atos global insight of making stadium smart smart stadium it leaders round table on may 15th 2014

Global insight of making the stadium smart

Fabrice Doreau Head of Strategy

Atos is an international information technology services group with 2013 annual revenue of €8.6 billon and 76,300 employees in 52 countries.

Powering value for the Sport Industry

Connected stadium

Digital fan engagement

Games Management

Systems

Timing, Scoring &

Results

Cloud / Security

At the core of the Sport Industry Bringing the value chain to life in all dimensions

Powering value for the sport industry

• Connected stadium

– Design and implementation of all the ICT and business applications for the

day-to-day operation of the stadium

– Management and maintenance of the full infrastructure and services

• Digital fan engagement

– Enhancing the spectator journey before, during and after the match

• Event Technology

– Games Management Systems

– Timing, Scoring & Results

Powering value for the sport industry

The stadium gets smart Bringing technology to enhance the live action experience and the storytelling

around the sport

▶ Stadium Datacenter

▶ IP TV ▶ IP Telephony

▶ VideoConf

▶ Backbone Network

Connected stadium Design, deployment and management of the full ICT infrastructure

▶ Cloud

Services

▶ Wi-Fi

▶ CCTV

▶ Ticketing

▶ Access Control

▶ Building

Mgmt

▶ POS

“Fan Experience” Story-board

reinventing digital fan engagement

with spectator app

7 John just missed the last goal but he can watch the

replay action on his tablet

2nd screen @home

8 The match starts, a player scores a goal

John watches again the player’s goal

2nd screen @the stadium = spectator app

Bringing the @home experience &

offering extra services

9 John receives a notification for the next match and

books his ticket with his mobile wallet

Enhancing the spectator journey before the match

10 John goes to the stadium and presents the QR code

on his smartphone

Enhancing the spectator journey on match day

11 The match starts, a player scores a goal

John watches again the player’s goal


Spectator app

SMART player

Spectator app – SMART player Atos´ vision for the digital future of sports = + +

• Real time statistics in-sync with the video match:

– Access to games statistics and live video streaming with automatic marks of key actions

in the timeline bar.

– Display 3D Graphical representations of live stats.

– Replay specific moments of the match based on stats or recommendations.

• Recorded:

– All matches are recorded and all actions categorized.

– Search historical results with links to video (replay player goals during season)

• Multi-camera angle:

– Link play-by-play actions to multicamera clips in near live.

– Reproduce an action choosing the camera angle.

– Play several angles simultaneously with full control (frame-by-frame).

• Editorial Contents: publish other contents: Player/trainers interviews and club

communications, multi-audio commentaries…

• Advertising: integrate app with existing add-server

Spectator app – SMART player The Social Network environment

• Extend the spectator experience out to the global community:

– Share the personal experiences with my friends using social networks.

– Access to the official feeds, in-sync with video for VOD.

– Multimedia content and your personal items may be shared with your friends.

• Bring worldwide sentiment inside the stadium:

– Social Sentiment Analysis of the match, analyzing volumes and positive/negative

impacts.

– Make visible to the people inside stadium worldwide impact of the match: fans

location, volumes, supporting club…

14 Voting Game

Who scored the match’s first goal ?”


15 John is the winner and is awarded

a 50% in-shop discount


16 Before half-time, John orders his food on his mobile

and avoid queue


17 John presents his QR code and withdraws his paid

order at the refreshment bar


18 John buys his shirt with his 50% discount and pays

with his mobile


19 John receives a notification about his clubs news – He

share it with his friends on social network

Enhancing the spectator journey after the match

The application

reinventing digital fan engagement

with spectator app

Before the Game

Spectator app

Spectator app Bringing the @home experience & offering extra services


During the Game

After the Game Spectator app


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© For internal use

Atos, the Atos logo, Atos Consulting, Worldline, Atos Cloud and Atos WorldGrid are registered trademarks of Atos SE. January 2014

© 2014 Atos. Confidential information owned by Atos, to be used by the recipient only. This document, or any part of it, may not be reproduced, copied, circulated and/or

distributed nor quoted without prior written approval from Atos.

Thank you For more information please contact: Fabrice Doreau

Head of strategy - Atos Major Events

M+ 34 625 59 87 05 [email protected]

@fdoreau