attribution 1: theories c81ind individual in society dr elizabeth sheppard

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Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

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Page 1: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Attribution 1: Theories

C81IND Individual in Society

Dr Elizabeth Sheppard

Page 2: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Attribution Theory

Attribution theory - The conceptual framework within social psychology dealing with lay, or common sense explanations of behaviour.

Through life we gradually construct explanations/theories of why people behave in certain ways

1.) Naïve psychologist (Heider, 1958) 2.) Correspondent inference (Jones & Davis, 1965) 3.) Kelley’s model

Page 3: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Primary questions

1.) What are the main characteristics of attributions?

2.) How are attributions are made?

Page 4: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Naïve Psychologist(Fritz Heider,1958)

Sets out the foundations of attribution theory “common sense psychology”

Individual as a ‘Naïve Scientist’ Two important contributions

1.) Proposed the idea of internal & external causes of behaviour

2.) Perceivers ignore part or all situational factors when explaining behaviour.

(Later theorists who expanded on and developed Heider’s ideas: Kelley,1967; Jones & Davis,1965; Weiner, 1979. )

Page 5: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Correspondent inference (Jones & Davis, 1965)

- When judging another’s behaviour we use information to draw a correspondent inference where the behaviour is attributed to a disposition/personality characteristic

- Use various characteristics to do this including:- Social desirability- Non-common effects

- Important historically, but its impact has been limited

Page 6: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Kelley’s Model (1967,1973)

What information is used to arrive at a causal attribution?

Developed a logical model for judging whether a particular action should be attributed to some characteristic (internal) of the person or the environment (external)

Page 7: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

What information is used to arrive at a causal attribution?

1.) Covariation - Perceiver has info from multiple observations, at different times and situations, and can perceive the covariation of an observed effect and its causes

2.) Configuration - Perceiver is faced with a single observation and must take account of the configuration (i.e.the current info available)

Page 8: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Covariation: Multiple observations

Covariation Principle – An effect is attributed to a condition that is present when the effect is present, and absent when the effect is absent. (e.g. donuts disappear/ Homer)

o Based on statistical technique ANOVA.o Examines changes in a dependent variable (the effect) by varying independent variables (the conditions).

Page 9: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Analysis of Variance Model of Covariation

H ig h L ow

C on sen su s

O ver p erson s

Th e p erson

H ig h L ow

C on s is ten cy

O ver c ircu m s tan ces

Th e c ircu m s tan ces

H ig h L ow

D is tin c tiven ess

O ver en tit ies

Th e en tity

'Joh n L au g h s a t com ed ian '

8 Information combinations 2 x 2 x 2

Possible single causes

Does behaviour generalise?

Types of info (IV’s)

Page 10: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Analysis of Variance Model of Covariation (McArthur e.g., 1972)

H ig h L ow

C on sen su s

O ver p erson s

Th e p erson

H ig h L ow

C on s is ten cy

O ver c ircu m s tan ces

Th e c ircu m s tan ces

H ig h L ow

D is tin c tiven ess

O ver en tit ies

Th e en tity

'Joh n L au g h s a t com ed ian '

8 Information combinations 2 x 2 x 2

Possible single causes

Does behaviour generalise?

Types of info (IV’s)

Page 11: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Analysis of Variance Model of Covariation (McArthur e.g., 1972)

H ig h L ow

C on sen su s

O ver p erson s

Th e p erson

H ig h L ow

C on s is ten cy

O ver c ircu m s tan ces

Th e c ircu m s tan ces

H ig h L ow

D is tin c tiven ess

O ver en tit ies

Th e en tity

'Joh n L au g h s a t com ed ian '

8 Information combinations 2 x 2 x 2

Possible single causes

Does behaviour generalise?

Types of info (IV’s)

Page 12: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Why did the students fall asleep during the lecture?

e.g. The majority of the students fell asleep in Dr. Sheppard’s lecture on theories of attribution. They also fell asleep during her other lectures, but not lectures given by other teaching staff.

High consensus High consistency High distinctiveness

Boring lecturer?

Page 13: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Why did the students fall asleep during the lecture?

e.g. The majority of the students fell asleep in Dr. Sheppard’s lecture on theories of attribution. They never fell asleep during her other lectures, or in lectures given by other teaching staff.

High consensus Low consistency High distinctiveness

Day after formal ball?

