endless aisle v1.0

8/22/2019 Endless Aisle v1.0

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Copyright 2013 Tech Mahindra. All rights reserved.

ENDLESS AISLE


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2Copyright 2013 Tech Mahindra. All rights reserved.

Definition

Endless aisle refers to the concept which enables retailers to empower

its customers through digi ta l mediafor ordering products beyond the

boundaries of physical store environment.

Customer uses

digital media for

ordering

Digital media

captures

requirements

Virtual product

display for

selecting

products

Delivery

Location


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How can I

increase my

sales?

What will help

me to reduce

myoverheads?

How can I

increase my

product reach?

How can I reduce

lost sales

opportunities?

What will help me

to improve

customers

shopping

experience?

What added

value can I give

to my

customers?

What will help me

to reduce my

inventory?

Business Pain Areas


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Can I place

orders while

on the move?

Can I pay

using my

Smartphone?

How can I get

better price for

products?

How can I get

ease of shopping? Can I track my

order status and

delivery time?

I dont want to

stand in long

queues for

check out?

Can I get products

delivered at

home?

Customer Needs


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Concept

Through Kioskcustomers can evenpurchase items thatare not available inthe store

Virtual 3Dmerchandising helpscustomers to get theidea as to how theproduct will look/suitthem

Customer need canbe fulfilled with thehelp of betterinventory visibility

Retailers refers tocombined stock poolof all locations (Backstore, warehouse,On-line store)

Single stockpoo l

AnywhereEverywhere

Increase OrderFulf i l lment Rate

Sell ing items

that are notphys ica l ly instores

VirtualMerchandising


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Check

stock

Product selection

(Retail store, Airport,

Railway station, Bus Stop

etc..)

Delivery

Display panel

Kiosk

Smart Phone/Tablet

Check stock in

companys

inventoryYES

NO

Contact

Manufacturer

Endless Aisle process

Retailer


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Business Benefits

Increasedfulfillment /

conversion ratio

Less inventorycarrying cost

Better utilizationof retail space

Highercustomer

satisfaction

Increasedcustomer

loyalty


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Customer Benefits

Easy access to retailersproduct offerings

No need to wait forcheck out

Ease of shopping fromconvenient locations

Better price ofproducts

Easy to trackorders


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Enablers of Endless Aisle

VendorManagement

OrderManagement

InventoryManagement

SKURationalization

Master DataManagement

Endless

Ais le


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Master Data Management

Master data consolidation, including

cleansing, removal of duplicates,

normalization, and categorization across

millions of records

Rich content management with powerfulfunctionality as well as intelligent image

management for Web- and print-

publishing abilities

Maintaining Article/Item Master

Maintaining Price Master

Promotions update on regular basis

EAN / Barcodes up to date information


11/1711Copyright 2013 Tech Mahindra. All rights reserved.

SKU Rationalization

(Deliver the optimal assortment of items

based on the analysis conducted )

Master data consolidation, including

cleansing, removal of duplicates,

normalization, and categorization across

millions of records

Maintaining Article/Item Master

Maintaining Price Master

Promotions update on regular basis EAN / Barcodes up to date information



Vendor Management

Financial Audit

Product Quality Assessments- ProductTesting

Technology acceptability (Landscape)

Supplier capability to meet Safety andEnvironmental protection Requirements.

Audit of Supplier documents and supplierPlant to verify compliance to Buying

agreement made with Customer.

Select Suppliers to take part in SourcingEvent and send Information to stake

holders for Sourcing Decision.

Industry proven track record



Order Management

Customer can place the order by usingsmart phones/ kiosk/ touch screen panels

Order tracking

Integration with manufacturers IT

infrastructure

Regular update to customers on orderstatus



Inventory Management

Outbound merchandise / transfers

Inbound merchandise / Receiving

Check Physical inventory

POS / Sales

Returns / Reverse Inventory

Returns to Vendor (RTV)



Examples:

Tesco South Korea Subway Project, Virtual Shoppingwall has been created at the subway stations wherepassengers can scan Barcodes through their Smartphones and place the order without making a visit to thestore.

Tesco Gatwick Airport Virtual Pillar, Passengers canbrowse through this virtual touch screen panels, scanthe product barcodes through Smartphone and placethe order which would be delivered at their homes.

Borders Book Store kept kiosks in their brick & mortarstore where customers can browse through millions ofbooks which are might not be physically available intheir store. Through this kiosk customer can place anorder and get the books delivered at their homes.



ENDLESSAISLE


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