Gender: FemaleAge: 15-25Religion: AnyEducation: AnyStatus: AnyIncome: AnyNationality: Any

A female who lives in a modern society where religion, education, status, income and nationality is diverse. Someone who likes to hang out with friends and have a good time doing various of activities. Enjoys listening to mostly RnB but sometimes Pop. Likes going to concerts and performances by discovered and undiscovered artists. Enjoys reading different RnB magazines. However she dislikes animals and insects.

My artists name is Shannelle Williams. She was born on the 14th December 1989 in LA. The 25 year old later moved to New York, Queens to start her music career. Shannelle’s style of music genre is RnB. Her mother is a seamstress and her father is a lawyer. She learned to sing from a young age in her church choir.

Shannelle is currently signed to Jive Records founded by Clive Calder and has been there for the past 5 years.

Most of her songs are slow and soft mainly because she is singing about situations she has gone through in her life e.g. relationships which I relatable to a mass audience. Her songs are aimed to give support and empowerment to mainly woman who have been in different types of relationships whether it is romantic or not. She could be regarded as a light Feminist as she is in favour of women's rights and how women are treated in a relationship. She puts her experience on her songs which are relatable to people. Gesture

Her target audience is mainly girls and women who likes slow songs with relevant meaning and just a good melody that you can sing along to.

MOODBOARD

SYNOPSIS

STORYBOARD

ANIMATIC

GOODWINS THEORY

CONSEPT+TARGET AUDIENCE