Shoppers love a bargainShoppers line up to capture the special offers available for one night only by snapping images displayed on large display monitors outside the Illa shopping centre in Barcelona.

Imagine a future where shopping could be a pleasant, fun, relaxing activity from anywhere. Imagine browsing through a magazine, seeing must-have items and thinking “where do I need to go to buy this? Is this article in stores nearby? Are there similar articles for sale, and at what price?” Imagine a shopping revolution from both the consumer and the retailer’s perspective.

Brands and retailers are constantly searching for new experiences that will delight their customers. Increasingly, mobile marketers are drawn to using Augmented Reality as a way to differentiate their products and link their branded goods within the retail store environment. Shopping centers are no different. These points of sale can also benefit from the use of Aug-mented Reality by delivering a virtual experience to consumers that eliminates the disconnect between the physical store and the online world.

Get ready to shop Shopping Night Barcelona is a, festive, shopping and lifestyle experien-ce in one of the most unique locations in Barcelona, Spain, the the Illa Diagonal and Pedralbes Center shopping malls. For one night only in

June and in Christmas, shopping establishments in Illa Diagonal and in Pedralbes Center opened their doors outside of normal opening hours, from 8 pm to 1 am, to offer consumers an exclusive and festive shop-ping experience.

Catchoom, which specializes in cloud-based image recognition, collaborated with Crossbow & Hills to optimize the latter’s shopping app that was designed specifically for Shopping Night Barcelona to increase in-store traffic through greater customer engagement. The app was created to make shopping easy and fun.

During the event, consumers were alerted to the app through leaflets, stoppers and banners and Crossbow & Hills provided two large televi-sion screens where the people could try out the app on-site. Although Crossbow & Hills had created a web service for discounts and coupons before Shopping Night Barcelona, it had never tested its app at a live event. Catchoom, with 10 years of experience in Augmented Reality, advised Crossbow & Hills in the design of the different back-end structures to enable seamless use of the app’s features throughout the evening. “Our app designers were very keen on capturing awesome ideas in the development stage, and it was Catchoom’s initiative that we found really interesting,” said Josep Ballesté, CEO of Crossbow & Hills. “Catchoom more than doubled the capacity of its image recognition service for the event and its service was fast and easy to implement.”

Cloud, QR codes and Augmented RealityCatchoom’s cloud-based image recognition SDK solution is designed to let users interact with real world objects in the most natural way possible. A user can simply take a picture of an object with a smartphone and instantly connect to websites, online content, offers, and digital experien-ces linked to the object in the picture. The application of Catchoom’s image recognition to a retail environment takes users to the point of sale through engaging and optimizing the shopping experience. By linking

Attention all shoppers: Augmented Reality now available on aisle 3

CASE STUDY

SHOPPING NIGHT

Case Study. Shopping Night / p. 1

campaigns, promotion related offers and deals with the actual physical environment in the store, Catchoom offers shoppers a deeper, more integrated experience than by simply engaging with QR codes. QR codes prompt shoppers to use any QR code reader with no particular purpo-se–thereby diluting the experience of the shopping center–whereas an app that integrates image recognition enables shoppers to simultaneously connect with both the center and its stores.

“Retailers were amazed and very receptive to this app, in particular its off-hours potential. They loved the idea of having a store open 24 hours a day, 7 days a week, in addition to the concept of generating traffic through coupons and discounts. Ours is the first native m-commerce app that uses Image Recognition and Augmented Reality to make shopping faster and easier and we are in negotiations with magazines, shopping malls and other key stakeholders to make this a game changer,” concluded Josep Ballesté.

Child´s playGrabbing the special offers and promotions is easy. Mobile app users simply pointed their phone at the offers displayed so that these could be recognised by Catchoom. Digital offers were then stored directly in the app for later use.

Imagine a future where shopping could be a pleasant, fun, relaxing activity from anywhere. Imagine browsing through a magazine, seeing must-have items and thinking “where do I need to go to buy this? Is this article in stores nearby? Are there similar articles for sale, and at what price?” Imagine a shopping revolution from both the consumer and the retailer’s perspective.

Brands and retailers are constantly searching for new experiences that will delight their customers. Increasingly, mobile marketers are drawn to using Augmented Reality as a way to differentiate their products and link their branded goods within the retail store environment. Shopping centers are no different. These points of sale can also benefit from the use of Aug-mented Reality by delivering a virtual experience to consumers that eliminates the disconnect between the physical store and the online world.

Get ready to shop Shopping Night Barcelona is a, festive, shopping and lifestyle experien-ce in one of the most unique locations in Barcelona, Spain, the the Illa Diagonal and Pedralbes Center shopping malls. For one night only in

June and in Christmas, shopping establishments in Illa Diagonal and in Pedralbes Center opened their doors outside of normal opening hours, from 8 pm to 1 am, to offer consumers an exclusive and festive shop-ping experience.

Catchoom, which specializes in cloud-based image recognition, collaborated with Crossbow & Hills to optimize the latter’s shopping app that was designed specifically for Shopping Night Barcelona to increase in-store traffic through greater customer engagement. The app was created to make shopping easy and fun.

During the event, consumers were alerted to the app through leaflets, stoppers and banners and Crossbow & Hills provided two large televi-sion screens where the people could try out the app on-site. Although Crossbow & Hills had created a web service for discounts and coupons before Shopping Night Barcelona, it had never tested its app at a live event. Catchoom, with 10 years of experience in Augmented Reality, advised Crossbow & Hills in the design of the different back-end structures to enable seamless use of the app’s features throughout the evening. “Our app designers were very keen on capturing awesome ideas in the development stage, and it was Catchoom’s initiative that we found really interesting,” said Josep Ballesté, CEO of Crossbow & Hills. “Catchoom more than doubled the capacity of its image recognition service for the event and its service was fast and easy to implement.”

