avenir specimin book
DESCRIPTION
Final Assignment for type 1TRANSCRIPT
A B C D E F G H I J K L M N O PQ R S T U V W X Y Z ABCDE F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o pq r s t u v w x y z a b c d e f g h i j k l m n o p q r s t u v w x y z
This type specimin book was designed and bound by
Ingrid Schindall a s t h e f i n a l a s s i g n m e n t f o r Anthony Rutka’s Typography 1 class during the spring semester at the
Maryland Institute College of Art
May 2010All of the type used in this book is
Avenir designed in 1988 by
Adrian Frutiger
AVENIR1988A D R I A N F R U T I G E RI N G R I DS C H I N D A L L
1234567890!@#$%^&*()?+{}\
roman 60pt
This couldnotbe an outstandingnewCreation. ”
“
light 60 pt
AD R I A N
Unlike such strictly constructivist faces as Futura®, for example, the junction points of oblique-line characters such as A have been flattened.
FRUTIGER
book 12pt
roman 450 pt light 42 pt
aIn the lower-case alphabet, I have kept to the roman tradition in the form of the a, because the round-ed ’a’ as used in Futura® hinders the legibility of text through its similarity to b, d, p and q. book 12pt
roman 450pt
bc
BC
medium 225 pt
Avenir™ is intended to be nothing more nor less than a clear and clean repre-sentation of modern ty-pographical trends, giving the designer a typeface which is strictly modern and at the same time hu-mane, ie suitable refined and elegant for use in texts of any length.
Avenir™ is intended to be
nothing more nor less than
a clear and clean repre-
sentation of modern typo-
graphical trends, giving the
designer a typeface which
is strictly modern and at the
same time humane, ie suit-
able refined and elegant for
Avenir™ is intended to be nothing more nor less than a clear and clean repre-sentation of modern typo-graphical trends, giving the designer a typeface which is strictly modern and at the same time humane, ie suit-able refined and elegant for use in texts of any length.
Avenir™ is intended to be nothing more nor less than a clear and clean represen-tation of modern ty-pographical trends, giving the designer a typeface which is str ict ly modern and at the same time hu-mane, ie suitable re-f ined and elegant for use in texts of any length.
book 12p
t leading
14 tracking 0
heavy 12pt lead
ing 16 tracking
100
heav
y 1
2pt
lead
ing
12
trac
king
0b
ook
12p
t le
adin
g 2
4 tr
acki
ng 0
Dmedium 500pt
DLooking back on more than 40 years of concern with sans serif typefaces, I felt an obligation to design a linear style of
sans serif, in the tradition of Erbar™, Futura®, and to a lesser extent Gill Sans®. These have
purely constructed characters from which the element of a handwriting movement has been removed. Obviously this could not be an outstanding new creation, but I have tried to make use of the experience and stylistic developments of the 20th century in
order to work out an independent alpha-
bet meeting modern typo-
graphical needs. Avenir can be classified as a
constructivist
typeface.
68910
12
14
18
24
30
36
48
60
roman
E eF f or reasons of text
legibility the letter f has been kept relatively broad, allowing more white space on either side than is usually the case with a sans serif.
book 12pt
medium 125 pt
med
ium
275
pt
There is no separate italic design, for the simple reason that the sloped version of a constructiv-ist typeface is produced on purely mathemati-cal principles. Modern typesetting equipment does this for the user by computer control, which is in any case essential for the adaption of the o to an oval form. An angle of slope between 11° and 13° is recommended for the electronic italicisation of Avenir™.In designing the vari-ous weights, I took due account of the modern preference for thinner and finer typefaces. The four basic weights of Avenir™ are Light (35), Book (45), Roman (55) and Medium (65). These are all intended for text setting and it is hoped that their close gradation will enable the design-er or typographer to apply greater subtlety of treatment to the page of text or advertisement.
book and book oblique size: 10
Gmedium 425 pt
no spur
apeture
counter
gThe vertical strokes are thicker than the horizontals and the o is not a perfect circle. Absolutely linear characters are difficult to read in continuous text and purely geometrical letters do not unite harmoniously to form the word-images that we read. Another factor in legibility is the difference in weight between up-strokes and down-strokes, based on the familiarity of roman typestyles, which in turn owe much
of their form to the calligraphy of the Middle Ages.book 12pt
medium 300 pt
no spur
HICAPS medium
60 pt
hi65 medium
425 pt
There are also Heavy and Black versions but no Extra-bold or Ultra-bold, as these could not be de-signed in a constructivist style without making a lot of unattractive compro-mises in letters such as a,
e, and s.medium 10pt
J jcap-height
x-height
descender
jot
baseline
Adrian Frutiger, the internationally successful type designer of, among others, the Apollo, Centennial, Didot, Frutiger, Glypha, Icone, President, Serifa, Univers and Versailles, worked for more than two years on the designing of the Avenir. He is highly renowned for his successes in the design of sans-serifs, and with the Avenir he proved that he could master even the most difficult ones. book 12 pt
medium 200 pt
K kascender
counter baseline
x-height
cap-height
Design studio Thonik has used the Avenir for many years and with great success on both the design of individual printed material and complete house-styles. Nikki Gonnissen and Thomas Widdershoven show their work, complete with many examples, in the book Thonic which is available in several lan-guages. The Avenir is issued by Linotype Library and is made in PostScript, TrueType and OpenType in the weights light, book, roman, medium, heavy and black. Six oblique weights are also available.
LET’S
E E TM
¡ ¢ £ ¤ ¥ ¦ § ¨ © ª « ¬ ® ¯ ° ± ² ³ ´ µ ¶ · ¸ ¹ º » ¼ ½ ¾ ¿ À à Á á  â à ã Ä ä Å å Æ æ Ç ç È è É é Ê ê Ë ë Ì ì Í í Î î Ï ï Ð ð Ñ ñ Ò ò Ó ó Ô ô Õ õ Ö ö × ÷ Ø ø Ù ù Ú ú Û û Ü ü Ý ý Þ þ ß ÿ ı Ł ł Œ œ Š š Ÿ Ž ž ƒ ˆ ˇ ˘ ˙ ˚ ˛ ˜ ˝ – — „ † ‡ • … ‰ ‹ › ™ − fi fl
The GLYPHS
roman 14 pt
Nmeet
ext,
The Avenir FAMILY
55 Roman
65 Medium
85 Heavy
35 Light
45 Book
Roman Oblique
Medium Oblique
Heavy Oblique
Light Oblique
Book Oblique
95 Black Black Oblique
OO pP
omedium 200 ptmedium 450 pt
pP The Avenir
O is not
perfectlycircular.
[unl ike the Futura O]
medium 60 pt
medium 24 pt
Q
q
The uppercase Q is perhaps the most unique character in upper-case and lower-case Ave-nir. The horizon-tal tale is Ave-nir’s clear telling feature from other construc-tivist fonts like Futura.
R
V W X
STUrv w x
s t u
Youknowwhat
medium 100 pt
med
ium
200
pt
Zmea
ns...
medium 500 pt
med
ium
72
pt
the end