arts organizations and social media

From Marketing Culture to Digital

CultureBuilding Our Arts Community Through Marketing

WVIA Sponsored ConferencePittston, PA

Bonita Kolb, Ph.D.November 18, 2014

The Reality

Technological changes adopted by millienials have caused a redefinition of media

and a blurring of the distinction between product and promotion.

Bonita Kolb, Ph.D. www.linkedin.com/in/bonitakolb

technological changes

redefining media

content marketing


They’re everywhere!

Fun Game!Take a drink every time someone uses the word

‘millennial’ at a marketing

conference.

THE MILLENNIALS


Millennials are…overstimulatedhyper-connectedovercommittedpromiscuouscynical

…but curious


redefining culture


street art & fashion

food & drink

rebroadcast performances

nature &parks

lectures, live or online

independent film


culture participation is about escaping stress


Culture for de-stressing73% millennials69 gen-X64 boomers47 pre-war


Paid Owned Earned

AdvertisingPublic

RelationsSales

IncentivesPersonal Selling

Social MediaBonita Kolb, Ph.D. www.linkedin.com/in/bonitakolb

Rebranding A-1 Steak Sauce

Telling Your Story via Social Media


https://www.youtube.com/watch?v=I2XFglTo6bg

Wanted: Director of Content MarketingBonita Kolb, Ph.D. www.linkedin.com/in/bonitakolb

Good Content Is Too Good Not To Share

educatessolves problems

answers questionsinspires

entertainsNeed Music for Entertaining?


http://nyphil.org/watch-listen

Digital Participation at Events

66% take photos47 share photos35 use website34 searching online31 social media check in24 reading/commenting on event


The Digital WorldThe World We Live In


https://www.youtube.com/watch?v=pN0Y2EZuvTU

Some Christmas Gift Selections
