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ASH MOSELEY HOMES PROFILE

OVERVIEW: During the last couple of years, the local building industry has experienced volatile times. The building and construction team at Ash Moseley Homes believe it is important to recognize their achievements, and contribute this to their dedication, business partners and loyal contractors, who have been providing products and services to Ash Moseley Homes for 20 years. From the blocklayer and formsetter through to the renderer, roofer, gyprocker, tiler, painter, electrician and plumber, the teamwork integral to the production of a great quality home is certainly alive and well. Each sub-trade understands they are part of the Ash Moseley Homes team and they understand also the importance of their particular part of the jigsaw puzzle in the construction of the homes. “At the risk of sounding trite, a team is only as strong as its weakest link. All of our tradesmen work together, ensuring that the next trade to follow on from them has an easier path,” Michelle says. “Our carpentry team of six carpenters and two apprentices have notched up many years within our building company. Co-directors Ash and Michelle Moseley, along with their office receptionist, administration assistant and in-house designer complete the team at AMH.

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EARLY HISTORY Back in the late ‘80s and early ‘90s, Ash was a carpenter, contracting to various builders around

Cairns, however Ash’s real ambition was to go out on his own and build houses for clients. The first home he built was for his parents in Centenary Park and this home was displayed to the public for six weekends. “This was our starting point,” Michelle says. “We started getting a few contracts straightaway, as people admired the design, attention to detail and workmanship”. Ash’s desire to finish off a home and make it look as good as it possibly could, often meant he would ‘throw in freebies’ for our

clients. In particular, we were asked to build a home for one of our clients, however it was going to be more than their budget by approximately $5000, so our clients decided not to line the patio ceilings. We built the house but Ash couldn’t bear to leave it unfinished, so he effectively did this work for free, completing the labour and materials to line the ceilings. Ash was happy, the clients were happy and that’s the way it was. Always, Ash tried to ‘throw in’ a little freebie here and there, and this provided the opportunity to win more contracts as satisfied clients quickly spread the word that if you wanted a quality home, you could trust Ash Moseley Homes. TYPES OF PROJECTS UNDERTAKEN:

Whether the projects are custom-built homes around $450,000 or a million-dollar project, the same quality of finish is exacted in each home. Michelle remembers the very first housing award won by Ash Moseley Homes in 1994 - it was Best Renovation Project for a transformation of an old Queenslander in Herberton. The old house was vacant at the time and in dire need of new timber decks as the original ones had rotted through. Ash and Michelle, along with their two apprentices, took up residence in the home for six weeks and replaced the

old corrugated roofing iron with new Colorbond Custom Orb, replaced all the old rotted timber posts and deck with new ones and gave the entire façade a new paint finish. “The result must have so impressed the surrounding residents in the town because a snowball effect occurred, with lots of older homes in Herberton being renovated and beautified by their owners,” Michelle says. Another rewarding memory for the Ash Moseley team is building their first display home near Forest Gardens. Ash and Michelle remember many visitors arrived to view the display, saying they were inspired to alter their own homes whether it was to change the floor tile, reconfigure their kitchen or add on an outdoor area that resembled the display home.

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“This sort of inspiration to others makes it all worthwhile,” Ash says. While acknowledging that winning housing awards helps cement the “successful builder” tag within the minds of prospective clients, Ash and Michelle both say that it’s enormously satisfying and the most rewarding “award” of all is to have satisfied clients who are happy with their houses. “We enjoy the aspect of meeting new clients and then typically we are liaising with them on almost a daily basis for the next year,” Michelle says. “We have formed lifetime friendships with many clients and visiting the houses that we’ve built for them and seeing how they’ve transformed them into their homes is a real revelation and what we enjoy most of all.

Satisfied clients continue to speak of their building experience to family, friends, business acquaintances, at social functions etc. This form of advertising is hard to beat.” Put simply, Ash Moseley Homes would not continue to build all of these quality homes and win housing awards without their clients. “It is our clients’ enthusiasm and desire to be involved in our building process that helps us achieve their dream homes,” she says. “There are so many decisions to be made in the quest to build a custom-

designed home and our clients really do embrace this wholeheartedly.” AWARD WINNING HOME BUILDER: As members of both the Queensland Master Builders Association and the Housing Industry Association the distinctive homes built by Ash Moseley Homes have won almost 90 building industry awards. With a track record for producing outstanding homes - not by chance - but by maintaining a focus on quality, some of the winning awards include notably a Renovation Project of the Year, Spec Home of the Year, National Project Home of the Year, National Spec Home of the Year, and a National Finalist for the Best Custom Built Home (three times). The diversity of these awards surely is an indication of the versatile nature of the projects undertaken and the success in gaining customer satisfaction. “Ash Moseley Homes is certainly a beneficiary when winning an award, however the clients themselves love to hear that they are the proud owners of an award-winning home too,” says co-director Michelle Moseley.

