Assignment 9-4

Progression of DesignsBy Judson Birkel

Goal, Audience, Message

• Goal: Improve computer communication skills in those who feel computer illiterate.

• Audience: The “older” generation (40+).

• Message: Computers can help families connect more. Learn more at [posted website]

1st Try

• Wanted a “Bulletin Board” feel• Wanted to provide a “connect across the

world” feel• And thus this (terrible) design was created:

Getting Somewhere

In my next iteration I focused on:• “personalizing” through emotion• Alignment• Adding color• Getting my message worked out

Making it more interesting

• I then added a background, color (Analogous), and lots of contrast.

• This next design I played with a lot of things that I later found were kind of breaking the rules (angled text), but I felt it kinda worked here.

Type Focus

• My focus in my next piece was on getting my types to work in harmony with each other (rather than clashing).

• For my text I used a very bold Sans Serif (Impact) and an italicized oldstyle (Garmamond italic)

• I also wanted to try a vertical text (which I felt worked somewhat better than the angled text).

Final Design

• For my final design I:• Went to a complimentary color scheme

(Yellow and Purple)• Changed my Triangle set of pictures to verticle• And made everything look a little more

organized.