Main image of the famous Drake looking away from the camera/ reader. This passive, indirect pose of him smiling and laughing has the connotation that it’s a fun magazine and by reading it you will be as happy as Drake is. Because Drake is looking off

camera, it implies that because of the magazine and Drake too happy to pose and be looking serious. By having a celebrity on the front, it’s implying how by buying the magazine, you can

become as rich and famous as him. This use of star marketing is a good way to advertise the magazine to people.

Because there is a lot of blank space, attention is drawn to the “fall preview” which works better than having it in a contrasting colour

which would of made the magazine look tacky and less professional

The cove line “DRAKE FINDS HAPPINESS” is bigger than the actual masterhead. This shows how the magazine will get more attention by

advertising Drake more heavily than the brand its self's. The Drake finding happiness will engage the reader at they will fell empathy

and think “good for him” and wonder “what made him happy, will it work for me?” making them read the magazine to find out. This links

in to the pull quote on the left thirds. Because Drake is happy he is less available, as reflected by him not looking at the audience but

instead off camera. They have presented Drake more toned down as they aren’t using many colours and none of the used colours are

bright. Because of the toned down colour scheme, they are advertising at men- as reflected by the big, bold sans-serif font saying

“DRAKE” across the front (braking the rule of thirds which draw attention to it). I like how they have turn Drake from the “teenage girl icon” to the “man” who men aspire want to be. The spacing

between the letters in “DRAKE” help to convey his new openness as his name becomes more open. This spacing also allows the white

letters to avoid the white righting on his top- keeping it ledge able, this also inspired the placing of the “finds happiness” which is placed

on the black t-shirt in the same font. The font is a modern font, probably helthetical, which keeps matches the younger audience and

keeps the magazine in the 21st century as well as keeping Drake modern.

The rule of thirds is broken in one place at the cover line “DRAKE FINDS HAPPINESS”. Where the rule is followed, it

draws the eye to different areas of the magazine. By having only one acceptation, makes the most important cover line stand out more than anything else. It makes the cover look

different and exciting and gives the magazine the connotation of it being a “maverick”, something that would

appel to a young male audience.

The lack of colour on the cover look appropriate because it conveys how it’s an older, more mature magazine. This won’t make men feel “degraded” or “emasculated” by buying it. The lack of colour also helps to make it stand out. In a world where

everything is coloured bright to draw attention to it, the eye will focus on what’s different, what isn't following the trend, on this magazine. This is a good way to get the magazine to

standout, but keeping the look classy and professional.

In conclusion: I love this magazine cover. It’s very different to most magazine covers, using a “less is more” approach and focusing on simple and stylish

rather than colourful and cluttered. They reinvented the persona of Drake in complicating ways (for example the colours, the choice in pull quote, his pose). To keep this simplistic theme, the designers have compensated in hiding the more colourful parts of the masterhead and making the “fall

preview” stand out by putting it in a large space rather than adding colours.

The masterhead, billboard, is in the top third but it’s confined to the left two thirds. This shows how the magazine doesn't need to draw attention to the brand as it believes it style (for example font and colour scheme) are unique enough to brand it. Similarly, the way part of the masterhead is covered shows how it is an established magazine which doesn't

need to show off it’s full name. The colours of the magazines normal masterhead have also been hidden which looks good as the colour would stand out too much. Having part of the masterhead hidden gives the magazine death, making it jump out at the reader and gives the feel that the, in this case, celebrity on the front is more important than the

magazine as the magazine it’s self is about the celebrity. The master head is illegible which is a testament to how strong the brand name is. This highlights how the magazine isn’t new as the audience has already been exposed to what the brand is and what is represents.

The pug (price and barcode) is placed to the bottom left corner,

this means that when the magazine is picked up it will

probably be covered by a thumb. This is good because the pug is ugly a ruins the cover, but it has

to be there for it to be sold.

Justin Bieber is written as the main cover line, as it’s big and Bieber is underline. This is partly coved by a picture of Bieber because it’s obvious what the magazine is referring to. I like

how there is a pull quote from Bieber on top of the cover line, this is a clear way for the reader to tell who said it as

well as making the magazine look more interesting.

The masterhead is positioned behind the face of Justin Bieber conveying to the reader how name of the magazine is less important than the context. It’s positioned so the colourful parts of the

masterhead is still on show and matches the colourful cover. The masterhead is illegible, this means that the magazine is purely relying on the brand and the massive picture of Justin Bieber to attract readers, this use of star marketing will attract Bieber fans, but is relying on the designers are relying

on the brand being recognisable enough and the coverlines to attract non-Bieber fans..

