asae 2011 mmc presentation - seo
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DESCRIPTIONTVD - Presentation at the 2011 ASAE MMC Presentation - "From Page 55 to Page 1 - One Journey Out of the Google Abyss"
- 1. From Page 55 to Page 1: One Journey Out of the Google Abyss Tuesday, April 26 th(10:15 AM) Society of Hospital Medicine (SHM) Ashley Berger Senior Manager of Marketing Todd Von Deak, MBA, CAE- VP of Operations & General Manager Shawn Sullivan- Web/Interactive Services Manager www.asaecenter.org/mmcc Hub Tag: #MMCCon lb1 T
2. T 3. A 4. SHMs Abyss Hospitalist Jobs 5. SHMs Abyss 55 Pages PAGE 55 We were here 6. A 7. It All Began With Research T 8. S 9. www.brussels.emarketingservices.eu S 10.
- SHMs Research Formula:
- Our Site:Know what we have
- Other Sites:View source
A 11. PageRank: What is it? Googles technology that determines the importance of a webpage by looking at what other pages link to it, as well as other factors
- The more sites that link to you, the higher your PageRank.
- The higher the PageRank of the pages that link to you, the higher your PageRank.
S 12. Make sure your content is relevant & useful:
- Dont duplicate content and make sure every page is unique.
- Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
S 13. T 14.
- Hit the Basics on Your Own Site
- Content (Delete Pages!)
- Alt Texton Images
- Meta and H1/H2 Tags
- Analytics Coding
- We were surprised to find just how many of the basics werent so basic.
A 15. Tools You Can Use: Research Findings T PageTag Meta Tag H1/H2 Tags Keywords Links Our Site #1 Site We Want to Be Like #2 Site We Want to Be Like #3 Site We Want to Be Like 16. How to View Source
- Right Click on page
- Click View Source
- Look for Title and Meta
S 17. Reading the Source S 18. T
- Unique Visitors
- Pages Viewed
- Time on Site
What to Look For 19. Tools You Can Use: Audit Your Top 10 Pages Site Wide : XML Site Map T URL #1 URL #2 URL #3 URL #4 TitleTag (Y/N)? Meta Tags? Heading Tags? Alt. Text -Images? Content Reviewed? Appropriate Links? Analytics Code? 20. Check List: S Page Title Meta Keywords Meta Description Image Alt Tags Content Link Names 21. Link Building Can Hold the Key T 22.
- SHMs Keys to Link Building:
- Not all links are equal
- Dont always reciprocate
- Its a marathon, not a sprint
A 23. A 24.
- Launched a PPC Campaign:
- Time for organic to work
- Kept it simple
- Mitigated Risk ($$$)
- Data allowed for continual adjustments/improvements.
T 25. Lessons Learned Put Points on the Scoreboard
- Basics Count Play Tee Ball
- Audit Yourself Regularly
- PPC can buy you time
- Monitor, Track and Adjust
T 26. Questions? Todd [email_address] 800-843-3360 Ashley [email_address] 800-843-3360 Shawn [email_address] 800-843-3360 T