ASAE 2011 MMC Presentation - SEO

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TVD - Presentation at the 2011 ASAE MMC Presentation - "From Page 55 to Page 1 - One Journey Out of the Google Abyss"


<ul><li> 1. From Page 55 to Page 1: One Journey Out of the Google Abyss Tuesday, April 26 th(10:15 AM) Society of Hospital Medicine (SHM) Ashley Berger Senior Manager of Marketing Todd Von Deak, MBA, CAE- VP of Operations &amp; General Manager Shawn Sullivan- Web/Interactive Services Manager Hub Tag: #MMCCon lb1 T</li></ul> <p> 2. T 3. A 4. SHMs Abyss Hospitalist Jobs 5. SHMs Abyss 55 Pages PAGE 55 We were here 6. A 7. It All Began With Research T 8. S 9. S 10. </p> <ul><li>SHMs Research Formula: </li></ul> <ul><li><ul><li>Our Site:Know what we have </li></ul></li></ul> <ul><li><ul><li>Other Sites:View source </li></ul></li></ul> <ul><li><ul><li>Links/Traffic:Yahoo/Google </li></ul></li></ul> <p>A 11. PageRank: What is it? Googles technology that determines the importance of a webpage by looking at what other pages link to it, as well as other factors </p> <ul><li>The more sites that link to you, the higher your PageRank. </li></ul> <ul><li>The higher the PageRank of the pages that link to you, the higher your PageRank. </li></ul> <p>S 12. Make sure your content is relevant &amp; useful: </p> <ul><li>Dont duplicate content and make sure every page is unique. </li></ul> <ul><li>Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. </li></ul> <ul><li>Create a useful, information-rich site, and write pages that clearly and accurately describe your content. </li></ul> <p>S 13. T 14. </p> <ul><li>Hit the Basics on Your Own Site </li></ul> <ul><li><ul><li>Content (Delete Pages!) </li></ul></li></ul> <ul><li><ul><li>Alt Texton Images </li></ul></li></ul> <ul><li><ul><li>Meta and H1/H2 Tags </li></ul></li></ul> <ul><li><ul><li>Analytics Coding </li></ul></li></ul> <ul><li>We were surprised to find just how many of the basics werent so basic. </li></ul> <p>A 15. Tools You Can Use: Research Findings T PageTag Meta Tag H1/H2 Tags Keywords Links Our Site #1 Site We Want to Be Like #2 Site We Want to Be Like #3 Site We Want to Be Like 16. How to View Source </p> <ul><li>Right Click on page </li></ul> <ul><li>Click View Source </li></ul> <ul><li>Look for Title and Meta </li></ul> <p>S 17. Reading the Source S 18. T </p> <ul><li>Unique Visitors </li></ul> <ul><li>Pages Viewed </li></ul> <ul><li>Time on Site </li></ul> <p>What to Look For 19. Tools You Can Use: Audit Your Top 10 Pages Site Wide : XML Site Map T URL #1 URL #2 URL #3 URL #4 TitleTag (Y/N)? Meta Tags? Heading Tags? Alt. Text -Images? Content Reviewed? Appropriate Links? Analytics Code? 20. Check List: S Page Title Meta Keywords Meta Description Image Alt Tags Content Link Names 21. Link Building Can Hold the Key T 22. </p> <ul><li>SHMs Keys to Link Building: </li></ul> <ul><li>Not all links are equal </li></ul> <ul><li>Dont always reciprocate </li></ul> <ul><li>Its a marathon, not a sprint </li></ul> <p>A 23. A 24. </p> <ul><li>Launched a PPC Campaign: </li></ul> <ul><li><ul><li>Time for organic to work </li></ul></li></ul> <ul><li><ul><li>Kept it simple </li></ul></li></ul> <ul><li><ul><li>Mitigated Risk ($$$) </li></ul></li></ul> <ul><li>Data allowed for continual adjustments/improvements. </li></ul> <p>T 25. Lessons Learned Put Points on the Scoreboard </p> <ul><li>Basics Count Play Tee Ball </li></ul> <ul><li>Audit Yourself Regularly </li></ul> <ul><li>PPC can buy you time </li></ul> <ul><li>Monitor, Track and Adjust </li></ul> <p>T 26. Questions? Todd [email_address] 800-843-3360 Ashley [email_address] 800-843-3360 Shawn [email_address] 800-843-3360 T</p>


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