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RECENT AWARDS WON: 2010 brought many accolades for the team at Ash Moseley Homes.

In May 2010, the team was awarded the 2010 HIA National Project Home of the Year. This award was won against every other project home in the state of Queensland and every state in Australia. In May 2011 the team was awarded the 2011 HIA National Spec Home of the Year.  Both of these national awards were a first for Ash Moseley Homes; both projects were constructed at Bluewater Harbour Estate at Trinity Park. The judges said that the Project Home winner was a four-bedroom, single-level home perfectly

situated on the waterside at Marina Quay. They said the home had a universal design, with spacious bedrooms and thoughtfully designed living areas. The home reflected good cross-flow ventilation from the large living/dining room indoors to the terrace and swimming pool outdoors. The high-quality finish of the home was described as “uncompromising” and “faultless” by the judges with great street appeal and it fits in well with the adjoining houses. The judges said the Spec Home winner was “perfect for the market it was built for, and made great use of an attractive canal frontage”. In August 2010, at the local QMBA Awards, Ash Moseley Homes was awarded the 2010 QMBA Home of the Year, Best Bathroom, Excellence in Building for Queensland’s Climate, Display Home $550,000-$750,000 and Home Renovation/Remodelling over $400,000. In October 2010, Ash Moseley Homes won the 2010 QMBA State Winner for Individual Home $1 million to $1.5 million. In October 2010, at the local HIA Awards, the team won the 2010 HIA Cairns Home of the Year, 2010 Spec Home of the Year, 2010 Renovation/Addition of the Year, Custom Built Home of the Year, Spec Home over $300,000, Custom Built Home $650,000-$800,000, Custom Built Home over $800,000, Best Use of Glass and Best Bathroom Project. In November 2010, at the Regional HIA Awards held in Townsville, Ash Moseley Homes was awarded the 2010 HIA Regional Best Bathroom Project, Best Use of Glass, Spec Home of the Year, Renovation of the Year and co-director Michelle Moseley was personally awarded the Business Partner of the Year award.

WHAT WE OFFER:

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Specialising in a particular niche market, no two homes are identical. Each one is unique and reflects the customers’ own specific requirements. “We have never built the same house twice,” Ash says. “This is something we have always aspired to. We build whatever the client wants, whether that is single level, two storey, composite construction, steel post construction, timber framed, the possibilities are extensive. Clients like to feel that the home we are building for them has a point of difference; a certain uniqueness.”

Offering a full in-house design and construction service, Ash Moseley Homes undertakes the entire project from initial house design right through to the pool, fencing and landscaping and timing is managed so much better. Fresh ideas and new products are incorporated into each project, while being mindful that affordability is most often a key factor. The team regularly sources new products from magazines and online and travels within Australia and even overseas to view other home styles. This helps provide the inspiration.

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OUR FOCUS: Ash and Michelle Moseley closely supervise each project undertaken and feel that establishing a rapport with their clients is essential. This is the way in which you successfully build what the client actually wants, along with providing suggestions and inspiration whenever requested. Ash does not work with a pile of off-the-shelf plans. With more than 20 years of experience in the construction industry, Ash Moseley Homes has gained a reputation as a well-established builder of high-quality homes. From challenging, unusually shaped blocks to steeply sloping sites, from hillside homes to waterfront homes and even large renovation projects, Ash Moseley Homes has completed well more than 150 projects. CURRENT DIRECTION: Instead of focusing on their competition in the building industry, the team at Ash Moseley Homes prefers to focus on what they do well to the best of their ability. As the co-director of Ash Moseley Homes, Ash is forthright, direct and honest. He is not interested in being “shopped around”, preferring to simply provide an honest quote and then build a top-quality home. “Sometimes a client may ask us to create a design for them according to their brief, their budget and their block,” says Michelle. “They also sometimes ask if they may take our design to other builders to obtain a comparative quote on our design, as they question how can they be assured they are getting the best value for their dollar.” However, Michelle states that they don’t do all the design work to see it walk out the door and be built by another builder. Builders have their own designs and each builder owns the copyright

to their designs. It is not fair or ethical to use another builder’s design. “Our aim is quite simple,” she says. “We aim to deliver to our clients a great design and build them a great home with the best possible products at a fair and reasonable price. It comes down to a matter of trust, a client has to be comfortable with us as their builder and most clients come to us based on our good reputation.

