Register by

25 Mar 2014 for

Early Bird Discounts!

Organised by: Media Partner:

Register online at www.asiainsurancereview.com/socialmedia

Asia Conference on Social Media, Social Commerce and Mobile Marketing for Insurance 8-9 April 2014

Mandarin Orchard Hotel, Singapore

Theme “Meeting Client‘s Expectations in the Era of ‘On-Demand’ Marketing”

@AIReDaily #AIRsocial

/AsiaInsuranceReview

/company/asia-insurance-review

Is it more effective to launch new digital products than adapt existing ones?

How do Insurers balance the demands for digital vs traditional channels?

What priority should insurers place on creating a mobile/social distribution channel?

Teabreak Sponsor:

Supported by:

Who Should AttendCEOs, CMOs, VPs, Directors, GMs, Marketing Analysts, Risk Managers, Claims Managers, Insurance Agents, Brokers, Management Consultants, IT Providers, and Heads of Media & Communications, Direct Marketing & Loyalty Programmes, plus those working with online multi-channel campaigns and the interactive marketing landscape.

Marketing in a digital world is increasingly complex. The proliferation of new channels, products, services, and alternative players is forcing insurers to revisit their distribution strategies in order to utilise digital opportunities in closing

the gap on customer expectations.Mobile and social media are the leading drivers of change in the customer experience,

and more customers are requesting mobile services. However, some customers still prefer the traditional channels, especially when buying complex products. How then should insurers engage these segments of their business?

And with real-time marketing – the ability for insurers to communicate with their customers immediately – how do insurers better service customers and carry out business on their own terms?

By attending this conference on you will:

• Learnfromthemarketingleaderswhoaredrivinginnovationinmeasuringacross channels, creating and managing the consumer profile, and enabling consistent, highly personalised experiences that lead to conversion.

• Meetvaluablebusinesscontactsamongmarketeersfacingthesamesocialmedia and business challenges as you.

• Getuptospeedfromourexpertspeakerswhoproviderelevant,real-lifeinsights and best practices into building and maintaining powerful social media plan that aligns with your business strategy. We maintain our focus on education and case studies – you won’t hear any sales pitches.

• GainusefulknowledgefromourExpertPanelsandCaseStudiespresentations,and enhance your summit experience in order to bring the most pertinent information and takeaways back to the office.

Asia Conference on Social Media, Social Commerce and Mobile Marketing for Insurance8-9 April 2014, Mandarin Orchard Hotel, Singapore

Key Speakers

Alison MasseyDirector, Marketing and Ecommerce, Now Health International

Keshav SunderrajHead - Customer Strategy & Direct Marketing, Global Life - Asia Pacific & Middle East, Zurich Life Insurance Company Ltd

Helen McClureexpatexplorers.org

Jerome MatrundolaHead of Strategic Initiatives, Hong Kong and Southeast Asia, RGA Reinsurance Company

Anisha MotwaniDirector: Marketing, Direct Sales & E-Commerce, Max Life Insurance, India

Ari FadylHead of Digital, AXA Indonesia

• SocialMediatoSocialCommerce- Developing Great Social Commerce Strategies to Ensure Effortless Buying

• RegionalInsurersPresentation:#Indonesian #Mobile #GenerationY #Insurance

• COO&CMO-RealigningCustomer Service for the Digital Age

• BestofBreedCaseStudiesfromthe Industry and Beyond

Insightful Panels

Laurie FeatherDirector, Strathearn Insurance Brokers, Australia

Laurent ChivallierFounder & CEO, APiLINX, Singapore

Pawoot (Pom) PongvitayapanuManaging Director & Founder, Rakuten TARAD.com and President of Thailand E-Commerce Association

Marcus FoonManaging Director, Zocial Malaysia Sdn Bhd

Steve KeanDirector – Insurance and Wealth Management Consultancy, Towers Watson

Tom Van den BercktHead of Strategy, Clicks2Customers

Vatsal AsherCEO, Association for Data Driven Marketing & Advertising, India (DMAi)

Hugh TerryEditor, The Digital Insurer, Singapore

Melisa TeohHead, Group Brand & Strategic Marketing, Great Eastern Life Assurance Co Ltd

