23,000+

AUDI OF AMERICA: BRAND ENGAGEMENT MEETS ROI

Audi library app created with Adobe Digital Publishing Suite generates leads.

Sleek, interactive content associates a great experience with the Audi brand to keep customers engaged and coming back.

EXTENDED TEST DRIVE

SHIFT IN BEHAVIOR

ULTIMATE DIGITAL SHOWROOM

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Comprehensive, innovative experience excites customers to take the next step.

blogs.adobe.com/digitalpublishing#AdobeDPS

Customers increase knowledge and brand affinity by leaning back, browsing, and interacting with their dream vehicles.

3%click-through

rate

91%of users who click through complete an

action that leads deeper into the purchase funnel.

4+

8

25,000+

PIECES OF CONTENT

DOWNLOADEDPER USER

unique users since October 2013

visits to downloaded content on average

Average app visit length

8m Overall time spent in the app per unique user

Total time spent since October 2013

17,000HOURS

41m8m