assignment to 9
TRANSCRIPT
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!!!!!!!! FA102a, Research and Brand Development !
Animals Granted Copyrights Shannon Toohey
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Assignment One, Research!!!!“Are copyrighted works only by and for humans?”http://www.kurzweilai.net/are-copyrighted-works-only-by-and-for-humans!
Animals Granted Copyrights Shannon Toohey
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Assignment One, Research!!A photo taken by the hands of a macaque monkey poses the question of whether animals can claim copyrights.!
http://www.theguardian.com/commentisfree/2014/aug/06/wikipedia-monkey-selfie-copyright-artists!
Animals Granted Copyrights Shannon Toohey
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Assignment One, Research!!“It is beyond doubt that artificial intelligence (“AI”) machines and systems already can and will create music, art, and literature. Some such works will be viable financially.”!http://www.kurzweilai.net/are-copyrighted-works-only-by-and-for-humans !
Animals Granted Copyrights Shannon Toohey
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Assignment One, Research!!!“What will be the duration of non-human copyrights? The current copyright term of protection is the life of the author plus 70 years.”!http://www.kurzweilai.net/are-copyrighted-works-only-by-and-for-humans!
!
Animals Granted Copyrights Shannon Toohey
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Assignment One, Description of Future Product or Service!!!Non-human Copyrighting!
Animals Granted Copyrights Shannon Toohey
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Assignment Two, Naming Process!!
- Animals receiving copyrights for work!- Unlimited possibilities of work!- Not limited to just animals!- Giving your pet an identity!- Animals-Mammals-Creatures!- Copyright-Name-Credit!
CreditAnimal!
Creature Credit
Animals Granted Copyrights Shannon Toohey
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Creature Credit
Character/Persona
Intellectual!Creative!
Pet Lovers!Fun!
LanguageLegal!Open!
Flexible!zoological!
!
Tone!Energetic!
Good-spirited!Careful !
Silly!!
PurposeCharm!Humor!Accept!
Enlighten!!
Assignment Two, Character Diagram!!
Animals Granted Copyrights Shannon Toohey
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Animals Granted Copyrights Shannon Toohey
Assignment Three, Word from Diagram!
CC Based off of word “Fun”
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Animals Granted Copyrights Shannon Toohey
Assignment Three, Logotype Research!
http://caitlynchapman.blogspot.com/2011_05_01_archive.html
https://www.mozilla.org/en-US/firefox/new/?utm_source=firefox-com&utm_medium=referral
http://www.buzzdoggroup.com
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Animals Granted Copyrights Shannon Toohey
Animals Granted Copyrights Shannon Toohey
Assignment Three, Finished Logotype!
Representa?ve of a fun and animalis?c way of CC, for Creature Credit
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Assignment Four, Social Media Branding, Facebook Pages!
Animals Granted Copyrights Shannon Toohey
• hCps://www.facebook.com/PUMA • hCps://www.facebook.com/humanesociety
• hCps://www.facebook.com/uber
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Assignment Four, Social Media Branding, Facebook Pages!
Animals Granted Copyrights Shannon Toohey
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Assignment Four, Social Media Branding, Facebook Pages!
Animals Granted Copyrights Shannon Toohey
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Assignment Four, Social Media Branding, Facebook Pages!
Animals Granted Copyrights Shannon Toohey
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Assignment Five, Webpage Layout Research for Wireframes!
Animals Granted Copyrights Shannon Toohey
hCp://walkerstalkercon.com
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Assignment Five, Webpage Layout Research for Wireframes!
Animals Granted Copyrights Shannon Toohey
www.target.com
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Assignment Five, Wireframe!
Animals Granted Copyrights Shannon Toohey
Creature Credit Logo
Service Service Service Service Service
About
Contact Us
Success Stories
Photos or Slideshow
Loca?on
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Assignment Five, Tagline Research!
Animals Granted Copyrights Shannon Toohey
Acura-‐ “The Road will Never Be the Same” Allstate Insurance-‐ “You’re in good hands with Allstate.” FedEx-‐ “The world on ?me.” Hertz-‐ “Hertz puts you in the driver’s seat.” hCp://www.taglineguru.com/sloganlist.html
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Assignment Five, Tagline Research!
Animals Granted Copyrights Shannon Toohey
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Assignment Five, Homepage Virtual Design in a Browser!
Animals Granted Copyrights Shannon Toohey
hCp://invis.io/ZH1PFOMUY
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Animals Granted Copyrights Shannon Toohey
Assignment Five, Lower Level Visual Design in a Browser !
Past Clients
If Paws made it, Paws own it.
Past Clients
What we Do
About the owners
Contact Us
Regula?ons
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Animals Granted Copyrights Shannon Toohey
Assignment Five, Linked Prototype URL!
hCp://invis.io/p/F21U0TUUP