Margarita B. LopezSVP and COO, Manulife Philippines

Furqan AhmadGlobal Head of Islamic Banking Practice, Financial Services Business Unit, Indra Technology Solutions Malaysia Sdn Bhd

Asia Conference on Social Media, Social Commerce and Mobile Marketing for Insurance8-9 April 2014, Mandarin Orchard Hotel, Singapore

Day One: Tuesday, 8 April 2014Theme: Corporate Strategy & Customer Strategy

8.00 am Registration & Coffee 9.00 am Welcome Address by Day 1 Conference Chairman

Steve Kean, Director – Insurance and Wealth Management Consultancy, Towers Watson

9.05 am Keynote: Social Commerce for Insurance - Applying a Blended Strategy for Digital Marketing SuccessVatsal Asher, CEO, Association for Data Driven Marketing & Advertising, India (DMAi)

9.30 am From Social Media to Social CommerceAnisha Motwani, Director & Head – Marketing, Direct Sales & Ecommerce, Max Life Insurance, & Member of the Executive Management Team of Max Life Insurance & Committee Champion of the Policyholder Protection Committee of the Board

Panel: Social Media to Social Commerce - Developing Great Social Commerce Strategies to Ensure

Effortless Buying10. 00 am Social media is finally getting shoppers to buy things, online

and in-store. Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day. Retailers and brands are increasingly focusing their attention on social commerce. But many struggle with the question: • Howdoyouconverta“like,”a“tweet,”or“pin”intoasale?• Issocialmediareallygoingtobeasourceofdollarsandfoot

traffic? Panellists:

•Pawoot(Pom)Pongvitayapanu,ManagingDirectorandFounder, Rakuten TARAD.com and President of Thailand E-Commerce Association

•AnishaMotwani,Director&Head–Marketing,DirectSales&Ecommerce, Max Life Insurance, & Member of the Executive Management Team of Max Life Insurance & Committee Champion of the Policyholder Protection Committee of the Board

•AlisonMassey,Director,MarketingandEcommerce, Now Health International•MargaritaB.Lopez,SVPandCOO,ManulifePhilippines

10.30 am Tea Break 11.00 am Bridging the Gaps between Customer Expectations and

Delivery Steve Kean, Director – Insurance and Wealth Management Consultancy, Towers Watson

11.30 am Mobile Consumer Health: From Concept to Reality, the Real Impact of Mobile Marketing in providing a better Customer’s Healthy LifestyleLaurent Chivallier, Founder & CEO, APiLINX Ptd Ltd, Singapore

12.00 nn Lunch 1.30 pm Associating and Working with the Different Gens in the

Insurance Industry in AustraliaLaurie Feather, Director & Equity Partner,Strathearn Insurance Brokers, Australia

2.00 pm Digital Payments - Online and Mobile Create New Channel for the Insurance Industry • Engage/Grow/Convenienceclientsinthedigitalspace• IncreaseEfficiencyandProductivityandprofit• Speedingettinginfo,dataminingandmoreChan Kok Long, Executive Director, iPay88 Sdn Bhd and Mobile88.com Sdn Bhd

2.30 pm Digital Marketing in Financial Services: An Overview of Global Best Practices Carlos Pallordet, Head of Content, Timetric’s Insurance Intelligence Center

3.00 pm Tea Break 3.30 pm Segmented Marketing in Social Media to Generate Sales and

Prospects Pawoot (Pom) Pongvitayapanu, Managing Director and Founder, Rakuten TARAD.com and President of Thailand E-Commerce Association

4.00 pm Smart Content in Insurance MarketingHugh Terry, Editor, The Digital Insurer

4.30 pm Anchor Address: Direct Asia: The Social Media Success Story Anthony Hobrow, Deputy Chairman, Direct Asia Insurance (Holdings) Pte Ltd

5.00 pm End of Day One

Day Two: Wednesday, 9 April 2014Theme: Digital Road Map and Enabling Capabilities

9.00 am Welcome Address by Day 2 Conference Chairman Vatsal Asher, CEO, Association for Data Driven

