attendee experience ii_slideshare
Post on 19-Oct-2014
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DESCRIPTION
The attendee experience is everything and it's a large part of the decision making that event organizers should undertake for planning, programming and selecting technology. This PowerPoint offers a framework for building better events.TRANSCRIPT
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The Attendee Experience: Tips, Tricks, and Technology to Keep Them Coming Back
By Michelle Bruno
EventOrganizer
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Takeaways
• TSNN Survey Results• Moving attendees into the community• Quick review of Hierarchy of Attendee Needs• 4 Ways to Impact “secondary” attendees• 5 Ways to Enhance the Virtual Attendee
Experience• 6 Ways to Accommodate International Attendees• 7 Ways to Create a Continuum of Experience
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Internet Access
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Free Wi-Fi
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Paying for Wi-Fi
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Platform Integration
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Most Useful Technologies
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QR Codes
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Security System
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Social Coach
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Post-Show Content
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Mobile Apps
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Maslow’s Hierarchy of Needs
Image Courtesy of Wikipedia
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Attendee Hierarchy of Needs
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Utility
BASICS NEEDED TO EXPERIENCE AND UNDERSTAND THE
EVENT: food and beverage, registration, signage,
charging stations, wi-fi, maps, transportation, exhibitor directory, conference agenda, floor Plans, ADA accommodations...
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Justification
INFORMATION NEEDED TO CONFIRM THE ATTENDEE’S ROI
OF TIME AND RESOURCES: content consumption, QR
codes, digital tote bags, session speakers, programming, show features, content capture, post-show content access...
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Connection
HUMAN AND DIGITAL CONNECTION TO COMMUNICATE,
SHARE THE EXPERIENCE, LEARN FROM PEERS: matchmaking, social media platforms, receptions, games, flash mobs, golf tournaments, collaboration exercises, place settings...
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Recognition
PARTICIPATION FOR SELF ESTEEM: Speaker’s Corners, Twitter falls, Q & A, text walls, leader boards, crowdsourcing idea innovation booth...
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Understanding
HIGH-LEVEL TRANSFORMATION:charity outreach, keynote speaker, mentoring...
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Ways to Impact “Secondary” Attendees
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“Secondary” Attendees
• Continuous content generation• Blogger/thought leader outreach• Community building initiatives• Testimonials, attendee reviews
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Ways to Enhance the Virtual Attendee Experience
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Virtual Attendees
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Then There’s Olly
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Ways to Accommodate International Attendees
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International Attendees
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Ways to Create a Continuum of Experience
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Continuum of Experience
• Persistent Business Environment• Post-Event Mobile Content• Post-Event Video Distribution• Year Round Social Networking• Extra-Event Matchmaking• Game Mechanics• Tweet Chats
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The Future is Now
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Google Me
Michelle Brunomichelle@brunogroup.comForkintheroadblog.comBrunogroup.comTwitter: @michellebrunoLinkedin.com/in/michellejbrunoFacebook: Bruno Group Signature Events