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ASK THE EXPERTS

The Motion Property Group combines over 40 years of residential project evaluation and marketing expertise, delivering end to end solutions to both experienced and new property developers.

The Group philosophy is to:

• Offer the highest level of client service, integrity and professionalism

• Create opportunities and discover solutions tailored to current market conditions

• Mitigate property investment risk without compromisingprofits

• Deliver professional state of-the-art techniques specialising in the marketing and selling of new development projectsroup ser

Group services include guidance and consultation on:

• Site procurement• General market research• Project design and product mix• Market demographics• Project feasibilities• Funding applications• Project marketing • Off market strategies both local and offshore• Network and retail sales• Reducing settlement risk• NRAS procurement and placement

PROJECT MARKETING

We offer a full marketing service for projects, from boutique low rise to residential towers. We cover all the aspects required for effective marketing of any project and rely on informed research and a comprehensive understanding of the marketplace to enable successful outcomes. We combine a broad mix of effective sales channels and cost effective enquiry generating strategies. We constantly monitor our process and generate appropriate, easily digestible reports empowering project stakeholders to make informed business decisions.

OUR TRACK RECORD

Over the years we have built an enviable track record with a multitude of projects throughout Melbourne.

20-26 Coromandel Place Melbourne

Developer: Vicland

Number of dwellings: 90

Product mix: 1 & 2 bedroom apartments

Project released: March 2010

Project completion: November 2011

SOLD OUT IN 6 MONTHS

Developer: GOAL Property Group

Number of dwellings: 112

Product mix:1& 2 bedroom apartments

Project released: June 2012

Project completion: 2014

60% SOLD IN 8 WEEKS

288 Spencer Street Melbourne

Developer: Avon Grange

Number of dwellings: 202

Product mix: Studio, 1, 2 & 3 bedroom apartments

Project released: 2007

Project completion: 2009

SOLD OUT IN 9 MONTHS

ATLANTISTOWER

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“If you don’t know where you are going, you will wind up somewhere else.” - Yogi Berra

We minimise our clients’ risk and maximise return on their investments. With these objectives in mind our sales and marketing activities include:

Strategic Review (Planning & Implementation)

• Project analysis - planning and design layouts

• Strategic advice relating to unit mix, sizing, price point analysis, layouts, car parking and design review

• Infrastructure planning, market segmentationandbuyerprofiling

Marketing & Sales Management

• Guidance on brand and unique selling proposition

• Implementation of sales and ‘Go-To-Market’ strategies, customer relationship and other lead management programs, advertising, press and social media

• Management of on-site sales suite• Sales Network Management

Process Management

• Reporting and sales measurement• Database management and

response analysis• Sales team training and education• Education of referral network and

channel partners• Best practice procedures that provide

consistency and results

After Sales Service

• Dedicated customer service relations personnel

• Contract administration• Regular construction updates

to purchasers• Assistingwithsettlementandfinance• Post settlement follow-up• Comprehensive property

management services

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OUR DISTRIBUTION STRATEGY

Internal Sales

The Motion Property Group is a market leader of inner Melbourne apartment sales. With a focus on client relationships and supported by extensive industry knowledge, the Motion Property team does not just sell and lease property – we build relationships in consultation and partnership to deliver premium results for every individual client/developer.

Our interaction with the buying public is based on respectful relationship selling, which in turn allows us to progress with a buyer from proposing suitable property options to facilitating rewarding investment acquisitions.

Referral Networks

The Motion Property Group has established productive working connections with a wide variety of trusted advisers and other referral networks which allow our clients to present our projects to local, interstate and international buyers. These include:• Licensed local and interstate estate agents• Offshore sales organisations• Financial planners, mortgage brokers

and accountants

National Rental Affordability Scheme (NRAS)

The Motion Property Group is one of Victoria’s largest facilitators in the procurement and placement of NRAS incentives.

As a direct result of our efforts in this space, over 500 residential property sales have been delivered during calendar years 2012 and 2013. We assist and advise any developer whose project is suitable for inclusion in the NRAS initiative.

NRAS services include:• Providing guidance on project suitability• Assistance with documentation in the

incentive application process• Follow up and feedback regarding the

progress of applications• Ensuring effective engagement of our

channel partners to encourage sales• Contract management • Presentations and education of channel

partners and their investor clients• Invitation only events to promote NRAS

property sales• Enlisting professional consultants to

support the education process• Ensuring that settlement risk is mitigated

by liaising with property valuers

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Online Partner Portal

Our channel partners are given access to the secure section of our website; a state of the art real-time property portal providing online information relating to pricelists, marketing material, research, investment reports and more.

Investment Reports

We produce comprehensive investment reports and property investment analyses which include all relevant research, renders, maps, plans, depreciation schedules, rental appraisalsandschedulesoffinishesinan online user friendly format.

Educational Events

We regularly host educational events to provide investors with the tools to confidentlypurchaseproperty.

Channel Partner Briefings

Ourchannelpartnerbriefingsaredesigned to keep our network at the cutting edge of the industry and include research updates, property launches, developer presentations and industry training.

Developer Launches

We often host ‘meet the developer’ events for both channel partners and the buying public.

Additional Services

• Access to a permission based database exceeding 30,000 contacts

• Private sales / established properties division

POST SALES SUPPORT

Our aim is to ensure a 100% settlement outcome. Consistent purchaser contact and regular construction updates by our dedicated customer service relations department guide the client through to settlement.

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KEY PERSONNEL

Ever expanding and with a professional team in excess of 25 personnel, Motion Property Group offers total staff support with the most advanced and effective resources and processes. Talented and skilled professionals, who insist on only the highest standards, using the most sophisticated systems and working in an intense but enjoyable environment, will provide the incentive to produce outstanding outcomes.

Jack Brukarz

Jack has almost 30 years experience in the residential real estate industry. His extensive knowledge and comprehensive understanding of the market stems from his involvement with several franchise operations in Melbourne. His creativity and ethical approach to business is the cornerstone of his commercial success.

Ariel Brukarz

Ariel’s business career spans some 10 years in a variety of roles from head of a residential rent roll to the General Manager of Motion Property. His knowledge of the apartment market together with a passion for corporate operational systems ensures the ongoing success and cohesive nature of the Motion Property team. Ariel is a fully Licensed Estate Agent and is currently completing a Masters of Business (Property).

Adam McDonald

Adam has over 15 years of property development and sales experience throughout Victoria and Queensland. He is closely involved in the property investment market and industry research. His investment background has allowed him to recognize property opportunities that are attractive to both investors and developers alike. He holds a Diploma of Financial Services.

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Our Commitment Includes:

Contract Administration

• Ensuring that contracts are correctly completed

• Contract processing and liaison solicitors• Monitoring conditional contracts• Ensuring timely receipt of deposits

Construction Progress

• Communicating with buyers to convey construction updates

Guidance with Settlement Finance

• Ensuringthatbuyersaregivensufficientlead time to be settlement ready

• Assisting with pre-settlement inspections• Identifyinganypotentialfinancing

problems or other issues affecting settlement

Post-Settlement Activity

• Property management • Supporting the developer in regard to

issues arising after settlement

The Motion Property Group offers a complete project sales solution. Our experience and innovation will ensure a successful,lowriskandprofitableoutcome for all residential developers.

We support the view that:

The past is where you were

The present is where you are

...and the future is where you want to be.

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