asset name: wm prim fc a cmyk.ai color system: · pdf filecontents introduction 3 color...

ATHLETICS LOGOTYPE STYLE GUIDEASSET NAME: WM_PRIM_FC_A_CMYK.ai

PAGE: 7

LINKED FILE NAME: N/A

COLOR SYSTEM: PROCESS

COLORS: CMYK

SCALE: 100%

CONTENTS

INTRODUCTION 3

COLORPALETTE 4

PRIMARYLOGO 5

MONOGRAMLOGO 10

WORDMARK 15

ADDITIONALTYPOGRAPHYELEMENTS 17

LOGOUSAGERULES 18

WESTMONTATHLETICSFONT 20

CREATINGOUTLINEDTYPOGRAPHY 22

LOGOUSAGEEXAMPLES 24

ASSETINDEX 26

�

INTRODUCTION

The Westmont Warriors visual identity personifies the attitude and attributes of everyone involved with

Westmont Athletics. Pride, integrity and strength are just a few of the characteristics necessary to achieve

success on and off the field. The Westmont Athletics identity system was specifically designed to represent

these defining qualities.

Westmont’s communication strategy begins with consistent application of the visual identity system. This

guide provides all the information necessary to ensure accuracy and consistency in all applications of the

logo system.

WHO ARE THE GUIDELINES FOR?All persons affiliated with Westmont College who wish to use the athletics logos must follow these

guidelines. Outside agencies or publishers are also required to follow the guidelines when using

the athletics logos.

THE LOGOSThe Westmont Athletics visual identity includes the primary logo, monogram logo, and wordmark.

These three marks allow for flexibility in different media. The athletics identity system is intended to

be complimentary to Westmont College’s academic logo. Many elements from the academic logo,

including color palette and shield shape, have been incorporated to ensure consistency across all

collegiate communications.

The logos and typography contained herein are to be used solely for athletics affiliated communications.

All other collegiate communications should use the academic logo.

ASSET NAME: WM_PRIM_FC_A_CMYK.ai

PAGE: 7



COLORS: CMYK

SCALE: 100%

PRIMARY LOGO

ASSET NAME: WM_MON_FC_A_CYMK.ai

PAGE: 12



COLORS: CMYK

SCALE: 100%

MONOGRAM LOGO

ASSET NAME: WM_WORDMARK_FC_CMYK.ai

PAGE: 16



COLORS: CMYK

SCALE: 100%

WORDMARK ACADEMIC LOGO

�

WESTMONT ATHLETICS PALETTE

PMS 202 C PMS 87� C PMS Process Black C PMS White CPMS Process Black C50%

C 0

M 100

Y 60

K �0

C 0

M 20

Y 50

K �0

C 0

M 0

Y 0

K 100

C 0

M 0

Y 0

K 0

C 0

M 0

Y 0

K 50

Westmont Crimson Westmont Gold Black Grey White

R 129

G 0

B �9

R 178

G 15�

B 108

R 0

G 0

B 0

R 255

G 255

B 255

R 15�

G 15�

B 15�

5

ABOUT THE LOGOThe primary logo is provided in four different configurations to accommodate a variety of applications.

These configurations are labeled within the guide as PRIMARY LOGO A, PRIMARY LOGO B, PRIMARY

LOGO C, and PRIMARY LOGO D. These logos may be sized according to use, but should never be dispro-

portionately stretched.

PRIMARY LOGO A

This logo is the preferred choice for all athletics applications.

PRIMARY LOGO B

This logo is a replacement for PRIMARY LOGO A for applications that require a simpler logo in a

vertical orientation such as stationery.

PRIMARY LOGO C

This logo is a replacement for PRIMARY LOGO A for applications that require a simpler logo in a

horizontal orientation such as stationery.

PRIMARY LOGO D This logo may never be used by itself. It is intended to be used in conjunction with other visual

elements that clearly identify Westmont College. For example, PRIMARY LOGO D could be used

on the shorts of a basketball uniform if the top of the uniform uses the WORDMARK.

PRIMARY LOGO

6

ABOUT COLORIn addition to the four configurations described above, each logo in this guide has four color variations.

These variations are provided to accommodate a wide variety of applications from offset printing to embroidery.

FULL COLOR This is the preferred color choice. Use the full color logos whenever possible.

TWO COLOR

These logos replace the gold with a screen of black and can be used for applications that require

limited color.

