arwe cooperative presentation

TheARWE

Coopera.ve

John

For over 15 years, John has been planning timeless customer experiences and strategies as well as writing taglines and copy. His experience spans brands such as Vespa, American Apparel, Boost Mobile and others.

Josh

With over 10 years of experience serving the Action Sports industry, Josh designs products, layouts, POP, signage and websites. Josh has worked with leading brands such as Volcom, Hurley, Rusty, Nike 6.0, Nike SB …

Jimmy

Taking pictures in the water, on land or wherever he’s inspired, Jimmy’s captured compelling moments both still and moving for notables such as Generic Youth, Howe, Almond, AHSI as well as a variety of publications.

Glenn

A design jack of all trades with a digital specialty, Glenn has worked with large agencies such as GenEx, DNA Studio and Proxicom as well as an entrepreneur on his own apparel brands.

Featured Creatives

Leaders

Corey

Corey is a prolific designer, musician, producer and overall creator. Corey builds stuff, amazing stuff. Approaching his work with a deliberate thoughtfulness, Corey deconstructs and reconstructs without pretension.

Strategy Brand Strategy Positioning Development Market Assessment Campaign Ideation Web Architecture Search Marketing User Research Social Media

Design Brand and Identity Information Architecture Web Experiences User Interface iPhone / iPad Print Communications Product Development Environment + Space

Commerce Content Management Systems Mailing List Management E-commerce Database Development Mobile Search Engine Optimization Site Analytics

Media Planning and Buying Video Spots Photography – Lifestyle + Brand Search Engine Banner Advertising E-mail Social Facebook and Twitter

Services

Print

Catalog: Hollywood Hot Rods

Print

Catalog: Hurley

Print

Catalog: Rusty

Print

Catalog: Miscellaneous

Media Creative: American Apparel

Media

Web Design E-Commerce: Urban Decay Eye 5

Web

Web Architecture E-Commerce: American Apparel PacSun

Web

Web Design: Mahindra Ping Leo

Web

Web Design: Scion Nissan

Web

Web Design: Cosmopolitan Hotel Heavenly

Web

Commerce

Merchandising E-commerce: Pacific Sunwear American Apparel Howe

Loyalty CRM: American Apparel PacSun

CRM-Loyalty

Micro-Sites Mini Sites: PacSun

Promotions

Environment + Spaces

Spaces

Brand ID

Brand ID

Photos

Photography:

Video: AHSI Generic Youth

Media

Mobile

Mobile

“Hollywood Halloween” (American Apparel)

Objective •  Develop a campaign that encouraged fashion creativity and inspired participants to interact and

share their creativity with others.

Approach •  Created a two part campaign giving people inspiration with our own Halloween costume ideas,

based on Hollywood, and secondly created a call to action to post pictures of themselves and friends in their own Halloween costumes using American Apparel products.

•  The community could vote on the best costume. •  The top 5 costumes received a $100 online shopping spree.

Results •  Participants linked to their costume page requesting votes using their Facebook profiles. •  Visits to the store increased over 100% from the same period the prior year and over 40% from

the previous month. •  Over 1,000 costume photos were submitted during a two-week period and average daily sales

increased during the period of the promotion.

Case Study

“Friends and Family” (American Apparel)

Objective In preparation for the holiday season and Cyber Monday, American Apparel needed a campaign that would kick start the busiest season of the year in which 25% or more of the revenue for the year is generated. The challenges were to create a campaign that would generate a sense of urgency, reward the most loyal customers, spread the word to new customers and stand out from all the typical pre-holiday noise.

Approach We decided to focus in on the most loyal segment of our customer database and e-mail them a unique offer with a pass along element included. The e-mail had a 20% off coupon code good for only one week along with some form fields to send this special offer to 5 of their favorite people. These e-mails only went to the customers who had previously spent over $100 in the online store within the past year.

Results As a result of the targeted approach of the campaign and the short window in which to redeem your coupon, American Apparel saw the highest single day of online sales and the coupon code was the highest revenue generating coupon code to date. Additionally, the customer database grew from the pass along element of the e-mail.

Case Study