Marketing & Advertising, India (DMAi) 9.05 am Keynote: Creating a Sustainable Culture of

Collaboration and InnovationMelisa Teoh, Head, Group Brand & Strategic Marketing, Great Eastern Life Assurance Co Ltd

Panel: Collaboration between COO & CMO 9.30 am Realigning Customer Service for the Digital Age Panellists:

•HughTerry,Editor,TheDigitalInsurer•AlisonMassey,Director,Marketingand

Ecommerce, Now Health International•KeshavSunderraj,Head-CustomerStrategy

& Direct Marketing, Global Life - Asia Pacific & Middle East, Zurich Life Insurance Company Ltd

10.00 am Growing Pains: Moving from Traditional Marketing to Content Marketing

A look at the pros and cons of traditional v content marketing. Exploring how to develop a content-led approach to help create a two-way dialogue with customers leading to conversion into sales, using travel, expat-issues and lifestyle as a case study. Helen McClure, expatexplorers.org

10.30 am Tea Break Hosted By Clicks2Customers 11.00 am Social Media Monitoring for Real Time Marketing

Marcus Foon, Managing Director, Zocial Malaysia Sdn Bhd

11.30 am Driving Lead Generation through Mobile: the Elements of Success Tom Van den Berckt, Head of Strategy, Clicks2Customers

12.00 nn Lunch

Panel: Big Data Strategies1.30 pm Importance of Speed and Relevance to Insurance

Big Data Strategies Panel Moderator:

Shelly Singh, Director & COO, Association for Data Driven Marketing & Advertising, India (DMAi)

Panellists: •VatsalAsher,CEO,AssociationforDataDriven

Marketing & Advertising, India (DMAi) •KeshavSunderraj,Head-CustomerStrategy

& Direct Marketing, Global Life - Asia Pacific & Middle East, Zurich Life Insurance Company Ltd

2.30 pm #Indonesian #Mobile #GenerationY #InsuranceAri Fadyl, Head of Digital, AXA Indonesia

3.00 pm Tea Break

Panel: Customer Loyalty 3.30 pm How to Win and Retain Loyal Customers in Asia?

Panellists: •JeromeMatrundola,HeadofStrategicInitiatives,

Hong Kong and Southeast Asia, RGA Reinsurance Company, Hong Kong and Southeast Asia

•FurqanAhmad,GlobalHeadofIslamicBankingPractice, Financial Services Business Unit,

Indra Technology Solutions Malaysia Sdn Bhd

•AriFadyl,HeadofDigital,AXAIndonesia•DilshanPerera,HeadofMarketing,HNB

Assurance PLC

4.30 pm End of Conference

PROGRAMME

Hotel Reservation FormAttn: Ms Charlotte Chew,

Assistant Director of Business Development Email: charlotte.chew@meritushotels.com

Mandarin Orchard Singapore, by Meritus 333 Orchard Road, Singapore 238867

Tel:(65)67374411•Fax:(65)67382382www.meritushotels.com

Please fill in Guest particulars on Registration Form

Faxto:(+65)67382382 Please fax Room Reservation FormdirecttoHotel

Accredited by General Insurance Association

of Singapore

ARRIVAL DATECheck in date: ____________________

Flight:_________________ETA:__________________

DEPARTURE DATECheck out date: _______________

Flight:_________________ETD:__________________

ROOM TYPE / ROOM RATE

Meritus Club Room❑SingleandDoubleS$440++perroompernight

Room Preferences (subject to availability) ❑ Smoking ❑ Non-smoking❑ King bedded ❑ Twin bedded

• Allroomratesaresubjectto10%servicecharge;and7%GoodsService Tax.

• Check-intimeisat14:00hours;check-outtimeisat11:00hours• Allreservationsrequirecreditcardguaranteeandwillreceivea

confirmation number from the hotel via fax or email.• Guaranteepolicy:Shouldtherebeano-showorcancellation

for confirmed reservation, the full duration of room charge will be imposed

• Allreservationsaretobeguaranteeduponcreditcarddetailsreceived.