BLACK & WHITE SCREENED

These logos use black and a screen of black and are for use in grayscale applications such as inter-

office communications and facsimiles.

ONE COLOR

These logos are to be used in limited color situations such as newspaper ads. These logos may be

recolored with Westmont Crimson or Westmont Gold.

A NOTE ON FILE FORMATSJPEG is a pixel-based format best suited for on screen applications such as websites or PowerPoint presenta-

tions. JPEG images can be reduced without much loss in quality, but they do not enlarge well. Adobe Illustra-

tor files (AI) are vector based images, and can be reduced or enlarged without loss of quality. AI files are the

preferred choice for all print applications such as programs, posters, or signs.

PRIMARY LOGO

7

PRIMARY LOGO


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COLORS: CMYK

SCALE: 100%

WM_PRIM_FC_A

FULL COLOR

ASSET NAME: WM_PRIM_2C_A_CMYK.ai

PAGE: 7



COLORS: CMYK

SCALE: 100%

TWO COLOR

WM_PRIM_2C_A

ASSET NAME: WM_PRIM_BW_A_CMYK.ai

PAGE: 7



COLORS: CMYK

SCALE: 100%


WM_PRIM_BW_A

ASSET NAME: WM_PRIM_1C_A_CMYK.ai

PAGE: 7



COLORS: CMYK

SCALE: 100%

ONE COLOR

WM_PRIM_1C_A

LOGO A

8

PRIMARY LOGO VARIATIONS

FULL COLOR

ASSET NAME: WM_PRIM_FC_B_CMYK.ai

PAGE: 8



COLORS: CMYK

SCALE: 100%

WM_PRIM_FC_B

ASSET NAME: WM_PRIM_FC_C_CMYK.ai

PAGE: 8



COLORS: CMYK

SCALE: 100%

WM_PRIM_FC_C

ASSET NAME: WM_PRIM_FC_D_CMYK.ai

PAGE: 8



COLORS: CMYK

SCALE: 100%

WM_PRIM_FC_D

ASSET NAME: WM_PRIM_2C_B_CMYK.ai

PAGE: 8



COLORS: CMYK

SCALE: 100%

WM_PRIM_2C_B

ASSET NAME: WM_PRIM_2C_C_CMYK.ai

PAGE: 8



COLORS: CMYK

SCALE: 100%

WM_PRIM_2C_C

ASSET NAME: WM_PRIM_2C_D_CMYK.ai

PAGE: 8



COLORS: CMYK

SCALE: 100%

WM_PRIM_2C_D

TWO COLOR

LOGO B

LOGO C

LOGO D

9

PRIMARY LOGO VARIATIONS


ASSET NAME: WM_PRIM_BW_B_CMYK.ai

PAGE: 9



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_PRIM_BW_C_CMYK.ai

PAGE: 9



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_PRIM_BW_D_CMYK.ai

PAGE: 9



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_PRIM_1C_B_CMYK.ai

PAGE: 9



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_PRIM_1C_C_CMYK.ai

PAGE: 9



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_PRIM_1C_D_CMYK.ai

PAGE: 9



COLORS: CMYK

SCALE: 100%

ONE COLOR

LOGO B

LOGO C

LOGO D

WM_PRIM_BW_B

WM_PRIM_BW_C

WM_PRIM_BW_D

WM_PRIM_1C_B

WM_PRIM_1C_C

WM_PRIM_1C_D

10

ABOUT THE LOGOThe monogram logo is provided in four different configurations to accommodate a variety of applications.

These configurations are labeled within the guide as MONOGRAM LOGO A, MONOGRAM LOGO B,

MONOGRAM LOGO C, and MONOGRAM LOGO D. These logos may be sized according to use, but

should never be disproportionately stretched.

MONOGRAM LOGO A

This logo can be used instead of PRIMARY LOGO A.

MONOGRAM LOGO B

This logo is a replacement for MONOGRAM LOGO A for applications that require a simpler logo in

a vertical orientation such as stationery..

MONOGRAM LOGO C

This logo is a replacement for MONOGRAM LOGO A for applications that require a simpler logo in

a horizontal orientation such as stationery.

MONOGRAM LOGO D This logo may never be used by itself. It is intended to be used in conjunction with other visual

elements that clearly identify Westmont College. For example, MONOGRAM LOGO D could be

used on the shorts of a basketball uniform if the top of the uniform uses the WORDMARK.

