at stand n2 - export · • cellex is there throughout your service life cycle: from pre-launch lab...

Mobile Asia Expo 2014 at

Shanghai New International Expo Centre | 11-13 June 2014

Inspired by innovation

Hall N2 | Stand N2.E15

http://www.moital.gov.il/NR/exeres/A5E90C0B-C1F0-475C-BC35-436C87A9E0DF.htm

http://www.export.gov.il/eng/Homepage/

Schedule meetings withIsraeli companies at

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Contents

Making waves with mobile 3

Israel’s Trade Mission in China 4

Index by company 5

Index by category 8

Company profiles 10

Israel’s online app store 30

Schedule a meeting 31





3


Making waves with mobileA global leader in mobile telecommunications, Israel at Mobile Asia Expo 2014 is presenting a spectrum of advanced solutions tailored for carriers, content providers, app stores, enterprises and users.

The Israel Pavilion at Mobile Asia Expo 2014 will provide a high profile venue for Israel’s leading high technology companies, presenting the latest solutions for mobile communications. The pavilion is organized by The Israel Export & International Cooperation Institute in cooperation with the Foreign Trade Administration of the Israel Ministry of Economy.

The Israel Pavilion highlights infrastructure and support hardware & software that enable efficient conversion to the latest LTE networks, while optimizing the performance of current systems, thus maximizing operator revenue.

Israeli companies will also demonstrate advanced OTT, security, m-health and mobile marketing solutions enabling operators to best adapt to changing market conditions. Israeli exhibitors focus on handsets, with advanced microchips and software products enhancing the functionality and usability of smartphones. The Israel Pavilion will also feature content, roaming, cloud and music sharing applications.

The Israel Export & International Cooperation Institute, a nonprofit organization supported by the government of Israel and the private sector, facilitates business ties, joint ventures and strategic alliances between international and Israeli companies. The Institute is committed to bringing together mobile-centric corporations around the world with Israeli companies whose mobile applications, services and platforms provide a businessadvantage in the highly competitive mobile market.

Mr Ohad Kogeman ManagerTelecommunication IndustryThe Israel Export & International Cooperation Institute 29 Hamered St.Tel Aviv 68125, Israel

▪ Tel +972 3 514 2931 ▪ Mobile +972 57 777 7796 ▪ Fax +972 3 514 2881 ▪ [email protected]▪ www.export.gov.il

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mailto:[email protected]



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Israel's Trade Mission in China

Israel's Trade Mission in China is a unit of the Foreign Trade Administration of the Israeli Ministry of Economy, established to promote, enhance and facilitate economic and trade cooperation between Israel and China. Our three offices in Beijing, Shanghai and Guangzhou assist Israeli companies in: deepening their activities in the Chinese market, accompanying and supporting exporters in their activities abroad, raising investment and seeking strategic cooperation, by forging and applying international trade agreements and maintaining existing agreements and much more.

We offer various channels of assistance for Israeli exporters and businesspeople in China, starting with basic help to develop business (exhibitions, business events, B2B meetings, etc.), through regulatory help in several aspects (registration, market access, accreditation, TBTs, etc.).

Use our experience to wisely enjoy such a potential market! For further information, please visit our website.

Beijing ▪ Mr Hovav Ref CounsellorEconomic & Commercial Affairs Embassy of Israel▪ Tel: 86-10-85320664 ▪ [email protected]

Guangzhou ▪ Ms Noa Heinmann Consul Economic Affairs for South China Consulate General of Israel▪ Tel: +86-20-85130518 ▪ [email protected]

Hong Kong ▪ Mr Elad Goz Consul Economic AffairsConsulate General of Israel▪ Tel: +852-2821- 7508/9 ▪ [email protected]

Shanghai ▪ Mr Elad Gafni Consul Economic AffairsConsulate General of Israel▪ Tel: 86-21-61264550▪ [email protected]




http://itrade.gov.il/china-en/

mailto:Hovav.Ref%40Israeltrade.gov.il?subject=




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Company Category Subcategory Page

Index by company Click on company name to see company profile | Click on subcategory to see all companies in that subcategory


BIS VAS •Enterprise Mobility•Managed Services

10

Applications •Applications & Software, API, SDK•Native App

Cellex Infrastructure & Network •Network Optimization / Management / Efficiency

11

Comarcom Infrastructure & Network •Backhauling & Broadcasting•Network Equipment •Offload

12

CommuniTake VAS •Customer Care Management & Analysis

•IOT & Smart Connectivity

13

Applications •Applications & Software, API, SDK

Craze Digital VAS •Content & Media•Managed Services

14


6






eyeSight Device & Handset •Handset Software Technologies 15


Galtronics Infrastructure & Network •Network Equipment•Small Cells, Wi-Fi

16

Device & Handset •Hardware / Chips/ Antenna

IPgallery VAS •Enterprise Mobility •IP Communications & OTT

17


Lexifone VAS •Customer Care Management & Analysis

•Managed Services

18

Applications •Native App

Mer Group Infrastructure & Network •Network Equipment•Small Cells, Wi-Fi

19

VAS •IOT & Smart Connectivity


7






RADVISION VAS •IP Communications & OTT 20

Device & Handset •Handset Software Technologies


Saguna Infrastructure & Network •Data Acceleration & Delivery (IPTV)•LTE & NGN•Network Optimization /

