asae great ideas opening keynote 03.08.14
TRANSCRIPT
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Ideas Into Action
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For those who are prepared…For those who are prepared…
…chaos brings opportunity
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“Simplicity is the ultimate sophistication” Leonardo da Vinci
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(T + C + ECF) x DE = Success
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Fair Compensation
Challenging Work
Good Co-workers
Superior Culture
Sense of Meaning…
Great Leader
88%
What attracts top talent?
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1,300,000 interviews: Basic 4 + 1
Goal Setting
TrustAccountability
Communications
RECOGNITION
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C+R+I SO
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I am good at what I do and I do it because I
care about you!
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1,300,000 interviews: Basic 4 + 1
Goal Setting
TrustAccountability
Communications
RECOGNITION
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Web of Value: VOM + MOT + WOM
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Extreme Customer Focus
VOC
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Moments Of Truth
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If you want REPEATABLE success…
you must have
PROCESS
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43% - 74% of purchasing decisions = WOM/T
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You MUST have a WOM Referral System
Know Like Trust Try Buy RepeatIdentify
Ideal Customer
ReferIdeal
Customer
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1. 100% Clarity + Authority
2. 100% Agreement
3. Track & Post
4. Coach & Train
5. Reward or Punish
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The Four Primary Practices:1. A sharply focused, clearly communicated
and well-understood strategy for growth.2. Flawless operational execution that
consistently delivers the value proposition.3. A performance-oriented culture that does
not tolerate mediocrity.4. A fast, flexible, flat organization that reduces
bureaucracy and simplifies work.
From: What (really) Works by Joyce, Nohria, Roberson
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Key Leadership Characteristics• Trust: Honesty + Authenticity
• Integrity: DWYSYWD + Consistency
• Vision: Focus + Growth
• Culture: Talent + Empowerment + Growth– Innovation + creativity + Team --- “WE”
• Communication: Clear + Respectful
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LN
K
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How to implement…Pick just 2 or 3 things
Go slow
Ask questions
Share ideas
Create shared ownership
Set clear goals
Plan for small wins
Empower others to act
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THANK YOUIf you have any questions at all please do not hesitate to send a note or call.
My email address is: [email protected]
PLEASE connect with me on LinkedIn
Also, you might find value in the ideas I share in my blog. You can sign up for it at:www.blog.johnspence.com
Lastly, these slides have already been uploaded to:
www.slideshare.net/johnspence