MONOGRAM LOGO

11

ABOUT COLORIn addition to the four configurations described above, each logo in this guide has four color variations.

These variations are provided to accommodate a wide variety of applications from offset printing to embroidery.

FULL COLOR This is the preferred color choice. Use the full color logos whenever possible.

TWO COLOR

These logos replace the gold with a screen of black and can be used for applications that require

limited color.


These logos use black and a screen of black and are for use in grayscale applications such as inter-

office communications and facsimiles.

ONE COLOR

These logos are to be used in limited color situations such as newspaper ads. These logos may be





preferred choice for all print applications such as programs, posters or signs.

MONOGRAM LOGO

12

MONOGRAM LOGO

ASSET NAME: WM_MON_FC_A_CYMK.ai

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COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_MON_2C_A_CMYK.ai

PAGE: 12



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_MON_BW_A_CMYK.ai

PAGE: 12



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_MON_1C_A_CMYK.ai

PAGE: 12



COLORS: CMYK

SCALE: 100%

LOGO A

WM_MON_FC_A

FULL COLOR

TWO COLOR

WM_MON_2C_A


WM_MON_BW_A

ONE COLOR

WM_MON_1C_A

1�

MONOGRAM LOGO VARIATIONS

FULL COLOR

ASSET NAME: WM_MON_FC_B_CMYK.ai

PAGE: 13



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_MON_FC_C_CMYK.ai

PAGE: 13



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_MON_FC_D_CMYK.ai

PAGE: 13



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_MON_2C_B_CMYK.ai

PAGE: 13



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_MON_2C_C_CMYK.ai

PAGE: 13



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_MON_2C_D_CMYK.ai

PAGE: 13



COLORS: CMYK

SCALE: 100%

TWO COLOR

LOGO B

LOGO C

LOGO D

WM_MON_FC_B

WM_MON_FC_C

WM_MON_FC_D

WM_MON_2C_B

WM_MON_2C_C

WM_MON_2C_D

1�

MONOGRAM LOGO VARIATIONS


ASSET NAME: WM_MON_BW_B_CMYK.ai

PAGE: 14



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_MON_BW_C_CMYK.ai

PAGE: 14



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_MON_BW_D_CMYK.ai

PAGE: 14



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_MON_1C_B_CMYK.ai

PAGE: 14



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_MON_1C_C_CMYK.ai

PAGE: 14



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_MON_1C_D_CMYK.ai

PAGE: 14



COLORS: CMYK

SCALE: 100%

ONE COLOR

LOGO B

LOGO C

LOGO D

WM_MON_BW_B

WM_MON_BW_C

WM_MON_BW_D

WM_MON_1C_B

WM_MON_1C_C

WM_MON_1C_D

15

ABOUT THE WORDMARKThe wordmark is intended to be used as an addition to either the primary or monogram logo. The wordmark

may be sized according to use, but should never be disproportionately stretched.

ABOUT COLORThe wordmark has four color variations. These variations are provided to accommodate a wide variety of

applications from offset printing to embroidery.

FULL COLOR This is the preferred color choice. Use the full color wordmark whenever possible.


This wordmark uses black and a screen of black and are for use in grayscale applications such as

inter-office communications and facsimiles.

ONE COLOR

This wordmark is to be used in limited color situations such as newspaper ads. These logos may be





preferred choice for all print applications such as programs, posters or signs.

WORDMARK

16

WORDMARK

ASSET NAME: WM_WORDMARK_FC_CMYK.ai

PAGE: 16



COLORS: CMYK

SCALE: 100%

WM_WORDMARK_FC

ASSET NAME: WM_WORDMARK_BW_CMYK.ai

PAGE: 16



COLORS: BLACK

SCALE: 100%

WM_WORDMARK_BW

ASSET NAME: WM_WORDMARK_1C_CMYK.ai

PAGE: 16


COLOR SYSTEM: PROCES

COLORS: BLACK

SCALE: 100%

WM_WORDMARK_1C

FULL COLOR


ONE COLOR

17

ADDITIONAL TYPOGRAPHY ELEMENTS

ASSET NAME: WM_KAMMERER_FC_CMYK.ai

PAGE: 17



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_WESTMONT_FC_CMYK.ai

PAGE: 17



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_WARRIORS_FC_CMYK.ai

PAGE: 17



COLORS: CMYK

SCALE: 100%

In addition to the wordmark, assets for “WESTMONT”, “WARRIORS”, and “KAMMERER COURT” have

been provided in this guide. These assets are to be used in addition to the logos and wordmark.