Management / Efficiency•Offload

21

SpeakingPal Applications •Applications & Software, API, SDK•Native App

22

ShìJuéMa (Visualead) VAS •Mobile Ad & Marketing 23

WiseSec Infrastructure & Network •Network Optimization / Management / Efficiency

24

VAS •IOT & Smart Connectivity•Enterprise Mobility

8



Index by category Click on company name for details

Category Subcategory Company


Infrastructure & Network Backhauling & Broadcasting Comarcom

Data Acceleration & Delivery (IPTV) Saguna

LTE & NGN Saguna

Network Equipment ComarcomGaltrionicsMER

Network Optimization / Management / Efficiency

CellexSagunaWiseSec

Offload ComarcomSaguna

Small Cells, Wi-Fi GaltrionicsMER

VAS Content & Media Craze

Customer Care Management & Analysis CommuniTakeLexifone

Enterprise Mobility BISIPgalleryWiseSec

IOT & Smart Connectivity CommuniTakeMERWiseSec

IP Communications & OTT IPgalleryRADVISION

Managed Services BISCrazeLexifone

Mobile AD & Marketing ShìJuéMa (Visualead)

9



Index by category Click on company name for details

Category Subcategory Company


Device & Handset Handset Software Technologies eyeSightRADVISION

Hardware / Chips/ Antenna Galtronics

Applications Applications & Software, API, SDK BISCommuniTakeCrazeeyeSightIPgalleryMERRADVISIONSpeakingPal

Native App BISLexifoneSpeakingPal

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Solution at a glanceB.I.S. offers unified data access and mobility services compatible with the underlying corporate strategy of ISPs/MSPs and enterprise environments. The scalable CloudIUS™ product family generates VAS revenues from services/content with quick time-to-value, and creates improved ISP customer stickiness and innovation levels. CloudIUS™ contains four services: storage, web interface, streaming and social network connection, all installed at operator level. Other features: incremental backup, smart sync, advanced sharing and file versioning, connectivity to other cloud providers, social network upload option, and ability to stream video directly into smartphones and tablets. QBU™-CloudIUS apps can be uniquely rebranded for ISPs. System is fully scalable, supports clustering, VM’s architectures and most common storage forms.

Our offering Server-side software solutions for ISPs, MSPs and enterprises via usage-based license fee. Our “enterprise” solution is designed for SMBs, storage providers and enterprises. Our “services” solution, for ISP, MSP, and large operators’ end-users and subscribers, additionally enables them to offer resellers and enterprise customers an ideal solution with a unique VAS service edition.

Unique differentiators • Enable ISPs to establish their own drop-box functionality for their customers and much more.• Provide unique and enhanced WebDAV+ services to clients via desktops, web, and mobile devices.• Unique mobile applications enable users to enjoy “take your PC with you” benefits, including

backups, restore, sync, sharing, and media file streaming.• No need to feed a special folder: automatic/secured backup, and synch for all PC folders.• Superior backup, sync, store and share capabilities for any folders/files on computer/device, up

to complete cloud reflection of computer/device.

Business benefits for the client • Improved ISPs customer stickiness and innovation levels with QBU™-CloudIUS products.• Quick time-to-revenue with minimum capital outlay.• Enables ISPs to establish their own drop-box (OTT) functionality for their customers.• ISPs/MSPs and large operators gain a unique, powerful all-platform, cloud-based VAS solution

with automatic and secured backups, including sync, store, retrieve and share all data.

References and strategic partnersITNET (Italy), Inter.net (multinational), 24 Scandinavia, and Israeli ISP and telecom operators BezeqInt, 012 Orange, 013 Netvision, Cellcom, and more – with over 100 terabytes of data secured. Via our ISP/MSP clients, we have more than 80,000 end-users currently using our QBU-CloudIUS product suite.

VAS•Enterprise Mobility

•Managed Services

Applications•Applications &

Software, API, SDK

•Native App

Return to Index by Company

http://bis-solutions.comB.I.S. Advanced Software Systems Ltd.

Inter.net

http://bis-solutions.com




Solution at a glanceCellex provides network operators with a window into their subscriber’s experience. The Virtual Subscriber uses services constantly, presenting operators with direct and immediate information about availability and quality of services. By emulating subscribers’ activities, Virtual Subscriber detects and reports service problems before they affect actual subscribers. Virtual Subscriber helps operators monitor the full subscriber experience from the voice, data and video services that a subscriber uses, through to email, FTP, customer care and self-service. Cellex can analyze, monitor and report availability and quality for video, voice, data and content services and can compare the SLA provided by different ISPs.

Customer challenges Quality translates into revenues: increasing service usage and loyalty through early detection and resolution of failures before customer complaints are received.Maximizes revenues by lowering service down-time, enhanced service quality and lower billing impairments.Enables quick rollout of new services and rate plans and guarantees smooth network upgrades without impact on deployed services.

Our offering • Cellex can analyze, monitor and report video availability, voice services, charging of a pre-paid

card and much more.• By using services constantly, the Virtual Subscriber presents operators with direct and immediate

information about services’ availability and quality.• Cellex is there throughout your service life cycle: From pre-launch lab testing, through NoC

monitoring to service and network upgrades.

