asae 2011 mmc presentation - seo

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TVD - Presentation at the 2011 ASAE MMC Presentation - "From Page 55 to Page 1 - One Journey Out of the Google Abyss"


  • 1. From Page 55 to Page 1: One Journey Out of the Google Abyss Tuesday, April 26 th(10:15 AM) Society of Hospital Medicine (SHM) Ashley Berger Senior Manager of Marketing Todd Von Deak, MBA, CAE- VP of Operations & General Manager Shawn Sullivan- Web/Interactive Services Manager Hub Tag: #MMCCon lb1 T

2. T 3. A 4. SHMs Abyss Hospitalist Jobs 5. SHMs Abyss 55 Pages PAGE 55 We were here 6. A 7. It All Began With Research T 8. S 9. S 10.

  • SHMs Research Formula:
    • Our Site:Know what we have
    • Other Sites:View source
    • Links/Traffic:Yahoo/Google

A 11. PageRank: What is it? Googles technology that determines the importance of a webpage by looking at what other pages link to it, as well as other factors

  • The more sites that link to you, the higher your PageRank.
  • The higher the PageRank of the pages that link to you, the higher your PageRank.

S 12. Make sure your content is relevant & useful:

  • Dont duplicate content and make sure every page is unique.
  • Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

S 13. T 14.

  • Hit the Basics on Your Own Site
    • Content (Delete Pages!)
    • Alt Texton Images
    • Meta and H1/H2 Tags
    • Analytics Coding
  • We were surprised to find just how many of the basics werent so basic.

A 15. Tools You Can Use: Research Findings T PageTag Meta Tag H1/H2 Tags Keywords Links Our Site #1 Site We Want to Be Like #2 Site We Want to Be Like #3 Site We Want to Be Like 16. How to View Source

  • Right Click on page
  • Click View Source
  • Look for Title and Meta

S 17. Reading the Source S 18. T

  • Unique Visitors
  • Pages Viewed
  • Time on Site

What to Look For 19. Tools You Can Use: Audit Your Top 10 Pages Site Wide : XML Site Map T URL #1 URL #2 URL #3 URL #4 TitleTag (Y/N)? Meta Tags? Heading Tags? Alt. Text -Images? Content Reviewed? Appropriate Links? Analytics Code? 20. Check List: S Page Title Meta Keywords Meta Description Image Alt Tags Content Link Names 21. Link Building Can Hold the Key T 22.

  • SHMs Keys to Link Building:
  • Not all links are equal
  • Dont always reciprocate
  • Its a marathon, not a sprint

A 23. A 24.

  • Launched a PPC Campaign:
    • Time for organic to work
    • Kept it simple
    • Mitigated Risk ($$$)
  • Data allowed for continual adjustments/improvements.

T 25. Lessons Learned Put Points on the Scoreboard

  • Basics Count Play Tee Ball
  • Audit Yourself Regularly
  • PPC can buy you time
  • Monitor, Track and Adjust

T 26. Questions? Todd [email_address] 800-843-3360 Ashley [email_address] 800-843-3360 Shawn [email_address] 800-843-3360 T