WM_WESTMONT_FC

WM_WARRIORS_FC

WM_K AMMERER_FC

18

LOGO USAGE RULES

ABOUT THE RULESThe logos and wordmark provided in this guide are intended to be used as is. The variety of configurations

and color options should accommodate all usage needs. On this page you will find a few helpful rules for

using the logos correctly.

DO NOT PRINT INSIDE ANOTHER SHAPE

The logos and wordmark may be printed on

solid colors, but should never be contained by

another shape.

DO NOT RECOLOR

The logos and wordmark should never be reproduced

in colors that are not in the Westmont Athletics color

palette. The one color logos, which are included in

black only, may be recolored with Westmont Crimson

or Gold.

USE APPROPRIATE LOGO FOR SIZE

Although the primary logo is the preferred logo, it

may not always be the best choice for small-scale ap-

plications. Simplified versions of the logo have been

provided for these situations.

ASSET NAME: westmont_logo3C_A.ai

PAGE:


COLOR SYSTEM: PANTONE

COLORS: PANTONE 202 C, PANTONE 874 C

SCALE: 100%


PAGE: 7



COLORS: CMYK

SCALE: 100%

ASSET NAME: WM_PRIM_FC_D_CMYK.ai

PAGE: 8



COLORS: CMYK

SCALE: 100%


PAGE: 7



COLORS: CMYK

SCALE: 100%

19

LOGO USAGE RULES

DO NOT ALTER

The logos and wordmark should not be angled,

outlined, stylized, or distorted in any way.

DO NOT CHANGE LOCK-UPS

The positions or proportions of typography in relation

to the logos should never be changed.


PAGE: 7



COLORS: CMYK

SCALE: 100%

ASSET NAME: westmont_logo3C_B.ai

PAGE:


COLOR SYSTEM: PANTONE

COLORS: PANTONE 202 C, PANTONE 874 C

SCALE: 100%

DO NOT PRINT ON DISTRACTING BACKGROUNDS

The logos and wordmark should never be reproduced

on backgrounds that are distracting, clashing,

or overpowering.


PAGE: 7



COLORS: CMYK

SCALE: 100%

DO NOT PRINT ON SAME COLOR BACKGROUNDS

Do not print logos or wordmark on background colors

that cause elements of the artwork to disappear.


PAGE: 7



COLORS: CMYK

SCALE: 100%

20

WESTMONT ATHLETICS FONT

ABOUT THE FONTLike the logo, the Westmont Athletics font is a key element of Westmont’s visual identity. City BQ in its three

forms – bold, medium, and light – is the Westmont Athletics font. Through consistent use, this font can help

identify Westmont Athletics even without the use of one of the graphic marks.

CITY BQ BOLD

City BQ Bold should be used for large point size applications such as headlines and signs. City BQ

Bold is not to be used with comstocks or outlines.

CITY BQ MEDIUM

City BQ Bold should be used for medium to large point size applications. City BQ Medium can also

be used with the outline treatment described on page 22.

CITY BQ LIGHT

City BQ Light should be used for applications that require smaller point sizes such as body copy.

PURCHASING CITY BQCity BQ is available from Linotype at http://www.linotype.com/261337/citybq-family.html

21

WESTMONT ATHLETICS FONT

CITY BQ BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!@$%&

CITY BQ MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12��567890?!@$%&

CITYBQLIGHTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890?!@$%&

22

1 . S E T T H E WO R D C I T Y B Q M E D I U M C A P S 43 P T 120 T R AC K

2 . C R E AT E O U T L I N E S

3 . o f f s e t pa th 1 .6 p t

4 . o f f s e t s econd pa th 1 .6 p t

5 . fi l l i nner pa th w i th wh i t eF i l l ou t e r pa th w i th b rand co l o r

6 . S E C O N DA RY T Y P E 31 P T 110 T R AC KC E N T E R E D A B OV E O R B E LOWP R I M A RY O U T L I N E D T Y P E

7 . no t e :The W E ST M O N T WA R R I O R Slogo type has been cus tomle t t e r spaced and ad jus t ed .P l ease use the above t e chn iquesfo r new words o r phrases on ly.Use the i nc luded l ogo typear twork f o r a l l app l i ca t i onso f t he words W E ST M O N T andWA R R I O R S .