Unique differentiators Adding services to Virtual Subscriber is quick and simple, allowing operators to use it as part of any service launch. Virtual Subscriber uses any type of network, anywhere. Network upgrades and architecture changes require no changes to the Virtual Subscriber service scenario scripts and monitoring plan.Virtual Subscriber uses fixed, mobile or converged networks, providing information services using either, some or all networks.Extensive drill-down information provides root cause analysis and shortens time-to-repair.Cutting-edge service modeling tool provides easy-to-use, intuitive graphical environment for creation of new services and scenarios.SW-based solution with off-the-shelf HW components for quick and easy incorporation in operator OSS and network environment.

Business benefits for the client Increasing service usage and loyalty through early detection and resolution of failures before customer complaints are received.Maximizes revenues by lowering service down-time.Enables quick rollout of new services and rate plans and guarantees smooth network upgrades without impact on deployed services.


www.cellexnetworks.comCellex Networks Ltd.

Infrastructure & Network•Network Optimization

/ Management / Efficienc

www.cellexnetworks.com




Solution at a glanceEstablished in 2003, privately-owned Comarcom offers the unique, patented VEGA family of very high gain, narrow beam, dual polarization antennas. VEGA is designed and proven to enable cellular operators to extend and improve coverage to difficult to service areas. VEGA antennas enable coverage of remote villages, long highways, indoor coverage from a nearby BTS, dominant signal to high buildings, 3G signal/interference improvement and repeaters performance improvement.VEGA solutions save extensive investments when compared to any other available solution. This is achieved with minimal CAPEX and short ROI.

Customer challenges • Remote villages and campuses coverage.• Long stretches of highway and railroad coverage at minimum CAPEX.• High indoor penetration without expensive indoor systems. • Dominant signal to upper floors of high buildings that suffer from dropped calls. • 3G cell shrinkage, limited capacity due to EIRP limits and spatial pilot pollution interference.• Broadband coverage to remote islands, resorts and ferries.

Our offering Very high gain narrow beam dual polarization antennas for all cellular applications including LTE at 700-800 MHz | GSM, GSM-R and CDMA at 800/900MHz | GSM, CDMA and DECT over 1800-1900MHz | 3G-UMTS over 2.1GHz | 4G/LTE at 2.3-2.7.GHz.

Unique differentiators There is no other such product on the world market. • VEGA is not just an antenna: it represents an inexpensive solution to existing coverage difficulties.• ROI is almost immediate.• By implementing VEGA solutions cellular operators can quickly and easily solve previously difficult

and costly coverage situations.• Improving and extending coverage enables operators to reduce churn while providing service to

new customers in underserved areas.• Operators save CAPEX and OPEX when using VEGA solutions compared to the same challenging

coverage situations alternative solutions.

Business benefits for the client By implementing VEGA coverage solutions operators save huge percentage of CAPEX and OPEX and guarantee low churn when using the focused narrow beam of the VEGA antenna model for rural remote-targets coverage, long railroads and highways or maritime ferries coverage up to 30km from an existing BTS.

References and strategic partners Leading operators in over 40 countries worldwide, including Tier 1 carriers like Vodafone, Turkcell, MTS Russia, America Moviles-AMX, Telefonica, Orange, Viettel Vietnam, RosTelekom Russia, Vimpelcom Beeline, and many others.

Infrastructure & Network•Backhauling &

Broadcasting

•Network Equipment

•Offload


www.comarcom.bizComarcom Ltd.

2.3-2.7.GHz

www.comarcom.biz




Solution at a glanceThe CommuniTake platform unifies robust multi-channel support with comprehensive Enterprise Mobility Management and core IoT services. The CommuniTake Care suite contains an on-device diagnostics and repair application; mobile experience data for Big Data diagnostics; a self-troubleshooting portal; and complete remote control over mobile devices and PCs. The CommuniTake Mobility suite delivers complete enterprise mobility management; advanced containerization; secure communications based on hardened device; integrated total support; collaborative device sharing; and real-time use control. The CommuniTake IoT solution contains assets management; policies management; mass deployments and configurations; and diagnostics and repair. CommuniTake’s proven success features superior technology; advanced functionality; flexible delivery methods; and a white label model.

Our offering CommuniTake offers multi-channel support suite, comprehensive enterprise mobility suite and secure hardened mobile devices. CommuniTake delivers both cloud and on-premises deployments. CommuniTake introduces flexible business models including, CAPEX driven fee, OPEX driven fee and revenue sharing. CommuniTake provides extensive support, integration and customization services that ensure rapid, low risk delivery.

Unique differentiators The most complete and results-proven mobile care suite: • Comprehensive, multi-channel self-troubleshooting. • Cutting-edge on-device auto-repair application.• Portal based, remote resolution with no device takeover.• Off contact center, remote support via the community. • Proactive care leveraging Big Data diagnostics.• Complete device takeover including advanced resolution flows.Unique Mobility portfolio:• Smart, simplified, one-and-done MDM.• Targeted solutions for education, retail, healthcare and utilities.• Integrated support toolset. • Guiding mobile workers via remote device sharing.• Smart containerization security for messaging, files and email.• Real time use control for cost reduction..

Business benefits for the client • Significantly improve support metrics.• Increase enterprise productivity.• Generate operational efficiencies and new revenue via Big Data analytics.

