ASSIGNMENT 5: FURTHER RESEARCH

THE BUGGLES – "VIDEO KILLED THE RADIO STAR" (1979)

Artist: The Buggles - English new waveGenre: New wave, synthpopType: Conceptual – ThematicPurpose: Promote the new band & the songInspirational Features:• Over-lapping footage• Black-&-White colour tones• Band playing in bland room

R.E.M. – "IT'S THE END OF THE WORLD" (1989)

Artist: R.E.M. – American alternative rock bandGenre: Alternative rock, post-punkType: Conceptual – ThematicPurpose: • May show the troubles a young

person may faceInspirational Features:• Low angle shots of random stuff

BILLY JOEL – "WE DIDN'T START THE FIRE" (1989)

Artist: Billy Joel – American singer-songwriter & composerGenre: Pop rockType:• Narrative – Amplification• Partly Conceptual – Symbolic• Partly PerformancePurpose: • Make a parody of the American DreamInspirational Features:• Have metaphor of the song included (in

this case: photographs of famous events are consumed by fire)

• Have a narrative plot with the artist appearing during the chorus

DEMI LOVATO – "NEON LIGHTS" (2013)Artist: Demi Lovato – American singer & songwriterGenre: Electropop, dance-popType:• PerformancePurpose: • Visually entertain the audienceInspirational Features:• Neon make-up• Dancing in a disco-like area• Fast-pace editing

JOY DIVISION – "LOVE WILL TEAR US APART" (1980)

Artist: Joy Division – English rock bandGenre: Post-punk, synthpopType: PerformancePurpose: • Promote the bandInspirational Features:• Performing in a studio• Close-up shots of the band members &

them playing their instruments

ONLY MURS FT. DEMI LOVATO – "UP" (2014)Artist:

• Olly Murs – English singer-songwriter• Demi Lovato – American singer &

songwriterGenre: Pop-folkType:• Performance• Conceptual – ThematicPurpose: • Give a message that loved-ones

shouldn't be separatedInspirational Features:• A wall that separates 2 individuals• The 2 people on each side of the wall

doing mirrored/paralleled actions• Tracking & panning to move the

camera

THE PROCLAIMERS – "I'M GONNA BE (500 MILES)" (1988)Artist: The Proclaimers – Scottish

bandGenre: Celtic rock, folk rock, college rockType: • Performance• Narrative – AmplificationPurpose: • Promote the band• Reflects that the Artists would still

continue walking, even when there are easier ways

Inspirational Features:• Video footage behind the Artists

performing

REVEREND & THE MAKERS – "HEAVYWEIGHT CHAMPION OF THE

WORLD (2007) (INDIE)Artist: Reverend & the Makers – English rock bandGenre: Dance-rock, indie rockType: Narrative – IllustrationPurpose: • Promote the band• Reflect the lyricsInspirational Features:• Artist dresses up as different people• Through editing, location change

but individual's position remains the same/similar

ADELE – "SOMEONE LIKE YOU" (2010)Artist: Adele – English singer-songwriterGenre: Soul, popType: Narrative – AmplificationPurpose: • Promote the singer• Reflect the song's sad/depressing

toneInspirational Features:• Old-fashioned footage• Walking around a town/city with

famous objects shown (in this case: Paris, France)

THE AUTOMATIC – "MONSTER" (2006)Artist: The Automatic – Welsh rock bandGenre: Post-punk revival, alternative rockType: Narrative – Illustration/AmplificationPurpose: • Promote the band• Comedically reflect the song's lyricsInspirational Features:• Reflect the song's lyrics with a

plotline• Cross cutting between plotline and

artist performing• Exaggerated costumes (in this case:

facial hair, glasses, teeth)

THE DUBLINERS – "IN THE RARE OLD TIMES" (1979)

Artist: The Dubliners – Irish folk bandGenre: Irish folkType:• Performance• Conceptual – ThematicPurpose: • Reflect the song's lyrics about

DublinInspirational Features:• Old photographs & film footages to

show a town/city from the past (in this case: Dublin)

• Cross cut between the artists and old photographs and footage

WHAT IS EXPECTED IN MUSIC VIDEOS

• The artist appears• Sometimes the artist performs the song in

some way. Either perform it all the way through or at certain points (e.g. during the chorus)

• Editing pace matches the speed of the song (eg fast song – fast pace editing; slow song – slow pace editing)

CONVENTIONS BY GENREClassic (pre-1980s)• Mainly performance – mostly show the artist

performing the song on stage or in a studioPop• Artist appears as the central figure(s) of the

music video• Music video is usually a narrative; rarely

performanceIndie• Has something that makes it more original or

heavily promotes the song. Eg promote a world issue ("Take Me to Church"), stop-motion ("Her Morning Elegance")

Rock• Artist usually performs their song either on

stage or in a studio• Sometimes a narrative but the artist is

expected to appear

Hip hop• Music video is made to be up beat (eg artist

dances or encourages it)