WESTMONT

ht tp : / /www. l i no type . com/261337/c i t ybq - f ami ly. h tm l








WESTMONT









WESTMONT


In addition to the wordmark, assets for “WESTMONT”, “WARRIORS”, and “KAMMERER COURT” have

been provided in this guide. This artwork has been custom letterspaced and adjusted and should be used

as is (see page 17). In the event that additional typographic elements are needed, please follow the rules

below for creating outlined typography in Adobe Illustrator.

CREATING OUTLINED TYPOGRAPHY

EXAMPLE OF FINISHED ELEMENT

This is an example of what a finished typographic element should look like.

STEP 1

Set the word in City BQ Medium with a point size of 43 and a tracking of 120. Also set the secondary typog-

raphy with a point size of 31, tracking of 120, and leading of 42. Secondary typography should be centered

above or below the primary typography. Make sure all typography is capitals. For larger or smaller applica-

tions, reduce or enlarge the lettering only after step five has been completed.

STEP 2

Select the word, and choose type/create outlines. The letters will change from live type to vector artwork.

2�

CREATING OUTLINED TYPOGRAPHY1 . S E T T H E WO R D C I T Y B Q M E D I U M C A P S 43 P T 120 T R AC K







WESTMONT









WESTMONT


STEP �

Select the path you just created, and choose object/path/offset path. Set the offset to 1.6 pts, the pull-down

menu to miter, and the miter limit to 4.

STEP 5

Fill the inner path with white, and the outer path with brand color.








WESTMONT


STEP �

Select the word, and choose object/path/offset path. Set the offset to 1.6 pts, the pull-down menu to miter,

and the miter limit to 4.

STEP 6

Size typography as needed.

NOTE

The “WESTMONT” and “WARRIORS” logotypes have been custom letterspaced and adjusted. Please use

the above techniques for new words or phrases only. Use the included logotype artwork for all applications

of the words “WESTMONT” and “WARRIORS”.

2�

LOGO USAGE EXAMPLES

ABOUT THE EXAMPLESThe following two pages have several examples of how the Westmont Athletics logo could be applied

throughout the basketball gymnasium. Use these examples as inspiration for using the logos on future projects.

COU

RT O

PT

ION

1 CO

UR

T O

PT

ION

2

25

LOGO USAGE EXAMPLES

EN

DLIN

E PAD

DIN

GSC

OR

EB

OA

RD

26

ASSET INDEX

1 COLOR LOGOS

MONOGRAM_LOGOCMYK

WM_MON_1C_A_CMYK.aiWM_MON_1C_B_CMYK.aiWM_MON_1C_C_CMYK.aiWM_MON_1C_D_CMYK.ai

PANTONEWM_MON_1C_A_PMS.aiWM_MON_1C_B_PMS.aiWM_MON_1C_C_PMS.aiWM_MON_1C_D_PMS.ai

RGBWM_MON_1C_A_RGB.jpgWM_MON_1C_B_RGB.jpgWM_MON_1C_C_RGB.jpgWM_MON_1C_D_RGB.jpg

PRIMARY_LOGOCMYK

WM_PRIM_1C_A_CMYK.aiWM_PRIM_1C_B_CMYK.aiWM_PRIM_1C_C_CMYK.aiWM_PRIM_1C_D_CMYK.ai

PANTONEWM_PRIM_1C_A_PMS.aiWM_PRIM_1C_B_PMS.aiWM_PRIM_1C_C_PMS.aiWM_PRIM_1C_D_PMS.ai

RGBWM_PRIM_1C_A_RGB.jpgWM_PRIM_1C_B_RGB.jpgWM_PRIM_1C_C_RGB.jpgWM_PRIM_1C_D_RGB.jpg