References and strategic partnersTelefonica Spain; Bell Canada; Vodafone Spain; Personal (Argentina); Digital China; 8DDY (China); Amdocs; Cellebrite; Tech Mahindra; Cellcom (IL); Micronet.

VAS•Customer Care

Management & Analysis

• IOT & Smart Connectivity


Software, API, SDK


www.communitake.comCommunitake

www.communitake.com




Craze Digital www.onlinemoviesbox.com

Solution at a glanceCraze Digital offers many solutions related to monetizing movies and videos on websites and Android.Our current focus is on Android set-top boxes and dongles to give a complete cable-like solution for the home and traveling family.

Unique differentiators Complete dongle at lowest prices in the world with cost-less streaming (first in the world) and basic cable functions for any home and traveling family or executive at lowest cost.

Business benefits for the client Low cost and complete basic solution.

References and strategic partnersCompanies in China and Israel.

VAS•Content & Media

•Managed Services


Software, API, SDK


www.onlinemoviesbox.com




eyeSight Technologies Ltd. www.eyesight-tech.com

Solution at a glanceeyeSight is the leading provider of software based gesture recognition and machine vision technology, enhancing the user experience by offering a simple and intuitive control over digital devices. Smartphones, tablets, PCs, TVs, smart glasses and other digital devices can be controlled touch-free with a swipe of a hand or point of a finger. eyeSight’s 100% software based technology can easily be integrated at any level of the device: chipset, operating system, camera module, or application level. The technology requires only a standard camera to deliver a full touch-free interaction and can further support depth, stereoscopic and IR sensors.

Our offering eyeSight offers gesture recognition software for digital devices. Devices such as mobile phones, tablets, PCs, TVs, smart glasses and even white goods can all be controlled touch-free using eyeSight’s SDKs. eyeSight’s technology supports all major operating systems, requires no hardware changes and can easily be integrated at various levels of the device: on chipset level, operating system, as part of the camera module, or simply integrated on application level.Business model: SDK licensing. Type: Software/ middleware.

Unique differentiators • eyeSight brings advanced touch-free user interfaces to digital devices with a simple SDK and short

time to market.• eyeSight’s technology is highly optimized in terms of CPU, power, and memory consumption. • There is no need for any hardware changes; the technology is 100% software-based using

existing hardware.• The software-based technology requires only an entry-level VGA camera, while further supporting

depth, stereoscopic and IR sensors.• eyeSight offers relative depth capabilities using only a standard 2D camera.• eyeSight presents high recognition rates in dynamic environments and challenging lighting

conditions.

Business benefits for the client • eyeSight brings advanced user interfaces to any digital device with a simple SDK.• eyeSight technology tailored for mobile devices, offering robust detection even in low light

conditions and challenging environments. • Integration involves minimal resources, enabling short time to market in a cost-effective manner:

no hardware changes required, simple SDK based integration.

References and strategic partnerseyeSight holds the largest number of successful device launches among the software gesture providers. Tier 1 manufacturers such as Lenovo, Toshiba, TCL, Hisense, Phillips/ TPV, OPPO and more have all launched devices with eyeSight’s technology.

Device & Handset•Handset Software

Technologies


Software, API, SDK


http://eyesight-tech.com/




Galtronics Corporation Ltd. www.galtronics.com

Solution at a glanceGaltronics, a Baylin Technologies (TSX: BYL) company, is a global company established in 1978 providing innovative antenna and communications solutions of the highest quality and design. With locations in North America, Europe and the Far East, Galtronics has state-of-the art design centers around the globe as well as world class manufacturing facilities in China and Vietnam. The company offers custom and off-the-shelf antenna solutions from concept and design to production for several markets, such as mobile phones, home networking / router, LMP and public safety, infrastructure, small cell and HetNet.

Our offering Design and manufacturing of passive antennas including LTE / 4G antennas. Sale into several vertical markets (mobile operators, OEMs, building owners, public safety, governments, etc.)

Unique differentiators Galtronics has for more than 35 years offered leading edge, cost-effective antenna and wireless communications solutions of the highest quality and design for a variety of industries. We strive to meet custom and off-the-shelf needs by partnering with customers from initial design concept to production and delivery of the optimal antenna or communications solution. We support your business success by enabling high performance connectivity for all your solutions; we provide network providers and market-leading products. We have branches in North America, Europe and the Far East, and manufacture in Israel and China.

Business benefits for the client Receiving high quality data coverage.


Infrastructure & Network•Network Equipment

•Small Cells, Wi-Fi

Device & Handset•Hardware / Chips/

Antenna

www.galtronics.com




IPgallery www.ipgallery.com

Solution at a glanceIPgallery (established 2000) is a prominent software house providing carrier-grade products and solutions for Tier 1 and Tier 2 CSPs. IPgallery enables CSPs to be profitable and become the ‘service of choice provider’ for any customer (private/business), any content (including public cloud content), any service (voice, IM/chat, video, data services) using any device anytime and anywhere.MyContactZone™ cloud-based HTML5 personal, business and social communicators provide a state-of-the-art, carrier-quality user experience for converged communications – voice, chat/messaging and video – on any device, anywhere, anytime and over any network.Standards: Solution utilizing standard service enabling platform and conforms to leading industry initiatives and standards organizations, e.g., ETSI, 3GPP, GSMA, OMA, SDN/NFV.Architectures: Solution is configurable to support 1) Carrier OTT and/or 2) Integrated in IMS/VoLTE and NFV architectures.Benefits to CSP: Low TCO, fast time-to-market, integrated with OSS/BSS, engaging viewing experience, subscriber stickiness, and increased monetization.

