asa automotive systems - clearmechanic overview

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“Visually Sell Repairs” As seen In:

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Page 1: ASA Automotive Systems - ClearMechanic Overview

“Visually Sell Repairs”

As seen In:

Page 2: ASA Automotive Systems - ClearMechanic Overview

What is ClearMechanic?

Page 3: ASA Automotive Systems - ClearMechanic Overview

How ClearMechanic Works

Page 4: ASA Automotive Systems - ClearMechanic Overview

Step 1Take photos and videos

with CM mobile apps.

Shop takes photos or videos, CM does the rest.

Step 2CM sends images to customers and advisors.

Step 3Customers see real-time images of their vehicles.

Step 4“Visual Selling” improves close rate by 20-40%.

CM Data and Case StudiesClearMechanic CustomerTechnician or Advisor

How ClearMechanic Works

Page 5: ASA Automotive Systems - ClearMechanic Overview

Instantly Send Inspection Photos

Post vehicle photos and videos instantly to your website.

Send directly to customers by e-mail and text message.

Page 6: ASA Automotive Systems - ClearMechanic Overview

Key Milestones

Top iPhone and Android apps for service centers

• Over 10,000 registered technicians and service personnel

• Over $25 million of service recommendations delivered

Page 7: ASA Automotive Systems - ClearMechanic Overview

Example Photos from CM Clients

ClearMechanic's iPhone and Android applications

instantly post inspection photos for review by customers.

Water Pump Photo, 2/18, 2:34 p.m.

Tire Replacement Photo, 2/18, 3:12 p.m.

Page 8: ASA Automotive Systems - ClearMechanic Overview

Example Videos from CM Clients

By popular demand, we introduced the ability to send real-time inspection videos to customers.

Page 9: ASA Automotive Systems - ClearMechanic Overview

Proprietary Expert Diagrams

CM has developed the industry‟s best database of technician-approved, consumer-friendly diagrams.

Page 10: ASA Automotive Systems - ClearMechanic Overview

Proprietary Expert Diagrams

CM has developed the industry‟s best database of technician-approved, consumer-friendly diagrams.

Page 11: ASA Automotive Systems - ClearMechanic Overview

Why Use ClearMechanic?

Increase Sales Immediately through Visual Selling

High-quality photos and illustrations gets customer to say “Yes.”

Get Customer Approval Quickly

Instantly sending vehicle photos by text and e-mail gets a quicker “Yes.”

Client Testimonials

“This is the future of service inspections. We‟ve tried to do real-time video by ourselves for years

but could not make it efficient or automated.” - Service Director, Young Buick GMC

“We were surprised by how user-friendly ClearMechanic is. Integrating smartphones with our

website and our DMS is a game-changer.”- General Manager, Magnussen Dealer Group

“Paid for itself in one day.”- Owner, PMI Fleet Services

Page 12: ASA Automotive Systems - ClearMechanic Overview

What Customer Sees

Page 13: ASA Automotive Systems - ClearMechanic Overview

What Customer Sees

Page 14: ASA Automotive Systems - ClearMechanic Overview

What Customer Sees

Page 15: ASA Automotive Systems - ClearMechanic Overview

ClearMechanic Product Offerings

Page 16: ASA Automotive Systems - ClearMechanic Overview

ClearMechanic Packages: Basic to Gold

Basic Package

iPhone and Android mobile applications

Post photos directly to service center‟s website

Call 866-210-6717 or E-mail [email protected] for pricing!

E-mail and SMS text message capability

Real-time video capability

Private Analytics Dashboard, with permanent access to all inspection photos and videos

Interactive Service Library

All other packages included

“Visual Declined Service Marketing”to win back lost customers

API access for authorized vendors

Silver Package Gold Package

Page 17: ASA Automotive Systems - ClearMechanic Overview

Comparison of ClearMechanic Offerings

CMBasic

Customer Approval Rate of Service

Recommendations

Sometimes

CMSilver

CMGold

Dollars Per RO

Customers See Proof of Service

Need?

Authorization for CM iPhone and Android

Applications

Inspection Photos Instantly Posted to

Shop Website

No Visual Selling

30% 40% 50% 50%

Frequent GuaranteedNo

$200 $265 $330 $400

Page 18: ASA Automotive Systems - ClearMechanic Overview

Comparison of ClearMechanic Offerings

CMBasic

CMSilver

CMGold

24/7 Monitoring of Images by CM

Analysts

All Images Stored Permanently for Future

Use

“Send” Feature to Manually E-mail and

Text Message Images

No Visual Selling

Activity Reports Showing Utilization by

Employee

Private Dashboard for Analytics and

Reporting

Page 19: ASA Automotive Systems - ClearMechanic Overview

Comparison of ClearMechanic Offerings

CMBasic

Real-Time Video Capability

CMSilver

CMGold

Complete CM Library of 1,000 Expert

Diagrams

No Visual Selling

Follow Up on Declined Services with Photos,

Videos

API Access for Vendors You Choose (To Use

Photos, Videos)

Page 20: ASA Automotive Systems - ClearMechanic Overview

Recommended For:

ClearMechanic Basic Offering

Instantly posting real-time inspection photos to shop websites.

