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INSTITUTE OF MANAGEMENT SCIENCESBAHAUDDIN ZAKARIYA UNIVERSITY, MULTAN

Strategic Management BBA 8 th (Morning)Submission Dates:

(Industry Analysis) 10 th March, 2014 &

(Final Report) 17 th April, 2014Assignment Marks 15

Contents:1. Vision, Mission, Strategic -Objectives, Goals & Future Targets.2. Major Product, Services, etc.3. PESTL, SWOT, and Resource Analysis4. Key Performance Indicators5. Application of Michael Porter Model

6. Brief overview of Major Strategic Business Units. Examples ofDiversifications.

7. Major Production Strategy Cost Minimization or Differentiation8. Example of Mergers, Acquisition, Strategic Partnerships, Alliances, etc.9. Major Strategies

a. Research & Developmentb. Supply Chain Management

Group 01 OrganizationBenish Zahra Industry: PharmaceuticalFirm: GlaxoSmithKline PakistanMehwish Javaid

Sumaira NazIqra IshtiaqQurat ul AinFatima ZahidGroup 02 OrganizationFatima Asghar Industry: Automotive

Firm: Honda Atlas Cars LimitedHania Rehman

Saira Ejaz ul HassanSeema NazMeher GhousiaAsma Irfan NajmiGroup 03 OrganizationSami Ullah Butt Industry: Telecommunication

Firm: Pakistan Telecommunication Limited PTCL

M Raza TufailM Zafar IqbalWaheed ul HassanQamar Alam

Bilawal NaveedGroup 04 OrganizationSummera Nawaz Industry: Textile

Firm: Nishat Textile Mills LimitedHafiza Hira SattarZoya Mubeen AyobeM Junaid MughalM Faizan QureshiHafiz M. Waqas Ali QureshiGroup 05 OrganizationNelo Fer Industry: Tobacco

Firm: Lakson Tobacco CompanyMadiha IrshadAmmara AsgharYasmeen JahanJaveria Noor

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Anum ShahidGroup 06 OrganizationM Umair Safeer Industry: Transportation

Firm: Pakistan International Airlines PIARehan IjazM Umar ArshadM Aamir JabbarM Jawad Ahsan

Mazhar HussainGroup 07 OrganizationMaria Suman Industry: Education

Firm: Lahore University of ManagementSciences

Zara AqeelSana BatoolMudassirah RustamQurat ul Ain KhalilSassi KharGroup 08 OrganizationFahad Abbas Khan Industry: Medical Services

Firm: Shoukat Khanum Memorial Hospital,Lahore

M Mudassar HabibNaveed AhmadRao Waseem AkhtarMuhammad ImranSamra MalikGroup 09 OrganizationTahir Hussain Industry: Oil & Gas

Firm: Shell Pakistan LimitedM Zeeshan TahirHamza AsjadHashaam AliWaqar AkhtarUsama Shahzad Qureshi

Note: Activate participation of all group members is compulsory.Interview from CEOs, Managing Director , Directors, and/orSenior Managers is advisable. Groups can consult their officialwebsite; however, information presented in report will beconsidered as secondary source and may not be credited.

After final submission groups or any group member can beasked to present their assignment for class discussion.

(M. Nauman Abbasi)Course Instructorabbasimna@bzu.edu.pk

mailto:abbasimna@bzu.edu.pkmailto:abbasimna@bzu.edu.pkmailto:abbasimna@bzu.edu.pk