The colour scheme is bright and vibrant which matches the younger target audience, they use primary colours to associate the audience the happy and simpler time of

childhood, creating the connotation of joy. The colours use match the magazines colour scheme as the colours are also in

the (uncovered) masterhead. This helps to keep the brand recognisable when the masterhead is unrecognisable.

The model is staring straight into the camera and leaning forward. This is an aggressive pose, matching the model’s online personality,

and allows the reader to stair back. The aggression in the pose can be interpreted into being forced subconsciously to by the magazine,

meaning more copies of the magazine will be sold. His face has been made especially pale, this is because it highlight the same colour of

his eyes, eye brow and hair- which looks good on the blue background. The model’s eyes are positioned a third of the way down the page, this brings gives the reader eye contact to the model who’s expressionless face, and slightly parted lips give the image of begging

to be bought, guilting the reader into buying the magazine. The model is wearing (and holding to draw attention) a gold chain

necklace, this gives connotations of being rich, and is helping to establish the model’s wealth. This is done because the reader will think that the secret to the model’s riches is inside so will buy the

magazine.

The date and issue number are clearly present but faded as to not draw the readers attention away from the more

important content. If the reader is looking for them, they are easily found, but due to it’s size they are easy to go

unnoticed when looking at the cover as a whole.

In conclusion: I think the cover looks a bit messy with the cover lines at the bottom left half. The colours all contrast creating a cover that’s very visually striking but not very beautiful. The large picture of Justin Bieber would bode well for his fans, getting them to by the magazine, but for a non-fan the picture looks oversized and seems to get in the way- in the case

the model feels like a barrier between the reader and the content. The model aggressively leaning forward makes him look stupid, which matches his personality, and will start convocations on people liking Bieber or not- this is free advertising for the magazine if people reference the picture. The coverlines the side are kept mostly legible, but a bit too

hidden, to be seen by the non-Bieber fans so I think they should be moved into abetter view or have a less controversial artist on the cover. The other artists are latterly in the model’s shadow, which make them seen less cared about- having connotations that the article non-Bieber fans care about will be less good.

The font is sans-sheriff which stands out more and attributes to a more informal cover, appeling for a younger target audience (teen-early 30’s). The font helps the righting to stand out and attract the reader. The style looks bold and modern, similar to

the personality of the magazine and of the model Justin Bieber. The white colour matches the model’s pale face and the colour

scheme of the magazine’s master head.

The main image has had a “drop shadow” effect applied to it to lift the model off the page, making him even more noticeable. This 3D effect helps to make the magazine stand out and seem amazing as

it can defy science and be 3D, getting it more sales

The back to back pose the models are doing convey the hatred between the two- a juice story to be discovered in the magazine. The

black and white highlights the darkness in the relationship. The models face’s are both a third of the way in (obeying the rule of

thirds), with their eyes a third of the way down. This means that there eyes are where the readers eyes will naturally go to, this eye contact will make the reader feel a connection with the models and by the

magazine. The leather jackets are a connotation of rock and roll and being cool, which is something that is going to associate well with the target audience of men. Although one model is in front of the other, they are both the same size- this is conveying how they are equally important in what they do and the opinions they have. The models are connected as the images are touching witch is a connotation of

loathing but shows teamwork. The back to back pose is a convention of the wild west in gun duels, this not only further shows the hate

between the two but makes the models more relatable as every man (the target audience are mainly men) has dreamed of being a cowboy, because the main image shows the models pretending to be cowboys- they become relatable. Because the models are relatable people will

by the magazine. The cowboy idea explains the red in the colour scheme… representing blood from gun shots.

The masterhead is positioned behind the face of lack keys conveying to the reader how name of the magazine is less important than the context. It’s almost the only colour in the cover helping it to stand out but still draw attention to the image. Since the beginning of the magazine, the masterhead hasn’t changed. As it became possible to do in colour, the masterhead became red and, with popularity, move to behind the cover models. This is because the magazine’s brand became abundant enough that the masterhead could be patchily covered.

In conclusions: the cover is very simple and eye-catching. The lack of colour helps to make the cover stand out in a would full of bright fancy colours. Where there is colour, it either helps extenuate the picture or draw attention to the cover lines. The positioning of the models is very affective as they

are using the rule of thirds. The masterhead is positioned well to stay iconic but is legible enough for new readers for the magazine, the strong red colour against the black and white is a great way to get

it to stand out, however, it does make the eye go the masterhead and not to the content of the page.

