Digital Innovationdigital.innovation

Innovate like a startup

Atos Digital Innovation

Digital Innovation

Digital Innovation

Evangelized day-to-day business

Portfolio

Strengthen your digital DNA by establishing a frequent &

regular exchange with our Digital Innovation consultants

Constantly monitor, discuss and challenge your day-to-day

business in context of your digital strategy and execution

plan.

Keep pace with new trends, technologies and

methodologies. Benefit from our research activities and get

access to the wider Atos team of thought leaders &

Scientific Community.

Discover & shape digital use cases based

on Design Sprints & Design Thinking.

Rapidly design wireframes and interactive prototypes to

showcase user experience and business benefits.

Develop production-ready „minimal viable product“ using

proven technology stack and highly agile design &

development squads.

Production-ready MVP

in less than 3 months(Proof-of-value)

Digital Incubator

INCUBATE1Digital Mentoring

EXECUTE3

Rapid

PrototypingDesign SprintMVP

Development

RE

SU

LT

RE

SU

LT

Custom „Digital Playbook“

& business case model

Analyse & evaluate the companies existing digital portfolio.

Write a digital playbook, covering strategies & tactics

around design, analytics, tools, technology, data, security,

cultural change and methodologies.

Adopt the digital playbook to (organically) turn into a

digital-savvy business.

Digital Playbook

ADOPT2

RE

SU

LT

Digital Innovation

vs.What is driving companies these days?

Speed Innovation Adoption Efficiency Culture

Digital Innovation

Digital

Maturity

Index

DIGITAL INTIMACY

Establish, maintain and intensify a

DELIVERY MODEL

Shape your digital

SOLUTION

PLATFORM

Architecture, build and run your digital

Digital Innovation

Think & act like an Intrapreneur

„Intrapreneurship“ means:

• Building new business within your existing business

• Take a risk, try something new, start experimenting

• Pick a problem and solve it

• Deliver a product under extrem uncertainty

To succeed, you need to:

• Convince sponsors and stakeholders, get (initial) funding

• Consider & respect compliance, governance and

processes

• Get the right guys together

• Start small and achieve maturity through iterations

• Fail fast, learn quickly Source: Slideshare.net

Digital Innovation

„Lean-Startup-as-a-Service“

Digital Innovationdigital.technology

The Lean Startupby Eric Ries

Digital Innovation

• Visualize ideas

• Shape solution at low costs

• Craft first tangible demo

• Gather early feedback

• Understand the challenge

• Learn from other industries

• Shape solution & scope

• Define Business Canvas

• Build a Minimal Viable Product

• Measure KPIs

• Validate initial hypothesis

• Make data-driven decisions

Digital Incubator

Design Sprint Rapid Prototyping MVP Development

3 d

ays

+ 2

we

eks

+ 2

mo

nth

s

Digital Innovation

1 2 3 4 5

Sample Process Flow

Design Thinking,

Design Sprint

Sketches Wireframes High End

UI Designs

Interactive

Prototype

Digital Innovation

Digital Innovation

1. Understand what people need

2. Address the whole experience, from start to end

3. Make it simple and intuitive

4. Build the service using agile and iterative practices

5. Structure budgets & contracts to support delivery

6. Assign one leader and hold that person

accountable

7. Bring in experienced teams

8. Choose a modern technology stack

9. Deploy in a flexible hosting environment

10. Automate testing and deployments

11. Manage security and privacy through reusable

processes

12. Use data to drive decisions

13. Default to open

Our Digital Service Plays* * taken from http://playbook.cio.gov

Digital Innovation

... build prototypes, pilots or first product versions to validate business ideas or justify further investments

... engage with lean-startup-minded, experienced digital natives to design, develop & validate your digital solutions

... implement silicon-valley like paradigms & methodologies within your own teams and projects

... learn how Spotifiy and other digital-savvy companies build their development teams and processes

... adopt how Google, Uber, Airb‘n‘b, Slack and others get from problem to solution in less than a week

Call us – if you want to ...