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“This reputation comes from word of mouth among clients for whom we have previously built. It comes from our suppliers within the building industry, it comes from our tradespeople - all of these sources are excellent advocates of how our building company is performing. They know that we are a good building company, our attention to detail is respected, we demand high standards and very importantly, we pay on time.” WHAT MAKES ASH MOSELEY HOMES YOUR CHOICE OF BUILDER: The team is sometimes approached by prospective clients who say ‘they would love to build an Ash Moseley Home but are not sure if they can afford one’. “This is always surprising to hear, because it’s the old adage that you really do get what you pay for,” Michelle says. “Our response to this is that we had to start somewhere. The first homes we built cost about $70,000 and we have satisfied many, many clients through the years with the construction of the single-most important investment of their lifetime - their home.”

Michelle and Ash point out that their building company has been around for a long time. It has not changed its name and flown under another banner. They have seen other builders come and go, yet Ash Moseley Homes is still here. “We do have a solid reputation as a builder of high-quality homes with good workmanship, honest quotations and an approachable, hands-on attitude throughout the entire construction process,” Michelle says.

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Ash and Michelle Moseley suggest that their building company could be termed “old school” because they still follow the old-fashioned methods in construction, yet keep up to date with new and innovative techniques. When you’re dealing with Ash Moseley Homes, it’s the little things, the attention to detail, which are important. For example, each home has the correct proportion - aesthetics plays a major part in street appeal.

“We provide enough ceiling space under our suspended slab to enable the client to have the required depth for their choice of light fittings,” Michelle says. “We ensure that the ceiling battens are straightened prior to affixing the gyprock sheets, so the ceilings are true and straight. We provide the correct noggin spacings between timber stud wall frames, not trying to cut costs and weakening the structural integrity. We ensure any fence footings are engineered with enough concrete and

steel, ensuring the masonry block walls don’t crack. “We of course comply with Workplace, Health and Safety requirements by erecting scaffolding when it should be in position, we ensure pipes for airconditioning are built in the walls and not exposed on the external walls and condensers aren’t located up high on the walls and too visible. We make sure downpipes are located in the least visible position, we drill into all masonry block walls at 500mm intervals and timber dowel these holes prior to the application of any timber window reveals and architraves to reduce the possibility of the timber trims lifting off. We also pre-drill our timber decking boards to reduce the possibility of the timber splitting. All of these standard Ash Moseley Homes inclusions reassure the client that their home has been built well.”

Located in office premises at 37 Mt Milman Drive, Smithfield, the team at Ash Moseley Homes is ready to assist clients build their dream home. If it’s all about quality, attention to detail, and flair – then you’ve found the design and construction team you’ve been looking for.

For more information visit www.ashmoseleyhomes.com.au

or phone 4038 3911. See following Testimonials from clients previously built for……..

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Peter and Debbie Francis:

Debbie and I thoroughly enjoyed our building process with Ash Moseley Homes. Ash and Michelle were very professional and accommodating, keeping us well informed during construction. When we build our next home we will be using Ash Moseley Homes without reservation. Thank you to Ash and Michelle, and good luck.

Carl and Denise Marino:

We could not be happier with the quality of work, or the friendly team, that made what a lot of people consider a stressful event, a happy experience.

Ron and Leah Tong:

Great people to deal with, creative ideas and attention to detail. They build an excellent product. Nothing was too much trouble for them and they make building your dream home an easy and stress free experience. They would be out first choice if we build again.

Marc and Santina Jackson:

The whole process from the first meeting, the design stage right through to the finished product, Ash Moseley Homes were a pleasure to deal with and all negotiations were completed in the most professional business-like manner. With any design there are a lot of changes to suit needs and because of our land shape and the aspect we wanted, the designer created an extremely professional design fulfilling our needs. Through the whole process we had continual contact with the office, and Jess always welcomed us with her big smile, Michelle and Jess are very pleasant and helpful and made the long building process a very pleasurable and enjoyable experience that we will always remember. The quality of workmanship and fittings used are well above any industry standard, and Ash takes pride in his workmanship. Small changes were never an issue and Ash and his staff accommodated our every wish. All Ash Moseley Homes staff were approachable and pleasant at all times, I have no hesitation in recommending anyone wishing to build with Ash Moseley Homes, you will be assured of the best built quality home in Cairns, by the best builders in Cairns.

Brett and Jennie Walker: We believe we are privileged to have Ash Moseley Homes complete our house for us. Not only has the experience so far been one of exceptional expertise, professionalism and ease, the project they have undertaken for us will be life-changing due to the “Moseley Touch”, as we like to call it, and the fact our home will be completely finished. It is a credit to Ash and Michelle that they are so very personally involved with the process, taking incredible pride in their work and showing the utmost attention to detail in every aspect. It is our pleasure to recommend Ash Moseley Homes to anyone planning to build a home; without doubt they are the best builder we have ever used. Thank You.

Karin and Graeme Blackman:

Would we build another house with Ash Moseley Homes? Yes, without a doubt!