2 COLOR LOGOS

MONOGRAM_LOGOCMYK

WM_MON_2C_A_CMYK.aiWM_MON_2C_B_CMYK.aiWM_MON_2C_C_CMYK.aiWM_MON_2C_D_CMYK.ai

PANTONEWM_MON_2C_A_PMS.aiWM_MON_2C_B_PMS.aiWM_MON_2C_C_PMS.aiWM_MON_2C_D_PMS.ai

RGBWM_MON_2C_A_RGB.jpgWM_MON_2C_B_RGB.jpgWM_MON_2C_C_RGB.jpgWM_MON_2C_D_RGB.jpg

PRIMARY_LOGOCMYK

WM_PRIM_2C_A_CMYK.aiWM_PRIM_2C_B_CMYK.ai

WM_PRIM_2C_C_CMYK.aiWM_PRIM_2C_D_CMYK.ai

PANTONEWM_PRIM_2C_A_PMS.aiWM_PRIM_2C_B_PMS.aiWM_PRIM_2C_C_PMS.aiWM_PRIM_2C_D_PMS.ai

RGBWM_PRIM_2C_A_RGB.jpgWM_PRIM_2C_B_RGB.jpgWM_PRIM_2C_C_RGB.jpgWM_PRIM_2C_D_RGB.jpg

B&W SCREEN LOGOS

MONOGRAM_LOGOCMYK

WM_MON_BW_A_CMYK.aiWM_MON_BW_B_CMYK.aiWM_MON_BW_C_CMYK.aiWM_MON_BW_D_CMYK.ai

PANTONEWM_MON_BW_A_PMS.aiWM_MON_BW_B_PMS.aiWM_MON_BW_C_PMS.aiWM_MON_BW_D_PMS.ai

RGBWM_MON_BW_A_RGB.jpgWM_MON_BW_B_RGB.jpgWM_MON_BW_C_RGB.jpgWM_MON_BW_D_RGB.jpg

PRIMARY_LOGOCMYK

WM_PRIM_BW_A_CMYK.aiWM_PRIM_BW_B_CMYK.aiWM_PRIM_BW_C_CMYK.aiWM_PRIM_BW_D_CMYK.ai

PANTONEWM_PRIM_BW_A_PMS.aiWM_PRIM_BW_B_PMS.aiWM_PRIM_BW_C_PMS.aiWM_PRIM_BW_D_PMS.ai

RGBWM_PRIM_BW_A_RGB.jpgWM_PRIM_BW_B_RGB.jpgWM_PRIM_BW_C_RGB.jpgWM_PRIM_BW_D_RGB.jpg

FULL COLOR LOGOS

MONOGRAM_LOGOCMYK

WM_MON_FC_A_CMYK.aiWM_MON_FC_B_CMYK.aiWM_MON_FC_C_CMYK.aiWM_MON_FC_D_CMYK.ai

PANTONEWM_MON_FC_A_PMS.ai

WM_MON_FC_B_PMS.aiWM_MON_FC_C_PMS.aiWM_MON_FC_D_PMS.ai

RGBWM_MON_FC_A_RGB.jpgWM_MON_FC_B_RGB.jpgWM_MON_FC_C_RGB.jpgWM_MON_FC_D_RGB.jpg

PRIMARY_LOGOCMYK

WM_PRIM_FC_A_CMYK.aiWM_PRIM_FC_B_CMYK.aiWM_PRIM_FC_C_CMYK.aiWM_PRIM_FC_D_CMYK.ai

PANTONEWM_PRIM_FC_A_PMS.aiWM_PRIM_FC_B_PMS.aiWM_PRIM_FC_C_PMS.aiWM_PRIM_FC_D_PMS.ai

RGBWM_PRIM_FC_A_RGB.jpgWM_PRIM_FC_B_RGB.jpgWM_PRIM_FC_C_RGB.jpgWM_PRIM_FC_D_RGB.jpg

TYPOGRAPHY

CMYKWM_KAMMERER_FC_CMYK.aiWM_WARRIORS_FC_CMYK.aiWM_WESTMONT_FC_CMYK.ai

PANTONEWM_KAMMERER_FC_PMS.aiWM_WARRIORS_FC_PMS.aiWM_WESTMONT_FC_PMS.ai

RGBWM_KAMMERER_FC_RGB.jpgWM_WARRIORS_FC_RGB.jpgWM_WESTMONT_FC_RGB.jpg

WORDMARK

CMYKWM_WORDMARK_1C_CMYK.aiWM_WORDMARK_BW_CMYK.aiWM_WORDMARK_FC_CMYK.ai

PANTONEWM_WORDMARK_1C_PMS.aiWM_WORDMARK_BW_PMS.aiWM_WORDMARK_FC_PMS.ai

RGBWM_WORDMARK_1C_RGB.jpgWM_WORDMARK_BW_RGB.jpgWM_WORDMARK_FC_RGB.jpg

asset name: wm prim fc a cmyk.ai color system: · pdf filecontents introduction 3 color...

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