atlanta braves suntrust park mixed-use 1.2 msf...

SUNTRUST PARK Atlanta Braves

1.2 MSF

Mixed-use

Under Construction

Last updated: June, 2015

MBUSA MBUSA & Ashton Woods Homes

76-acre total (MBUSA owns 12-acres)

Mixed-use & master planned

Under Construction


STATE FARM REGIONAL HQ State Farm Insurance

2.2 MSF

Mixed-use TOD

Under Construction


ABERNATHY 400 Cousins & Ackerman

570,000 SF

Mixed-use

Proposed


Source: JLL Research

ABERNATHY 400: SWOT ANALYSIS

Proven HQ location with MBUSA, UPS,

Newell Rubbermaid Easy access to GA 400 Outstanding building signage Well connected local developers

(Cousins, Ackerman, Russell)

Pull prospects from North Fulton

submarket

Pull prospects from NE & NW

submarkets

No nearby amenities whatsoever

Tricky pedestrian route to MARTA

under GA 400

Three partners may slow decisions

• I-285 & GA 400 Interchange

construction

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

700 NORTHPARK Cousins

775,000 SF

Mixed-use

Proposed



700 NORTHPARK: SWOT ANALYSIS

• Easy access to GA 400

• Respected local developer

• Immediately adjacent to MARTA

• Cousins can move large tenants

between buildings they own

• Can provide temporary space in

existing buildings

• Expansion of corporate campus

• Inferior location behind Northpark 400,

500 & 600

• There are better development sites

• They will likely develop the Abernathy

400 site before 700 Northpark



NORTHPARK 100 Hines

775,000 SF

Mixed-use

Proposed



NORTHPARK 100: SWOT ANALYSIS

• Easy access to GA 400

• Respected local developer (Hines)

• Immediately adjacent to MARTA

• 775,000 rsf in two buildings

• May be focused on 220,000 sf T3

development in Midtown

• GA 400 & I-285 interchange work may

create 2-3 year congestion at

Abernathy



4004 & 9009 PERIMETER SUMMIT Seven Oaks

750,000 SF

Office use

Proposed



PERIMETER SUMMIT: SWOT ANALYSIS

• Easy access to I-285

• Respected local developer (Hines)

• Adjacent to newest hotel in Central

Perimeter

• Can provide temporary space in

existing buildings

• Expansion of corporate campus

• Inferior location inside the Perimeter

• There are better development sites in

Central Perimeter

• GE Pension is their partner and may

put new developments on hold



ETHOS Crown Holdings

750,000 SF

Mixed-use

Proposed


GLENRIDGE HIGHLANDS III Piedmont Office Realty

300,000 SF

Office-use

Proposed


HIGH STREET


GID

4.3 MSF full build (1.3 MSF Phase 1)

Mixed-use

Proposed


HIGH STREET: SWOT ANALYSIS

• Superior location will serve as the new center

of the Central Perimeter submarket

• Mixed-use development including office,

residential, hotel and retail

• Ideal scale of development

• Pedestrian-focused environment

• Transit-oriented with direct access to MARTA

• Master planned for additional office

• First new development to submarket

in 7 years

• Congested area during rush hour and

holidays

• GID is largely unknown as compared

to other local developers

• Construction of State Farm campus

• Ashford Dunwoody, GA 400 & I-285

interchange work



STATE FARM’S LEASE EXPIRATIONS



Q1 2015 ends strong with a 5.9% unemployment rate, the lowest

the metro has seen since Spring 2008.


0%

2%

4%

6%

8%

10%

12%

-200

-150

-100

-50

0

50

100

150

Un

emp

loym

ent

rate

(%

)

12-m

on

th n

et c

han

ge

emp

loym

ent

(th

ou

san

ds)

12-month net change

Office-using subsector PBS remains the metro’s growth driver,

as well as consumer confidence led industries


0 0 0

2,100 2,200 2,500 2,700

3,900 4,400 4,600

5,200 5,400

9,500 11,700

14,600 15,100

0 5,000 10,000 15,000 20,000

Mining and loggingInformation

Nondurable goodsManufacturingOther servicesDurable goods

Educational servicesConstructionGovernment

Transportation and utilitiesWholesale trade

Financial activitiesHealth care and social assistance

Retail tradeLeisure and hospitality

Professional and business services

12-month net change in jobs

Office-using job growth has been very strong for the metro since

the recovery, as it nears doubling its gains


Jobs lost during recession…

Jobs gained during recovery…


2014 GEORGIA ACCOLADES

#1 State for foreign direct investment strategy - FDI Magazine

#5 Globally for major global cities of the Future -Human Capital & Lifestyle

#1 State for workforce - CNBC

#1 State for doing business - Area Development Magazine

#1 State for Business Climate - Site Selection Magazine

#1 State for Business - CNBC

#1 State for lowest cost of doing business - Business Facilities Magazine


METRO ATLANTA POPULATION GROWTH

5,650,000

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

1970 1975 1980 1985 1990 1995 2000 2005 2010 2015


TOURISM & FILM INDUSTRIES

Georgia’s total tourism demand now stands 24 percent higher than its pre-

recession level in 2007” - U.S. Travel Association and Tourism Economics

“In the last 5 years tourism expenditures in the Atlanta Metro region have

increased 28.67 percent.” - 2013 USTA Economic Impact Report

Georgia is the third ranking state for feature film production, falling behind

California and New York. In 2014, 10 feature films were filmed in the state

of Georgia - FilmL.A. Inc.


CLASS A RENTAL RATE GROWTH

-4.9%

-2.7%

0.3%

1.8%

1.9%

1.9%

5.3%

6.2%

7.6%

Downtown

South Atlanta

Midtown

Northlake

Northeast

Buckhead

Northwest

North Fulton

Central Perimeter

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

-200,000

0

200,000

400,000

600,000

800,000

1,000,000

2010

1Q

2010

2Q

2010

3Q

2010

4Q

2011

1Q

2011

2Q

2011

3Q

2011

4Q

2012

1Q

2012

2Q

2012

3Q

2012

4Q

2013

1Q

2013

2Q

2013

3Q

2013

4Q

2014

1Q

2014

2Q

2014

3Q

2014

4Q

2015

1Q

Class A net absorption (s.f.) Class A direct vacancy rate (%)


VACANCY DECLINE FOR 20 QTRS


CENTRAL PERIMETER RATE DELTA

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

2000 2002 2004 2006 2008 2010 2012 2014

Central Perimeter Trophy

Central Perimeter Class A

Central Perimeter Class B

$0.00

$5.00

$10.00

$15.00

$20.00

$25.00

$30.00

$35.00

2000 2002 2004 2006 2008 2010 2012 2014

2015 YTD

29.4%

11.2%

5.1%

2015 YTD

$30.97

$26.13

$19.73 6.1%

$4.84

atlanta braves suntrust park mixed-use 1.2 msf...

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