICITY: WHITE BRITISH • INCOME: ---

SECONDARY AUDIENCE –PSYCHOGRAPHICS

• A British male student, studying at university. Slightly alternative, and will enjoy making and listening to music. Generally, they would see this film with a girlfriend (primary audience) but would want to see it anyway. He would have seen films with romance in before, and secretly likes them. He will be very social, and is well respected by everyone. He has a feminine side, and likes to dress well.

SECONDARY AUDIENCEDEMOGRAPHICS

• GENDER: FEMALE• AGE: 25-40• OCCUPATION: HOUSEWIFE/OFFICE WORKER

(LOWER-MIDDLE CLASSES)

• ETHNICITY: WHITE BRITISH • INCOME: £25,000 +

SECONDARY AUDIENCEPSYCHOGRAPHICS

• A woman with the occupation around social aspects in life, or housewifery. Comfortable income and is able to enjoy their time and still go out. She will have young children and a long term boyfriend who she will take out to see this film. She will be trendy, and follow fashion. She will be a fan of the Twilight series, and will read books often. They will live in towns around London.