ARTSERVE MICHIGAN

Statewide nonprofit leading advocacy for the arts, culture,

arts education and the power of creative industries to

transform people and places in Michigan.

Advocacy – research, grassroots organizing, coalition building, and lobbying advancing policies and sustainable funding for arts and culture.

Creative Industries – professional practice resources/networking for artists and creatives to cultivate their artistic practices.

Strategic Communications – positioning arts as essential to Michigan’s reinvention and engaging dialogue on issues facing creative sector.

www.artservemichigan.org

ARTSERVE’S STATEWIDE WORK

Ultimate Reality Show, Artist Joan

Waters, ArtPrize 2012.

ArtServe believes the

presence of arts, culture

and creativity shape

vibrant communities –

places that attract talent,

business, and make our

cities great places to live

and explore.

ARTS, CULTURE, CREATIVITY = VIBRANT CITIES

Chalk Flood 2010, Grand Rapids

Bob Bliss, Artist

Artists are change

agents -- bringing

creativity and leading

change in our cities,

downtowns and

neighborhoods , and

embracing possibilities

over obstacles.

ARTS, CULTURE, CREATIVITY = VIBRANT CITIES

Rust Belt Artist Market , Ferndale

Arts education essential

for all Michigan children –

integrated in academics

and thru arts programs --

shaping young minds to

be tomorrow’s innovative

leaders and talented

workforce.

ARTS, CULTURE, CREATIVITY = VIBRANT CITIES

Mosaic Youth Theatre of Detroit

2010 white paper for The Mayor’s

Institute on City Design – published by

Ann Markusen and Anne Gadwa

“Creative placemaking engages

partners from public, private, nonprofit

and community sectors to strategically

shape the physical and social character

of a neighborhood, town, city or region

around arts and cultural activities.”

CREATIVE PLACEMAKING -- NEA SETS STAGE

“Creative placemaking animates public and private spaces, rejuvenates structures and streetscapes, improves local business viability and public safety, and brings diverse people together to celebrate, inspire, and be inspired.”

CREATIVE PLACEMAKING – NEA SETS STAGE

Design in Motion © 2009 City of Philadelphia Mural Arts

Program/Desiree Bender & Big Picture Youth. Photo by Steve Weiinik.

10 national /regional foundations, 8

federal agencies including the NEA, 6 of

the nation’s largest banks

Accelerating creative placemaking by

investing in art and culture as a strategy

driving vibrancy /diversity so powerfully

that it transforms communities

80 grants --76 organizations -- 46

communities -- $26.9 million -- 5

projects in Detroit and Flint

AND THEN THERE’S ARTPLACE…

•MML’s 21st Century Communities initiative – arts/culture essential

•First meaningful increase in MI arts funding in FY 2013 since 2001 -- $6.15 million

•Sense of Place Council puts arts in placemaking strategies for MI communities

•ArtPrize reinforces the powerful economic and social impacts of the arts in communities

ARTS ARE A MI PLACEMAKING STRATEGY

Share Detroit (Rheostat Ride) by Thick Air Studios (Sam

Newman, George Vidas, Sylvie Demers, Jane Orr, Zane

Hettinga), Dlectricity, Midtown Detroit

BUT THERE’S STILL WORK TO DO…

Until this year, state arts funding had been cut more than 90% since

2001 -- positioning Michigan as the 48th of 50 states in per capita

arts funding in 2009.

At least 108,000 students have NO access to arts education in

Michigan schools (based on survey results of K thru 12 schools

statewide in 2011-12).

We must make a more compelling case for the powerful role that

the arts and creativity bring to Michigan’s reinvention.

Michigan’s creative sector

has amazing stories to tell.

But we haven’t had reliable

data to back up our case.

That’s changing with the MI

Cultural Data Project –

launched May 2010.

DATA NEEDED TO MAKE THE CASE

Art Reach Mid-MI, Mount Pleasant

Powerful online

management tool designed

to strengthen arts and

cultural organizations and

gather reliable, longitudinal

data on the sector.

Developed and operated by

Pew Charitable Trusts –

launched first in PA in 2004

–now operating in 12 states

and DC.

CULTURAL DATA PROJECT

Cultural Data Project:Emerging National Model

www.culturaldata.org

•Enables participating organizations to track trends and benchmark their progress through sophisticated reporting tools.

•Empowers researchers, advocates and decision-makers with information to make the case for arts and culture.

•Equips funders with data to plan and evaluate grantmaking activities more effectively.

CULTURAL DATA PROJECT - BENEFITS

Memory Cloud, Detroit Institute of Arts, Stephen and Theodore

Spyropoulos, Minimaforms, London UK.