Digital Innovation

Digital Innovation

Digital PlaybookAdopt lean-startup paradigms to transform into a digital-savvy business

To help companies successfully adopt digital paradigms, methods and technologies, we create their digital playbook to be the key asset for strategy, organization, governance, technology, guidelines and Q&A.

User

DesignDefine & establish digital design paradigms & methodologiesUser Centered Design, Design Thinking, Rapid Prototyping, ...

AnalyticsIntroduce analytical design

Data Driven Design, A/B Testing, Contextuality, Segmentation, ...

Technology

Tools & StackSpecify digital development tools, technology stack & architectureMicro Services, Platforms, Frameworks, Design & Prototyping Tools, ...

Data & SecurityCreate data strategy and enhance securityData Management & Governance, API strategy, Mobile & Digital Security, ...

Culture

CollaborationEnable & nurture cultural change and organically grow digital mindsetInnovation, 2-speed-IT, Pockets of Excellence, Reverse Mentoring, ...

MethodologyTeach & apply appropriate methodologiesAgile Development, DevOps & Automation, Lean, ...

DigitalPlaybook

3 monthstotal duration

3 experts& digital natives

12 workshopsto discuss & draft content

50+ slidesresults document

Digital Innovation

Christian KloeppelHead of Digital Technology

+49 172 6751679

christian.kloeppel@atos.net

@herrkloeppel

Digital Innovation

BNP Paribas Wealth Management – Digital PlaybookCase Study

The Challenge

• In context of BNP Paribas WM’s CX program, WMIS was thinking of a way to establish

a more agile organisation model to act as a kind of internal digital factory or agency,

aimed to support more innovative design & implementation projects in the digital space.

Our Solution

• We analysed the current situation at BNP Paribas WM. considering the learnings and

experiences from the CX program as well as other relevant stakeholders in Paris,

Geneva, Singapore and Lisbon.

• We worked out findings & conclusions to be the baseline for our new operating model to

be suggested.

• We ran a 3-day Design Sprint based on Google Venture’s innovation model to shape a

new operating & organisation model, working in a joint team with WMIS’ CIO and his

team.

• We’ve put together the target picture for organisation, processes and governance

• We created a roadmap (Get Fit Plan) to suggest WMIS on how to turn this model into

real live

Results

• Our Digital Playbook is meant to be the major handbook for BNP Paribas WMIS to

implement their own Digital Factory model

• A clear roadmap of suggested actions tells WMIS how to execute the recommendations

How to build WMIS’ digital factory to

increase speed, agility and foster

innovation within BNP Paribas?

Digital Innovation

Landesbank Hessen-Thüringen – Closed Loop CardCase Study

The Challenge

• Helaba provides business process outsourcing for a customer loyality service for one of

germay’s largest DIY-retailers. The service should be revitalized by developing a digital

version.

Our Solution

• We ran a 3-day Design Sprint based in Google Venture’s innovation model to

understand the problem, identify ideas and shape a potential solution.

• Beyond the original idea of creating a mobile, digital version of the loyality card, the

team focused on defining a platform concept based on API economy principles to allow

easy onboarding and integration of new service customers.

• Instead of developing an individual, branded mobile app, the concept provides

integration in existing retail apps via APIs.

• The customer application process was completely redesigned, leveraging state-of-the-

art concepts and technologies.

Results

• The solution offered an opportunity to rapidly grow the business to new service

customers, due to the open API and platform design.

• The application process was cut down from 29 analog pages to a digital process, just

taking a few clicks and some fotos to authenticate customers via ID card.

• The MVP was well received by Helaba’s board, funding the implementation and roll-out

of the productive solution within the next 2 years.