LIMOUSINE ARRANGEMENT❑ Require ❑ Not require❑ One (1) way limousine transfer from Airport to Hotel at S$100.00

subjectto7%GST❑ One (1) way limousine transfer from Hotel to Airport at S$100.00

subjectto7%GST❑ ReturnlimousinetransferatS$200.00subjectto7%GST

Carpickupbetween2300hr-0700hr,asurchargeofS$10+7%willbe levied. All pick-ups can be guaranteed upon credit card details received.

Additional comments/ special requirements:____________________________________________________________________________________________________________

RESERVATION GUARANTEE Credit Card❑ Visa ❑ Mastercard ❑ Amex ❑ Diners ❑ JCBCredit Card Number:

_________________________________________________Expiry Date : _______month _______year

Cardholder’s name:__________________________________

Signature of Cardholder:

_______________________________________________

Faxto:(65)65125335Conference Registration Form

To: Ms Michelle, Asia Insurance Review69AmoyStreet,Singapore069888•Tel:(65)62245583

DID:(65)63723178•email:michelle@asiainsurancereview.comor register online at www.asiainsurancereview.comCo.Regnno.:199003818H•GSTRegnno.:M2-00946693

PERSONAL PARTICULARS

Name: Mr/Mrs/Ms/Dr/Prof FirstName: LastName/ __________________________________________________________ Surname:_________________________________________________________

Job Title_____________________________________________________________________________________________________________________________________

Company_____________________________________________________________________________________________________________________________________

Address _____________________________________________________________________________________________________________________________________

_____________________________________________________________________________________________________________________________________

Tel: ( ) _________________________________________________________________________________________________________

Mobile: ( ) ______________________________________________________________________________________________________

Fax:()________________________________________________________________________________________________________

email: __________________________________________________________________________________________________________________________

REGISTRATION

Early Bird (valid till 25 Mar 2014) Normal Registration

Subscribers ❑ US$980 Subscribers ❑ US$1,480Non-Subscribers ❑ US$1,280* Non-Subscribers ❑ US$1,680*(*FreeOneYearSubscriptiontoPrintEditionofAsiaInsuranceReview&AIRe-Daily)

Full registration fees MUST be paid before the valid dates for admittance at conference.OnlyregistrationsFULLYPAIDFORbytheearly-birddeadlinewillbe eligible for the discount.I came to know about this conference through:❑ AIR/MEIR magazine ❑ AIR/MEIR Website ❑ Brochure ❑ Email❑ Referral by (Association/ Sponsor/ Speaker/ Exhibitor/ Business Contact)

Group registration: Special Offer for Year 2014 Register two delegates from the same company, and send the third delegate to attend the conference free of charge! (Valid only for delegates from the same company in the same country)Registration fee includes participation at Conference plus tea breaks and lunches.

All meals are prepared without pork, lard and beef.Special Dietary Requirements❑ I would like to have vegetarian meals during the Conference.

Closing date for registration: 1 Apr 2014Forcancellationinwritingmadebefore25 Mar 2014,50%oftheconferencefee will be refunded. No refunds will be made for cancellations after 25 Mar 2014. However, substitution or replacement of delegates will be allowed.

PAYMENTI undertake to indemnify the organisers for all bank charges❑ I enclose a cheque / bankdraft in US Dollars made payable to “ASIAINSURANCEREVIEW”❑ Telegraphic / Wire Transfer to the following account: The Development Bank Of Singapore, 6 Shenton Way, DBS Building, Singapore 068 809 • US$(AccountNo.:0001-004838-01-9-022) • SwiftCode:DBSSSGSG❑ Please debit the sum of US Dollars US$ __________ for Conference Registration fee from my ❑ Mastercard ❑ VISA ❑ American Express

Card Holder’s Name: ___________________________________________________________________________________________________

Card No.: ________________________________________________________________________________________________________________________

Expiry Date: ____________-____________ (mm-yy) Total Amount: US$ ____________

Signature: ___________________________________________________________________________ Date:____________________________________

(Conference fee is inclusive of prevailing GST for Singapore incorporated business)

Asia Conference on Social Media, Social Commerce and Mobile Marketing for Insurance8-9 April 2014, Mandarin Orchard Hotel, Singapore

Meritus Connect:M01633

Registered by _____________