Assertive IP StrategyA powerful principle driven method to help you stay ahead

TENSIONS

Project time pressure

- Fear that doing it properly will take too long

- Stress felt when IP strategy is left until last

Fear of making a bad decision

- Poor or incorrect protection can cost money

Fear of risk leads to rigidity

- One size fits all- “Least worst” thinking

Lack of clear, connected thinking

- Difficult to break away from established norms

PROTECT SMARTLY (Be Assertive)

INVENT WHERE IT MATTERS (Be Proactive)

• Problem centred thinking• Frame properly: broaden the problem• Think: Maximise enforceability• Think: Minimise exposure

• Know your competitors• Know your consumers and customers• Find the white space to play in• Describe the broad challenge

BENEFITS

Catalysed growth

- Invention and business strategies are connected

- echnical and commercial functions are unified- Early planning is stimulated

- Useful output is maximised

Sustained competitive advantage

- Decisions are well-grounded and lasting

- Diverse types of protection are mastered

- Right tactics at the right time are used

Develop a strategy now with Northern Light Innovation

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Learn how in one of our workshops