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Social media platforms are changing the way the retail sales is done in today’s world. Although there are several new social media platforms launched day in and day out, Facebook is one of the icons of social media. It is like George Clooney of Social media, as it is handsome, attractive and leads the pack as the world’s largest social community. No wonder in future, oxford dictionary can add a term called Facebook’ism where they can say “Mannerism of people who talk/comment Facebook frequently”. For internet retailers, their end customers hang out at facebook chatting all day. So it makes perfect sense to invest retailer’s time, cost and effort with Facebook marketing. This is where your target customers hang out and it makes perfect sense that you register your business on Face-book too. Here are my 3 browny points on how you can leverage Facebook effectively?

Content: It is impossible to write a word “market-ing” without the word “Content”. Are you an eminent blogger? Have you termed yourself as thought lead-er of retail? Do you meet your customers frequently and have the habit of writing their success notes? Well, you have to tick all the check boxes and say “Yes”, then the persona of Facebook has started. Cre-ate an attractive content that covers the trends like Internet of Things, M-retail, and Mobile only com-merce, big data and so on and then just market it in Facebook. Remember –You need keep sowing a whole load of contents in the facebook garden.

Likes: The next step is to determine what results you would like to achieve with your company’s Facebook page. Your primary aim must be improving likes from 200 to 20K within 5 days. There are ways to do it in black and white. There are consultants who can

Info-WalletAttracting new customers to online store using Facebook

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about expeduxFrequent innovations, 3-click away purchasing models and the internet of things world are constantly push-ing the boundaries for both online and offline shopping. As the digital and virtual in-store experiences shape the retail experience for end customers, it is opening up exciting new possibilities for the out of the box retail-ers. With this power shift comes a great opportunity for retailers, the front runners choose to adopt the tools and insights from the web to close the gap between the smart online consumer and the offline retailer, which enables them to stand out in a fiercely competitive & crowded marketplace. The biggest question now for the internet retailers is – How will I increase my revenue from X to 2X within the given time frame? Who has the mindset to help me achieve my revenue targets promised to my stakeholders?

Expedux technologies an Online retail specialist operates with a single minded focus towards achieving one goal – Increase the online retailers revenue from X to 2X for our customers. We frequently push our bound-aries in technology and marketing perspectives to achieve our customers end objective of maximizing their online presence and revenue within short duration. Online retailers interact with customers through count-less channels—websites, physical stores, kiosks, direct mail and catalogs, call centers, social media, mobile devices, gaming apps and more. Expedux can help Online retailers to have their presence across all the above mentioned channels with the technology and customer engagement best practices.

Email: info@expedux.comTwitter: https://twitter.com/expedux

Website: http://www.expedux.com

offer that ramp up with X dollar. But if you want to genuinely add likes, then you have to adopt 2 strate-gies 1) Sow content /invite others to like 2) Use your own clout with your friends circle. After this step, you just need to aim for one stuff at a time – 1) Inform your brand audience about sales and promotions 2) Use it as additional sales pipeline channel. This can be determined by your inner voice or business partners and then formulate your strategy accordingly.

Images: Boys tend to see an image of a girl for foot-wear advertisement than an adult with an iPad. Let us accept the reality of human behaviour. Research

shows that posts with images get the biggest audi-ence engagement. If you really want your Facebook page to drive sales, which as an online retailer you will, you have to be spot on in terms of designing and choosing the right set of images to gather the audi-ences to the page.

Paid ads in Facebook? Oh, come on – Let us set the basics right and then move on to the advanced mode.