Re-Invent & digitalize a customer

loyality card to revitalize interest and

open new markets

Digital Innovation

Landesbank Hessen-Thüringen – Digital LegitimationCase Study

The Challenge

• Helaba still uses paper-based signature cards and various manual processes to

authentice and legitimize bank account holders in their corporate business.

• Account opening takes several weeks, transaction approval sometimes several days.

Our Solution

• We ran a 3-day Design Sprint based in Google Venture’s innovation model to

understand the problem, identify ideas and shape a potential solution.

• Beyond the original idea of integratingone of the widely known video authentication

services, the team invented the idea of a white-labled signature bank to provide

signature management services to a variety of banks.

• A platform based approach leveraging API principles should ensure easy integration

and adoption of the services.

• A white-labeled mobile app provides easy, personalized authentication for corporate

bank account holders.

Results

• The solution offered an opportunity to radically reduce process runtimes from several

days or weeks down to just a few minutes

• The solution also offered a concept to generally digitalize the management of signature

cards within a bank

• The MVP was well received by Helaba’s board, funding the implementation and roll-out

of the productive solution within the next 2 years.

Rethinking the process of account

holder authentication to drastically

reduce process runtimes

Digital Innovation

Siemens Large Drives – Web Configurator RedesignCase Study

The Challenge

• One of Siemens LD’s major sales channels is a web based configurator for electronic

motors, used by engineers to find products matching their specific, highly sophisticated

requirements.

• The existing solution required minimum 52 clicks before a product can be selected –

while competitors offer a much leaner solution.

Our Solution

• We ran a 3-day Design Sprint based in Google Venture’s innovation model to

understand the problem, identify ideas and shape a potential solution.

• We identified and adopted state-of-the-art filtering & navigation paradigms to simplify

the process of product selection

• The new solution was prototyped and demonstrated to sales people and customers

after 3 weeks.

• Implementation of the MVP was done in less than 2 months, leveraging productive data

Results

• The new solutions offers the first “shippable” products (including pricing) even after 3

clicks

• Siemens sales staff and customers where stunned by the speed & ease of use of the

new selection process

• Siemens decided to pursue the solution by running subsequent MVP iterations, driving

the idea way beyond the original request

“6 clicks to a motor” – radically

improve user experience of a major

sales channel

Digital Innovationdigital.technology

Design Thinking in 1 hour

Digital Innovation

Fail fast, fail cheap

1. Problem Statement ... ein Problem wählen

2. Ideation ... Ideen entwickeln

3. Voting ... Die besten Ideen wählen

4. Converge ... Merkmale definieren

5. Prototyping ... Das „Produkt“ skizzieren

6. Test ... Feedback einholen

Digital Innovation

A ________________ who is _______________________

because__________________ needs to _____________________

but faces ___________________________________

PERSONA FRUSTRATED ABOUT / MOTIVATED TO

REASON STEP

OBSTACLE

Problem Statement 5 min

Digital Innovation

Ideation 10 min• 1 Blatt Papier pro Person

• 3 Minuten Zeit

• 3 Ideen pro Zeile

• Blatt weitergeben an den Nachbarn

• Auf den Ideen des Vorgängers aufbauen und weiterentwickeln

Idee 1 Idee 2 Idee 3

Digital Innovation

Voting 5 min• Die besten Ideen mit Punkten bewerten

• So viele Punkte wie gewünscht, kein Limit

Idee 1 Idee 2 Idee 3

Digital Innovation

Converge 10 min• Die größten „Cluster“ als Merkmale markieren

• Mit einem „Sticky Note“ versehen und benennen

Idee 1 Idee 2 Idee 3

Digital Innovation

Prototype 15 min• Die benannten Merkmale in eine

Lösung überführen

• Skizzenhaft darstellen

• Aus Sicht der Nutzers

Digital Innovation

Test 5 min• Die Lösung dem Nachbarteam vorstellen

• Die 3 wichtigsten Feedbacks einholen um die Idee zu verbessern

Digital Innovation