astra spotlight pp_ttemplate_final v5a
DESCRIPTION
Presentation to ASTRA Spotlight conferenceTRANSCRIPT
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Presented by Peter Jenetsky :: 18 October 2011
2
PETER JENETSKY
GENERAL MANAGER CONTENT STRATEGY & MARKETING
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Presented by Peter Jenetsky :: 18 October 2011
“WE ARE ON THE CUSP OF
UNPRECEDENTED CONSUMER ACCESS TO
PREMIUM CONTENT- BOTH
CURRENT AND PAST SEASONS’ TV
PROGRAMS ALONG WITH ARCHIVED
NEW-RELEASE MOVIES”
WILL RICHMOND
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Presented by Peter Jenetsky :: 18 October 2011
CHANNEL
DEMOGRAPHICS
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Presented by Peter Jenetsky :: 18 October 2011
COMMISIONED
CONTENT
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Presented by Peter Jenetsky :: 18 October 2011
THE CHANNELS WE
COMMISSION FOR
Teen / tween audience led programming
Action / adventure / coming of age stories
Broad based prime time family dramas
currently not being undertaken by STV or
FTA broadcasters
Male targeted, 25 – 54
Narrative comedies and dramas series
Shorter seasons (6 – 10 part)
Generally ½ hour format
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Presented by Peter Jenetsky :: 18 October 2011
[
LONG FORM
SERIES
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Presented by Peter Jenetsky :: 18 October 2011
LONG FORM
SERIES
$13M investment. Fully funded by Movie Network Channels
A programming and marketing platform for FMC and FOXTEL & AUSTAR
Genuine multi-platform initiative creating a vehicle for audience
engagement across a variety of platforms
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Presented by Peter Jenetsky :: 18 October 2011
LOCALLY PRODUCED
ENTERTAINMENT CONTENT
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Presented by Peter Jenetsky :: 18 October 2011
CREATE CONTENT THAT
ENGAGES WITH AUDIENCES
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Presented by Peter Jenetsky :: 18 October 2011
EXTEND OUR VOICE TO THE 70%
OF AUSTRALIANS THAT DON’T HAVE STV
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Presented by Peter Jenetsky :: 18 October 2011
WHERE DOES ONLINE VIDEO & SOCIAL
MEDIA FIT INTO OUR BUSINESS?
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Presented by Peter Jenetsky :: 18 October 2011
3rd
PARTY SITES
SOCIAL MEDIA &
ONLINE VIDEO PLATFORMS
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Presented by Peter Jenetsky :: 18 October 2011
CREATE CONTENT THAT ENCOURAGES
BRAND DISCOVERY & CONTENT SHARING
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Presented by Peter Jenetsky :: 18 October 2011
EMBRACE CONSUMER BEHAVIOUR
PLATFORM POLYGAMY
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Presented by Peter Jenetsky :: 18 October 2011
MULTIPLATFORM CONTENT TO CREATE
SALES & MARKETING OPPORTUNITIES
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Presented by Peter Jenetsky :: 18 October 2011
“IF WE ARE CURIOUS
AND BREAK SOME
RULES AND
ENCOURAGE THE
HUMAN DESIRE TO
GRAVITATE TO
ORIGINAL IDEAS, TV
WILL TRULY THRIVE.”
“DIGITAL DIDN'T WEAKEN
THE POWER OF TELEVISION.
IT UNLEASHED IT. WE'RE
GIVING PEOPLE MORE
QUALITY AND OPTIONS THAN
EVER BEFORE, AND THEY'RE
RESPONDING.”
ANNE SWEENEY
DISNEY / ABC
KEVIN REILLY
FOX NETWORKS
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Presented by Peter Jenetsky :: 18 October 2011
[
CONTENT
DISCOVERY
[
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Presented by Peter Jenetsky :: 18 October 2011
COMMISSIONED
MULTIPLATFORM CONTENT
Mollusks
Livin with Steve
92864 views
Competition Winner
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Presented by Peter Jenetsky :: 18 October 2011
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Presented by Peter Jenetsky :: 18 October 2011
MNC ON
YOUTUBE
LAUNCHED
NOVEMBER 2010
4 CHANNELS
3.5 MILLION VIEWS
7000 SUBSCRIBERS
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Presented by Peter Jenetsky :: 18 October 2011
USING
SOCIAL & VIDEO
PLATFORMS
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Presented by Peter Jenetsky :: 18 October 2011
MNC
ON FACEBOOK
Combined audience
67,626 and rising
Engaged, targeted
audience of loyal fans
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Presented by Peter Jenetsky :: 18 October 2011
CONSPIRACY 365
MULTIPLATFORM
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EVOLVE AND
EMBRACE
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Presented by Peter Jenetsky :: 18 October 2011
INNOVATE &
EXPERIMENT
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Presented by Peter Jenetsky :: 18 October 2011
BRAND & CONTENT
DISCOVERY
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CONENT COMMISSIONED CONTENT
HAS FOREVER CHANGED
IT WILL NO LONGER FIT IN THE
CONTAINERS OF THE PAST
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Presented by Peter Jenetsky :: 18 October 2011
CONENT
PETER JENETSKY
GENERAL MANAGER,
CONTENT STRATEGY & MARKETING
Twitter: @peterjenetsky
www.mnc.tv
www.youtube.com/mnctv
www.facebook.com/mnctv
www.facebook.com/movieextrawebfest
www.facebook.com/conspiracy365