Our offering IPgallery enables CSPs to be profitable and become the ‘service of choice provider’ for any customer (private/business), any content (including public cloud content), any service (voice, IM/chat, video, data services) using any device anytime and anywhere.IPgallery delivers cloud-based HTML5 personal, business and social communicators, providing a state-of-the-art, carrier-quality user experience for converged communications –voice, chat/messaging and video – on any device, anywhere, anytime and over any network.

Business benefits for the client IPgallery enables CSPs to be profitable and become the ‘service of choice provider’ for any customer (private/business), any content (including public cloud content), any service (voice, IM/chat, video, data services) using any device anytime and anywhere.IPgallery’s solution allows for FTTM and low TCO, improvement of customer retention, stickiness, churn control.The HTML5-based, cloud-based services enabling platform supports feature-rich voice, IM/chat and video for private and business customers.IPgallery’s solution can be deployed as standalone or integrated with IMS / VoLTE or NFV.


• IP Communications & OTT


Software, API, SDK


www.ipgallery.com




Lexifone www.lexifone.com

Solution at a glancePick up the phone in China and converse with people in the US, Mexico, France or Russia in your language. Lexifone is the only automatic in-call interpreter in the world. Supports inbound and outbound translated calls. Ability to call to over 100 countries in 16 languages. Patent protected, works on any mobile or landline phone without installation or internet. Ability to call any person on the planet, even if they are not Lexifone users. Limitless capacity, available 24/7. Much cheaper than human interpreter.

Customer challenges • Sell new airtime never used before.• Value added service to small medium businesses wishing to grow around the world but that have

a language barrier.• Improve customer care.

Our offering Lexifone is a cloud-based telephone service with a simple business model: selling airtime. We have an easy revenue-share model with telecoms for translation minutes. Integration to telecom carriers is done by two-way SIP connection to Lexifone servers.

Unique differentiators • The only in-call interpreter in the world.• Supports inbound and outbound calls.• Works on any phone, landline or mobile.• No internet required.• Affordable.• Available 24/7.• Easy, intuitive user experience. • No limit to speech length; both sides can speak whenever they wish, even simultaneously.• We support call-out as well as call-in, enabling translation of any call coming in to your contact

center/customer support/reception agent.• Only one side must be a Lexifone subscriber..

Business benefits for the client • Affordable and easy to use in-call interpreter.• Grow your business by providing better customer care.

References and strategic partnersOnline sales via Google Play.Investor: Intertainment Media (INT) in Canada, Excell Partners in NY. SFR, 2nd largest French carrier, has completed integrationIntegration underway with several other telecoms in the US, Europe and Brazil. Still confidential.


VAS•Customer Care

Management & Analysis

•Managed Services

Applications•Native App

www.lexifone.com




MER Group Telecom Division www.mer-group.com


Infrastructure & Network•Network Equipment

•Small Cells, Wi-Fi

VAS• IOT & Smart

Connectivity


Software, API, SDK

Solution at a glancem-Power: End-to-end MVNO enablement solution for MNOs, MVNOs and SIs.CrossTalk: Vertical-centric, end-to-end platform enabling delivery of M2M solutions to a range of market verticals. B\OSS: Fully hosted, converged cloud billing system offering existing MNOs and content providers functions on an SaaS basis. Mobile FinaGate: Simple, secure, end-to-end mobile money solution with full transparency, budget management, dedicated money, and fraud prevention. Smart Cards & NFC: Software for smart cards, acceptance platforms for payment including an end-to-end contactless NFC solution.Infrastructure: End-to-end wireless infrastructure turnkey solutions including civil engineering, telecom network services and tower manufacturing.Network coverage: In-building solutions including optical DAS and cellular and Wi-Fi offload platforms for spotless coverage and superior capacity.

Customer challenges Our varied portfolio of solutions addresses a diverse range of market needs in the telecom industry.

Our offering The Telecom Division of the MER Group (TASE: CMER) is a leading global telecommunications infrastructure and network, hardware and software solution provider. We harness technological innovation to provide a wide array of advanced, scalable, end-to-end, vendor-independent solutions to a range of customer segments.

Unique differentiators Technology: Leveraging technology with proven solutions.Long term vision: Leading the way to a connected sustainable future • Leading the world into the future with transformative innovations that enable greater efficiencies

and sustainabilityGlobal presence: Extending our reach • Approximately 40 offices around the world • More than 1,200 employees

Business benefits for the client Solutions for customers/partners:• Affordable solutions yet transparent, secured and accountable.• Fast and reliable deployment.• Worldwide presence.Solutions for end users:• Smart and simple solutions.• Secured, easy to use and meet user requirements.• Local support.