Cloud, QR codes and Augmented RealityCatchoom’s cloud-based image recognition SDK solution is designed to let users interact with real world objects in the most natural way possible. A user can simply take a picture of an object with a smartphone and instantly connect to websites, online content, offers, and digital experien-ces linked to the object in the picture. The application of Catchoom’s image recognition to a retail environment takes users to the point of sale through engaging and optimizing the shopping experience. By linking

By simply hovering over an image and letting the app do the rest, in-store promotions that are linked to the app enable consumers to find offers that interest them and use their phone to redeem these vouchers, buy the article in the image, or see prices and links to similar articles of interest.

CASE STUDY / SHOPPING NIGHT

Case Study. Shopping Night / p. 2

campaigns, promotion related offers and deals with the actual physical environment in the store, Catchoom offers shoppers a deeper, more integrated experience than by simply engaging with QR codes. QR codes prompt shoppers to use any QR code reader with no particular purpo-se–thereby diluting the experience of the shopping center–whereas an app that integrates image recognition enables shoppers to simultaneously connect with both the center and its stores.

“Retailers were amazed and very receptive to this app, in particular its off-hours potential. They loved the idea of having a store open 24 hours a day, 7 days a week, in addition to the concept of generating traffic through coupons and discounts. Ours is the first native m-commerce app that uses Image Recognition and Augmented Reality to make shopping faster and easier and we are in negotiations with magazines, shopping malls and other key stakeholders to make this a game changer,” concluded Josep Ballesté.

24 hour storeMobile commerce puts shopping in the hand of the mobile app users 24/7. Offers captured during the event could be shared with contacts as well as used same day or later in the retail store.

Imagine a future where shopping could be a pleasant, fun, relaxing activity from anywhere. Imagine browsing through a magazine, seeing must-have items and thinking “where do I need to go to buy this? Is this article in stores nearby? Are there similar articles for sale, and at what price?” Imagine a shopping revolution from both the consumer and the retailer’s perspective.

Brands and retailers are constantly searching for new experiences that will delight their customers. Increasingly, mobile marketers are drawn to using Augmented Reality as a way to differentiate their products and link their branded goods within the retail store environment. Shopping centers are no different. These points of sale can also benefit from the use of Aug-mented Reality by delivering a virtual experience to consumers that eliminates the disconnect between the physical store and the online world.

Get ready to shop Shopping Night Barcelona is a, festive, shopping and lifestyle experien-ce in one of the most unique locations in Barcelona, Spain, the the Illa Diagonal and Pedralbes Center shopping malls. For one night only in

June and in Christmas, shopping establishments in Illa Diagonal and in Pedralbes Center opened their doors outside of normal opening hours, from 8 pm to 1 am, to offer consumers an exclusive and festive shop-ping experience.

Catchoom, which specializes in cloud-based image recognition, collaborated with Crossbow & Hills to optimize the latter’s shopping app that was designed specifically for Shopping Night Barcelona to increase in-store traffic through greater customer engagement. The app was created to make shopping easy and fun.

During the event, consumers were alerted to the app through leaflets, stoppers and banners and Crossbow & Hills provided two large televi-sion screens where the people could try out the app on-site. Although Crossbow & Hills had created a web service for discounts and coupons before Shopping Night Barcelona, it had never tested its app at a live event. Catchoom, with 10 years of experience in Augmented Reality, advised Crossbow & Hills in the design of the different back-end structures to enable seamless use of the app’s features throughout the evening. “Our app designers were very keen on capturing awesome ideas in the development stage, and it was Catchoom’s initiative that we found really interesting,” said Josep Ballesté, CEO of Crossbow & Hills. “Catchoom more than doubled the capacity of its image recognition service for the event and its service was fast and easy to implement.”

Cloud, QR codes and Augmented RealityCatchoom’s cloud-based image recognition SDK solution is designed to let users interact with real world objects in the most natural way possible. A user can simply take a picture of an object with a smartphone and instantly connect to websites, online content, offers, and digital experien-ces linked to the object in the picture. The application of Catchoom’s image recognition to a retail environment takes users to the point of sale through engaging and optimizing the shopping experience. By linking

More than 2,000 people (60% iOS users and 40% Android users) downloaded the app during the event in June 2013 and Crossbow & Hills registered approximately 30,000 scans on the opening night, with nearly 600 discounts and coupons downloaded by consumers. A-brand promotions were the most successful, in particular those where the brand included a gift with purchase.

CASE STUDY / SHOPPING NIGHT

Case Study. Shopping Night / p. 3

campaigns, promotion related offers and deals with the actual physical environment in the store, Catchoom offers shoppers a deeper, more integrated experience than by simply engaging with QR codes. QR codes prompt shoppers to use any QR code reader with no particular purpo-se–thereby diluting the experience of the shopping center–whereas an app that integrates image recognition enables shoppers to simultaneously connect with both the center and its stores.

“Retailers were amazed and very receptive to this app, in particular its off-hours potential. They loved the idea of having a store open 24 hours a day, 7 days a week, in addition to the concept of generating traffic through coupons and discounts. Ours is the first native m-commerce app that uses Image Recognition and Augmented Reality to make shopping faster and easier and we are in negotiations with magazines, shopping malls and other key stakeholders to make this a game changer,” concluded Josep Ballesté.