Audience theory and classification of fans of mad world by Gary Jules.

Demographics

Fans of Gary Jules and the genre of folk are likely to be

• Of white ethnicity

• middle class

• Likely to have gone to university.

• 40-60 years of age

• Male

• To have a intermediate managerial, administrative or professional job.

• Are likely to be married ,as they are of a higher age.

Geodemographics

They are also likely to, be

• A global audience, but not in third world countries .

• living in reasonably well off areas.

•

Psychographics

They are also likely to, • Be fans of other folk artists.• Have a quite life style ,as Folk has connotations of quietness and

also they are likely to be of a higher age which means they may have less time for going out and less energy.

• Be less likely to be up to date with technology e.g are more likely to buy CD’s then downloads ,as it’s an older audience.

• Have not much of a disposable income, as they are likely to have children.

• be fans of ‘Tears for fears’ ,as they wrote the song. It targets this age group well ,as they are likely to have listened to the song when they were younger.