References and strategic partnersMain customers: Amrica Movil, Telefonica, Airtel, Telia Sonera, Orange, Tigo, Vodafone, Vodacom, KPN.Main partners: Nokia Siemens Networks, Ericsson, Alcatel Lucent, Motorola, Huawei, ZTE, HP.

http://www.mer-group.com/




RADVISION, an Avaya Company www.radvision.com

Solution at a glanceBEEHD: A complete customizable VoLTE/RCS compliant video communications client, allowing service providers, developers and device manufacturers to launch video calling services for Android, iOS, Windows, or Mac OS devices. BEEHD is provided as a closed client, or as an SDK to add video, voice, and messaging capabilities to every application, service, device, or chipset.ProLab VoLTE/RCS testing suite: A highly scalable and feature-rich testing and validation solution, emulating a wide range of real-world network conditions for real-time testing of voice and video over LTE devices. VoIP protocol development toolkits: including SIP, IMS, H.323, Diameter, ICE Nat Traversal and more.

Our offering BEEHD is provided as a full customizable client, or as an SDK to add voice and video over IP as well as VoLTE/RCS capabilities to chipsets, devices, and applications.The VoLTE/RCS ProLab is provided as a SW solution.VoIP development toolkits including SIP, H.323, Diameter, and ICE delivered in source-code.

Unique differentiators BEEHD: Multi-protocol, multi-platform, standard compliant solution. Can be pre-integrated to device or chipset, or added to existing applications and devices.In use in Korea, the only country to launch commercial video VoLTE services on all three mobile networks (KT, SKT, LG U+).Chosen by CMCC to showcase video over their TD-LTE network.ProLab: Complete VoLTE/RCS testing and validation system.VoIP protocol development toolkits including SIP, H.323, Diameter, and ICE delivered in source-code.Developed and supported by Radvision, an Avaya company, with 20 years of experience in V2oIP technology, and global market presence.

Business benefits for the client • Customizable to operator’s branding and service requirements.• Integrates into new mobile handsets; also downloadable application for existing handsets.• Fully tested for interoperability; complies with IMS/VoLTE/RCS standards.• Can be pre-integrated to any device or chipset.• Can be added to any existing application to add voice, video and messaging capabilities.

References and strategic partnersBEEHD: Quanta Computer, Pantech (running at SKT, LGU+, KT), China Mobile.


VAS• IP Communications &

OTT

Device & Handset•Handset Software

Technologies


Software, API, SDK

www.radvision.com




Saguna Networks Ltd. www.saguna.net

Solution at a glanceSaguna Networks powers smart mobile networks with an Open-RAN platform that operates from within the 4G radio access network (RAN). The Open-RAN platform redefines content and application delivery within mobile networks enabling mobile operators to transform ‘simple’ mobile pipes into a dynamic network designed for mobility, speed and profitability. With Saguna CODS Open-RAN, mobile operators can deliver an incredible user experience. By getting as close as possible to the mobile user, subscribers enjoy fast response times, quick webpage downloads and smooth video viewing. The Open-RAN platfrom increases mobile network profitability and opens the door to new partnerships and revenue opportunities.

Customer challenges MNO business model is challenged:• MNO revenues are declining along with ARPU.• Mobile data consumption is growing exponentially.• Mobile data is driven by consumer demand for OTT video.

Our offering Saguna CODS is fully virtualized software, provided in a licensing pricing model.

Unique differentiators Saguna Open-RAN operates from within the 4G radio access while ensuring full user mobility and preserving core functionality: LI, billing, etc.• Run any application with minimal RTT.• Monetize with new services.• Improve user experience.• Radio, user, location & application aware platform.• Extends CDN reach.• Increase network profitability.• Only transparent caching and application acceleration solution implemented at the eNodeB.• Increases radio utilization by 20-30 percent, thus reducing cost per MB for data delivery.

Business benefits for the client Improved user experience: accelerated delivery of content and web applications provides a fast and stall-free experience.Monetization opportunities: Offer new premium services and applications from the Open-RAN.Reduced network costs: reduce transport network traffic and congestion.

References and strategic partnersIntegrated with leading radio access network (RAN) providers. Deployed in live networks across four continents.

Infrastructure & Network•Data Acceleration &

Delivery (IPTV)

•LTE & NGN

•Network Optimization / Management / Efficiency

•Offload


www.saguna.net




SpeakingPal www.speakingpal.com

Solution at a glanceSpeakingPal changes the way people learn a second language. For the millions of people who must improve their English speaking skills, SpeakingPal provides an award-winning solution that lets users interact with a virtual video tutor on the mobile device and get instant pronunciation feedback for every word and sentence. It provides a natural speaking experience powered by speech recognition technology and innovative scoring logic that lets you learn naturally, like interacting with a person, not with content.

Customer challenges Millions of people all over the world need good English speaking skills for improved career, education, and business opportunities. Yet there are simply not enough English teachers, making English training expensive and difficult. Human tutors (online or in-class) cannot provide effective, customized, and instant feedback on every student’s speaking performance.

Our offering SpeakingPal delivers a “teacher on demand” mobile solution that is fun, highly interactive, and engaging. SpeakingPal creates a unique learning experience by combining multimedia-rich learning content with speech technology. A scalable solution that is always available in your pocket, and at a fraction of the cost of a real tutor.