The black, white and red colour scheme are contrasting colours, helping to add depth to the cover. The colour scheme, when use with so little colours, is unique- helping to create a strong brand

which is recognisable for every issue released. The not very colourful colour scheme is appeling for it’s male target audience,

as they are drawn to more monotone covers. The lack of red used helps to make the masterhead stand out which makes the

magazine stand out, if no other red was on the page- the red masterhead would look out of place,

There are cover lines placed above the master head. This is an affective way to make the red master head stand out more, as

suddenly It’s surrounded by the black righting and picture- helping the colour to “pop”. The righting at the top helps to bring the eye up from the bottom of the page, which looks

boring as it’s black, with the acceptation of the white cover lines.

The mode of address from the cover line refers to snoop dog as “snoop” his is a reference that his fans would know about- snoops target audience and the magazines target audience are the same. The text is factual and doesn’t engage the audience. It’s got a

low level of formality but isn’t slang

The font is bold and modern and stand out. By using a serif font, it’s saying to the reader that It’s an old magazine that keeping yup with the times. The white is vibrant and stands out against the black background

of the leather jackets. The white writing matches the background, which helps to lift the writing off the page and draws attention to the cover line

The cover is symmetrical. This makes it look appeling for the reader, meaning they will want to look at it and are more likely to by the magazine and buy it.

The masterhead is only partly covered by the models head- leaving it still legible, this is because although the magazine doesn’t need to advertise it’s name (the brand is recognisable enough), the brand still wants to advertise to a newer

audience and expand their fan base. Alternatively, the designer wants the colour from the circles in the master head- so left it visible. The only colour on the cover is the primary colours which are in the geometrically perfect circles. The bright, simple colours here are used to attract a younger audience who are drawn to colour, the grey background is effective as it makes the colours stand out and more eye-catching. The primer colours represent he youth of magazine (even though it’s

an old magazine), as they are vibrant and a connotation of primary colours is youth.

The horizon line is part of the mise-en-scene, this enforces the perspective of the reader to make them feel like there looking up at the great an powerful lady gaga. Because this makes the model look more important, it makes the magazine look more important because they had the ability to get her for a photo-shoot and interview. A connotation of being powerful is being

old, this fits in with the Japanese theme of respect because she seems old she’s still demanding respect.

The cover is symmetrical in content. Everything is cantered with very few acceptations, this highlight how

the magazine is perfect because it’s got perfect symmetry. This symmetry is broken with the image. The model is doing a Japanese style pose, making a line with her body 1/3 of the way along (the rule of thirds drawing

the eye to the “lady G” righting. The Japanese stereotype style is a reference to Gaga’s quirky

personality, but it’s also tributes to the Japanese culture and ideologies like respect. This shows how the model,

who is older than most of the target audience, is demanding respect from the reader, as in Japan they

respect there elders. Because the magazine is demanding respect, the reader buys the magazine

because they respect the model and the magazine.

For the cover line “LADY GAGA” is bigger and in a serif which is an old fashion which

fits in with the Japanese theme given by the model,

both reference tradition. This contrasts to what the

interview is about which is in sans-serif, conveying how its

an old fashioned person in the modern world. The cover lines don’t follow the rule of thirds, this

is a maverick and post modernism idea which match the model who's infamous for her

maverick style. Similarly, the magazine is showing how there mavericks, how there not going to follow the heard, there going to get unique

scoops and different and be better because of it.

In conclusion the cover is really visually striking. It absence of colour draws the eye in to the black whole of the dress, which helps to get (and keep) the readers eye on the magazine- meaning there more likely to buy it. What colour here is seems really bright and

vibrant by comparison, helping the cover to stand out. I don’t think some of the cover lines look great as the size and font make them look unclear from a glance, however the post modernism location is an original idea that helps the cover to look different and stand

out.. The subtle Japanese theme is very cleaver, and its subtle references through out are a good way to convey the Japanese ideologies and a positive stereotype. The cover looks simple and minimalistic but not plain and boring which is important.

The black and white colour scheme and are

binary opposites, conveying the contrast of

opinions in the music world, as represented in

the magazine.

The pug (barcode), with the website and date is visible. This is done discretely as the black

and white from the barcode matches the colour scheme of black and white. This means it blends in at a quick glace at the cover and is

covered when the magazine is picked up to get a closer look. The barcode has to be

present somewhere to be sold.