assignment #6: goals and objectives
DESCRIPTION
Assignment #6 for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.TRANSCRIPT
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Assignment #6Media Strategy in Digital CommunicationCopenhagen Business School
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Assignment #6: Goals
Media Strategy in Digital CommunicationCopenhagen Business School
& Objectives
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Today we’ll be establishing goals and their emerging objectives.
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Today we’ll be establishing goals and their emerging objectives.Smith’s Phase One, Step 4
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1What are the goals?
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1Reputation management goalsRelationship management goalsTask management goals
What are the goals?
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2What position does your company seek?
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2What position does your company seek?
Go back to assignments #2 & #3.Seeking ≠ having.
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3What are the specific objectives for each public?
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3What are the specific objectives for each public?Awareness objectivesAcceptance objectivesAction objectives
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!
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Finished?Publish on the blogs.
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Finished?Comment on the blogs.
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Finished?That’s it.You’ve just tricked the ninja for one more week.