Selling on Amazon 101

Kat Simpsonwww.ThatKatSimpson.com

What is FBA?

FBA acronyms

FBA vs FBM

Why not FBA?

How to FBA

Your Brand and FBA

Questions?

What is FBA?Fulfillment By Amazon

Pure Genius!

ASIN

BMVD

EAN or IAN

FBA

FBM or MF or MFN

FBA Acronyms

FNSKU

GTIN

ISBN

MAP

MSRP

SKU

UPC

HBA

HAZMAT

SC

IP

Q4

BISS

FBA

FBM

Best!

FBA vs FBM

Pricing

Scaling

Market exposure

Why NOT FBA?

Low price

Small & light

Large and heavy

How to Do FBA

First, get your inventory

Inventory

Your own items

Secondhand

Arbitrage - RA or OA

Liquidation

Wholesale

Private label

Next you list your inventory

PLAY

Inventory LabListing & Accounting in one place

Listing

Already on Amazon?

Creating a New Listing

Flat Files

Ship to Amazon

Warehouse(s)- Prep companies- Pay Amazon- DIY

SEATTLE

Get Paid!

Know Your Numbers

Amazon Reports

Your Brand onAmazon

B U B B A G U M P

shrimp CO

Pros & Cons

39% of US online shoppers search

90% U.S. & UK online retailers

84% sell on Amazon

Marketplace sales account for 25%

Marketplace sales outpacing eCommerce 27% vs 15%

Brand Impressions

Scale benefits

Countering competitors

Order acquisition NOT Customer

Price competition

Commoditized experience

No add-on or upsell

Competitive risk

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