effective social media strategies for arts organizations
DESCRIPTION
Presentation on online presence and social media for the San Mateo County Arts CouncilTRANSCRIPT
Effective Social Media Strategiesfor Arts NonprofitsPresented by
John KenyonJune, 2014
Social Media = Conversation
Flic
kr Pho
tos: C
esarha
rada.c
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theparadigmshifter; Dia
Where to FocusFoundationsCoordinationExamplesStrategies
Survey Data
Survey Data
Flickr Photos: Beth Kanter
Flickr Photos: Beth Kanter
Share Pair
Where You Are
One Priority to Change
WEBSITEContent | Conversation
Transactions (Donate, Register, etc.)
EMAILUpdates | Calls to Action Campaigns | Driving Traffic
Foundational ElementsContent | Conversation | Sharing | Driving Traffic
Email + Website Still #1• Effective, engaging website • Websites don’t raise money – campaigns do
AddThis / ShareThis
Online Engagement Coordinated Approach
How do we coordinate our website, email & social media?
How might we do it differently moving
forward?
Reflection
Reflection: Ideas from Examples
Fresh Website ContentRegular Email ContactTracking What Content is PopularGood Data Management
Online PresenceStrengths
ListeningRespondingThankingHaving a conversationSharing links, resources, content
Social MediaStrengths
Best-of Web Content, Announcements
Single Subject - Alert, Campaign
Conversational, Friendly, Opinions
ENewsletter
Right Content - Right Channel
Tidbits, Facts, Links are King
Professional Related Content
Overview, Subject/Program, Testimonials
Right Content - Right Channel
Leveraging a Networked Effect
Common Concerns
Loss of control over messages
Dealing with negative comments
Addressing personality vs. organizational voice (trust)
Source: www.slideshare.net/kanter
Mobile
Mobile (Responsive)
Website
Emails Mobile Optimized
Start Collecting Mobile
Numbers
Reflection
How can I address concerns?How can we be mobile friendly?
CycleImage: marketwire
Review
Email + Website + Social Media Integration
Conversation
Small Experiments
Next Time (October 17):
Tracking Activity
Responding to Data
Question & Discussion
Ideas for Experiments
Your Experiences
Organizational Capacity
Tools
Metricswww.davidarmano.com
All Images: Flickr/Creative Commons License