Unique differentiators SpeakingPal is an award-winning language learning solution with a unique focus on speaking, the hardest language skill to attain. Learners need to speak aloud, which is often embarrassing or difficult. Teachers need to hear phonetic detail and provide effective monitoring and feedback, which is nearly impossible. SpeakingPal turns this usually boring and repetitive practice into a unique natural learning experience, different than any other solution to date. SpeakingPal turns the base function of a mobile device – talking to others – into a new educational experience that is fun, engaging and highly interactive.

Business benefits for the client Clients receive quality language training that is easy, available, and affordable. For the price of a cup of coffee, users have a language learning solution at their fingertips that is familiar, engaging, and motivating, letting them learn to speak English that is actually understood by others in the global community.

References and strategic partnersETS: Education Testing Services, leading testing service, creator of TOEFL, TOEIC, GMAT, SAT, partner and part stakeholder.Qualcomm: Qualcomm Multi-screen User Experience Award 2013, and selected for QRD (Qualcomm Reference Design). Sony: 2013 UX Award, promote SpeakingPal’s solution.Intel: Selected SpeakingPal for promotion in their education tablets.


Software, API, SDK

•Native App


www.speakingpal.com




ShìJuéMa (Visualead) www.shijuema.com

Solution at a glanceGMIC 2013 startup competition winner! ShìJuéMa (视觉码) creates better interactions between people and brands through mobile innovation. Through its patent-pending visual QR code technology and O2O platform, ShìJuéMahelpsbusinessesconnectwiththeircustomersbothofflineand online through an entertaining and effective mobile experience. ShìJuéMatechnologyeasilyembeds QR codes into any image or advertisement, blending the familiar QR codes that people know with the visual call-to-action that people love, increasing customer interaction and engagement with brands. Over 300,000 businesses, designers and advertising agencies are using the ShìJuéMaplatform to create visual QR codes and mobile campaigns.

Customer challenges QR codes are the most effective bridge between online, offline and mobile. However, they’re rather ugly and meaningless to human beings. Businesses want to differentiate, brand and personalize their QR codes so they stand out and engage their customers better.

Our offering ShíJuéMătechnologyenablesbusinessestoturnanyimageoradvertisementintoacreativeandeffective visual QR code that can be scanned by any QR code reader with no need for integration. The ShìJuéMaplatformalsoenablesbusinessestoquicklysetupmobilelandingpagesandaccessdetailed analytics about their campaigns.

Unique differentiators • Patented technology with over 75% image perseverance; better quality and reliability than any

other solution.• Visual QR codes can be scanned with any QR code reader with no need for integration.• Track the performance of visual QR codes using advanced analytics: number of scans, dates,

operating systems, locations, and more.• Edit the visual QR code action even after they’ve been printed.• Mass-production of visual QR codes using the ShìJuéMaAPI:greatforsocialnetworks,coupons,

payments, packaging, certification and more.

Business benefits for the client • Differentiate your QR code from a billion other codes generated in China every year.• Make your QR codes much more appealing, engaging and effective.• Inform customers what happens upon scanning your codes using a visual call-to-action.• Position your brand as innovative and fun!• Get up to four times more scans for your QR codes!

References and strategic partnersAmong ShìJuéMacustomersareRenRen,L’Oreal,BlueFocus,ImageCo,Founder,andChinaTelecom.

VAS•Mobile Ad & Marketing


www.shijuema.com




WiseSec www.wisesec.com

Solution at a glanceCelluSec, designed for the defense and enterprise security industries, is an innovative, location-based security policy enforcement system for smart mobile devices. The system enforces a dynamic micro-location-based security policy that prevents sensitive, restricted or classified data leakage.

WiseBy lets brick-and-mortar retailers deliver indoor, micro-location mobility shopping experiences to their customers, covering the full shopping cycle from check-in to check-out, including personalized check-in, precise shelf-level coupons, indoor navigation, self-help, NFC-like experience without NFC, personalized check-out, and, for the retailer, a complete in-store traffic pattern analysis.

Our offering • White-label solution for indoor location-based customer experiences and marketing. • SDK location-aware content (user notifications, coupons, promotional offers) in configurable

locations and proximities.• Accurate and friendly indoor navigation app or SDK, with handover between indoor and outdoor

navigation.• Dedicated dashboard for indoor traffic pattern analysis.• Location-based security policy enforcement system (client and server).

Unique differentiators Patent-pending, high accuracy, Bluetooth-based technology.Multi-platform solution (iOS/Android) with patent-pending conversion system between Bluetooth to RFID/NFC protocols. Field-proven and in-production technology.

Business benefits for the client Priceless data base of consumer location behavior.Leveraging sales by location based promotion. Cross-platform solution (NFC/RFID/iOS/Android).

References and strategic partnersFounded in 2011, WiseSec is a privately-held company, committed to redefining the future of mobility customer experiences. Based on its patent-pending technology, WiseSec develops, markets and deploys advanced mobile platform micro-location solutions for the security, defense, payment and retail industries, with special expertise in indoor micro-location and “NFC like” services, mobile security and mobility customer experience technologies. WiseSec’s cutting edge, field proven solutions provide its customers with the most advanced, cost effective and secure mobility experiences available today.WiseSec technology is in production in Israeli defense facilities, and recently finished a trial with one of the largest U.S. telecommunication providers. WiseSec is a signed partner of Amdocs, the leading BSS/OSS provider to the telecommunication industry; with Retalix, a leading retail industry provider; and with Ness, a leading software and IT services provider.