Post Directly to Your WebsiteCM iPhone and

Android Applications

Page 21: ASA Automotive Systems - ClearMechanic Overview

ClearMechanic Basic Offering

“””Send” Feature Enables Instant E-mail and Text Message to Customers

send

Page 22: ASA Automotive Systems - ClearMechanic Overview

“Real-time video is why I signed up for this program. It‟s a game changer.”

- Jim Astle, Service Director at Young Automotive

“Real-time video is the future of service inspections.”- Mike Allen, Owner at CarFix

ClearMechanic Silver Offering

Recommended For:

Real-time video capability, permanent data access, private analytics and Interactive Service Library.

Custom, Private Analytics Dashboard for Each Client

Page 23: ASA Automotive Systems - ClearMechanic Overview

Custom, Private Analytics Dashboard for Each Client

Click on any RO in Dashboard to

view details. Use this for

customer follow-ups, liability

protection and warranty.

ClearMechanic Silver Offering

Page 24: ASA Automotive Systems - ClearMechanic Overview

Searchable Interactive Service Library

search

ClearMechanic Silver Offering

Page 25: ASA Automotive Systems - ClearMechanic Overview

Recommended For:

ClearMechanic Gold Offering

Identify “Declined” Services where

photos are available

Service centers to win back lost customers using personalized, visual “Declined Service Letters.”

Page 26: ASA Automotive Systems - ClearMechanic Overview

ClearMechanic Gold Offering

Visually sell declined services with the „wow‟ factor needed to get customer‟s attention.

Personalized evidence for each customer with inspection photos, videos and diagrams.

Customize each letter to the recent vehicle inspection.

Page 27: ASA Automotive Systems - ClearMechanic Overview

Appendix

Page 28: ASA Automotive Systems - ClearMechanic Overview

ClearMechanic iPhone Screenshots

Page 29: ASA Automotive Systems - ClearMechanic Overview

ClearMechanic iPhone Screenshots

Page 30: ASA Automotive Systems - ClearMechanic Overview

ClearMechanic Android Screenshots

Page 31: ASA Automotive Systems - ClearMechanic Overview

ClearMechanic Android Screenshots

Page 32: ASA Automotive Systems - ClearMechanic Overview

ClearMechanic Daily Activity Reports

Page 33: ASA Automotive Systems - ClearMechanic Overview

ClearMechanic Data and Testimonials

Including photos of customer‟s defective part improves sales conversion rate

Conversion rate without ClearMechanic: 30-40%

Conversion rate with ClearMechanic: 50%-70%

Especially helpful for leaks, cracks, wear, and rust.

Dealership Testimonial:

Instantly sending vehicle photos by text and e-mail gets a quicker “Yes.”

Consumer Testimonial:

“Taking pictures adds credibility to our recommendations and makes customers advocates for our dealership. Customers are wowed by the process.”

“You‟re never excited to find out new repairs are necessary. But this was an easy, educational way of getting information about my car.”

Page 34: ASA Automotive Systems - ClearMechanic Overview

Overview of Interactive Service Library

ClearMechanic develops and owns the industry‟s most comprehensive library of expert parts and repair illustrations

9 vehicle systems with approximately 1,000 unique illustrations

3 illustration types: Location, Function and System

Integration options:

Frame CM‟s interactive service within dealer‟s web site.

Embed CM content into outgoing e-mail campaigns (e.g. declined service letters).

Incorporate CM content into online scheduling to “pre-educate” customers.

1

2

3

Page 35: ASA Automotive Systems - ClearMechanic Overview

Instantly sending vehicle photos by text and e-mail gets a quicker “Yes.”

How CM Creates Expert Diagrams

CM‟s process for in-house illustration development allows for rapid iteration and new creation of expert content.

Source Material

CM Illustrators

CM Technicians

CM Customers / Partners

Page 36: ASA Automotive Systems - ClearMechanic Overview

Instantly sending vehicle photos by text and e-mail gets a quicker “Yes.”

Sample Expert “Location” Diagram

Sample Location Diagram: Oxygen Sensor

Page 37: ASA Automotive Systems - ClearMechanic Overview

Instantly sending vehicle photos by text and e-mail gets a quicker “Yes.”

Sample Expert “Function” Diagram

Sample Function Diagram: Oxygen Sensor

Page 38: ASA Automotive Systems - ClearMechanic Overview

Instantly sending vehicle photos by text and e-mail gets a quicker “Yes.”

Sample Expert “System” Diagram

Sample System Diagram: Oxygen Sensor

Page 39: ASA Automotive Systems - ClearMechanic Overview

ClearMechanic Packages: Basic to Gold

Basic Package

iPhone and Android mobile applications

Post photos directly to service center‟s website

Call 866-210-6717 or E-mail [email protected] for pricing!

E-mail and SMS text message capability

Real-time video capability

Private Analytics Dashboard, with permanent access to all inspection photos and videos

Interactive Service Library

All other packages included

“Visual Declined Service Marketing”to win back lost customers

API access for authorized vendors

Silver Package Gold Package