1. 1. By Joanne
2. 2. What Kind of Things Are In The Newspaper The Metro has ... Adverts Gossip (Celebs ) Fashion Advice sections News Sports Technology TV Listings
3. 3. What Kind of Things Are In The Newspaper The London Evening Standard has ... More news than the Metro Less advertisements Business Economics TV Listings Ticket bookings Sports
4. 4. How Is The Newspaper Organised/Structured The Metro has many differentsections ... Metro Focus Life TV Metro Talk Life Puzzle Metro Pleasure Metro Business (1 page) Touch Tales Metro Metro Property Life Films Sports Life Weekend Life Travel Life Going Out
5. 5. How Is The Newspaper Organised/StructuredNews comes firsthighlighting its the Entertainment comes aftermost important highlighting its importancesectionbut less in comparison with news
6. 6. How Is The Newspaper Organised/Structured The London Evening Standard has different sections ... News Business Londoners Diary (News, Television & RadioInternational, Featured,) Games & Puzzles Home & Property (News, NewHomes, Affordable homes, LettersHoliday Homes, Design, Reader TravelPromotion, Architecture, SportsOutdoors, Our Home, PropertySearching, Ask The Expert ...) London Life
7. 7. How Is The NewspaperOrganised/Structured These topics are last asThis introduces Web 2.0 they are more suited toThese are the topics that allowing other to stress individual interestbring the most views and their opinions and viewsare also the more importantnews
8. 8. How Much Advertising is in it ?Metro For the Metro more than50% of the paper isadvertisement The newspaper in moreAdsentertainment basedNews. etc Their is no hard hitting news
9. 9. How Much Advertising is in it ? London Evening Unlike the Metro, LondonEvening Standard is a NewsStandardcentred paper Their are some ads but way London more less in comparison to Eveningthe content of News Standard Ads
10. 10. What Do They Advertise ? Metro They advertise a range of They mainly advertisedifferent things from... offers or well known HMV offers companies M&S offers Anything that is popular Carphone warehouse and not controversialoffers Concert tickets British Airways
11. 11. What Do They Advertise LondonEvening Standard They tend to advertise... They advertise more O2 offersexpensive products of Rolex watches which the some working class and upper-class T-mobile offers people may be interested Jewelleryin buying John Lewis Skin care products M&S
12. 12. Who Is The Target Audience Metro The Metro a reading age of 9 which means thelanguage is simple enough for anybody to read Its aimed at early day commuters which ranges fromschool kids, teens to adults Kids may want it for the cartoons at the back and forthe colourful adverts Teens may want it for the daily gossip fromfashion, celebrates to reality TV Adults may want if for the diluted news on currentaffairs and also for the gossip and football
13. 13. Who Is The Target Audience London Evening Standard The London Evening Standard has a high readingage of 14 has it has more complex words to suite to theworking class and upper-class Its aimed also at early morning commuter to get theirdaily fix on current affairs on the move
14. 14. Where Is It Available ? Metro The Metro can be found at most of not all Londonunder and over ground trains They can also be found on some London busses This newspaper is free
15. 15. Where Is It Available? LondonEvening Standard The London Evening Standard is also available atmost if not all London over and underground trainstations They can also be found on some busses This newspaper is free
16. 16. My choices My choices for research of channel adverts are... BBC One Channel 4 Channel 5
17. 17. Layout Design BBC OneWith clearIts on a simple temple with information in whitea prominent red to stand out from thebackgroundbackground
18. 18. Layout Design Channel4The use of adifferent colourallows the mostimportant The logsinformation tostands out tostand out inform viewsto know wherethe show willair The white background is prominent and loudWriting in black to stand also allows other things out from the background to stand out
19. 19. Layout Design Channel5The clearblack writingmakes itstand outThe logo and title are clearThe happy people makes it and eye-catchingeye catching
20. 20. Content BBC One Their is not a lot of content just simple text with a background and some animation around the words
21. 21. Content Channel4The place ofinformationhas its half ofThe logo isthe screen so it dominant but doesdoesnt get lost not take away fromwith the logothe infobeside it
22. 22. Content Channel5A lot its goingin this. Thedominateaspect is theimage of thepeople (cast) The info is clear and stands out within the bright colours
23. 23. Style Of Font BBC OneThis font is Calibri(Headings) whichis clear nothingfancy which isquite common on The One is alsoMicrosoft WordCalibriimplying anyone (Headings) thecan watch bold reminds theviews whatchannel its on asThe BBC logo is the sameBBC has manystyle as the rest only in sister Channelscapitals and blocks toresemble their logo
24. 24. Style Of Font Channel4This information isimportant but not incomparison with theThis is in lightother informationblue again to visible in the small fontstand out toremind peopleof the time The font is biggernow to stand outas its the mostimportantinformationThe font is all the some butthe URL is smaller to sendpeople to the relevant data formore information
25. 25. Style Of Font Channel5Its in capitals and its font isCalibri (Headings) the sameas BBC One which is clearand stands out from thewhite backgroundThe font used Calibri (Heading)and in capitals making it clearand visable
26. 26. Style Of Graphics BBC OneThe darkshading inThe animation ofthe cornersthe circle catchesdraws youryou attention attention tostraight away the centre ofthe ad
27. 27. Style Of Graphics Channel4 The pixilation behind the 4 allows not only for the four to stand out and be visible and make it seem 3D which goes on hand with what the program is about
28. 28. Style Of Graphics Channel5
29. 29. Photo Manipulation BBC OneNo photo manipulation in this
30. 30. Photo Manipulation Channel4No photo manipulation in this
31. 31. Photo Manipulation Channel5The whole poster is manipulated to portray ha happygo lucky town and people enticing views to watch enjoyto escape everyday problems
32. 32. Organisation Of Information BBCOneAll the info isThe animation in the centrehelps drawof the ad withattention inis straightforward
33. 33. Organisation Of Information Channel4With the logohaving morethan enoughAll the space on thewriting is on right hand sidethe left hand to inform whatside with all channel its onthe infoneeded
34. 34. Organisation Of Information Channel5Top left handA dominantside giving some images of ainformationhappyabout its newexcited castlocation tryingwith theto use every perfectvisible clearbackgroundplaceis enticing to the eye Bottom right hand corner to catch peoples eyes when looking at the cast