Infrastructure & Network•Network Optimization

/ Management / Efficiency


• IOT & Smart Connectivity


www.wisesec.com

►

www.StartAppNation.com

For further information ■ Israel Export InstituteMr Ohad Kogeman ■ Manager, Telecommunication IndustryTel: +972 3 514 2931 ■ Mobile: +972 57 777 7796 [email protected] ■ www.export.gov.il

Come visit StartAppNationIsrael's online app store

Apps from across the entire value chain of consumer and enterprise solutions: Mobile payments ■ Advertising platforms ■ eCommerce eHealth ■ Social ■ Entertainment ■ Gaming ■ Location-based services Mobile workforce management ■ Security solutions ■ and many more

From the country that gave you: Waze ■ GetTaxi ■ Viber


www.StartAppNation.com



Asia & Pacific

• Bangkok, Thailand (+66.2) 2049 [email protected]

• Hanoi, Vietnam(+84.43) 843 3140 Ext 513/[email protected]

• Manila, Philippines(+63.2) 892 5330/[email protected]

• Seoul, Korea(+82.2) 723 6121/[email protected]

• Singapore, Singapore(+65) 68 349 [email protected]

• Sydney, Australia(+61.2) 93880 382 [email protected]

• Taipei, Taiwan (+886.2) 2757 7221/[email protected]

• Tokyo, Japan(+81.3) 3264 0398/[email protected]

• Wellington, New Zealand(+61.2) 9262 [email protected]

India & China

• Bangalore, India(+91.80) 4940 [email protected]

• Beijing, China(+86.10) 8532 0664 / 8532 [email protected]

• Delhi, India(+91.11) 3041 [email protected]

• Guangzhou, China(+86. 20) 8513 0518/[email protected]

• Hong Kong (+852) 2821 [email protected]

• Mumbai, India(+91.22) 2281 9994/5/[email protected]

• Shanghai, China (+86.21) 6126 [email protected]

Western Europe

• Berlin, Germany(+49.30) 2064 [email protected]

• Brussels, Belgium(+32.2) 3735 533/4/[email protected]

• Copenhagen, Denmark(+45) 8818 [email protected]

• Dublin, Ireland(+353.1) 230 [email protected]

• Hague, Netherlands(+31.70) 3760 [email protected]

• Helsinki, Finland(+358.9) 6812 [email protected]

• London, England(+44.207) 9579 [email protected]

• Madrid, Spain(+34.91) 782 9520/[email protected]

• Munich, Germany (+49.89) 5434 86513/[email protected]

Schedule meetings with Israeli companies at Mobile Asia Expo 2014 by calling or emailing your nearest commercial attaché today.



Israel's commercial attachés


























Western Europe cont.

• Paris, France(+33.1) 4076 [email protected]

• Stockholm, Sweden(+46.8) 5280 [email protected]

• Vienna, Austria(+43.1) 4764 [email protected]

Central & Eastern Europe

• Bucharest, Romania(+40.21) 302 8508/[email protected]

• Budapest, Hungary(+36.1) 392 [email protected]

• Geneva, Switzerland(+41.22) 7160 [email protected]

• Istanbul, Turkey(+90.212) 317 [email protected]

• Kiev, Ukraine(+380.44) 5861 552/[email protected]

• Milano, Italy(+390.2) 7601 [email protected]

• Moscow, Russia(+7.495) 7972 737/9/8 [email protected]

• Prague, Czech Republic(+420.2) 3309 7500/[email protected]

• Sofia, Bulgaria(+359.2) 951 6962/[email protected]

• Warsaw, Poland(+48.22) 5970 514 /[email protected]

Africa

• Johannesburg, South Africa(+27.11) 7839 [email protected]

North & South America

• Bogota, Colombia(+57.1) 327 [email protected]

• Buenos Aires, Argentina(+54.11) 3724 [email protected]

• Chicago, USA(+1.312) 332 2160 Ext [email protected]

North & South America

• Houston, USA(+1.713) 599 [email protected]• Mexico City, Mexico(+52.55) 5201 [email protected]

• Montreal, Canada(+1.514) 940 [email protected]

• New York, USA(+1.212) 499 [email protected]

• San Francisco, USA(+1.415) 844 [email protected]

• Santiago, Chile(+56.2) 7500 [email protected]

• Sao Paolo, Brazil(+55.11) 3032 [email protected]

• Rio de Janeiro, Brazil(+55.21) 2546 [email protected]

• Toronto, Canada(+1.416) 847 [email protected]

• Washington, USA(+1.202) 364 [email protected]

Schedule meetings with Israeli companies at Mobile Asia Expo 2014 by calling or emailing your nearest commercial attaché today.



Israel's commercial attachés




























This publication is for informational purposes only. While every effort has been made to ensure that the presented information is correct, The Israel Export & International Cooperation Institute assumes no responsibility for damages, financial or otherwise, caused by the information herein.

© May 2014 The Israel Export & International Cooperation InstituteProduction: IEICI Media and Production DivisionText: Paul Ogden CommunicationsDesign: Ayala Eylath

www.export.gov.il


http://www.paulogden.com/

mailto:ayala%40eylath.com?subject=



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