Ashleigh BattleIDD315MarcheseProject 1 - Process Book

All Recipes Video Cookbook - (personal description) This app allows the user to browse different recipes or search for different recipes of an array of starters, snacks, entrees, desserts and more. There is a range of recipes when it comes to difficulty and not only are the recipes included, but also videos to show the user step by step instructions to allow for the best possible outcome.

(app description) - “Watch top recipes being made step-by-step in this free video cookbook. Pause, skip, and go back whenever you want as you make the recipe. Save favorite videos to your Allrecipes Recipe Box. -Videos are organized by course/meal (Ex: Appetizers)-Featured Recipes section offers fresh recipe ideas-Video recipes include user ratings and prep/cook time-Expanded view features user reviews and nutrition info-Directions are sycnhed with video for easy viewing (iPad only)”

Related Applications -- The Video Cookbook - Patisserie and Desserts- Cookpad Recipes: Besst app to share recipes. - Must-Have Recipes from Better Homes and Gardens- Foodie Recipies- Panna- Food Network in the Kitchen

Interview Process -

Mom - Age 44 Years Old Gender Female Zodiac Sign Gemini Occupation Hair Dresser / Nail Technician Hometown Wolcott, CT

Dad - Age 45 Years Old Gender Male Zodiac Sign Aries Occupation Captain in the CT State Police Hometown Cheshire, CT

Stepmom - Age 44 Years Old Gender Female Zodiac Sign Virgo Occupation Elementary School Teacher Hometown Plainville, CT

Stepdad - Age 38 Years Old Gender Male Zodiac Sign Taurus Occupation Head of QU Facilities (York Hill), Personal Landscaping Business Hometown Cheshire, CT

Brother - Age 16 Years Old Gender Male Zodiac Sign Libra Education Cheshire High School Activities Wrestling, Lacrosse Hometown Southington, CT

Aunt - Age 46 Years Old Gender Female Zodiac Sign Pisces Occupation Home Depot Employee / General Manager Hometown Wolcott, CT

Grandma - Age 78 Years Old Gender Female Zodiac Sign Aquarius Hometown Wolcott, CT

User Reviews (OVERALL) -

Pros -- a wide variety of recipes- the videos really help aid to what the user is choosing to cook/bake- not only is there a video, but the instructions are also written out step by step- all ingredients are laid out for the user as well- all nutrition facts are laid out - there are reviews for each recipe by others who have followed along with the exact recipe that the user is choosing to look at and -

Cons - - somewhat difficult to navigate at first- recipes are not fully organized- only can be viewed in a horizontal stage, not vertical - text is a little small (felt like it was a little difficult to see)- only available on the ipad - you have to be a member to use a recipe box and save some of the favorites there

Suggestions (based off of cons) - - alphebatize the recipes within each category- for people with allergies or personal diet preferences, state other possible ingredients that can substitute for others- if working in a smaller space, allow for the ipad to be flipped vertically- allow for there to be an app to connect to an iphone or other phone so that you can check the recipes while out grocery shopping instead of having to carry around a larger piece of technology- for free members who do not have an account, allow for there to be settings that can be changed to allow for larger text or allow the user to zoom in on the text so that they can read the step by step instructions and the ingredients with less trouble - the home page should be more of a complete navigation page rather than just having one small generic button in the corner.

Personal Realizations - Throughout asking different family members to check out this app and try using it they all agreed that they thought it was a great idea for someone who enjoys cooking and baking, but it was clear to me that this seems to be somewhat of a gender-based application, at least in my family. Though the male figures figured it out eventually, they didn’t seem as interested as the women did. The female figures found the app to be helpful and useful in the kitchen if they were trying to prepare one of the meals, and they found that it was easy to keep along with as they watched the toutorials. I noticed that because the first page is just the featured recipes page, it took some of the people that I interviewed a little longer to learn how to navigate the page, including myself. The one question that I was sure to ask each person was to think of their favorite meal and if they were to make it, could they find a recipe that was to their liking. It really did range in how long it took some to find the recipe compared to others, but a lot voiced an opinion that it took them longer than they would expect because if they just went through the categories nothing was organized in any type or manner and they thought if it were to be alphabetized it would be much easier.

Color -

C - 20M - 26Y - 0K - 0

C - 66M - 87Y - 0K - 0

C - 57M - 76Y - 0K - 0

C - 51M - 67Y - 0K - 0

C - 37M - 49Y - 0K - 0

Type -

Title - Avenir Next, Medium 65pt / 67pt Headers - Avenir Next, Bold 20pt / 24ptBio - Avenir Next, Medium 16pt / 19.2pt

Demographics Info - Avenir Next, Regular 16pt / 19.2pt

Personality Test Results Chart Text - Avenir Next, Ultra Light 16pt / 19.2pt

Personality Test Results Body Text - Avenir Next, Medium 14pt / 16.8pt

Technology Usage Body Text - Avenir Next, Medium 16pt / 19.2pt

Personal Persona (Draft 1)

Age 20 Years Old

Gender Female

Zodiac Sign Cancer

Education Undergraduate

Major Interactive Digital Design

School Quinnipiac University

Hometown Cheshire, CT

Ashleigh comes from a small town in Connecticut, just 10 minutes from campus. She decides to live at home so that she is able to work at a local business when not in class and take on multiple babysitting jobs when she isn’t busy with school and work. She is also the newest slated recruitment chair of the Iota Mu chapter of Chi Omega at QU. When Ashleigh isn’t busy with school, the sorority, work and babysitting, she enjoys staying fit and working out, hiking, biking, and running. When she gets the chance to Travel she never skips out, and enjoys taking photos throughout all of her journies. Her favorite place away from hom is Newport, RI. She hopes to continue her path with photography no matter where she ends up after her education at Quinnipiac University.