Hot lecture theatre?

Page 14: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

But…

Works well for person and entity No single clear pattern which can lead to

circumstance attributions. These seem to be maximised when consistency is low (Forsterling, 1989; Hewstone & Jaspars, 1987)

This can be seen as a limitation to the model

Page 15: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Main criticisms of covariation principle

1.) Doesn’t work well for circumstance attributions 2.) Covariation does not mean causality 3.) Participants are given “pre-packaged” info which

they might not seek or use in everyday situations (model idealised/normative)4.) Evidence suggests people are poor at assessing covariation between events (Alloy & Tabachnik, 1984)

5.) It may appear that the covariation principle was used, but the processing used may be completely different (e.g. Nisbett & Ross, 1980)

6.) Requires multiple observations over time- which is not always possible to do

Page 16: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Configuration: Single observations

Causal Schemata – Preconceptions or theories built up from experience about how certain kinds of causes interact to produce a specific effect (abstract-content free i.e. general & apply across content areas)

Allows one to interpret information quickly by comparing and integrating it with a schema

E.g. multiple sufficient cause schema – any of several causes can produce the same effect

Page 17: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Configuration: Single observations

Each Schema is associated with a number of principles set out by Kelley

Discounting principle – if different causes can produce the same effect, the role of a given cause in producing the effect is discounted if other plausible causes are present

e.g. Why is your flatmate doing the washing up?

Page 18: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Configuration: Single observations

 Augmentation principle – The role of a given cause is increased (augmented) if an effect occurs in the presence of an inhibitory cause.

e.g. Why did the man in the chicken costume win the race?

Page 19: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Main criticisms of causal schemata (Fiedler, 1982)

1.)   The existence and functioning of causal schemata has not been successfully demonstrated – research supporting it is artificial – can’t prove

2.)   The idea of schemata is content free and thus too abstract

Page 20: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Can internal and external attributions be distinguished?

Statements implying internal attributions can be rephrased to imply external & vice versa

Students asked to write down why they had chosen their degree subject at uni (Nisbett et al, 1973)

Statements such as “I want to make a lot of money” were coded as internal while statements such as “Chemistry is a high paying field” were external

Criticised internal/external categories for being very broad and too heterogeneous (Lalljee,1981)

Participants have difficulty understanding the distinction (Taylor & Koivumaki, 1976)

Page 21: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Can internal and external attributions be distinguished?

Other categorisations of attributions e.g. multidimensional approach (Weiner, 1986) Locus – internal or external? Stability – is the cause a stable or unstable one (over time) Controllability – to what extent is future task performance

under the actor’s control?

Ability Mood

Unusual help/hindrance from others

Luck

Unusual effort

Typical effort

Task difficulty

Consistent help/hindrance from others

Controllable

Uncontrollable

Internal

Stable Unstable

External

Stable Unstable

Page 22: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Applications of attribution theory

Individual differences & attributional style Rotter (1966) argues people differ in terms of the amount of

control they believe they have over reinforcements & punishments received – measures of locus of control related to range of behaviour e.g. political beliefs, achievement

Internals – high personal control over destiny Externals – fatalistic, things occur by chance

Attributional style questionnaire (Peterson et al., 1982) – sorts explanations on 3 dimensions: internal/external, stable/unstable, global/specific

Those who view aversive events as caused by internal, stable, global factors = depressive attributional style

Page 23: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Applications of attribution theory

Interpersonal relationships Most commonly used in relation to marital success

e.g. Fincham & O’Leary, 1983 happily married individuals tend to credit partners for positive

behaviour by citing internal, stable, global & controllable factors to explain them

Negative behaviour is explained away by ascribing to external, unstable, specific & uncontrollable causes

Distressed couples do the opposite

Women continuous engage in attributional thought about relationships – men only do so when dysfunctional!!

Page 24: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

Summary

Theories of attribution claim we aim to attribute behaviour to either internal (person) or external (situation) causes

Kelley proposed models of covariation (data driven) & configuration (theory driven)

In reality these may interact i.e. our expectations (schemata) may influence what data are processed i.e. what observations made

Page 25: Attribution 1: Theories C81IND Individual in Society Dr Elizabeth Sheppard

References

Hewstone & Stroebe (2001) Introduction to Social Psychology, Chapter 7.

Fraser & Burchell (2001) Introducing Social Psychology, Chapter 11.