wvrhc wordmark/image/logo design brief
TRANSCRIPT
WVRHCThe West Virginia & Regional History Center
Introduction
The West Virginia & Regional History Center (WVRHC) requires a wordmark and image/logo to use in digital and print marketing materials, as well as a watermark for images in digital collection.
Specifically, the wordmark/image/logo needs to work in black and white, in color, as a website header, logotype, letterhead, and as a watermark.
Meta DescriptionThe WVRHC collects, preserves, and provides public access to materials that show the history and culture of West Virginia and the central Appalachian region.
Meta Keywords WVRHC, West Virginia & Regional History Center, History Center, WV History, Appalachia
WVRHC Watermark History
Previous Branding
Previous Branding Cont’d.
Data Mining
Target Audience:
* Scholarly Researchers* WVU Students* Community - Obituaries - Genealogy
Key Concepts/Keywords:
* Statehood* Geography* WV Culture* History
Peer Institutions
Bentley Historical Libraryhttp://bentley.umich.edu/
The Bancroft Library http://bancroft.berkeley.edu/
South Caroliniana Libraryhttp://library.sc.edu/p/Collections/SCL?
American Heritage Center http://www.uwyo.edu/ahc/index.html
Harry Ransom Centerhttp://www.hrc.utexas.edu/
Dolph Briscoe Center for American Historyhttp://www.cah.utexas.edu/index.php
LSU Libraries: Special Collectionshttp://www.lib.lsu.edu/special/cc/llmvc.html
University of Alaska, Fairbankshttps://www.uaf.edu/
Texas Collection and University Archives http://www.baylor.edu/lib/texas/index.php?id=868063
University of Oklahoma Librarieshttps://libraries.ou.edu/locations/?id=22
University of Delaware Library: Special Collectionshttp://www.lib.udel.edu/ud/spec/
Research Guides at University of Washington Librarieshttp://guides.lib.washington.edu/pnw
Archives & Special Collections at the Thomas J. Dodd Research Centerhttp://doddcenter.uconn.edu/asc/
University of Arkansas Libraries: Special Collectionshttp://libinfo.uark.edu/specialcollections/
State of Maryland Collectionhttp://www.lib.umd.edu/special/collections/maryland/home
Design Inspiration
Peer Logo Research
Title Website URL LogoAmerican Heritage Center www.uwyo.edu/ahc/ University LogoBentley Historical Library http://bentley.umich.edu/ University LogoBancroft Library http://bancroft.berkeley.edu/ WordmarkSouth Carolina Library http://library.sc.edu/p/Collections/SCL University LogoHarry Ransom Center http://www.hrc.utexas.edu/ WordmarkBriscoe Center for American History http://www.cah.utexas.edu/ Custom LogoLouisiana and Lower Mississippi Valley Collections http://www.lib.lsu.edu/special/cc/llmvc.html University LogoUniversity of Alaska Fairbanks https://www.uaf.edu/ Custom LogoThe Texas Collection http://www.baylor.edu/lib/texas/ University LogoWestern History Collections https://libraries.ou.edu/locations/?id=22 University LogoUniversity of Delaware Library Special Collections http://www.lib.udel.edu/ud/spec/ WordmarkPacific Northwest Collection http://guides.lib.washington.edu/pnw University LogoThomas J. Dodd Research Center http://doddcenter.uconn.edu/asc/ University LogoUniversity of Arkansas Libraries Special Collections http://libinfo.uark.edu/specialcollections/ University LogoState of Maryland Collection http://www.lib.umd.edu/special/collections/maryland/home University Logo
University Relations Designs
Ideation
Ideation Cont’d.
Ideation Cont’d.
Rough Comps
Rough Comps Cont’d.
Rough Comps Cont’d.
Rough Comps Cont’d.
Feedback
Feedback from meeting with John Cuthbert and Lori Hostuttler consisted of the following remarks:
Color PalletUtilize a color pallet that is more vintage and speaks to history and heritage. Perhaps utilizing the WVU color pallet’s vintage colors - grays, browns, dark golds.
Typography Utilize a more antique typography that incorporates sans serifs such as a hand written or script typeface.
Imagery Use a more reductive image base that is antique in nature, historic, or heritage in nature.
Also, eliminate the use of the ‘+’ sign and the ‘wvr’ on one line by itself.
Mood Experience
Mood Experience Cont’d.
Ideation 2
By examining successful logos for Mood Experiences for various history centers in the United States of America, we can see the following trends:
• Architectural Logos w/Wordmarks
• Statehood Logos w/Wordmarks
• Thematic Logos w/Wordmarks
• Slogan Logos w/Wordmarks
Ideation 2 Cont’d.
Ideation 2 Cont’d.
Ideation 2 Cont’d.
Ideation 2 Cont’d.
Ideation 2 Cont’d.
Rough Comps 2
Rough Comps 2 Cont’d.
Rough Comps 2 Cont’d.
Rough Comps 2 Cont’d.
Logotyping
After getting a consensus from other designers at West Virginia University, the following three logos have been logotyped in a manner that shows how they can exist in varying colors - black and white, screen print, or full color - and in various states (with or without associated imagery, and reductive in nature for small spaces, insignias, and watermarks):