Personality Test ResultsIntroverted 19%Observant 21%Feeling 12%Judging 25%Turbulent 48%

“The ISFJ personality type is quite unique, as many of their qualities defy the definition of their individual traits. Though possessing the Feeling (F) trait, ISFJs have excellent analytical abilities; though Introverted (I), they have well-developed people skills and robust social relationships; and though they are a Judging (J) type, ISFJs are often receptive to change and new ideas. As with so many things, people with the ISFJ personality type are more than the sum of their parts, and it is the way they use these strengths that defines who they are.”

Technology Usage

Ashleigh most commonly uses her iPhone 6, the followed by her MacBook Pro, and then her iPad. Looking at the usage of each for of technology, she most commonly uses her phone to text, talk, and FaceTime with her closest friends and family, and to keep up with social media throughout the day; including Facebook, Instagram, and Twitter. She mostly uses her laptop for school work which includes writing papers, different design projects, coding websites, editing photos, and responding to emails. The iPad that she has is mostly for recreational use. She most commonly uses it for pinterest when working on crafts, or for recipe apps while cooking and baking in the kitchen.

Ashleigh Battle

Personal Person (Draft 2)

Ashleigh BattleAshleigh comes from a small town in Connecticut, just 10 minutes from campus. She decides to live at home so that she is able to work at a local business when not in class and take on multiple babysitting jobs when she isn’t busy with school and work. She is also the newest slated recruitment chair of the Iota Mu chapter of Chi Omega at QU.

When Ashleigh isn’t busy with school, the sorority, work and babysitting, she chooses to be very active and enjoys running, biking, and hiking in the warmer weather. When she gets the chance to travel she never skips out, and enjoys taking photos throughout all of her journies. Her favorite place away from hom is Newport, RI. She hopes to continue her path with photography after graduation.

Personality Test ResultsIntroverted Observant Feeling Judging Turbulent

“The ISFJ personality type is quite unique, as many of their qualities defy the definition of their individual traits. Though possessing the Feeling (F) trait, ISFJs have excellent analytical abilities; though Introverted (I), they have well-developed people skills and robust social relationships; and though they are a Judging (J) type, ISFJs are often receptive to change and new ideas. As with so many things, people with the ISFJ personality type are more than the sum of their parts, and it is the way they use these strengths that defines who they are.”

Technology UsageAshleigh most commonly uses her iPhone 6 to communicate with family and friends and check social media thoughtout the day. Her next choice of technology is her MacBook Pro which she uses for homework and answering emails. She uses her iPad from time to time for recreation, checking social media, or uses it for recipes in the kitchen.

21%

19%

12%

48%

25%

Age 20 Years Old Gender Female Zodiac Sign Cancer School Quinnipiac University Education Undergraduate Major Interactive Digital Design Hometown Cheshire, CT

User Persona (Draft 1)

Michelle EarleyMichelle grew up in Plainville, CT on a golf course that her parents owned. Going to work with her dad every day she decided that majoring in Business at Quinnipiac College would be the best route for her, after graduation though plans changed. Michelle wanted to become an elemtary school teacher. She now teaches the fifth grade in Cheshire, CT where she lives with her husband, two children, and dog.

Michelle enjoys spending as much time as possible outdoors by the pool or going for a run on the bike path. When school is out for the summer, Michelle chooses to spend time in Florida where most of her family lives. Her plans are to retire in Florida and enjoy the Sunshine State as much as possible.

Personality Test ResultsIntroverted Observant Feeling Judging Turbulent

“The ISFJ personality type is quite unique, as many of their qualities defy the definition of their individual traits. Though possessing the Feeling (F) trait, ISFJs have excellent analytical abilities; though Introverted (I), they have well-developed people skills and robust social relationships; and though they are a Judging (J) type, ISFJs are often receptive to change and new ideas. As with so many things, people with the ISFJ personality type are more than the sum of their parts, and it is the way they use these strengths that defines who they are.”

Technology UsageMichelle most commonly uses her MacBook Pro to get work done for school, answer emails and keep an organized callender for all family members. She then uses her iPhone 4S more commonly following that to keep in contact with family out of state and coworkers. She uses her iPad for different dinner recipes as well as checking social media at night or on the weekends.

21%

19%

12%

48%

25%

Age 44 Years Old Gender Female Zodiac Sign Virgo School Quinnipiac College Class of 1991 Major Business Occupation Elementary School Teacher Hometown Plainville, CT