lucy moseley

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Lucy Moseley Portfolio Curriculum Vitae Oasisman Brand Development Photography & Styling 1 Photography & Styling 2 Umbro Trend Reseach

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Lucy Moseley’s Portfolio A portfolio of work showing abilities in the fashion industry. Oasisman is a project on promoting and developing a new brand. Photography and styling projects showcasing photography skills, resourcing and styling abilities. And a trend research/ design project for Umbro redesigning the Ramsey jacket.

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Lucy MoseleyPortfolio

Curriculum Vitae

Oasisman Brand Development

Photography & Styling 1

Photography & Styling 2

Umbro Trend Reseach

Oasisman project1Aims:- Further develop and refine market research skills- Promote an understanding of commercial viability- Develop written ability in the form of market reports- Visual presentation development

An existing fashion related company was chosen to launch a new product/ re-vamp an exist-ing product or service that’s gone off the boil. Research was conducted in the particular area of the market to justify that there is a sufficient gap to be filled with the new product.

Four different forms of promotion were required to promote the new product.

I chose the brand Oasis, my new product was creating a menswear range called Oasisman. My four chosen forms of promotion for Oasisman were :- Website- E-shots- Visual Merchandising- Press Pack

Lucy MoseleyContact Details

Term Time Address14 Ripon StreetPrestonLancashirePR1 7UL

Home Address7 Vinery Way CambridgeCambridgeshireCB1 3DR

Home Phone: 01223 410512Mobile: 07895105102

E-mail: [email protected]

References On Request

Education

CurrentlyStudying BA (hons)Fashion & Brand Management

A-levelsB PhotographyC English CombinedC Psychology

AS-levelD Philosophy

GCSEsA English LiteratureB English Language & HistoryC Maths, Science Dual Award, German, Religious Studies, Drama, Child Development

Work Experience

OasisJune 2010 – September 2010

December 2010 – January 2011

Responsibilities:

DebenhamsOctober 2008 – August 2009

Responsibilities:

* Retail Sales Assistant* Visual Merchandising

* Retail Sales Assistant on Menswear dept

Mac & Windows- Microsoft Office

- Illustrator- Photoshop

- In Design- i movie

- Creative- Takes Initiative- Organised

Photography -Photo Studios -

Shoot Directing -IT Literate -

Styling -VM -

- EnjoysTeam Work- Leadership- Good Time Management

Curriculum Vitae

project1 project1Website E-shots

Oasisman Brand Development Oasisman Brand Development

Visual Merchandisingproject1Press Release

project1

Oasisman Brand DevelopmentOasisman Brand Development

Visual Cube, used on shelves above different areas instore. Each cube has the same six images on, can be arranged with all same side facing out or a mix of sides. Shows how item looks on a person OASISMAN PRESS OFFICE

262 - 264 Regent Street,London, W1B 3AQ

Call: 020 7297 0040

Email: [email protected]

Photography & Styling project2

project2

Photography & Styling 1

Aims:- To develop research skills & brain storming in groups- To develop the use of digital photography- To enhance presentation techniques- To develop team working skills

Decide what Road Trip means – what is the look? Classic jeans and T-shirt looks, tomboy, punk, leather etc. Look at style.com, WGSN, Trendstop.com for an A/W11 catwalk show for inspiration and to base your shoot around, and compile mood boards for the overall feel of your story.

Working with Martine AlexanderTitle - RoadtripTrend - Vintage with a Modern twistLocation - The New Hall Inn PrestonMy Role - Photographer, Photo editing, Art Director, Styling & Clothes sourcing.

project2

Photography & Styling 1

Photography & Styling2 project3Aims:- To develop research skills- To develop the use of photography & styling with Fashion & Brand- To practice and enhance presentation skills- To develop team working skills

Working in small teams research into a spring/summer 2011 trend. Assign roles within the group: photographer, make-up , hair, location etc. We had to find a location and models our selves. Considering brands, promotion location - billboard, magazine etc.

Trend - Glamour GoddessLocation - Eaves Hall, ClitheroeMy Role - Photographer, photo editing, photo director, contacting location.

project3

Photography & Styling 2

project3

Photography & Styling 2

Project4Fabric:

CottonHeavyweighBushed BackColour fades when washed/worn

80s inspired character detailing

Red embroidered Umbro logo - ensures even when jacket looks old logo will still be in place.

Red Ribbed cuffs, collar, waist band.

Red plastic zip with metalic zip pully.

Umbro Trend Researchproject4Aims- Understand the importance of current trend and story telling- Increase and develop a professional standard of finish ready for industry

Examine trend information for Autumn/Winter 2012 through focused research from a variety of sources and select one theme:-Classic-Modern-Future

Areas to condsider: surface texture, pattern, trims/details. graphics. photography and colour palettes.

1 Research Moodboard1 Trend Board1 Final design

Umbro Trend Research

project4Space Invader style character printed on the jacket with a slight sheen finish.

Stiching in bright yellow through out whole of jacket

C-99 M-97 Y-3 K- 0R-46 G-49 B-146

C-0 M-99 Y-97 K-0R-237 G-28 B-36

C-4 M-0 Y-93 K-0R-255 G-242 B-0

80s Mood Board

Pixel Trend Board

Umbro Trend Research

Lucy Moseley Portfolio