CULTURAL DATA PROJECT – REPORTING TOOLS

• Launched May 2010 and building momentum

• 680+ nonprofit arts and

cultural organizations participating in 73 counties

• 20 funders - 14 are

participating funders • Met and exceeded $854,215

for three-year launch phase • Year 4+ transition - CDP forms national nonprofit

MICHIGAN CULTURAL DATA PROJECT

Detroit Zoo

• Year 3 goal of 800 organizations by May 2013

• 577 organizations -- at least

one data profile in system

• 1,214 data profiles – 890 submitted for review

• 771 profiles -- ready for research

• Participation increasing with

funder requirements for grantmaking and ArtServe’s peer champion role

MI CULTURAL DATA PROJECT

Cherry Hill Village Theater, Canton

ArtServe Michigan* Barry Community Foundation

Battle Creek Community Foundation* Capitol Region Community Foundation

Community Foundation of SE MI* Council of Michigan Foundations*

Erb Family Foundation Frey Foundation*

Hudson Webber Foundation Irving S. Gilmore Foundation*

Grand Rapids Community Foundation Great Lakes Bay Regional CVB

The Kresge Foundation Masco Corporation Foundation*

MI Council for Arts & Cultural Affairs* Charles Stewart Mott Foundation

Ruth Mott Foundation Petoskey-Harbor Springs Area

Community Foundation Rotary Charities of Traverse City

Southfield Community Foundation

The Skillman Foundation

Making the MI CDP possible thru visionary leadership & funding!

*MI CDP Advisory Council Members

MI CULTURAL DATA PROJECT LEADERSHIP

•Creative State MI designed as “the source“ for research on MI’s nonprofit and for profit creative industries

•January 2012 report -- MI CDP and other data influences state arts funding increase to $6.15 million for FY 2013

•January 2013 report -- goal to include 2010 data for 500 orgs to advocate for $10 million for FY 2014

CREATIVE STATE MI MAKES THE CASE

CREATIVE STATE MI MAKES THE CASE

Just 211 orgs – 10% of sector

statewide reported in 2009:

• $462 million in spending --

$51 vs. $1 of state funding

• $152 million in 15,560 jobs

• 12.6 million visits to cultural

venues – 52% free

• 1.8 million students visited

arts and cultural institutions

Cultural Data Project:Emerging National Model

CREATIVE STATE MI MAKES THE CASE

• Arts-related jobs increased 11% to

85,656 and businesses by 15% to

28, 072 in 2012

• ArtServe and Detroit Creative Corridor

Center lead statewide/regional research

of for profit creative industries

• Making case for investment and

policies to nurture Michigan’s creative

industries as economic growth strategy

Americans for the Arts 2012 Creative Industries Report.

CREATIVE INDUSTRIES – MI GROWTH SECTOR

Homeslice. American Organic Apparel.

Emily Thornhill, Detroit.

In 2010, cultural tourists spent more than $2 billion in MI – 17% of state totals.

That’s more than golf, winter skiing, hunting and fishing, boating and sailing, and viewing sporting events – combined.

2010 Pure Michigan reports, Michigan Economic Development Corporation.

ARTS & CULTURE – STATE TOURISM MAGNET

Creative State MI featured in media markets from Detroit to Singapore – 120+ placements

National media points to Creative State MI to affirm the value of the arts in other states

With decline in arts writers, non-arts writers are connecting new audiences to our economic case for the arts

CREATIVE STATE MI – RAISING AWARENESS

Grand Rapids Public Museum

•American Communities Survey for

2006 – 2010 confirms the presence,

depth and socio-economic

characteristics of MI artists

•83,059 artists /cultural workers

employed across MI -- 1.5% of total

state employment

•Positions communities to

understand how to integrate artistic

population into development plans

CREATIVE MANY ARTIST CENSUS

ArtServe’s Director of Creative Industries leads Creative

Many professional practice seminar for artists

The arts contribute to jobs, spending, talent attraction, business growth, entrepreneurial starts, cultural tourism, education and sense of place.

The arts transform people and places in powerful ways.

The arts matter to MI.

ARTS -- A SMART MI INVESTMENT FOR FUTURE

Paper Airplane Drop, Artist Robert Bliss, ArtPrize 2009.

•Get to know and engage

arts/cultural leaders and artists

in community planning/problem

solving

•Urge your arts/cultural groups to

join the MI CDP and use the data

in defining community

priorities/plans

•Adopt a cultural master plan to

define goals and priorities for the

arts in your community

•Incorporate arts and culture in

your placemaking strategies

•Understand your creative industry

growth opps and cultivate them

•Urge your school boards to invest

in arts education

•Let your legislators know that arts

are important to your community

and a smart investment for MI

BE INSPIRED TO TAKE ACTION!