astd: how to setup your website -
TRANSCRIPT
D E
L I V
E R
I N
G
I N
N O
V A
T I V
E
T R
A I N
I N
G
S O
L U
T I O
N S
®
A division of CapitalWave Inc.© 2010 CapitalWave, Inc. | All rights reserved.
FinancialTrainingSolutions
ASTD Presents – “How to Set-up and Manage Your Website”
Consultancy Special Interest Group
D E
L I V
E R
I N
G
I N
N O
V A
T I V
E
T R
A I N
I N
G
S O
L U
T I O
N S
®
A division of CapitalWave Inc.© 2010 CapitalWave, Inc. | All rights reserved.
FinancialTrainingSolutions
ASTD Presents – “How to Set-up Your Website”
Consultancy Special Interest Group
Page 3© 2010 CapitalWave, Inc. | All rights reserved.FinancialTrainingSolutions
Consultancy & Coaching SIG Chairmen
Consultancy SIG Coaching SIG
Bryant Nielson, Chairman Megan Tobin, Chairman
Next Program:
“Developing your Unique Selling Proposition or Elevator Pitch”Date: August 15th, 2011Time: 6-8 pmLocation: Touro College
65 Broadway (the heart of the Financial District)
JOIN ASTD: www.ASTDNY.org
July 25th
Page 4© 2010 CapitalWave, Inc. | All rights reserved.FinancialTrainingSolutions
Steps to Creating Your Website
1.Purchase Your Domain Name
2.Choose a Hosting Company
3.Pointing your Domain to your hosting company
4.Choosing a Platform
5.Creating the content
6.Launching Your site.
Page 5© 2010 CapitalWave, Inc. | All rights reserved.FinancialTrainingSolutions
Purchasing Your Domain Name
Page 6© 2010 CapitalWave, Inc. | All rights reserved.FinancialTrainingSolutions
Choose a Hosting Company
Page 7© 2010 CapitalWave, Inc. | All rights reserved.FinancialTrainingSolutions
Pointing Your Domain to Your Hosting Company
Page 8© 2010 CapitalWave, Inc. | All rights reserved.FinancialTrainingSolutions
Choosing a Platform
EASY MODERATE DIFFICULT
Page 9© 2010 CapitalWave, Inc. | All rights reserved.FinancialTrainingSolutions
Setting Up Your New Blog
DEMO WordPress
Page 10© 2010 CapitalWave, Inc. | All rights reserved.FinancialTrainingSolutions
Choosing a Platform -- EASY
PROS
Cheap or Free to Run
Relatively East to Setup
Simple to Run
Updated Automatically
Indexed in Search Engines Quickly
CONS
Less Configurable
Default Design Limitations
Less Control
Generic URL
Upgrading to Standalone can be Tricky
Page 11© 2010 CapitalWave, Inc. | All rights reserved.FinancialTrainingSolutions
Choosing a Platform – MODERATE
PROS
Design Choices
Adaptability
Free Platforms
URL
Search Engine Friendly
CONS
Moderate Setup
Cost/Free
Updates
Hosting Issues
Page 12© 2010 CapitalWave, Inc. | All rights reserved.FinancialTrainingSolutions
Choosing a Platform – DIFFICULT
PROS
Full Control of Design
Full Adaptability
Comprehensive Platforms
URL Control
Search Engine Friendly
CONS
Complicated Setup
Cost
Updates
Hosting Issues
Page 13© 2010 CapitalWave, Inc. | All rights reserved.FinancialTrainingSolutions
Choosing a Platform – Comparison Chart
http://www.ojr.org/ojr/images/blog_software_comparison.cfm
Page 14© 2010 CapitalWave, Inc. | All rights reserved.FinancialTrainingSolutions
Creating Content
1.USP
2.Services
3.Solutions
4.Benefits
5.Links
6.Blog/Articles
Page 15© 2010 CapitalWave, Inc. | All rights reserved.FinancialTrainingSolutions
Launching Your Site
D E
L I V
E R
I N
G
I N
N O
V A
T I V
E
T R
A I N
I N
G
S O
L U
T I O
N S
®
A division of CapitalWave Inc.© 2010 CapitalWave, Inc. | All rights reserved.
FinancialTrainingSolutions
ASTD Presents – “How to Manage Your Website”
Consultancy Special Interest Group
Page 17© 2010 CapitalWave, Inc. | All rights reserved.FinancialTrainingSolutions
Choosing a Platform
DEMO www.YourTrainingEdge.com
www.t2minc.com
www.FinancialTrainingSolutions.com